Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

Avaliação teórico-experimental da distribuição de dose absorvida em radioterapia em tumores de pele

O trabalho propõe rotinas computacionais usando o Método de Monte Carlo com o Código MCNP-5, para analisar os perfis de dose de radiação liberada nos tratamentos de tumores de pele e otimizar os cálculos radiométricos dos feixes de radiação estudados. Foram realizadas medidas dosimétricas do feixe de radiação, comparando os resultados obtidos com os respectivos valores fornecidos pelo serviço de física médica das instituições, com resultados informados pelo fabricante do equipamento e com as simulações computacionais efetuadas com o Código MCNP-5. A quantificação dos erros relativos percentual entre os resultados simulados e os fornecidos pelo Serviço de Radioterapia (E1), os informados pelo fabricante (E2) e os medidos experimentalmente (E3) são inferiores a 4,0% e validam a metodologia computacional proposta para avaliação do comportamento do feixe de raios-X superficial e do feixe de raios γ da unidade de Cobaltoterapia. A metodologia de análise do espectro energético e da curva de porcentagem de dose profunda (PDP) desenvolvida neste trabalho pode ser estendida para estudos de outros feixes clínicos e subsidiar os dados radiométricos utilizados nos planejamentos e cálculos de dose realizados pelo profissional da física médica na sua rotina nos Serviços de Radioterapia

Proposta de um processo de categorização de fornecedores para a execução de projetos

Nowadays, in business environment, organizations seek to differentiate through special programs and plans, taking the concepts of sustainability, performance and benefits generated for society. Based in this competitive environment, as companies depend on the use of subcontractors to perform services for your different customers, the work performed by them is directly related to the vision created by the final customer’s vision of the company responsible for the project. Considering that the supplier hired to execute the project does not share the strategic concepts related to the level of services to be offered to the final customers, thus creating the need to develop methods that enable the alignment between the project owner, responsible for preparing the executive project, and the supplier, responsible for the execution of the work. Tangent to this need, it was necessary to create a method of evaluation and categorization for suppliers to hired for the projects. As a result it has been proposed a process of categorization of suppliers, through the restriction of possible companies to be hired for a project designed to promote alignment between strategies and continuous improvement of the solutions offered to the market

Planejamento ambiental do distrito de Ameliópolis – Presidente Prudente - SP

The concern with the environmental planning has become important in Brazil recently. Until then, nature was conceived as a resource, because of the implementation of developmental policies that perdured to the 1970s, based on the expansion of the industrial complex, altogether hadn´t preoccupation by the federal government with the relationship between society and nature. During this period, after the threat of not receiving more international investment to finance large projects in the country, accompanied by pressure from civil society organizations, the federal government began to take some action related to the environment, such as the creation of federal agencies (IBAMA), application of environmental laws and decrees in order to create rules for the proper use of natural resources such as water, soil and air. From the decade of 1990 onwards the master plans have become a mandatory document for all municipalities in the country with a population over 20,000 inhabitants, ranging from health issues to the development of urban, rural and environmental planning. Thus, the environmental planning gained prominence in the political scene. Therefore, to achieve environmental planning is necessary to follow some social and environmental parameters, which for this survey, conducted in the District of Ameliópolis – Presidente Prudente... (Complete abstract click electronic access below)

Programação linear no planejamento do tratamento de câncer por radiocirurgia

Medical Physics has been reaching an important role among several lines in Science, providing means for the improvement of several theories and procedures. Currently, its main application is related with the use of ionizing radiations, specially, in treatment procedures such as Radiotherapy. Radiosurgery is a Radiotherapy technique which consists in administering a single tumoricidal dose of radiation exclusively to the tumorous lesion. It becomes then an interesting alternative to surgical treatment, mainly in cerebral metastases, which are the most frequent cerebral tumors in the central nervous system. The radio neurosurgical team works out a planning for the Radiosurgery treatment, aiming for obtaining an appropriate ideal treatment for each case. For the working out of this treatment planning, Computed Tomography images of the region to be treated are obtained, digitalized and later, fused with nuclear magnetic resonance images. Through these images, critical structures, organs at risk and lesions are localized. After this, calculations are made to determine three-dimensional positions of isocenters, isodose curves, prescribed dose, collimators sizes, position, numbers and respective weight of isocentric conformal fields, and others. The treatment planning is commonly based in desired levels of dose for specific types of tumors and organs at risk concerning the irradiated region. Theses levels of dose are chosen in a way that a high probability of cure may be achieved and meanwhile, that the probability of complications, in whichever organ at risk, may be minimal. Thus, many researches have been carried out, showing that mathematical techniques may help to obtain an optimal planning for the treatment of cerebral metastases. Among the methods of optimization in the study...(Complete abstract click electronic access below)

