From a project to an organisation: a Strategic Communication’s approach

Relatório de Estágio apresentado para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Ciências da Comunicação, área de especialização em Comunicação Estratégica

DYNAMOD – A dynamic agent based modelling framework for digital businesses

Digital Businesses have become a major driver for economic growth and have seen an explosion of new startups. At the same time, it also includes mature enterprises that have become global giants in a relatively short period of time. Digital Businesses have unique characteristics that make the running and management of a Digital Business much different from traditional offline businesses. Digital businesses respond to online users who are highly interconnected and networked. This enables a rapid flow of word of mouth, at a pace far greater than ever envisioned when dealing with traditional products and services. The relatively low cost of incremental user addition has led to a variety of innovation in pricing of digital products, including various forms of free and freemium pricing models. This thesis explores the unique characteristics and complexities of Digital Businesses and its implications on the design of Digital Business Models and Revenue Models. The thesis proposes an Agent Based Modeling Framework that can be used to develop Simulation Models that simulate the complex dynamics of Digital Businesses and the user interactions between users of a digital product. Such Simulation models can be used for a variety of purposes such as simple forecasting, analysing the impact of market disturbances, analysing the impact of changes in pricing models and optimising the pricing for maximum revenue generation or a balance between growth in usage and revenue generation. These models can be developed for a mature enterprise with a large historical record of user growth rate as well as for early stage enterprises without much historical data. Through three case studies, the thesis demonstrates the applicability of the Framework and its potential applications.

How can packaging change children's eating habits from un-healthy food towards healthier options?

Field Lab: Children consumer behaviour

Study to determine the cardiovascular risk ofthe population of Guimarães/Vizela, includingthe prevalence of arterial stiffness and early vascular aging syndrome

Tese de Doutoramento em Medicina.

An analysis of strategic paths through the decomposition of total factor productivity: the case of Spanish savings banks

The Spanish savings banks attracted quite a considerable amount of interest within the scientific arena, especially subsequent to the disappearance of the regulatory constraints during the second decade of the 1980s. Nonetheless, a lack of research identified with respect to mainstream paths given by strategic groups, and the analysis of the total factor productivity. Therefore, on the basis of the resource-based view of the firm and cluster analysis, we make use of changes in structure and performance ratios in order to identify the strategic groups extant in the sector. We attain a threeways division, which we link with different input-output specifications defining strategic paths. Consequently, on the basis of these three dissimilar approaches we compute and decompose a Hicks-Moorsteen total factor productivity index. Obtained results put forward an interesting interpretation under a multi-strategic approach, together with the setbacks of employing cluster analysis within a complex strategic environment. Moreover, we also propose an ex-post method of analysing the outcomes of the decomposed total factor productivity index that could be merged with non-traditional techniques of forming strategic groups, such as cognitive approaches.

Nowcasting Scottish GDP Growth

The delays in the release of macroeconomic variables such as GDP mean that policymakers do not know their current values. Thus, nowcasts, which are estimates of current values of macroeconomic variables, are becoming increasingly popular. This paper takes up the challenge of nowcasting Scottish GDP growth. Nowcasting in Scotland, currently a government office region within the United Kingdom, is complicated due to data limitations. For instance, key nowcast predictors such as industrial production are unavailable. Accordingly, we use data on some non-traditional variables and investigate whether UK aggregates can help nowcast Scottish GDP growth. Such data limitations are shared by many other sub-national regions, so we hope this paper can provide lessons for other regions interested in developing nowcasting models.

Home Bitter Home? Gender, Living Arrangements, and the Exclusion from Home-Ownership among Older Europeans

A working paper published by the Families and Societies project shows that older women in non-traditional family arrangements are most disadvantaged with regard to home-ownership. This often appears to result from a lower socio-economic status. Home Bitter Home? Gender, Living Arrangements, and the Exclusion from Home-Ownership among Older EuropeansRead the report here.

Capturing and Organizing Prior Student Learning with the OCW Backpack

The purpose of this paper is to present an approach for students to have non-traditional learning assessed for credit and introduce a tool that facilitates this process. The OCW Backpack system can connect self-learners with KNEXT assessment services to obtain college credit for prior learning. An ex post facto study based on historical data collected over the past two years at Kaplan University (KU) is presented to validate the portfolio assessment process. Cumulative GPA was compared for students who received experiential credit for learning derived from personal or professional experience with a matched sample of students with no experiential learning credits. The study found that students who received experiential credits perform better than the matched sample students on GPA. The findings validate the KU portfolio assessment process. Additionally, the results support the capability of the OCW Backpack to capture the critical information necessary to evaluate non-traditional learning for university credit.

