Descripción de la Estructura Organizacional del área de Responsabilidad Social de PepsiCo Colombia en el año 2013

En línea con el artículo de Descripción organizacional de Helm Bank, este artículo es un aporte investigativo adicional al Proyecto general de “Descripción de las estructuras organizacionales de las áreas de Responsabilidad Social Empresarial” del investigador Rafael Piñeros de la Universidad del Rosario. Este artículo permite evaluar y entender la perspectiva desde el ángulo de una empresa multinacional que opera en casi todos los países del mundo en el sector de alimentos y bebidas, y que debe lograr adaptar su modelo de negocio y desarrollo sostenible de acuerdo al ambiente donde se desempeña, manteniendo unos lineamientos globales pero adaptados a las necesidades de las comunidades locales. Resulta muy interesante identificar la importancia que para PepsiCo tiene la Responsabilidad Social y su evolución para asegurar unos rendimientos y una sostenibilidad en el largo plazo que permite a la compañía y a las comunidades donde opera seguir creciendo, crear valor compartido y obtener beneficios a lo largo del tiempo.

Plan de negocios Lunette Atelier

Lunette Atelier, desde Septiembre de 2014 se dedica a la venta de gafas de sol por Facebook, cuenta con 5.000 seguidores y 2.000 en Instagram, actualmente está en el proceso de registro de marca en la Cámara de Comercio de Bogotá. El objetivo de este plan de empresa es hacer una línea de negocio: venta de vestidos de baño 100% personalizables por medio de una página web. La necesidad de la mayoría de las mujeres de hoy en día a la hora de irse a vacaciones y lucir sus vestidos de baño es verse bien, sentirse cómodas, seguras y únicas. Es por esto que la empresa quiere satisfacer esta necesidad, ofreciendo un portafolio de productos variado para que sus clientas puedan elegir la mejor opción para su cuerpo, la que las haga sentir más seguras, no importa la talla que sea, el color que quiera o el diseño que le quede mejor, Lunette Atelier ofrece productos exclusivos y únicos para todas la mujeres. Nuestro valor agregado, ofrecemos una experiencia de compra única por medio del diseño de cada una de las prendas a la medida y al gusto de cada cliente. Todas nuestras piezas son confeccionadas con las mejores materias primas del mercado, aparte de esto son exclusivas e importadas. La mayoría de nuestros productos están hechos de microfibras lo que hace que las prendas sean cómodas y elásticas para que a la hora de usarlas el cliente se sienta lo más confortable posible.

Asistentes virtuales en plataformas 3.0

Los asistentes virtuales son herramientas inteligentes que ayudan a los usuarios a buscar información en un conglomerado de recursos web. El despliegue natural de los mismos se realiza en las propias páginas web, donde permiten resolver las dudas de los usuarios formuladas en lenguaje natural usando técnicas de Inteligencia Artificial. En este artículo presentamos las características más relevantes del asistente virtual Elvira y su integración en la página web de la Universidad de Granada. De forma paralela a la aparición de los asistentes virtuales, en la última década, los avances tecnológicos han hecho que el acceso a la información se produzca desde diferentes fuentes, trasladando la necesidad de la asistencia artificial a otros ámbitos. En este trabajo, detallamos la ampliación de los despliegues del asistente virtual Elvira sobre dispositivos móviles y redes sociales.

Analysing Google rankings through search engine optimization data

Purpose - The purpose of this paper is to identify the most popular techniques used to rank a web page highly in Google. Design/methodology/approach - The paper presents the results of a study into 50 highly optimized web pages that were created as part of a Search Engine Optimization competition. The study focuses on the most popular techniques that were used to rank highest in this competition, and includes an analysis on the use of PageRank, number of pages, number of in-links, domain age and the use of third party sites such as directories and social bookmarking sites. A separate study was made into 50 non-optimized web pages for comparison. Findings - The paper provides insight into the techniques that successful Search Engine Optimizers use to ensure a page ranks highly in Google. Recognizes the importance of PageRank and links as well as directories and social bookmarking sites. Research limitations/implications - Only the top 50 web sites for a specific query were analyzed. Analysing more web sites and comparing with similar studies in different competition would provide more concrete results. Practical implications - The paper offers a revealing insight into the techniques used by industry experts to rank highly in Google, and the success or other-wise of those techniques. Originality/value - This paper fulfils an identified need for web sites and e-commerce sites keen to attract a wider web audience.

