Dear Brand, Please Help me to Become a True-Man Out of the Truman: The Role of Brand Authenticity

Although brand authenticity is gaining increasing interest in academia and managerial practice, empirical studies on its contribution to the branding literature are still limited. The authors therefore conceptually and empirically examine the emergence and outcomes of perceived brand authenticity (PBA). A prior multi-phase scale development process resulted in a 17-item PBA scale to measure its four dimensions of credibility, integrity, symbolism, and longevity. Brand authenticity perceptions are influenced by indexical, existential, and iconic cues, whereby the latter’s influence is moderated by consumers’ level of marketing skepticism. Further, PBA increases emotional brand attachment. This relationship is particularly strong for consumers with a high level of self-authenticity. In addition, PBA effects are stronger in a North American market context compared to a European context.

Harry Graf Keßler - Walter Rathenau [Rezension]

S.

James Harry Blackburne

Richard Reti

Abdul Aziz ... mit seinem Vetter Sulman al Arafa [Illustration] : aus: Harry S. Philby: Das geheimnisvolle Arabien

Scan von Monochrom-Mikroform

Harry Kemp, Johnny, Vagabund des Lebens [Rezension]

N. H.

Harry Liedtke, Hüftbild

Signatur des Originals: S 36/F05218

Harry Pierenkämper, Szenenfoto, in: Kinetogramm: Der Denker

Signatur des Originals: S 36/F05759

Silhouette découpée a l'exposition internationale et universelle de Bruxelles 1910 par "Harry"

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Harry Walden, Kniestück

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Harry Walden als Hamlet, Rollenbild, Kniestück, in: William Shakespeare: Hamlet

Signatur des Originals: S 36/F07135

Harry Walden, Leonie Taliansky, Rollenbild, Doppelbildnis, Kniestück, in: Wilhelm Meyer-Förster: Alt-Heidelberg

Signatur des Originals: S 36/F07136

Harry Monkhouse, Szenenfoto, in: Captain Therese

Signatur des Originals: S 36/F09288

Bertolt Brecht, Peter Suhrkamp, Harry Buckwitz, Gruppenbildnis, Brustbild, Generalprobe zu "Der kaukasische Kreidekreis", Frankfurt a. M., 1955

Signatur des Originals: S 36/F10630

Harry Buckwitz, Claude Planson, Alfred Delval, Karl von Rath, V. I. A. M. Julien, Gruppenbildnis, Hüftbild, Théatre Sarah Bernhardt, Paris 1960

Signatur des Originals: S 36/F10636