Effects of Different Postural Conditions on Handwriting Variability

During their career, forensic document examiners will inevitably be confronted with handwriting carried out under unusual conditions (UnC). A questioned document signed on top of a car or on a vertical surface like a wall are two examples. These atypical circumstances may give rise to more variability of the signatures or written words, in particular if the body was in non-traditional writing position without the traditional support. Few studies were devoted to handwriting variability under unusual writing conditions. The current study investigates whether individual variability changes with special writing conditions. In a previous study (Sciacca & al, 2009), we found that eight repetitions were sufficient to obtain a correct estimation of the variance. In the present study, twelve subjects were asked to write two word sets eight times in upper and eight times in lower case, under different conditions : sitting and writing on a horizontal (usual condition UC) or vertical support; and standing, kneeling or laying while writing on a horizontal or vertical support (unusual conditions UnC). Words were written on a pen tablet, normalized in space and time and then averaged. The variance of the eight words was measured under all conditions. Results showed only an increase in variability under the laying and kneeling / vertical UnC. Within the five other postural conditions tested, handwriting was shown to be very stable.

Minimizing recombinations in consensus networks for phylogeographic studies

Background: We address the problem of studying recombinational variations in (human) populations. In this paper, our focus is on one computational aspect of the general task: Given two networks G1 and G2, with both mutation and recombination events, defined on overlapping sets of extant units the objective is to compute a consensus network G3 with minimum number of additional recombinations. We describe a polynomial time algorithm with a guarantee that the number of computed new recombination events is within ϵ = sz(G1, G2) (function sz is a well-behaved function of the sizes and topologies of G1 and G2) of the optimal number of recombinations. To date, this is the best known result for a network consensus problem.Results: Although the network consensus problem can be applied to a variety of domains, here we focus on structure of human populations. With our preliminary analysis on a segment of the human Chromosome X data we are able to infer ancient recombinations, population-specific recombinations and more, which also support the widely accepted 'Out of Africa' model. These results have been verified independently using traditional manual procedures. To the best of our knowledge, this is the first recombinations-based characterization of human populations. Conclusion: We show that our mathematical model identifies recombination spots in the individual haplotypes; the aggregate of these spots over a set of haplotypes defines a recombinational landscape that has enough signal to detect continental as well as population divide based on a short segment of Chromosome X. In particular, we are able to infer ancient recombinations, population-specific recombinations and more, which also support the widely accepted 'Out of Africa' model. The agreement with mutation-based analysis can be viewed as an indirect validation of our results and the model. Since the model in principle gives us more information embedded in the networks, in our future work, we plan to investigate more non-traditional questions via these structures computed by our methodology.