Análise quantitativa dos parâmetros físicos e radiométricos de procedimetnos radioterapicos em tumores de mama

The paper presents the radiometric parameters determined by the medical physicist during routine radiotherapy planning service in cases of breast cancer . The contours of the breast volume in patients undergoing radiation breast tumors at the Hospital das Clinicas, Faculty of Medicine , UNESP, Botucatu ( HCFMB ) during the year 2012 were analyzed . In order to analyze the influence of physical and radiometric parameters for the determination of the dose distribution of irradiated breast volume , four measurements of isodose curves were prepared in four different heights breast , and compared with the isodose curves plotted computationally . In the routine of planning , the medical physicist must determine the isodose curve that gives the best dose distribution homogeneity in the irradiated volume . The choice of the treatment plan can be done by dedicated computer systems , which require significantly costly investments available services having better financial support . In the Service of Medical Physics , Department of Radiotherapy , HC FMB , we use a two-dimensional software for determination of isodose curves , however , this software is out of date and frequently becomes inoperable due to the lack of maintenance and it is a closed system without feasibility of interference from computer professionals . This fact requires manual preparation of isodose curves , which are subject to uncertainties due to the subjectivity in the clinical interpretation of medical radiation oncologist and medical physicist responsible for planning , plus dispendiar significant calculation time . The choice of the optimal isodose curve depends on the energy of the radiation beam , the geometry and dimensions of the irradiated area . The contours of the breast studied in this work evaluations showed that , for a given energy input , such as the energy of 1.25 MeV of gamma radiation Unit Telecobaltoterapia , the determination of the percentage depth dose ( PDP ) ...

Desenvolvimento do sistema computacional CARTOMORPH para processamento de imagens de sensoriamento remoto

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Gerenciamento na construção civil - planejamento e controle: estudo de caso no planejamento físico de um empreendimento imobiliário

Given the high competitiveness in the construction industry, businesses became necessary in a management which reduce costs and delivery times, and is fundamental to running a compatible planning with the magnitude of each work order is the same make feasible the executor. When it comes to planning, one is including both the physical planning of the work, time and duration of the events, as well as the preparation of the cost thereof. There are numerous ways to run the management of works, then it is necessary, in most cases, the planning experience, in previous works, the engineer in charge, because with it he should know what strategy to take the work skirt as planned and designed. For a complete and efficient management, an initial study hard to prepare the physical and financial planning it is necessary, in order to make it real and consistent throughout the execution of the work. It is necessary also a hard monitoring of both the physical and the financial schedule in order to what was initially planned to be completed as close as possible. This paper shows a case study which uses some ways to the management be held with the course of planning, medium and short term, as well as the preparation of the initial budget of the work. Will also be presented as is performed physical planning of a real estate work

O papel da gramática numa proposta pedagógica baseada em gêneros discursivos

In the last decade, pedagogical proposals for language teaching that aimed at developing the students’ literacy have raised an important question regarding the elaboration of language teaching plans concerning the role of grammar. How should we treat the relationship grammar-text in this new perspective? The aim of this paper is to propose a way of integrating text and grammar in an English course plan for Information Technology (IT) students which gives priority to the reading ability. We have based our proposal on concepts from English for Specific Purpose (ESP) by focusing on reading and also on literacy and text gender studies.

