As redes sociais virtuais: motivos para a utilização pelas organizações no Brasil

Esse estudo objetiva compreender porque as empresas, no Brasil, decidem investir em redes sociais na internet. Foram considerados fatores como a evolução da internet e das próprias redes sociais interativas (em especial Twitter, Facebook e YouTube), as rápidas mudanças tecnológicas que ocorrem no ambiente digital e o papel das agências de comunicação no mercado virtual. Nesse contexto, foi possível observar a importância das redes sociais, atualmente, no negócio das empresas. A falta de material acadêmico sobre o assunto fez com que a visita e a coleta de materiais em diversos websites fossem um recurso complementar valioso. Adicionalmente, com o foco no cenário brasileiro, foram realizadas entrevistas qualitativas semiestruturadas, com 11 gestores de empresas e três gestores de agências de comunicação, o que propiciou um mapeamento das motivações para a utilização das redes sociais pelas empresas, assim como o levantamento de outras informações valiosas para esse trabalho. O referencial teórico buscou contextualizar um panorama privilegiado nesse estudo, considerando o ambiente dinâmico da internet, as redes sociais interativas e seu valor, a mobilidade de acesso, e as agências de publicidade e redes sociais. Além dos resultados apresentados nesse estudo, as revelações de campo e suas discussões propiciaram a elaboração de uma tabela de grau de maturidade social em relação ao momento em que as empresas estão no âmbito digital, assim como o desenvolvimento de um modelo de aprendizagem organizacional no ambiente virtual para redes sociais. Finalmente, foram apresentadas as conclusões, assim como as considerações finais. O estudo demonstrou a importância das redes sociais no cotidiano das empresas e a necessidade de estarem presentes no ambiente virtual, já que estão nesse universo mesmo que de maneira passiva. Embora não tenha havido um fator genérico que possa ser utilizado como padrão motivacional para o investimento inicial nas redes sociais, a visibilidade da exposição da marca nesse meio, seguida pela necessidade de criar um canal de relacionamento com o cliente destacaram-se como fatores motivacionais mais relevantes para esse movimento.

A sociometric analysis for the creation of an integrated multicultural work team

This research aimed to apply the sociometric theory and its methodology to create an integrated multicultural work team. The study focused on the application of the sociometry theory, developed by Jacob L. Moreno in 1934, to analyze the small multicultural group. In the beginning, a review of the literature was done to have a better understanding of Sociometric Theory as well as the modern tools and software developed to analyze and map the social networks. After this part of the study, the qualitative study was done, in which 26 students from 12 countries, which studied together in a Corporate International Master (2014-2015), developed by Georgetown University’s McDonough School of Business, Corporate Master of Business Administration from ESADE Business School and FGV/EBAPE, were surveyed and asked them to choose people, among the selected group, who they attracted, rejected or they were neutral towards, in 4 different scenarios: work team, leadership, trip (leisure time) and personal problem. Additionally, there were, two questions asked about how they felt when they answered the survey and which question(s) was/were difficult to answer and why. The focus on these two questions was to understand the emotional state of the respondents when they answered the survey and related this emotional state to the Sociometric Theory. The sociometric matrix, using Microsoft Excel, was created using the answers and the total of the positive, negative and neutral choices were analyzed for each scenario as well as the mutualities and incongruences of the choices. Furthermore, the software Kumu was used to analyze the connections between the people in the selected group using three metrics: size, degree centrality and indegree. Also Kumu was used to draw the social maps or sociometric maps. Using the relationship level analyses of the sociometric matrix and maps, it was possible to create an integrated multicultural work team. In the end, the results obtained suggest that it is possible to apply the sociometric methodology to study the relationships inside companies, project teams and work teams and identify the best work team based on the interrelationship between the people as well as the lack of communication among the team members, project team or inside the company as a whole.

