Investimento na Preservação do Meio Ambiente no Setor de Cosméticos: Relevância Atribuída pelos clientes de o Boticário e sua percepção quanto à conduta da Empresa

In spite of the environmental consumerism in Brazil not to meet in levels as advanced as in Europe and in the United States, some sectors are emerging as precursors of environmental relationships with their markets. Cosmetic's sector is one of them. This study discusses the subject of the ethical consumerism, especially the environmental one. It is focused in the consumer-citizen's context, more specifically in the consumer of a company of cosmetic's sector in Rio de Janeiro. To carry out this study, we chose a company that clearly assumed its commitment with the investment in the preservation of the environment: O Boticário. Initially, we investigated the relevance attributed by the customers of O Boticário to the investment accomplished in the search by the preservation of the environment by companies of this sector, comparing these results with the importance that has been imputed by the customers to traditional attributes of the Marketing. Later, we have analyzed these customers' perception in respect of the investment accomplished by the company in the search for the preservation of the environment. In the preliminary phase of the research, fourteen customers of O Boticário were interviewed. A structured questionnaire was applied to 90 respondents that have declared themselves customers of the mentioned company. The information were treated with descriptive statistics. The software employed has been the SPSS 10.0. Although the field research has indicated the characteristics of the product as priority for the consumer, the relevance attributed to the investment of the company in the search for the preservation of the environment was considered significant, with more prominence than some attributes traditionally judged as attributes-key of the Marketing. However, this apparent sensibility for the environmental subject doesn't seem to influence in search of information on environmental conduct of cosmetics' companies. In fact, a great deal of customers of O Boticário has declared that they have been unknowing about the conduct in favor of the environment on the part of the company, and a number, even larger, was not aware of the existence of the Fundação O Boticário de Proteção à Natureza.

A relação subsidiária-matriz no mercado brasileiro de cosméticos

The objective of this work is to analyze the headquarters-subsidiary relation of a multinational company in the segment of cosmetics located in Brazil. In order to reach this objective, a revision of the literature on the international business area subject was carried, since this work aims to understand the different factors that influence the role of the subsidiaries in relation to the headquarters and to the markets they are installed. From this literature, some typologies were selected for the empirical analysis inside the selected company. The methodology used is a single case of study split in two sub-units of analysis, the subsidiary and the headquarters. For a better understanding of the research result, the characteristics of the multinational in the world, of the Brazilian cosmetic market and of the subsidiary are presented. This last one was divided in description of the operations, autonomy in relation to the headquarters and strategy. Finally, an analysis of the results combined with the literature explored in the typology is done, as well as an analysis in relation to the other authors not selected in the typology, but who were also considered in this work. The conclusion of this work makes possible to confirm that the subsidiary has no international responsibility and low autonomy in relation to its headquarters.

Programa de desenvolvimento de fornecedores e indução de comportamentos de melhoria contínua: estudo de caso da Natura Cosméticos

À medida que a competição entre empresas se amplia no nível da cadeia de suprimentos, torna-se necessário a melhoria de desempenho dos fornecedores através de esforços das empresas compradoras. Definida como “esforço da empresa focal em melhorar o desempenho do fornecedor e/ou as competências para irem de encontro com as necessidades de curto e/ou longo prazo da empresa compradora” (KRAUSE, 1999), o desenvolvimento de fornecedores se torna elemento diferencial na busca por desempenhos superiores dos atores da cadeia de suprimentos. É nesse contexto que se busca uma melhor compreensão do programa de desenvolvimento de fornecedores da empresa Natura Cosméticos, o programa QLICAR, reconhecido como uma gestão diferenciadora dentro do mercado brasileiro (REVISTA EXAME, 2011). O objetivo do trabalho é compreender sobre as práticas do programa de desenvolvimento de fornecedores que buscam induzir comportamentos de melhoria contínua nos fornecedores da empresa Natura. Como procedimento metodológico foi realizado uma pesquisa qualitativa por meio de estudo de caso. Os instrumentos de pesquisa do presente trabalho foram entrevistas e dados secundários advindos de três fornecedores do programa de desenvolvimento de fornecedores da empresa Natura Cosméticos assim como da própria empresa focal. Foram identificados três práticas do QLICAR que buscam induzir o comportamento de melhoria contínua nos fornecedores. Foram eles, as avaliações, premiações e reuniões. De forma holística, as práticas do QLICAR complementam as práticas já existentes nos fornecedores. A prática de avaliação se mostrou como um complemento dos indicadores utilizados nos fornecedores e as reuniões como atividades de alinhamento estratégico entre as empresas. Já a premiação não se mostrou unânime entre os fornecedores como incentivo pela busca de melhorias. No caso examinado, são apresentadas evidências de como as práticas do programa de desenvolvimento de fornecedores são vistos de forma distinta entre os atores envolvidos.