China´s Economic Security Police Towards ASEAN From

After the economic reforms of 1978, China started rising very fast and started engaging other countries in the region which has served to increase its confidence in the region. In the post cold war period, China was seen as a big threat for the region because of its claims on the South China Sea. Nevertheless, this image was eliminated when China engaged ASEAN and other multilateral and regional organizations. This paper is studying China’s economic and security policies towards ASEAN. Globalization Theory is the theory being used to explain the nature of China-ASEAN relations. This research paper argues that China’s rise is promoting peace in the region. With the engagement policy, China started promoting trade and security co operations based on mutual benefits and dialogues for the peaceful resolutions of the disputes in the region. This contributed greatly to improve China’s image in the region. Additionally, China’s posture during the economic crises of 1997 also greatly contributed to improve its image. Thus, the rise of China is providing opportunity to the other countries in East Asia. Chapter One: Background On China-ASEAN Relations The use of Soft Power and engagement policy by the Chinese government has helped to change China’s image in the region. By using these policies China has been able to clear the feeling of suspicion and mistrust among the Asian states. China has increased its participation in multilateral and regional organizations, such as ASEAN. Due to this China has been able to promote economic and security co-operation among countries in the region. Thus, from being a potential threat China became a potential co-operative partner. Chapter Two: A Look into ASEAN ASEAN was originally formed on 8th August 1967 in Bangkok, Thailand, by Indonesia, Malaysia, the Philippines, Singapore and Thailand. Nevertheless, ASEAN was not the first regional group created to act as forum for dialogue between the leaders of different countries. Thought, it is the only one which could work in the region. The aim of the foundation of ASEAN was to promote peace and stability in the Abstract 2 region and also contain the spread of communism in Southeast Asia. For this reason, China did not engage ASEAN until 1990. However, in 1978 with the establishment of the open up policy China started engaging other countries. It started building trust among its neighboring countries by using soft power. By 1992, China formalized its diplomatic ties with ASEAN as a group. The diplomatic ties between China and ASEAN focus on multilateralism and co-operation as the best way for a more peaceful Asia and the search for common security. Thus, security in the region is promoted through economic co-operation among the states. Therefore the relation between China – ASEAN emphasizes the five principles of peaceful coexistence, mutual benefits in economic co-operation, dialogue promoting trust and the peaceful settlement of disputes. Chapter Three: China-ASEAN Economic Relations Since 1978 The economic reform of 1978 has greatly contributed to the economic development of China. After the adoption of the open up policy, China has been able to establish economic and trade relations with the outside world. The realist school of thought had predicted that Asia will not be stable in the post cold war period. Nevertheless, this has not been the case in Asia. China is growing peacefully with the co-operation of countries in the region. China is establishing strong ties with its neighboring countries. China and ASEAN relations focus on mutual benefit instead of being a zero sum game. Thus these relations are aimed at encouraging trust and economic co-operation in the region. China and ASEAN have agreed on Free Trade to assure that the two parties benefit from the co-operation. The ACFTA will have a great impact on economic, political and security issues. This will enable China to increase its influence in Asia and counterbalance the influences that Japan and U.S have in the region. Chapter Four: China ASEAN Relations in the Security Perspective This Chapter is about China and ASEAN relations on security issue. The new security issues of the post cold war period need to be solved in multilateral way. China as a major power in the region, through its engagement policy has solved most Abstract 3 of the disputes in the region using multilateral means. China has also found ways to solve the dispute over Spratly Islands peacefully, through dialogue using ASEAN. Additionally, China signed the Treaty of Amity in 2003, promoted security initiatives through ARF, Declaration on Conduct of Parties in the South China Sea and documents covering non-traditional security threats, economic co-operation and agricultural co-operation in November 2002, and the Joint Declaration on Strategic. Chapter Five: Finding and Analysis This chapter provides a quantitative and qualitative analysis of the date collected throughout this research. It provides an analysis of how the rise of China is promoting peace in the region. China has been promoting mutual beneficial trade and security co-operation which has increased its influence in the region. China has also been able to solve most of the territorial and border dispute in the region through ASEAN. Thus, ASEAN has amended China’s relations with other countries in the region. Therefore, China’s foreign policy in the region has a big impact in shaping the dynamic relations in East Asia. Conclusion and Recommendations This paper concluded that the relationships between China and ASEAN are contributing to peace in the region. After China engaged ASEAN, it has been able to promote multilateral trade based on mutual benefit. This is clearly emphasized by the CAFTA. Additionally, China has solved most of the dispute in the region. It has also found way for a peaceful resolution of the dispute over Spratly Island. Nowadays, the ASEAN countries don’t see China as a threat to the region. Nevertheless, they’ve adopted deterrence measures such as establishing diplomatic relations with other big powers in the region to assure that the region continues to grow peacefully. Concerning this deterrence measures, I recommend as another way for a continued peaceful growth, the resolution of the outstanding dispute.

Review of the literature on reference pricing

This paper reviews the literature on reference pricing (RP) in pharmaceutical markets. The RP strategy for cost containment of expenditure on drugs is analyzed as part of the procurement mechanism. We review the existing literature and the state-of-the-art regarding RP by focusing on its economic effects. In particular, we consider: (1) the institutional context and problem-related factors which appear to underline the need to implement an RP strategy; i.e., its nature, characteristics and the sort of health care problems commonly addressed; (2) how RP operates in practice; that is, how third party-payers (the insurers/buyers) have established the RP systems existing on the international scene (i.e., information methods, monitoring procedures and legislative provisions); (3)the range of effects resulting from particular RP strategies (including effects on choice of appropriate pharmaceuticals, insurer savings, total drug expenditures, prices of referenced and non-referenced products and dynamic efficiency; (4) the market failures which an RP policy is supposed to address and the main advantages and drawbacks which emerge from an analysis of its effects. Results suggest that RP systems achieve better their postulated goals (1) if cost inflation in pharmaceuticals is due to high prices rather than to the excess of prescription rates, (2) when the larger is the existing difference in prices among equivalent drugs, and (3) more important is the actual market for generics.

