Growing global brands in foreign markets: A brand equity perspective. Impact of national culture on trademark registrations in emerging economy: Evidence from Russia. ACES Working Papers, August 2010

In this study we explore how firms deploy intellectual property assets (trademarks) in international context and the impact of cultural characteristics on such activities. Trademarks capture important elements of firm's brand-building efforts. Using growth model, a special case of hierarchical linear model, we demonstrate that that stock of trademarks in foreign market increase future trademark activity. Also, we explore the moderating roles of two cultural dimensions, individualism and masculinity, on such relationships. The findings indicated that firms from countries closer to host market (Russia) on individualism dimension tend to register more trademarks in host market. The opposite result is observed for masculinity dimension.

Logements insalubres en contexte pluriethnique : étude de cas et pistes d'intervention pour le quartier Norgate dans l'arrondissement Saint-Laurent à Montréal

Ce mémoire explore le rôle du logement dans l'expérience migratoire des nouveaux et nouvelles arrivantes à Montréal et l'impact de celui-ci sur les premières années d'installation, en fonction des caractéristiques socioculturelles des individus. Pour ce faire, une étude collaborative a été menée sur le cas spécifique du quartier de Norgate, situé en plein cœur de l'arrondissement Saint-Laurent. Norgate est un quartier où se produit un renouvellement constant de locataires d'origine immigrante en provenance des quatre coins du monde, et où subsistent d'importants problèmes de pauvreté. En se penchant sur ce milieu de vie et sur les conditions d'habitat de ses résident-e-s, nous avons constaté à quel point un nombre important de locataires vivaient dans des logements en mauvais état, et parfois même dans de graves conditions d'insalubrité. Nous avons cherché à comprendre comment un tel espace urbain pouvait en venir à être aussi dégradé et quels étaient les rôles et responsabilités des différents paliers étatiques face à une telle situation. À travers ce processus, nous avons exploré l'ensemble des possibilités d'action proposées par les différents acteurs (institutionnels, communautaires, résidentiels) ayant un potentiel pouvoir d'agir dans le quartier. Ce mémoire montre comment la problématique des logements dans l'espace urbain est liée à une multitude de facteurs interreliés et qui s'influencent mutuellement, d'où la nécessité d'une approche systémique dans l'analyse du champ de l'anthropologie urbaine. Il cherche également à montrer en quoi un mouvement urbain efficient nécessite un partenariat rigoureux entre les différents acteurs agissant sur le territoire, dans une logique de compréhension et de respect de la diversité des tactiques.

Identification of the causal agent of pistachio dieback in Australia

Symptoms associated with pistachio dieback in Australia include decline (little or no current season growth), xylem staining in shoots two or more years old, trunk mu and limb lesions (often covered by black, superficial fungal growth), excessive exudation of resin, dieback and death of the tree. Bacteria belonging to the genus Xanthomonas have been suggested as the causal agent. To confirm the constant association between these bacteria and the disease syndrome, the absence of other pathogens and the identity of the pathogen, we performed a series of isolations and pathogenicity tests. The only microorganism consistently isolated from diseased tissue was a bacterium that produced yellow, mucoid colonies and displayed morphological and cultural characteristics typical of the genus Xanthomonas. Database comparisons of the fatty acid and whole-cell protein profiles of five representative pistachio isolates indicated that they all belonged to X. translucens, but it was not possible to allocate the isolates to pathovar. Pathogenicity tests on cereals and grasses supported this identification. However, Koch's postulates have been only partially fulfilled because not all symptoms associated with pistachio dieback were reproduced on inoculated two-year-old pistachio trees. While discolouration was observed, dieback, excessive resinous exudate and trunk and limb lesions were not produced; expression of these symptoms may be delayed, and long-term monitoring of a small number of inoculated trees is in progress.