Desenvolvimento de novos produtos e sustentabilidade: um estudo de caso pela ótica de recursos

A inovação e a sustentabilidade em seus esforços contínuos desenvolvem uma relação bilateral, na qual a sustentabilidade depende da inovação e a sustentabilidade também é um “motor” de inovação. O desenvolvimento de novos produtos (New Product Development - NPD) é reconhecido como um dos principais tipos de inovação, e apesar da extensa literatura, ainda apresenta desafios para as empresas por introduzir descontinuidade nas suas operações, requerendo maior entendimento de como a empresa se reconfigura frente a mudanças estratégicas. Este estudo tem como objetivo descrever como os princípios de sustentabilidade são incorporados ao NPD, como processo e capacidade organizacional, pela ótica de recursos. Um estudo de caso único e exemplar de uma empresa brasileira do setor de cosméticos explora o NPD desta empresa e suas mudanças perante a orientação estratégica para a sustentabilidade. No caso analisado é mostrado como os princípios de sustentabilidade foram incorporados ao NPD pela ótica de recursos, competências e capacidades operacionais, estabelecendo a relação entre inovação e sustentabilidade. A estratégia relacionada à sustentabilidade dependeu do processo e da capacidade de NPD para ser incorporada às operações da empresa. Além disto, ele mostra a especificidade da empresa Natura, ao se observar que sua cultura e sua visão já traziam claros elementos relacionados às perspectivas da sustentabilidade, mesmo antes da própria empresa adotar este direcionamento estratégico explicitamente. Este estudo visa contribuir com um campo ainda pouco explorado de análise de inovação e sustentabilidade de forma conjunta e nos níveis das operações e do negócio. Espera-se que as seis proposições teóricas feitas proporcionem oportunidades para novos estudos.

Venda door-to-door na L'Oréal Brasil: por que a maior empresa de cosméticos do mundo não entra no canal da maior empresa de cosméticos no Brasil?

Por que a maior empresa de cosmético do mundo não entra no canal de vendas da maior empresa de cosméticos do Brasil? O trabalho a seguir tem o objetivo de analisar a L’Oréal Brasil e entender os motivos de ela não atuar no canal de vendas door-to-door, principal canal de vendas da Natura, a maior empresa de cosméticos do Brasil. Com base no método do Estudo do Caso, foram feitas 23 entrevistas tendo como amostra o corpo executivo da L’Oréal Brasil, bem como seu CEO. O estudo abrangeu diversas áreas da organização: marketing, suprimentos, fabricação, recursos humanos, vendas e logística. Com base na teoria da Lógica Dominante, notou-se que apesar de o canal de vendas door-to-door ser atrativo, existem diversas razões estratégicas/crenças que impedem que a L’Oréal entre no canal, são elas: a desconfiança no futuro do canal, a operação logística e o paradigma histórico da L’Oréal.

A “materialização” da beleza: campo semântico e consumo

A percepção de beleza, há muito tempo, extrapola as noções de simetria dos corpos. Há um vasto campo semântico a permear a idéia de beleza para as mulheres. Nosso trabalho teve como meta buscar a compreensão do conceito de beleza para um grupo de mulheres brasileiras, e terminou por verificar como a dinâmica de consumo se tornou uma aliada para a conquista de um ideal de beleza.