Jpowder: a Java-based program for the display and examination of powder diffraction data

The ability to display and inspect powder diffraction data quickly and efficiently is a central part of the data analysis process. Whilst many computer programs are capable of displaying powder data, their focus is typically on advanced operations such as structure solution or Rietveld refinement. This article describes a lightweight software package, Jpowder, whose focus is fast and convenient visualization and comparison of powder data sets in a variety of formats from computers with network access. Jpowder is written in Java and uses its associated Web Start technology to allow ‘single-click deployment’ from a web page, http://www.jpowder.org. Jpowder is open source, free and available for use by anyone.

Understanding your digital identity

The term “Digital Identity” is used here to describe the persona a person projects across the internet. Your Digital Identity as perceived by other people is made up of material that you post yourself (for example photographs on Flickr and your own web page) but it also is made up of material other people put there about you (blog posts that mention you, photographs in which you are tagged). The “This is Me” project has developed resources that can be used by students and others to appreciate what their Digital Identity is and how they can control it to help present the persona with the reputation that they want.

Partial spectral projected gradient method with active-set strategy for linearly constrained optimization

A method for linearly constrained optimization which modifies and generalizes recent box-constraint optimization algorithms is introduced. The new algorithm is based on a relaxed form of Spectral Projected Gradient iterations. Intercalated with these projected steps, internal iterations restricted to faces of the polytope are performed, which enhance the efficiency of the algorithm. Convergence proofs are given and numerical experiments are included and commented. Software supporting this paper is available through the Tango Project web page: http://www.ime.usp.br/similar to egbirgin/tango/.

Improving ultimate convergence of an augmented Lagrangian method

Optimization methods that employ the classical Powell-Hestenes-Rockafellar augmented Lagrangian are useful tools for solving nonlinear programming problems. Their reputation decreased in the last 10 years due to the comparative success of interior-point Newtonian algorithms, which are asymptotically faster. In this research, a combination of both approaches is evaluated. The idea is to produce a competitive method, being more robust and efficient than its `pure` counterparts for critical problems. Moreover, an additional hybrid algorithm is defined, in which the interior-point method is replaced by the Newtonian resolution of a Karush-Kuhn-Tucker (KKT) system identified by the augmented Lagrangian algorithm. The software used in this work is freely available through the Tango Project web page:http://www.ime.usp.br/similar to egbirgin/tango/.

A study visit to a vitual company

To integrate study visits to different workplaces in higher education implies important benefits for the course quality. The study visit gives the students a better understanding for the real situations they will meet in working life. However for practical and economical reasons is that not always possible. The purpose of this project is to create a virtual company that shall replace the real one for study visits. The goal is to create a realistic picture and that intended use of it can come as close as possible to a real study visit. It is also important to facilitate linking theory and practice. The virtual company is built up by pictures, videos and text. All material is made available on a web page and when entering the students will meet a layout of the company. From that position is it possible to walk around and look at videos from different workstations. Besides that can they also listen to interviews with managers and representatives of staff as well as reading reports concerning productivity and the work environment. The focus of the study visit is work sciences, therefore the material also include some visualized information about work hazards. On the web page there are also a number of tasks for the students to carry out. Until the autumn 2011, 132 students at Dalarna University have visited and produced reports from the virtual company. They were studying in programs for mechanical engineering, production technicians and human resource management. An evaluation among some ten students showed that the study visit to the virtual company is flexible in time and effective, but that students wish to have even more detailed information about the company. Experiences from four years of use in a number of classes show that the concept is worth further development. Furthermore with production of new material the concept is likely to be applicable for other purposes.

Metamorphic epiphany -- 3D animation

As far back as I can remember, I have always been interested in studio art. Whether it be painting, drawing, printmaking, or photography, it has consistently been a part of my life. Upon enrolling in Colby, I became interested in computers and decided to major my undergraduate college career in Computer Science. Not forgetting past interests, I continued my studio art education, taking several classes within the Art department. In due time, I began combining interests and began studying Computer Graphics and Design. With limited resources in this field at Colby, the majority of my computer graphic education and experience has been done on my own time apart from regular classroom work. As time progressed, so did my interests. Starting with simple image manipulation of digitally scanned photographs, I moved on to Web Page design, eventually leading to Desktop Publishing. Ultimately, I wanted to take a step further and expand my overall computer graphic knowledge by learning 3D modeling and animation. With even fewer resources in 3D animation at Colby, I perceived having trouble finding the information and tools I would need to gain the necessary skills for this new field. The Senior Scholars program gave me the opponunity to find and acquire the necessary tools to pursue my interest. This program also allowed me to devote the proper amount of time required for learning these new tools.