Dilemmas in Framing Research Studies in Engineering Education

There has been considerable debate about the need for more empirical, evidence based studies of the impact of various interventions and practices in engineering education. A number of resources including workshops to guide engineering faculty in the conduct of such studies have emerged over recent years. This paper presents a critique of the evolution of engineering education research and its underlying assumptions in the context of the systemic reform currently underway in engineering education. This critique leads to an analysis of the ways in which our current understanding of engineering, engineering education and research in engineering education is shaped by the traditions and cultural characteristics of the profession and grounded, albeit implicitly, in a particular suite of epistemological assumptions. It is argued that the whole enterprise of engineering education needs to be radically reconceptualized. A pluralistic approach to framing scholarship in engineering education is then proposed based on the principles of demonstrable practicality, critical interdisciplinarity and holistic reflexivity. This new framework has implications for engaging and developing faculty in the context of new teaching and learning paradigms, for the evaluation of the scholarship of teaching and for the research-teaching nexus.

Career management practices in India:an empirical study

This paper examines and discusses the developments in the field of career management, bringing in the international perspective. In particular, the paper explores career management practices in 108 Indian organizations. A factor analysis procedure suggested five groups of practices: formal planning, formal active management, developmental, career stages and assessment. These are found to be associated with certain organizational and cultural characteristics. The research has both theoretical and practical implications.

Nations and organizations:a comparative study of English and Indian work-related attitudes and values in matched manufacturing firms

This thesis reports a cross-national study carried out in England and India in an attempt to clarify the association of certain cultural and non-cultural characteristics with people's work-related attitudes and values, and with the structure of their work organizations. Three perspectives are considered to be relevant to the objectives of the study. The contingency perspective suggests that a 'fit' between an organization's context and its structural arrangements will be fundamentally necessary for achieving success and survival. The political economy perspective argues for the determining role of the social and economic structures within which the organization operates. The culturalist perspective looks to cultural attitudes and values of organizational members for an explanation for their organization's structure. The empirical investigation was carried out in three stages in each of the two countries involved by means of surveys of cultural attitudes, work-related attitudes and organizational structures and systems. The cultural surveys suggested that Indian and English people were different from one another with regard to fear of, and respect and obedience to, their seniors, ability to cope with ambiguity, honesty, independence, expression of emotions, fatalism, reserve, and care for others; they were similar with regard to tolerance, friendliness, attitude to change, attitude to law, self-control and self-confidence, and attitude to social differentiation. The second stage of the study, involving the employees of fourteen organizations, found that the English ones perceived themselves to have more power at work, expressed more tolerance for ambiguity, and had different expectations from their job than did the Indian equivalents. The two samples were similar with respect to commitment to their company and trust in their colleagues. The findings also suggested that employees' occupations, education and age had some influences on their work-related attitudes. The final stage of the research was a study of structures, control systems, and reward and punishment policies of the same fourteen organizations which were matched almost completely on their contextual factors across the two countries. English and Indian organizations were found to be similar in terms of centralization, specialization, chief executive's span of control, height and management control strategies. English organizations, however, were far more formalized, spent more time on consultation and their managers delegated authority lower down the hierarchy than Indian organizations. The major finding of the study was the multiple association that cultural, national and contingency factors had with the structural characteristics of the organizations and with the work-related attitudes of their members. On the basis of this finding, a multi-perspective model for understanding organizational structures and systems is proposed in which the contributions made by contingency, political economy and cultural perspectives are recognized and incorporated.

Highly emotional States:French-US Relations and the Iraq war

Understanding the true nature of the relations between France and the United States is central to an understanding of the diplomatic crisis that broke out between them in 2003 over the War in Iraq. An analysis of the political cultures of France and the US offers considerable explanatory power to this dramatic diplomatic dispute. The inordinately emotional aspects of the Franco-US arguments of 2003 mask the fact that the two countries understand each other little. In the French case, its self-view and related diplomatic comportment in the twentieth century was informed by its relationship to Germany; and from it a range of cultural characteristics emerged, among them: vulnerability, self-regard, a romanticized view of itself, and the personalization of national identity. At the moment France’s response to its cultural heritage was beginning to shift to a different (post-Gaullist) paradigm, the dispute with the US erupted.