Supply chain turbulence: the impact of a mid-range event in multi-tier, multi-dimension supply chains

Nota: A autora agradece à Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) pela concessão de bolsa de estudos para o desenvolvimento deste projeto de pesquisa.

Caracterização físico-química e efeitos de frações polissacarídicas da alga amansia multifida na coagulação, inflamação, radicais livres e viabilidade celular

Galactans are polysaccharides sulfated present in the cell wall of red algae. Carrageenans are galactans well known in the food industry as gelling polysaccharides and for induce inflammatory process in rodents as animal model. The extraction of polysaccharides from A. multifida has been carried out by proteolysis and precipitation in different volumes of acetone, which produced three fractions (F1, F2, and FT). Chemical and physical analyses revealed that these fractions are sulfated galactan predominantly. Results of the antioxidant activity assays showed that all of these fractions have antioxidant activity and that was associated with sulfate content of the analysis of reducing power and total antioxidant capacity. However, these fractions were not effective against lipid peroxidation. The fraction FT presented higher activity on the APTT test at 200 μg (> 240 s). The assessment of the hemolytic activity showed that the FT fraction has the best activity, increasing lyses by the complement system to 42.3% (50 μg) (p< 0,001). The fraction FT showed the best yield, anticoagulant and hemolytic activity between the three fractions and therefore it was choose for the in vivo studies. The Inflammation assessment using the FT fraction (50 mg / kg MB) showed that the cellular migration and the IL-6 production increased 670.1% (p< 0,001) and 531.8% (p< 0,001), respectively. These results confirmed its use as an inflammation inducer in animal model. Cytotoxicity assay results showed that all fractions have toxic effects on 3T3 and HeLa cells after exposition of 48 hours, except when 100 μg for both F1 and FT were used. These results arise the discussion whether these polysaccharides it should be used as additive in foods, cosmetics and medicines.

Ecotoxicology of Nano-TiO2 An Evaluation of its Toxicity to Organisms of Aquatic Ecosystems

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desenvolvimento de emulsões contendo óleos vegetais para uso cosmético

The fat acid esters and tocopherolic derivatives are of great economic interest in many industries. The sunflower oil, which had its rich constitution in these composites, is a very interesting raw material source for the job in some sectors as bio-carburants, bio-lubrificants, bio-surfactants, dispersing agents, food industries, medicines and cosmetics. A system emulsified steady from this oil can wide be used in the therapeutical one, therefore it is of easy acceptance for the patient, for being pharmaceutical forms that allow a better medicine administration. The chemical composition characteristics, rich in unsaturad fat acid and tocopherolic derivatives, the sunflower oil, make of the emulsified systems contend this oil a proposal promising for formularizations of pharmaceutical and cosmetic use with antirust and photoprotection. The general objective of this work was to apply the HLB beddings to determine the sunflower oil critical HLB and, from this, to be able to evaluate the ideal mixture of the constituent of this system through the study of the ternary diagrams for the determination of the ratio of constituent that will generate the emulsion most steady

Eletrofiação e caracterização de membranas biopoliméricas a base de quitosana extraídas dos exoesqueletos de crustáceos