Desafios e oportunidades na inserção de uma empresa financeira pública nas redes sociais

Este trabalho tem por objetivo compreender como foi a inserção de uma empresa pública do setor financeiro nas redes sociais virtuais, mais especificamente, no Facebook, buscando entender os motivadores do processo, os desafios enfrentados, as oportunidades encontradas e as possibilidades de melhoria na interação virtual. O estudo se voltou para a percepção dos funcionários que atuaram na implantação, acompanhamento e manutenção da página da referida empresa – aqui chamada de Asmaluan - naquela plataforma virtual. A coleta de dados, através de entrevistas em profundidade tratadas sob a análise de conteúdo, identificou regras e procedimentos específicos para a atuação dos funcionários ligadas à cultura organizacional da empresa, sendo percebidos entraves típicos de uma empresa burocrática, em consonância com a literatura de cultura organizacional e cultura no serviço público brasileiro . Apesar destas dificuldades, principalmente ao entender a implantação, planejamento e execução das atividades postas ou “impostas” pelas redes sociais, foi demonstrada, na visão da empresa em adição à bibliografia estudada, a relevância em estar presente em um novo cenário de inovações tecnológicas trazidas pela internet, pelo impacto sobre a forma de interagir entre clientes e organizações.

Forum: social network for the surveillance and prevention of workplace accidents

In 2008, academic researchers and public service officials created a university extension studies platform based on online and on-site meetings denominated "Work-Related Accidents Forum: Analysis, Prevention, and Other Relevant Aspects. Its aim was to help public agents and social partners to propagate a systemic approach that would be helpful in the surveillance and prevention of work-related accidents. This article describes and analyses such a platform. Online access is free and structured to: support dissemination of updated concepts; support on-site meetings and capacity to build educational activities; and keep a permanent space for debate among the registered participants. The desired result is the propagation of a social-technical-systemic view of work-related accidents that replaces the current traditional view that emphasizes human error and results in blaming the victims. The Forum uses an educational approach known as permanent health education, which is based on the experience and needs of workers and encourages debate among participants. The forum adopts a problematizing pedagogy that starts from the requirements and experiences of the social actors and stimulates support and discussions among them in line with an ongoing health educational approach. The current challenge is to turn the platform into a social networking website in order to broaden its links with society.

Inovação tecnológica e o mercado de trabalho do engenheiro cartógrafo

The article focuses on the presence of the technologic innovation and the surveyed current conditions of the cartographic engineer's work market. The methodology is based on forms with objective questions answered by the professionals. The current survey is the fourth one starting in 1995 and the first one with on line forms filled out by the Brazilian Association of Cartographic Engineers - São Paulo Section's web page. The sample was made up with 141 engineers and it revealed numbers that confirm the growing visibility and social recognition of the Brazilian cartographic engineer, although still far from the condition consistent with the territorial extension and the importance of Cartography for the country. The survey shows that the monthly average revenues are of approximately fifteen minimum wages; that the sample has only 13% of employers, although it is the highest percentage among all surveys; that 63 professionals cited 127 times that their organizations are related to technologic innovation at a proportion of two citations per organization; that 69% of the sample are optimists concerned to the future. Other important pieces of in formation to students and professionals will also be discussed in the article.

Network node with wireless and wired interfaces: Nios II processor and uClinux to development of a NCAP embedded (IEEE 1451.1) with two interfaces, wireless (IEEE 1451.5) and wired (IEEE p1451.2)

This paper presents a NCAP embedded on DE2 kit with Nios II processor and uClinux to development of a network gateway with two interfaces, wireless (ZigBee) and wired (RS232) based on IEEE 1451. Both the communications, wireless and wired, were developed to be point-to-point and working with the same protocols, based on IEEE 1451.0-2007. The tests were made using a microcomputer, which through of browser was possible access the web page stored in the DE2 kit and send commands of control and monitoring to both TIMs (WTIM and STIM). The system describes a different form of development of the NCAP node to be applied in different environments with wired or wireless in the same node. © 2011 IEEE.

Economic Survey of Latin America and the Caribbean 2015: Challenges in boosting the investment cycle to reinvigorate growth

The 2015 edition of the Economic Survey of Latin America and the Caribbean consists of three parts. Part I outlines the region’s economic performance in 2014 and analyses trends in the first half of 2015, as well as the outlook for the rest of the year. Part II analyses the dynamics of investment in Latin America and the Caribbean, the relationship between investment and the business cycle, the role of public investment, infrastructure gaps and the challenges in financing private investment. Part III of this publication may be accessed on the web page of the Economic Commission for Latin America and the Caribbean (http://www.cepal.org/en/node/33006). It contains the notes relating to the economic performance of the countries of Latin America and the Caribbean in 2014 and the first half of 2015, together with their respective statistical annexes, which present the main economic indicators of the countries of the region. The cut-off date for updating the statistical information in this publication was 30 June 2015.