Vezetéstörténeti paradigmák fejlődése Japánban (About the Origins of Japanese Management)

A tanulmány a japán vállalatvezetés kialakulásával, történelmi és társadalmi gyökereivel, valamint intézményesülésének vizsgálatával foglalkozik. Első részében a szerző áttekinti, milyen főbb földrajzi és történelmi tényezők, körülmények játszottak szerepet a japán vezetési gyakorlat formálódásában. Ezt követően egy meghatározott történelmi idősíkon követi nyomon az amerikai menedzsmenttörténet egyes korszakainak megfelelő japán változásokat, vállalatvezetési reakciókat – kezdve a klasszikus menedzsment tanaitól (taylorizmus, racionalizálás...) egészen a mai kor globális versenye által támasztott követelményekig. Rámutat arra, mikor és miért késtek fontos váltások Japánban a vállalatvezetésben élenjáró Amerikához képest, majd értékeli ennek elméleti és gyakorlati jelentőségét. Szándéka szerint ez a történelmi áttekintés képez alapot napjaink Japánnal kapcsolatos gazdasági-társadalmi eseményeinek, reformjainak értékeléséhez is. ____ This paper describes the development, the roots and the process of institutionalization of corporate management in Japan. In the first half the author will look at what major geographical factors and cultural characteristics could play a role in shaping the Japanese management practices. Then, along a historical time line, he scrolls through the Japanese reactions given to each of the major American historical eras: from the classical management (Taylorism, rationalization...) up to the challenges of today’s global competition. It is pointed out where paradigm shifts were delayed compared to the US, and while providing potential reasons, the author evaluates the significance of the differences. This historical comparison ought to provide a basis and scope of understanding for today’s events and ongoing reforms in Japan.

Stratégiavezérelt teljesítmény? (Strategy-driven performance?)

Napjainkban a szervezetekre ható legmeghatározóbb folyamat a globalizáció és a piaci verseny élesebbé válása, aminek következtében a vállalatok egyre nehezebben javítják, illetve őrzik meg versenyképességüket, egyre nehezebb a talpon maradás. A kihívásokra adott válaszok vállalatonként különbözőek. A vállalat teljesítményét számos tényező befolyásolja, ezek lehetnek külső, a vállalkozás által nagyrészt befolyásolhatatlan tényezők, de lehetnek belső, a vállalkozás által jelentősen befolyásolható tényezők. A kihívásokra adott egyedi, szervezetenként eltérő válaszok a vállalatok eltérő stratégiáiban, szervezeti felépítéseiben és szervezeti kultúráiban – mint a vállalat által befolyásolható tényezőkben – fejeződnek ki. A szerző dolgozatában egy empirikus kutatás eredményeinek egy részét mutatja be, amely az említett tényezők és a vállalati teljesítmény összefüggéseit vizsgálja. A tanulmány a vállalati teljesítmény és a vállalati stratégia közti kapcsolatot elemzi, és kutatja, hogy melyek lehetnek azok a stratégiai jellemzők, amelyek elősegíthetik a vállalati teljesítmény növelését. _____ Organizational culture determines the fundamental values,presuppositions, interpretations and approaches that are typical of the organization. The great variety of definitions proves that organizational culture is the manifestation of all that makes the organization unique. The unique and organization-specific answers to challenges manifest in different company strategies, structural features and organizational cultures – factors susceptible to the company. In this paper, the author presents some of the results of an empirical research designed to examine the correspondences of company performance and the above factors. This study endeavors to examine the relationships between company performance and organizational culture, typifies the cultural characteristics that may contribute to the improvement of company performance.

Megfelelő kultúra = kiváló teljesítmény? (Appropriate culture = excellent performance?)

