Implications in e-commerce research in small business

It is believed that the recent emergence of electronic commerce (eCommerce) in the early 90s could provide different opportunities to small and medium-sized enterprises (SMEs) in overcoming part of their technological. environmental, organizational, and managerial inadequacies. However, recent research portrays a gloomy picture about eCommerce uptake and use in SMEs. Therefore. the implication here is twofold. Initially. there is a need to generate more eCommerce research that could penetrate much deeper into main impending issues pertaining to the SMEs in their potential uptake and use of eCommerce. On the other hand. eCommerce is characterized of being embryonic but growing very fast and fragmented across the different disciplines. which makes the task of capturing its different perspectives a very complex task. The preceding two implications represent the greatest challenge for researchers and professionals interested in undertaking eCommerce research in SMEs. In line with the above implications. the first objective of this research aims at capturing the different eCommerce perspectives from the SMEs point of view and the second objective aims at capturing the eCommerce perspective from the theoretical and the methodological point of view. Addressing the preceding implications in this research could shed some light into some of the grey areas in the eCommerce research in SMEs.

Employee development strategies in the B2C banking environment: two Australian case studies

The implementation of technology and, in particular, eCommerce technologies has had unforeseen consequences for the relationship between managers and employees. To be able to operate in an increasingly global and competitive environment, retail banks have had to develop new ways of dealing with their employees. Issues have arisen that have necessitated a rethink in the way employees interact with customers and this, in turn, has required changes to human resource strategies. The question we address in this paper is what are the employee capabilities and qualities retail banks must develop to satisfy both more sophisticated customers (who demand flexibility of interactions, responsiveness and convenience) as well as the organisation’s own needs (including expanded sales opportunities, cost containment or reduction and customer loyalty) when implementing eCommerce technologies. The paper discusses two case studies illustrating some of the issues with which banks, as service organisations, have had to deal. These two banks have taken rather different approaches in their use of technology to interact with their customers and this has implications for the way they manage their employees who deal with those customers.

Intentions and perceptions : the emerging gaps between web system designers and users

In recent years, organisations have been increasingly developing web systems as portals through which B2C or B2B eCommerce is conducted. Many such systems suffer from inadequacy in function, form and quality. While such deficiencies are quite commonly encountered in traditional software systems, in the case of web systems, the problems are magnified by the emerging gaps in designers' intentions and the expectation of a global, and frequently grossly misunderstood, user. In this paper we therefore present an approach to investigating the gaps in perceptions between web developer’s intentions and end-users expectations and the subsequent use of web system features. Furthermore, we empirically investigated B2C web systems and determined several useful approaches to practical evaluation of the degree of cohesion between designer and user views of the system.

Securing small business - the role of information technology policy

As small and medium enterprises develop their capacity to trade  electronically, they and their trading partners stand to gain considerable benefit from the resulting transaction efficiencies and business  relationships. However, this raises the question of how well small business manages its IT security and the threats that security lapses may pose to the wider trading network. It is in the interest of all members of an electronic trading network, as well as governments, to assist smaller companies to secure their business data. This paper considers the relationship between IT security management and IT policy implementation among small  businesses involved in business-to-business eCommerce. It reports the results of a survey of 240 Australian small and medium businesses  operating in a cross-industry environment. The survey found a low level of strategic integration of eCommerce along with inadequate IT security among the respondents, despite the fact that 81% were doing business online and 97% identified their business data as confidential. Businesses which implemented satisfactory levels of security technologies were more likely than others to have an information technology policy within the organisation. The paper proposes a model that outlines the development of security governance and policy implementation for small and medium businesses.

Justifying investments in electronic commerce

This paper explores why organizations invest in eCommerce applications and highlights some of the expected returns. A Delphi study was used to determine the underlying benefits of eCommerce investments and several formal financial and non-financial approaches to justification are identified and discussed. A framework is outlined which can be used to select a justification approach based on the aims of the project and the type of values and benefits expected. Attaining competitive advantage and developing new business opportunities were identified as factors that could be best justified using strategic or analytical approaches rather than financial justification.

Electronic commerce in small to medium-sized enterprises : frameworks, issues and implications

Electronic Commerce in Small to Medium-Sized Enterprises: Frameworks, Issues and Implications addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. The book aims at addressing issues that are of importance to researchers, to students, and to professionals interested in the eCommerce field in SMEs and hence, interested in addressing issues pertaining to theory and to practice.

Determinants of electronic commerce adoption in small businesses in New Zealand

The findings of this thesis suggest that the inexpensive nature of eCommerce, the extent of CEO innovativeness, the need to remain competitive, the relevance of the Internet to the type of business, the SME's size and the apparent compatibility of eCommerce in business were the only determinants of eCommerce adoption in SMEs in New Zealand.

E-Commerce research in Australia : inviting a comparative analysis

Published research in the area of electronic commerce has increased several fold in recent years. Australian researchers have participated actively in this research field. An emphasis on quality has prompted us to review the publications in the area of electronic commerce. This paper reports on research, that used a framework developed by Scornavacca et al. (2005), to examine papers published in the leading, relevant journals and conferences over the period 2000 to 2005. Analyses of papers in the electronic commerce area, published during this period, reflects a number of trends in terms of research outlets, approaches, and methods used. The analyses presented here invite a comparative analysis by Scandinavian researchers in ecommerce. The Scandinavian research community represents an appropriate environment against which to benchmark the Australian research outputs. It is our hope that the analyses in this paper will lead to mutual learning and collaboration between researchers in both contexts.