Vivências em educação musical 5 e 6

Módulo 3

A liderança na perspetiva das representações pessoais, profissionais e sociais: um estudo de caso num infantário na RAM

Compreender a liderança numa organização escolar, nomeadamente num jardim-deinfância, numa sociedade em que a educação defronta inúmeras mutações que implicam a sua (re) construção numa amplitude focalizada em procedimentos políticoadministrativos. Desencadeamos um estudo que nos fez caminhar pelas histórias de vida, por via de entrevistas episódicas de uma líder escolar considerando o Infantário “O Carrocel”, no Concelho do Funchal, o locus privilegiado do nosso estudo de caso. O objeto de análise foi a liderança escolar em conformidade com as representações pessoais, profissionais e sociais da diretora. Questionámos os educadores e professores procurando, através dos inquéritos por questionário, compreender qual o estilo de liderança mais vivido pela líder. Sendo notório o desgaste psicológico referido pela líder, pelo efeito das burocracias, e pela sua tenacidade em desempenhar o seu papel, a sua liderança ajusta-se entre a liderança transacional e a liderança transformacional tendo como foco preliminar as relações humanas. É facto, que as representações, a ética e a educabilidade da líder coexistiram para uma boa liderança e respetivas relações grupais sendo que numa liderança, em educação, persiste a imprevisibilidade e a complexidade em torno de um contexto social e político. Uma liderança direcionada para os valores e princípios em que o desempenho da líder permitiu, apesar de dificuldades e receios sentidos no abraço a este projeto, encaminhar as suas práticas administrativas e pedagógicas com determinação num acreditar de uma estratégia de trabalho comum e de equipa. Certamente, com este estudo iremos refletir na educação de hoje e no entendimento do que é ser líder, e essencialmente na coexistência de líderes educadores num propósito de reconhecer que os infantários, apesar de pequenas organizações educativas, são fortes âncoras em contextos de diversidade.

Círculos ao invés de linhas: em busca de valores e princípios estruturantes da gestão social. Projeto juventude, participação e autonomia (Instituto Universidade Popular - UNIPOP)

The organizations are characterized as dynamic spaces, they are being revisited and redefined, because they constitute structural human spaces and new vain outlines won expression. As it begins, of the non consensus in its conception, it is explicit the complexity degree that is identified in the plurality and diversity, brought by the people that compose them, characterizing it as accomplishment space, of happiness and also of conflict, of relationships of power and organizational limits and from birth and burial of faiths, values, norms, symbols, knowledge and rituals, therefore, deeply human. In that way, to know the administration of the organization is preponderant condition for the format of the human relationships to be delineated in its living. Like this the work makes an option in knowing the social administration, this work tries to know and analyze the values and beginnings of the social administration; revealling characteristics and specificities of the organizational performance of UNIPOP that contribute to the formation of the conception of Social Administration, it tends as source of the information the managers of the institution; to identify the formative values of UNIPOP that contribute to the youths' partner-political action in the community, tends for reference the current students of the organization and last to evaluate values structurates and supporting that interconnection between the organizational Administration, formation youth's program, participation and autonomy and attendance, starting from the existences gained by the exits, of that program. This way, the research will be qualitative, looking for understanding starting from their documents, the existence of those values

The Beatles: ensaio sobre a ética do amor

The thesis intends to discuss the ethics by the way of love. So, it uses as a mention the musical work and the set of attitudes of the group that changed the way of thinking across the 20th Century mass-comm, entering a new way of thinking about the World: The Beatles. Analyzing the lyrics and the writing of the songs was searched the comprehension of he intrinsic love message at the Ethics it expresses. At the musical art of The Beatles political messages had been announced in a time that the World sought a Ethic way beyond the several declared war and the Cold War. Taking the Edgar Morin works as a base, O método 6, Ética (2005), it sought to understand the idea who permeates the human relations: the good, the possible, the necessary. Another works used as a cognitive base were Meus demônios (2003), Cultura de massas no Século XX: neurose (2005), Cultura de massas no Século XX (2006), The Beatles Anthology (2000) and Many years from now (2000). Holding the Ethics idea showed by Morin were established imaginary lines that perpass the behavior of the group known in the entire World understood till nowadays as tolerance, comprehension, peace, love and endurance messengers. The Beatles operate during the sixties a musical reborn, which allowed to the people the discussion and the reflexion about the World and the human being new behavior,endurance but acting with tolerance. Permeating the basic study, we find the Beatles way, the group origin, the fast walk till success, the spiritual choice, who guide their behavior and the end of the band. The music used as a masscomp instrument passes by the condition of a simple way of communicating. It deeply action feeds feelings, allows transcendence and is showed as target of human being transformation. The Ethics in music passes by the ideological barriers and becomes to comprehension with a clear synthony for the man, cause the polyphony and the new musical order establish the messages worldwide