A szervezeti kultúra meghatározza azokat az alapvető értékeket, feltételezéseket, értelmezéseket és megközelítéseket, amelyek a szervezetet jellemzik. A definíciók sokszínűsége is bizonyítja, hogy a szervezeti kultúrában kifejeződik mindaz, amitől a szervezet egyedi. A vállalat teljesítményét számos tényező befolyásolja, ezek lehetnek külső, a vállalkozás által nagyrészt befolyásolhatatlan tényezők, de lehetnek belső, a vállalkozás által jelentősen befolyásolható tényezők. A kihívásokra adott egyedi, szervezetenként eltérő válaszok a vállalatok eltérő stratégiáiban, szervezeti felépítéseiben és szervezeti kultúráiban – mint a vállalat által befolyásolható tényezőkben – fejeződnek ki. A szerzők dolgozatukban egy empirikus kutatás eredményeinek egy részét mutatják be, amely az említett tényezők és a vállalati teljesítmény összefüggéseit tárja fel. Jelen tanulmány a vállalati teljesítmény és a szervezeti kultúra közti kapcsolatokat vizsgálja. A cikk elemzi, hogy melyek lehetnek azok a kulturális jellemzők, amelyek elősegíthetik a vállalati teljesítmény növelését. _________ The organizational culture determines the fundamental values, assumptions, interpretations and approaches which characterize the organization. The variability of definitions evidences that everything is expressed in organizational culture that makes organization specific. Corporate performance is influenced by numerous factors, these can be external ones not to be influenced by the company, and internal ones, being influenced by the company. The individual answers to challenges are expressed in different strategies, organizational structures and culture of companies as factors to be influenced by the companies. Authors present one part of the results of an empirical research, exploring connections between the mentioned factors and organizational cultures. The article analyses which cultural characteristics can enhance corporate performance.

Toward a unified theory of task -oriented and relationship -oriented leader behavior: A multi -country generalizability study

The theoretical foundation of this study comes from the significant recurrence throughout the leadership literature of two distinct behaviors, task orientation and relationship orientation. Task orientation and relationship orientation are assumed to be generic behaviors, which are universally observed and applied in organizations, even though they may be uniquely enacted in organizations across cultures. The lack of empirical evidence supporting these assumptions provided the impetus to hypothetically develop and empirically confirm the universal application of task orientation and relationship orientation and the generalizability of their measurement in a cross-cultural setting. Task orientation and relationship orientation are operationalized through consideration and initiation of structure, two well-established theoretical leadership constructs. Multiple-group mean and covariance structures (MACS) analyses are used to simultaneously validate the generalizability of the two hypothesized constructs across the 12 cultural groups and to assess whether the similarities and differences discovered are measurement and scaling artifacts or reflect true cross-cultural differences. The data were collected by the author and others as part of a larger international research project. The data are comprised of 2341 managers from 12 countries/regions. The results provide compelling evidence that task orientation and relationship orientation, reliably and validly operationalized through consideration and initiation of structure, are generalizable across the countries/regions sampled. But the results also reveal significant differences in the perception of these behaviors, suggesting that some aspects of task orientation and relationship orientation are strongly affected by cultural influences. These (similarities and) differences reflect directly interpretable, error-free effects among the constructs at the behavioral level. Thus, task orientation and relationship orientation can demonstrate different relations among cultures, yet still be defined equivalently across the 11 cultures studied. The differences found in this study are true differences and may contain information about cultural influences characterizing each cultural context (i.e. group). The nature of such influences should be examined before the results can be meaningfully interpreted. To examine the effects of cultural characteristics on the constructs, additional hypotheses on the constructs' latent parameters can be tested across groups. Construct-level tests are illustrated in hypothetical examples in light of the study's results. The study contributes significantly to the theoretical understanding of the nature and generalizability of psychological constructs. The theoretical and practical implications of embedding context into a unified theory of task orientated and relationship oriented leader behavior are proposed. Limitations and contributions are also discussed. ^

A educação básica na região metropolitana de Natal: uma análise da qualidade educativa e sua relação com o contexto familiar dos alunos

This dissertation aimed to investigate the formal learning process of children and teenagers through elementary education and, mainly, the support of family on domestic school activities as a step in the teaching-learning process. The student's family, with its cultural capital, provides an assistance which was the bias of the essay analyzes presented on this paper, using a spatial area of public elementary schools of the municipalities of the Natal metropolitan region. Such frame of Natal metropolis has been justified by the recent review of their basic education, taken by the Brazilian Ministry of Education, diagnosed in 2011, only 1% of students were in a adequate mathematics learning stage. While 62% were considered in a critical stage in this discipline. Given this issue, this dissertation offers a theoretical analysis about inherited and acquired within the family cultural capital, mainly focusing in the distances between the cultural level of the student's family and the defendant by the school. Then, presents the fundamental aspects of the issue on the urban phenomenon, focusing on social hierarchies and structures of city spaces that express differentiation, segmentation and socio-spatial segregation, and social exclusion. The emphasis on inequalities points to the development of an urban ethos, through formal schooling, which develops from social singularities. To theoretically develop the theme of Cultural Capital Family, this study sought to operationalize the concept through the interpretation of the phenomenon studied by a logical validation work hypotheses. The operation concepts systemically transformed into statistical indicators in order to measure the impact of individual, social and cultural characteristics of students elements. Finally, this dissertation found that the components evaluated, family cultural capital and housing conditions, can influence the development of skills and competencies of students in the educational sphere

