A investigação apreciativa como metodologia participativa e as suas possíveis interfaces com comunicação organizacional: um estudo de caso na Nutrimental

This work aims to present Appreciative Inquiry as a participative methodology and seeks to establish possible relationships with organizational communication. For this, we make a literature review about topics such as participation, participative planning, appreciative inquiry, it's basic concepts, it's methodology and possibilities. It also presents the fundamental concepts of communication and organizational culture and public relations, searching to highlight the perceived interfaces through the interrelation of concepts, the main references, authors such as Demo (1999), Gandin (1994) Brose (2010), Cooperrider and Whitney (2006), Varona (2004), Bordenave (1999), Kunsch (2002) and Marchiori (2013). In order to verify the applicability of this methodology, this paper also develops a qualitative study, using the technique of indepth research with the first Brazilian organization using Appreciative Inquiry: Nutrimental, a food company. The results of the application of AI in the organization are presented and then seeks to make the possible connections with the concepts of communication and organizational culture

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Pós-graduação em Comunicação Estratégica: uma contribuição multidisciplinar na busca da capacitação organizacional e do compartilhamento de significados entre universidade e mercado

The present study scores postures, approaches and themes to permeadt discussions and the process of construction of Course Specialization of communication at the Faculty of architecture, arts and communication (FAAC) of Universidade Estadual Paulista (UNESP), Bauru, SP, highlighting the difficulties and the paths chosen in search of professional qualification together organizations. Presentation the investigative process, market over demands from the perspective of organizational communication, to try to understand the multidimensional abilities that the course should provide. Finally, it establishes some modules and thematic for the course, intending to reflect the diversity of communicative functions, which are in the highest capacity of human beings, that is to create your reality and interfere in the direction of society.

Persuasão ou performance: as estratégias comunicacionais para transformar o rúgbi em paixão nacional

This paper analyzes the communication strategy of the Brazilian Rugby Confederation in the promotion of sport in the country, with three television campaigns developed since 2010 together with manufacturer Topper. One of the goals of the organization is to make the sport better known among the Brazilian public, with a view to inclusion of rugby in the Olympics in Rio de Janeiro in 2016. Very popular in countries colonized by Britain, the sport still has little visibility in the national sports scene, something to be transformed in organizational communication and advertising.

A relação entre hospital e usuários na ótica da comunicação

This article evaluates the influence of culture and elements from organizational bonds in the perception of communicative process between a public teaching hospital and its users, and the strategies used to overcome difficulties in this dialogue. It was possible to evaluate how the dialogue is perceived in a scenario marked by organizational bonds such as identification, belonging feeling, idealization of the organization and solidarity.

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

Redes sociais digitais e a comunicação interna: manual de conduta como ferramenta estratégica para as organizações

Pós-graduação em Comunicação - FAAC

As dimensões humana, instrumental e estratégica da Comunicação Organizacional: recorte de um estudo aplicado no segmento corporativo

Na perspectiva de que a Comunicação que ocorre no dia a dia nas organizações assume, entre outras, três principais dimensões (humana, instrumental e estratégica), o principal objetivo desta pesquisa empírica foi verificar, junto a uma amostra representativa de empresas atuantes no território brasileiro, como essas dimensões estão presentes nas práticas cotidianas de Comunicação. Aplicou-se questionário junto a 36 empresas a partir de uma a mostra de 258. Os dados obtidos mostram que a Comunicação vem sendo praticada nessas três dimensões. As organizações evoluíram gradativamente dos modelos mecânicos da transmissão unilateral de informações para a implantação de processos comunicativos mais interativos. No entanto, ainda falta uma Comunicação que permita a abertura de canais dialógicos de fato e que possibilite maior valorização das pessoas.

NIKH: 1914

This digital object was funded in part through a grant from the Andrew Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 2011: Part 1

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 2011: Part 2

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 2011: Part 3

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 2011: Part 4

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 2009

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.