Diálogos e reflexão

The present work highlights the importance of Dialogue in dealing with situations of crisis, and human conflicts. It has a starting point in some ideas of David Bohm, and in so doing, it presents itself with the challenge of testing the premise that dialogical strategies, of thought and action, can make the human choices inherent to those situations, more coherent and creative. They also allow us to elucidate and grasp them, towards broader comprehension and resolution, while keeping the framework of consistent assessment. However, we believe that said strategies are not, necessarily, problem solvers. With that in mind, we expanded the notion of Dialogue , systematizing dialogical visions of the world, derived from the ideas of David Bohm, Paulo Freire and Mikhail Bakhtin, in which they give priority to the Dialogue component, in all human relations within crucial contexts. From the elaboration of that systemic and dialogical interface, in which Dialogue appears as common theme, and pervasive tool, we detected the emerging of ancillary themes such as Liberty , Consciousness , Creativity , Ethics and Responsibility . We see these themes as ways of comprehending Life, as each one embodies interests, needs and shared human motivations. We have articulated them as a network, and added to that the need of Reflection in conjunction with Dialogue as a watchful call for noticing the incoherence

O corpo como matriz pedagógica

The contemporary conjuncture based on the capitalistic knowledge converges to the corporal consciousness that makes us see, feel, taste and hear, be in/to pieces. Disembodied reason legitimate and legislate ways of being and living socially and its development is the dehumanization of human relations causing pain and suffering. The objective of this work is to discuss the body as pedagogical matrix through imagistic/artistic elements: music, painting and literature. Metaphors lead to self knowledge of human subjectivity and approach us to the kaleidoscope of sensitive knowledge and enables learning to learn with the infinite combinations of images, knowledge, feelings and worldviews. The song Memória da Pele comes in the voice of Maria Betânia speak of the memories that are not mine, but are tattooed in me in the memory of skin, singing the memories of a love lived by who tries to forget rationally, but the body insists on remembering. It is password to think about what we are. The short story by Clarice Lispector, entitled Miss Algarve, narrates the life story of an unmarried and virgin woman, and her encounter with an alien called Ixtlan. Until then, she who lived as if every day were a Monday, found herself seduced by the pleasure of having a body in contact with another body, which also allowed her to give visibility to the bodies of others. She had repudiation by the immorality that her body and the other s perspired. The discovery of the body brings important lessons for nursing, involving our body and the others'. The painting the flying bed or Henry Ford Hospital, by Frida Kahlo, is our final metaphor. The traumatic experience of abortion is shown in this painting trough the picture of the artist naked in a hospital bed. This painting invites us to reflect on our work process. We need to think in multiple dimensions of the being and accept the invitation of art, so that the lightness confronts us with the weight imposed by the hegemonic ideology. I believe it is not a single view, but the many views that should justify the knowledge and practices of nursing; what matters is that they are woven into the dialogue, democracy, provided that protagonism of those individuals involved in this process, in the wandering and uncertainty, in the rewiring, solidarity, plurality. To this end, the body must be the great pedagogue that is able to be viewed not as a tapestry seen by the right view, as the logical knowledge sees, but seen by the opposite side in its singular, irregular, discontinuous weavings

O cuidado e a ética do cuidado: um diálogo entre Leonardo Boff, Carol Gilligam e Nel Noddings

To elucidate the important contribution of care ethics in improving human relations and social intimates, this work reveals the fragility and lack of ethics on the formation of a just society, equal, peaceful and caring. To this end, we study on the moral development of men and women, warning of the natural differences between the sexes, which change for both the way of seeing life and live it - which does not imply inferiority to some genres. From this study it is clear that the natural care is innate to humans, it provides a tendency to act for the good of all life forms and nature as a whole. But it is evident here a greater sensitivity of women to such care because they possess perception and more emotion than men, which make them more participatory and involved in relationships. This greater openness to care found in women, due in part to the strong and lasting relationship with their mothers. Thus is revealed the power that women have to positively change the direction of human relationships, providing careful with your example, protective and caring, the awakening of a new and comprehensive ethics - opens to the truth, and features especially for affections. Therefore, the care ethics arises from the life experiences of women and aims, through them, to join the men's morality in order to bring out the relevant fact of interdependence between human beings, of human fragility and the need for relationships to the fullness of life