"Lancea", Lusitanian Word, and the "Lancienses" Ethnogenesis

Analysis of the word lancea, of Hispanic origin after Varro, and of place names, people´s names and personal names derived from it. It confirms that the spear was the most important weapon in the Bronze Age, belonging to the iuventus and used as heroic and divine symbol. This analysis confirms also the personality of the Lusitanians, a people related to the Celts but with more archaic archaeological, linguistic and cultural characteristics originated in the tradition of the Atlantic Bronze in the II millennium BC. It is also relevant to better know the organisation of Broze and Iron Age societies and the origin of Indo-Europeans peoples in Western Europe and of pre-Roman peoples of Iberia.

Qualidade de vida no trabalho da Emater-RN: validação de um instrumento síntese de pesquisa e diagnóstico

The theoretical recital of the present study it is initiated of the evidence that the work occupies an important space in the man s life in way that the majority of the people works and passes great part of its time inside organizati ons. However, it is verified that the relation between man and work is becoming increasingly disagreement a time that the employees had started to complain work s routines, stress, not use all their potential and inadequate work s conditions. It can be observed by the way of Dejours (1994) studies. Thus, as contribution for the quality of work life s (QWL) studies the research developed here objectified to characterize the public employees quality of work life at EMATER -RN taking as reference an instrumen t of research synthesized from the typical academic literature of the subject. The synthesis of an ampler instrument is a necessity not taken care to the literature that treats on the subject but already perceived by some studies like Moraes et al (1990); Rodrigues (1989); Siqueira & Coleta (1989); Moraes et al (1992); Carvalho & Souza (2003); El -Aouar & Souza (2003) and Mourão, Kilimnick & Fernandes (2005); Adorno, Marques & Borges (2005) amongst others. These studies point out weak points of the existing models in the QWL s literature, as well as they recommend the elaboration of a model more flexible, that contemplates Brazilian cultural characteristics, and that contemplates the entire variable studied in the main existing models. For reach this objectiv e the adopted methodology was characterized as a case study with collected data in qualitative and quantitative way. Questionnaires and comments had been used as sources of evidences. These evidences had been tabulated through of statistical package SPSS ( Statistical Package for Social Science), in which the main technique of multivariate analysis used were the factorial analysis. As for the gotten results, it was verified the grouping of the quality of work life s indicators in 11 factors which are: Work s execution, Individual accomplishment, Work s equity, Relation individual and organization, Work s organization, Adequacy of the remuneration, Relation between head and subordinate, Effectiveness of the communication and the learning, Relation between work and personal life, Participation and Effectiveness of the work processes. Whatever to the characterization of the EMATER -RN s quality of work life it was clearly that to the measure that the satisfaction s evaluation with the QWL in the organization walks to intrinsic factors for extrinsic factors this level of satisfaction goes diminishing what points to the importance to improve these extrinsic factors in the institution. In summary it is possible to conclude that the organization studied has offered a significant set of referring variable to the quality of work life of the individual

Between Bacchus and Dionysus: European Union policies on rural development: the cases of Nemea and Basto wine regions