Indicadores antropométricos do estado nutricional de pré-escolares em Araraquara, SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Otimização e escalonamento da produção de Xilanases por Candida davisiana L101 isolada de amostra da Antártica visando a aplicação na produção de biocombustível

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Produção de celulases por fungos filamentosos da Antártica: busca por novo recurso genético para obtenção de bioetanol

Na busca de novos recursos genéticos capazes de produzir enzimas celulolíticas a baixas/médias temperaturas, o continente Antártico vem demonstrando ser um ambiente bastante promissor. Neste contexto, o objetivo do presente trabalho foi avaliar a influência de diferentes fatores na produção de celulases por fungos filamentosos isolados de amostras da Antártica visando otimização do processo possível aplicação das mesmas na produção de etanol de segunda geração. Foram utilizados os fungos L1-1 e E5B da Central de Recursos Microbianos da UNESP (CRM-UNESP) os quais foram previamente selecionados devido ao potencial celulolítico. O delineamento experimental foi utilizado para analisar a influência de variáveis independentes na produção enzimática. A quantificação da celulase foi realizada pelo método do ácido dinitrosalicílico (ADNS). Antes de iniciar à aplicação dos planejamentos experimentais, foram adotadas estratégias para tentar minimizar e otimizar ao máximo o potencial dos isolados, as quais resultaram no estabelecimento da melhor agitação e a temperatura para a produção de celulase em 150 rpm e 20°C, para os dois isolados estudados. Inicialmente os fungos E5B e L1-1 apresentavam suas produções enzimáticas em 0,233U/mL e 0,342U/mL, respectivamente (antes da aplicação dos desenhos experimentais). Durante a condução do planejamento experimental do tipo Plackett&Burman(PB), foi verificada a preferência dos isolados pela fonte de carbono glicose, com efeito significativo na produção de celulases para os dois isolados. Tendo em vista o seu elevado custo comercial, foram realizados estudos com a sacarose, uma fonte de carbono alternativa e mais barata, bem como indutores enzimáticos. Após três planejamentos experimentais do tipo PB, foi selecionado o isolado L1-1 como o melhor produtor da enzima celulase. Após a condução de um quarto planejamento experimental do tipo Fatorial Fracionado 24-1, as...

Etiologia e incidência de traumas faciais relacionados à violência doméstica à mulher

O problema da violência doméstica, infelizmente, se naturalizou em nossa sociedade, o que significa que culturalmente sofrer violência em casa é de certa forma, considerado comum. Todavia, a violência doméstica não deve ser encarada desta maneira, já que constitui uma violação das Normas Internacionais e da Legislação Brasileira que a protege. Esta idéia torna-se premissa básica para que sejam desenvolvidas estratégias de planejamentos de ações e serviços, pois a violência contra a mulher é um problema social e de saúde pública, consistindo num fenômeno mundial que não respeita fronteiras de classe social, raça/etnia, religião, idade e grau de escolaridade. Diante desta realidade, o Serviço de Cirurgia e Traumatologia Buco-Maxilo-Facial da Faculdade de Odontologia do Campus de Araçatuba se preocupa em diagnosticar as lesões faciais de mulheres vítimas da violência doméstica, levar ao seu conhecimento seus direitos e proporcionar um atendimento integral e humanizado.

Produção, imobilização e aplicação de lipase de Fusarium verticillioides

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Planejamento participativo e sua intersecção com as relações públicas: reflexões sobre a metodologia PACA

El fenómeno de la globalización está directamente relacionado a la expansión de mercados. Éstos no conocen fronteras e impactan la vida en todas las sociedades alrededor del mundo. En ese contexto, quedan fragilizados los que tienen menos poder de compra o poder tecnológico. Para sobrevivir a esta tendencia, comunidades se estructuran de modo a promover el desarrollo económico local. Son, así, conjugados esfuerzos por intermedio de planeamientos que involucran y estimulan la participación de actores locales. Una de las metodologías que se ha mostrado eficiente para un proyecto participativo es la PACA, acrónimo de Participatory Appraisal of Competitive Advantage. Este estudio busca presentar y reflexionar, por medio de una investigación bibliográfica, la posible intersección entre planeamiento participativo y las Relaciones Públicas, resaltando para tal, la metodología PACA. En resumen, la metodología PACA exige el establecimiento de un efectivo relacionamiento entre las personas y organizaciones involucradas para lograr sus objetivos. Es una técnica de planeamiento participativo que conduce al desarrollo económico local por promover la sinergia de actores de la comunidad. Como resultado de la investigación fue posible identificar que las actividades que dan soporte a la metodología PACA son intrínsecamente relacionadas a las actividades de Relaciones Públicas, a medida que es función primaria de estos profesionales el uso de destrezas educacionales y comunicacionales para promover el establecimiento de relacionamiento entre individuos con organizaciones, instituciones y entidades.