Prazer com razão: análise e crítica da ética sexual Kantiana

This work aims to present the foundations of Kantian ethics concerning to moral judgments about sexual practices. It shows that the sexual act, for the philosopher, inevitably degrades individuals who are taking part of it, given its objectifying nature, manifested in the usage of individuals as mere means to obtain pleasure. To solve this quandary of nature since humanity is an end in itself, by the virtue of being bearer of rationality and cannot, therefore, be treated as mere means Kant claims that marriage is morally the appropriate locus for the exercise of sexuality, given the reciprocity forged there, preventing degradation. In marriage, the bond established between the impulse of nature to the conservation of the species achieved through the sexual intercourse opened to procreation and the duty of man in regarding himself as an animal being preserving the species without degrading the person is accomplished in a fully moral way. This text clarifies that the justification for the assumption of this solution is fixed at two developments of the categorical imperative: the formulas of the law of nature and humanity. Despite the fact the first brings significant contributions to human relations through the concept of reciprocity, the second establishes a normative role for the teleological argument of sexuality, becoming an obstacle in kantian's practical philosophy. To overcome that obstacle, we outline a critics which relies on the studies of Michel Foucault about sex and the power techniques related to them, producer of a scientia sexualis in the Western, demonstrating that the moral of the philosopher from Königsberg is also present in this project somehow. Finally, in a foucaultian's reading of kantian Aufklärung, we recognize that, to propose new ethical possibilities of the experience of sexuality, it is necessary to think and create new relational spaces in which the subject takes autonomously the government of self.

Um olhar sobre o cotidiano e as re-definições espaciais no Bairro Potengi, Natal/RN

This work aims to conduct an analysis on the production of space and the dynamics between social agents that act and interact, albeit in different ways, in the production and re-production space in the Neighborhood Potengi in Natal, Rio Grande do Norte. The neighborhood is undergoing a process of dynamism undeniable and has a daily marked by heterogeneity, especially as a neighborhood in transition. So your analysis, from the perspective of the dialectical method, contributes to the understanding of the production space can be analyzed through the study of the forms and content, and may contribute to its real apprehension. After all, the city reflects forms, assumes functions, features and content that dynamic influences and is influenced by human relationships. Thus, this research seeks to analyze the production of space, based on the observation and study of the rich daily life of different social agents that operate within concrete quoted

O corpo, o desenvolvimento humano e as tecnologias

Estudar e analisar as relações entre corpo, desenvolvimento humano e tecnologias é objetivo deste trabalho. O avanço das tecnologias e as relações humanas sofrem mudanças nas sociedades atuais e estas alterações podem ser percebidas em todos os ambientes. Verifica-se que o ambiente escolar e a educação física escolar passa por transformações tecnológicas e seus professores tentam realizar ações que validem seus princípios. O estudo usa o MSN para coletar os dados aqui analisados.

Cartografias clínicas, dispositivos de gêneros, estratégia saúde da família

A subjetividade é a argamassa de toda e qualquer produção e, diante disso, percebemos os processos de subjetivação presentes na feitura dos sujeitos, dos grupos e das instituições. Como ferramentas de análise, tomamos a ideia de dispositivo como um emaranhado de linhas que tecem as relações humanas, e dentre suas diversas linhas destacamos os gêneros como elementos importantes na escuta e intervenção clínica, de modo a ampliar o universo de referência presente nos encontros, no qual os corpos afetam e são afetados dentro de contextos marcados por processos psicossociais, políticos e culturais relevantes para uma prática psi ampliada. Neste trabalho, colocamos em análise a experiência que temos tido como supervisor de estágios em Psicologia Clínica-Institucional que realizamos no Programa Saúde da Família, na Vila Progresso, em Assis, SP, evidenciando a necessidade de diálogos com outros saberes, tais como os estudos culturais, a teoria queer e a esquizoanálise. Como resultados iniciais, percebemos nos relatos de nossos estagiários uma preocupação maior com o cuidado das pessoas atendidas que vão além das leituras psicológicas, que dialoga com questões sociais, econômicas, sexuais, de gênero, políticas e culturais, ampliando as análises e concebendo os seres humanos como híbridos, maquínicos e diferentes, o que evidencia a perspectiva de subjetividades em construção permanente. Surge a necessidade de nos orientarmos pelo viés de uma clínica crítica e ampliada.

Construção participativa de conhecimentos sobre resíduos no Programa de Coleta Seletiva da Unesp-Bauru: reflexões e ações

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)