1000 resultados para Effets de commerce


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De nouvelles recommandations dans la production de canneberges suggèrent l’utilisation de l’irrigation souterraine, une méthode susceptible d’augmenter l’accumulation de sels dans le sol. Par ailleurs, le prélèvement d’eaux souterraines saumâtres dans des nappes résiduelles de la mer Champlain sous les dépôts d’argile dans la vallée du St-Laurent ou résultant du rehaussement des niveaux marins dans les zones côtières dû aux changements climatiques pourrait affecter la productivité des canneberges cultivées dans l’Est du Canada. Puisque très peu de données concernant la tolérance de la canneberge à la salinité sont disponibles, cette étude a été menée afin de déterminer si ces nouvelles recommandations pourraient éventuellement affecter le rendement de la plante. Dans une serre, des plants de canneberge ont été soumis à huit traitements obtenus à partir de deux méthodes d’irrigation (aspersion et irrigation souterraine) et quatre niveaux de salinité créés par des quantités croissantes de K2SO4 (125, 2 500, 5 000 et 7 500 kg K2O ha-1). L’irrigation souterraine a entraîné des conditions édaphiques plus sèches. Cependant, aucune différence significative de la conductivité électrique de la solution du sol (CEss) n’a été observée entre les deux types d’irrigation. Pourtant, les taux de photosynthèse et la nouaison étaient significativement plus faibles chez les plantes sous traitement d’irrigation souterraine. Les paramètres de croissance ont diminué de façon linéaire avec l’augmentation de la salinité alors que les paramètres de rendement ont connu une diminution quadratique avec l’élévation de la CEss. Une CEss moyenne de 3,2 dS m-1 pendant la floraison a provoqué une chute de 22% du taux relatif de photosynthèse et une diminution de 56% du rendement par rapport au témoin. Le suivi de la conductivité électrique du sol lors de l’implantation d’une régie d’irrigation souterraine de déficit en production de canneberges serait donc recommandable afin d’éviter le stress salin.

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Chez les patineurs, des processus postcopulatoires sont documentés et un conflit sexuel sur le taux d’accouplement est démontré. Cependant, leurs effets combinés sur le succès reproducteur ont rarement été investigués. Cette étude joint une analyse de filiation génétique à des observations comportementales pour évaluer l’effet des processus pré- et post- copulatoires sur le succès reproducteur de Gerris buenoi. Nos résultats montrent la nature antagoniste des combats précopulatoires et un niveau de résistance optimal intermédiaire pour les femelles. Cependant, le taux d’accouplement n’a eu aucune influence sur le succès reproducteur des deux sexes. Un taux d’accouplement élevé permettant à des processus postcopulatoires de se mettre en place ainsi que plusieurs copulations superflues ont vraisemblablement masqué les effets attendus du taux d’accouplement. Notre étude confirme l’idée que des précisions peuvent être apportées sur les forces de sélection sexuelle en jeu lorsque l’on considère tous les épisodes d’un cycle d’accouplement chez les animaux polygynandres.

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Report by Centre for Rural Research. Commissioned by Cleobury Mortimer Chamber of Trade.

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Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

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Relatório de Estágio apresentado ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação do Mestre Especialista António Silva Vieira

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NSBE - UNL

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In the fields of marketing and general management, many are the contributions of literature relating trust and e‐commerce. Trust is perceived as an issue that concerns the consumers’ intention to purchase. As so, in this research, a path model is empirically tested in order to develop solutions for Internet vendors on how to deal with consumers and increase their trust. The path model measures how the dimensions of trust, named as competence, integrity and benevolence positively influence the overall trust of the consumers and at the same time how the sources of trust – consumer characteristics, firm characteristics, website infrastructure and interactions influence those dimensions. The data used to test the model was collected in Portugal, through 365 valid cases. Findings revealed that consumers, which have high level of overall trust, are more likely to intent to purchase online.

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Este é um estudo sobre o perfil do e-consumidor brasileiro. Através de um enquadramento do ecommerce no Brasil e de uma pesquisa qualitativa, o trabalho busca identificar quem é este consumidor, o que ele compra, porque ele compra online, como coleta as informações necessárias para escolher um produto ou serviço, quais são os fatores determinantes da compra e quais os locais escolhidos.

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Few studies have been conducted on causal antecedents for electronic loyalty regarding the online fashion industry. In Portugal there is no systematic empirical research in this area. This study aims to examine e-satisfaction and e-trust that potentially impact eloyalty. It also examines the impact of price, website design and selection of brands. A research study was performed at GIRISSIMA.COM and survey responses were 77. The findings show that e-satisfaction is the main driver of e-loyalty. E-trust, website design and price affect positively e-loyalty. Additionally, selection of brands was proved to impact e-loyalty through e-satisfaction and e-trust.

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This report aims to analyse the Definition, Implementation and Management of Vodafone Portugal’s Apps and Services, so that possible ways of improvement can be suggested. To do so, Vodafone’s strategy regarding the development/ implementation of specific Apps and Services, as well as the strategy of its competitors are going to be analysed. This analysis is going to be complemented with insights from some key-persons of Vodafone’s Consumer Business Unit team in Portugal. Findings suggest that Vodafone is ahead of its competitors when it comes to developing the most innovative Apps and Services, but there is always room for improvements, especially when it comes to communication.

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This case-study examined the use of the BeGloCal Framework applied to B2C E-commerce, for a fast moving consumer goods European manufacturing firm. It explains how the framework supported the team within the company to identify the right local market as to where to start the project, the problem for the company was to find the most appealing area to invest resources. By going through all the steps of the framework the findings led the company to London (Kensington and Chelsea). It shows how managers should act when they have to find a trade-off between standardization and adaptation.

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In the framework of health services research sponsored by the Swiss National Science Foundation, a research was undertaken of the activity of the large majority of the public health nurses working in the Swiss cantons of Vaud and Fribourg (total population 700,000). During one week, 130 nurses gathered, with a specially devised instrument, data on 4165 patient visits. Studying the duration of the contacts, one has distinguished contact duration per se (DC), duration of the travel time preceding the contact (DD), and total duration in relation with the contact (DTC-addition of the first two). It was noted that the three durations increased significantly with patient age (as regard travel time, this is explained by the higher proportion of home visits in higher age groups, as compared with visits at a health center). Examined according to location of the visit, contact duration per se (without travel) is higher for visits at home and in nursing homes than for those taking place at a health center. Looked at in respect to the care given (technical care, or basic nursing care, or both simultaneously), our data show that the provision of basic nursing care (alone or with technical care) doubles contact duration (from 20 to 42-45'). The analyses according to patient age shows that, at an advanced age (beyond 80 years particularly), there is an important increase of the visits where both types of care are given. However, contact duration per se shows a significant raise with age only for the group "technical care only"; it can be demonstrated that this is due to the fact that older patients require more complex technical acts (e.g., bladder care, as compared with simpler acts such as injection). A model of the relationships between patient age and contact duration is proposed: it is because of the increase in the proportions of home visits, of visits including basic nursing care, and of more complex technical acts that older persons require more of the working time of public health nurses.