A actividade vitivinícola possui um conjunto diverso de características presentes no solo, território e comunidade que fazem parte do património cultural de uma determinada região. Quando a tradição se traduz num conceito como terroir que é formado por características territoriais, sociais e culturais de uma região rural, o vinho apresenta uma “assinatura” que se escreve “naturalmente” no paladar regionalmente identificado. Os vinhos da Região de Nemea, na Grécia e de Basto (Região dos Vinhos Verdes) em Portugal, estão ambos sob a proteção dos regulamentos das Denominações de Origem. No entanto, apesar de ambos serem regulados por sistemas institucionais de certificação e controlo de qualidade, afigura-se a necessidade de questionar se o património cultural e a identidade territorial específica, “impressa” em ambos os terroirs, pode ser protegida num sentido mais abrangente do que apenas origem e qualidade. Em Nemea, a discussão entre os produtores diz respeito ao estabelecimento de sub-zonas, isto é incluir na regulação PDO uma diferente categorização territorial com base no terroir. Ou seja, para além de estar presente no rótulo a designação PDO, as garrafas incluirão ainda informação certificada sobre a área específica (dentro do mesmo terroir) onde o vinho foi produzido. A acontecer resultaria em diferentes status de qualidade de acordo com as diferentes aldeias de Nemea onde as vinhas estão localizadas. O que teria possíveis impactos no valor das propriedades e no uso dos solos. Para além disso, a não participação da Cooperativa de Nemea na SON (a associação local de produtores de vinho) e como tal na discussão principal sobre as mudanças e os desafios sobre o terroir de Nemea constitui um problema no sector vitivinícola de Nemea. Em primeiro lugar estabelece uma relação de não-comunicação entre os dois mais importantes agentes desse sector – as companhias vinícolas e a Cooperativa. Em segundo lugar porque constituiu uma possibilidade real, não só para os viticultores ficarem arredados dessa discussão, como também (porque não representados pela cooperativa) ficar impossibilitado um consenso sobre as mudanças discutidas. Isto poderá criar um ‘clima’ de desconfiança levando a discussão para ‘arenas’ deslocalizadas e como tal para decisões ‘desterritorializadas’ Em Basto, há vários produtores que começaram a vender a sua produção para distribuidoras localizadas externamente à sub-região de Basto, mas dentro da Região dos Vinhos Verdes, uma vez que essas companhias tem um melhor estatuto nacional e internacional e uma melhor rede de exportações. Isto está ainda relacionado com uma competição por uma melhor rede de contactos e status mais forte, tornando as discussões sobre estratégias comuns para o desenvolvimento rural e regional de Basto mais difícil de acontecer (sobre isto a palavra impossível foi constantemente usada durante as entrevistas com os produtores de vinho). A relação predominante entre produtores é caracterizada por relações individualistas. Contudo foi observado que essas posições são ainda caracterizadas por uma desconfiança no interior da rede interprofissional local: conflitos para conseguir os mesmos potenciais clientes; comprar uvas a viticultores com melhor rácio qualidade/preço; estratégias individuais para conseguir um melhor status político na relação com a Comissão dos Vinhos Verdes. Para além disso a inexistência de uma activa intermediação institucional (autoridades municipais e a Comissão de Vinho Verde), a inexistência entre os produtores de Basto de uma associação ou mesmo a inexistência de uma cooperativa local tem levado a região de Basto a uma posição de subpromoção nas estratégias de promoção do Vinho Verde em comparação com outras sub-regiões. É também evidente pelos resultados que as mudanças no sector vitivinícolas na região de Basto têm sido estimuladas de fora da região (em resposta também às necessidades dos mercados internacionais) e raramente de dentro – mais uma vez, ‘arenas’ não localizadas e como tal decisões desterritorializadas. Nesse sentido, toda essa discussão e planeamento estratégico, terão um papel vital na preservação da identidade localizada do terroir perante os riscos de descaracterização e desterritorialização. Em suma, para ambos os casos, um dos maiores desafios parece ser como preservar o terroir vitivinícola e como tal o seu carácter e identidade local, quando a rede interprofissional em ambas as regiões se caracteriza, tanto por relações não-consensuais em Nemea como pelo modus operandi de isolamento sem comunicação em Basto. Como tal há uma necessidade de envolvimento entre os diversos agentes e as autoridades locais no sentido de uma rede localizada de governança. Assim sendo, em ambas as regiões, a existência dessa rede é essencial para prevenir os efeitos negativos na identidade do produto e na sua produção. Uma estratégia de planeamento integrado para o sector será vital para preservar essa identidade, prevenindo a sua desterritorialização através de uma restruturação do conhecimento tradicional em simultâneo com a democratização do acesso ao conhecimento das técnicas modernas de produção vitivinícola.