Anexo 1- Inquerito Consumo Alimentar

A alimentação/nutrição é hoje considerada inseparável do desenvolvimento, sobretudo em países deficitários a nível da oferta face a uma população crescente como é o caso de Cabo Verde. As questões de alimentação/nutrição (Segurança Alimentar) no país têm merecido uma enorme atenção, reflectindo uma preocupação pela situação de défice alimentar, que torna o país muito dependente do exterior para satisfazer as suas necessidades alimentares. A presente dissertação tem por objecto o estudo dos Hábitos Alimentares e Comportamento dos Consumidores em Cabo Verde (caso da ilha de Santiago). Este país transitou para um segundo estado de desenvolvimento (Desenvolvimento Médio), mas continua com uma significativa percentagem da população a viver em situação de pobreza e grande vulnerabilidade, o que se reflecte nos níveis de acesso ao consumo alimentar e nutricional da população. Utiliza-se dados secundários (consultados nas diversas fontes bibliográficas), e levantamento directo de informação, com aplicação de inquéritos e entrevistas que permitiram responder às principais questões levantadas nas fases elementares e são utilizadas em processo de modelação e definição de “racionalidades”. Fez-se ainda análise mais pormenorizada de algumas situações que nos pareciam mais relevantes. Os resultados obtidos permitem evidenciar alterações nos hábitos alimentares. Através da análise antropométrica, e dos resultados obtidos, conclui-se que existem problemas e carências nutricionais. As famílias de maior dimensão são as que apresentam maior vulnerabilidade alimentar e consumos energéticos inferiores aos recomendados. Este estudo permitiu evidenciar alguns problemas nas crianças. Os problemas de obesidade afectam cerca de 11% das crianças, enquanto que a mal nutrição aguda moderada atingia cerca de 5%. Verifica-se uma tendência para a diminuição do consumo de produtos tradicionais (como é o caso do milho) e também uma maior diversificação da dieta com o aumento do rendimento, (caso do consumo do arroz) que aumenta globalmente, mas observando-se também diminuição per capita com níveis de rendimento mais elevados. Para o caso do leite há uma tendência para incremento do consumo com o rendimento. Estas alterações de consumo de leite fazem-se em duas direcções. Por um lado o aumento do rendimento induz a um maior consumo de leite, por outro a substituição do leite em pó por leite de “pacote” é uma evidência para estratos mais elevados de rendimentos. Comprova-se que a alimentação absorve uma fatia muito elevada do rendimento familiar, a elasticidade consumo alimentar ao nível do rendimento familiar é muito grande. Constata-se a partir dos modelos econométricos que o nível de educação da família é importante para a definição do padrão alimentar e que existe espaço para melhorias comportamentais da população, designadamente nas formas e escolhas de consumo alimentar