E-commerce trust management system reliability

Various solutions have been proposed in managing trust relationship between trading partners in eCommerce environment. Determine the reliability of trust management systems in eCommerce is most difficult issue due to highly dynamic nature of eCommerce environments. As trust management systems depend on the feedback ratings provided by the trading partners, they are fallible to strategic manipulation of the feedback ratings attacks. This paper addressed the challenges of trust management systems. The requirements of a reliable trust management are also discussed. In particular, we introduce an adaptive credibility model that distinguishes between credible feedback ratings and malicious feedback ratings by considering transaction size, frequency of ratings and majority vote to form a feedback ratings verification metric. The approach has been validated by simulation result.

Segurança na internet: a percepção do usuário como fator de restrição ao crescimento do comércio eletrônico no Brasil

O comércio eletrônico já é uma realidade brasileira. Contudo, esta modalidade de negócio eletrônico ainda não atingiu o seu pleno potencial, especialmente nas negociações orientadas para o consumidor (B2C). Vários fatores são apontados como restrições ao seu crescimento, mas nenhum deles é tão destacado e controvertido quanto a segurança na Internet, especialmente nas transações eletrônicas. Este trabalho analisa a questão da segurança do ponto de vista dos usuários de Internet, uma vez que a percepção de segurança dos internautas determina a sua confiança, e a sua confiança influencia a sua decisão de compra eletrônica e a abrangência das compras realizadas através da Internet. A segurança, vista freqüentemente como a grande vilã no mundo digital, passa a ser entendida alternativamente como um dos fundamentos do comércio eletrônico e, conseqüentemente, uma grande vantagem competitiva para os negócios eletrônicos.

Construindo lealdade online: a renda do consumidor faz diferença?

O varejo online vem apresentando volumes cada vez maiores em vendas. Esse volume de negócios em crescimento, transacionados em ambiente virtual, apresenta maior desafio à fidelização do seu consumo em relação aos apresentados nas transações realizadas em lojas físicas. No Brasil, os propulsores do crescimento do varejo online estão, principalmente, entre os consumidores pertencentes à baixa renda, mais conhecida como classe C, mas pouco se conhece a respeito desse segmento no varejo online. Essa pesquisa se propôs a avaliar o fenômeno de e-Lealdade, com consumidores brasileiros de ambos os estratos de renda (superior e inferior), em duas etapas: qualitativa exploratória e quantitativa. Na etapa exploratória da pesquisa foram entrevistados 16 consumidores e foi realizada análise de conteúdo. Na etapa quantitativa foram avaliados dados coletados de 1.020 consumidores, via websurvey, e analisados com o emprego de equações estruturais (estimador de máxima verossimilhança). A investigação foi norteada pela identificação, através de revisão de literatura, do que se denominou “modelo Clássico de e-Lealdade”. Nesse modelo, a e-Lealdade é construída pela relação entre as dimensões de e-Qualidade, e-Satisfação e e-Confiança. Essa pesquisa se propôs a avaliar essas relações, no mercado brasileiro, entre diferentes estratos de renda dos consumidores. Esse objetivo foi motivado pelo crescimento da participação de consumidores pertencentes à classe C no comércio on-line brasileiro, além de indícios de comportamento distinto entre os estratos. Entre os principais resultados, verificou-se que consumidores pertencentes a estratos superiores de renda valorizam mais a qualidade da informação do website, ao passo que consumidores de estratos de renda inferiores ressaltam a importância da garantia de entrega. Tanto para consumidores do estrato superior quanto para o inferior, a e-Satisfação tem peso muito maior do que a e-Confiança na determinação da e-Lealdade. Esse destaque da importância da e-Satisfação (em relação à e-Confiança) é ainda mais acentuado no segmento inferior de renda. Apesar do seu menor peso, a relevância da e-Confiança é maior no segmento superior do que no inferior. Tais diferenças atestaram a moderação da variável renda nas relações definidoras de e-Lealdade, esperando ter contribuído para o estudo do fenômeno.

Structuring a startup's operations in an emerging market

The present work analyzes the establishment of a startup’s operations and the structuring all of the processes required to start up the business, launch the platform and keep it working. The thesis’ main focus can therefore be described as designing and structuring a startup’s operations in an emerging market before and during its global launch. Such business project aims to provide a successful case regarding the creation of a business and its launch into an emerging market, by illustrating a practical example on how to structure the business’ operations within a limited time frame. Moreover, this work will also perform a complete economic analysis of Brazil, thorough analyses of the industries the company is related to, as well as a competitive analysis of the market the venture operates in. Furthermore, an assessment of the venture’s business model and of its first six-month performance will also be included. The thesis’ ultimate goal lies in evaluating the company’s potential of success in the next few years, by highlighting its strengths and criticalities. On top of providing the company’s management with brilliant findings and forecasts about its own business, the present work will represent a reference and a practical roadmap for any entrepreneur willing to establish his operations in Brazil.

T-Commerce e televisão digital: estudo e implementação de modelos conceituais

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Modelo de gerenciamento da logística reversa integrado às questões estratégicas das organizações

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Extração de dados de produtos em páginas de comércio eletrônico

Pós-graduação em Ciência da Computação - IBILCE