Anexo 3 - Medidas Antropometricas

A alimentação/nutrição é hoje considerada inseparável do desenvolvimento, sobretudo em países deficitários a nível da oferta face a uma população crescente como é o caso de Cabo Verde. As questões de alimentação/nutrição (Segurança Alimentar) no país têm merecido uma enorme atenção, reflectindo uma preocupação pela situação de défice alimentar, que torna o país muito dependente do exterior para satisfazer as suas necessidades alimentares. A presente dissertação tem por objecto o estudo dos Hábitos Alimentares e Comportamento dos Consumidores em Cabo Verde (caso da ilha de Santiago). Este país transitou para um segundo estado de desenvolvimento (Desenvolvimento Médio), mas continua com uma significativa percentagem da população a viver em situação de pobreza e grande vulnerabilidade, o que se reflecte nos níveis de acesso ao consumo alimentar e nutricional da população. Utiliza-se dados secundários (consultados nas diversas fontes bibliográficas), e levantamento directo de informação, com aplicação de inquéritos e entrevistas que permitiram responder às principais questões levantadas nas fases elementares e são utilizadas em processo de modelação e definição de “racionalidades”. Fez-se ainda análise mais pormenorizada de algumas situações que nos pareciam mais relevantes. Os resultados obtidos permitem evidenciar alterações nos hábitos alimentares. Através da análise antropométrica, e dos resultados obtidos, conclui-se que existem problemas e carências nutricionais. As famílias de maior dimensão são as que apresentam maior vulnerabilidade alimentar e consumos energéticos inferiores aos recomendados. Este estudo permitiu evidenciar alguns problemas nas crianças. Os problemas de obesidade afectam cerca de 11% das crianças, enquanto que a mal nutrição aguda moderada atingia cerca de 5%. Verifica-se uma tendência para a diminuição do consumo de produtos tradicionais (como é o caso do milho) e também uma maior diversificação da dieta com o aumento do rendimento, (caso do consumo do arroz) que aumenta globalmente, mas observando-se também diminuição per capita com níveis de rendimento mais elevados. Para o caso do leite há uma tendência para incremento do consumo com o rendimento. Estas alterações de consumo de leite fazem-se em duas direcções. Por um lado o aumento do rendimento induz a um maior consumo de leite, por outro a substituição do leite em pó por leite de “pacote” é uma evidência para estratos mais elevados de rendimentos. Comprova-se que a alimentação absorve uma fatia muito elevada do rendimento familiar, a elasticidade consumo alimentar ao nível do rendimento familiar é muito grande. Constata-se a partir dos modelos econométricos que o nível de educação da família é importante para a definição do padrão alimentar e que existe espaço para melhorias comportamentais da população, designadamente nas formas e escolhas de consumo alimentar

Anexo 4 - Matriz Tratamento Dados

A alimentação/nutrição é hoje considerada inseparável do desenvolvimento, sobretudo em países deficitários a nível da oferta face a uma população crescente como é o caso de Cabo Verde. As questões de alimentação/nutrição (Segurança Alimentar) no país têm merecido uma enorme atenção, reflectindo uma preocupação pela situação de défice alimentar, que torna o país muito dependente do exterior para satisfazer as suas necessidades alimentares. A presente dissertação tem por objecto o estudo dos Hábitos Alimentares e Comportamento dos Consumidores em Cabo Verde (caso da ilha de Santiago). Este país transitou para um segundo estado de desenvolvimento (Desenvolvimento Médio), mas continua com uma significativa percentagem da população a viver em situação de pobreza e grande vulnerabilidade, o que se reflecte nos níveis de acesso ao consumo alimentar e nutricional da população. Utiliza-se dados secundários (consultados nas diversas fontes bibliográficas), e levantamento directo de informação, com aplicação de inquéritos e entrevistas que permitiram responder às principais questões levantadas nas fases elementares e são utilizadas em processo de modelação e definição de “racionalidades”. Fez-se ainda análise mais pormenorizada de algumas situações que nos pareciam mais relevantes. Os resultados obtidos permitem evidenciar alterações nos hábitos alimentares. Através da análise antropométrica, e dos resultados obtidos, conclui-se que existem problemas e carências nutricionais. As famílias de maior dimensão são as que apresentam maior vulnerabilidade alimentar e consumos energéticos inferiores aos recomendados. Este estudo permitiu evidenciar alguns problemas nas crianças. Os problemas de obesidade afectam cerca de 11% das crianças, enquanto que a mal nutrição aguda moderada atingia cerca de 5%. Verifica-se uma tendência para a diminuição do consumo de produtos tradicionais (como é o caso do milho) e também uma maior diversificação da dieta com o aumento do rendimento, (caso do consumo do arroz) que aumenta globalmente, mas observando-se também diminuição per capita com níveis de rendimento mais elevados. Para o caso do leite há uma tendência para incremento do consumo com o rendimento. Estas alterações de consumo de leite fazem-se em duas direcções. Por um lado o aumento do rendimento induz a um maior consumo de leite, por outro a substituição do leite em pó por leite de “pacote” é uma evidência para estratos mais elevados de rendimentos. Comprova-se que a alimentação absorve uma fatia muito elevada do rendimento familiar, a elasticidade consumo alimentar ao nível do rendimento familiar é muito grande. Constata-se a partir dos modelos econométricos que o nível de educação da família é importante para a definição do padrão alimentar e que existe espaço para melhorias comportamentais da população, designadamente nas formas e escolhas de consumo alimentar