Chitin and chitosan are nontoxic, biodegradable and biocompatible polymers produced by renewable natural sources with applications in diverse areas such as: agriculture, textile, pharmaceutical, cosmetics and biomaterials, such as gels, films and other polymeric membranes. Both have attracted greater interest of scientists and researchers as functional polymeric materials. In this context, the objective of this study was to take advantage of the waste of shrimp (Litopenaeus vannamei and Aristeus antennatus) and crabs (Ucides cordatus) from fairs, beach huts and restaurant in Natal/RN for the extraction of chitin and chitosan for the production of membranes by electrospinning process. The extraction was made through demineralization, deproteinization, deodorization and deacetylation. Morphological analyzes (SEM and XRD), Thermal analysis (TG and DTG), Spectroscopy in the Region of the Infrared with Transformed of Fourier (FTIR) analysis Calorimetry Differential Scanning (DSC) and mechanical tests for traction were performed. In (XRD) the semicrystalline structure of chitosan can be verified while the chitin had higher crystallinity. In the thermal analysis showed a dehydration process followed by decomposition, with similar behavior of carbonized material. Chitosan showed temperature of maximum degradation lower than chitin. In the analysis by Differential Scanning Calorimetry (DSC) the curves were coherent to the thermal events of the chitosan membranes. The results obtained with (DD) for chitosan extracted from Litopenaeus vannamei and Aristeus antennatus shrimp were (80.36 and 71.00%) and Ucides cordatus crabs was 74.65%. It can be observed that, with 70:30 solutions (v/v) (TFA/DCM), 60 and 90% CH3COOH, occurred better facilitate the formation of membranes, while 100:00 (v/v) (TFA/DCM) had formation of agglomerates. In relation to the monofilaments diameters of the chitosan membranes, it was noted that the capillary-collector distance of 10 cm and tensions of 25 and 30 kV contributed to the reduction of the diameters of membranes. It was found that the Young s modulus decreases with increasing concentration of chitosan in the membranes. 90% CH3COOH contributed to the increase in the deformation resulting in more flexible material. The membranes with 5% chitosan 70:30 (v/v) (TFA/DCM) had higher tensile strength

Formação de particulas submicrometricas de pmma por cristalização termica de solução polimérica

Polymer particles in the nanometer range are of fundamental interest today, especially when used as carrier systems in the controlled release of drugs, cosmetics and nutraceuticals, as well as in coating materials with magnetic properties. The main objective of the present study concerns the production of submicron particles of poly (methyl methacrylate) (PMMA) by crystallization of a polymer solution by thermally controlled cooling. In this work, PMMA solutions in ethanol and 1-propanol were prepared at different concentrations (1% to 5% by weight) and crystallized at different cooling rates (0.2 to 0.8 ° C / min) controlled linearly. Analysis of particle size distribution (DLS / CILAS) and scanning electron microscopy (SEM) were performed in order to evaluate the morphological characteristics of the produced particles. The results demonstrated that it is possible to obtain submicron polymer perfectly spherical particles using the technique discussed in this study. It was also observed that, depending on the cooling rate and the concentration of the polymer solution, it is possible to achieve high yield in the formation of submicron particles. In addition, preliminary tests were performed in order to verify the ability of this technique to form particulated carrier material with magnetic properties. The results showed that the developed technique can be an interesting alternative to obtain polymer particles with magnetic properties

Desenvolvimento de microcápsulas contendo as antocianinas presentes no corante do extrato do jambo por polimerização interfacial

The industries of food, medicine and cosmetic apply microencapsulation for many reasons, among them, stabilize the active, control the release of encapsulated and separate incompatible components of the formulation. In this context, microencapsulation techniques have been used in the food industry to provide stable liquid and solid ingredients. Anthocyanins have high antioxidant potential, but they are photodegradable. The challenges are therefore directed to the research for techniques that could make this potential remaining active and bioavailable and could be used as a vehicle for the delivery release of bioactive and micronutrients in appropriate conditions and levels. This work has as main objective to propose a method to encapsulate the anthocyanins in the extract of mountain apple using the interfacial polymerization technique. As well as to define the ideal conditions of temperature and agitation system for this procedure. The microparticles were characterized for size, morphology, active distribution, surface charge, degradation, composition and stability. The results, like particle diameter of 5.94 μm and Zeta potential of 7.03 mV, showed that the technique used to obtain these microparticles was satisfactory and has potential for application in cosmetics and food

Levantamento e avaliação de critérios para a ampliação de escala da produção de biossurfactantes utilizando melaço como substrato

Biosurfactants are amphiphilic molecules synthesized by microorganisms such as bacteria, yeast or filamented fungi cultivated in various carbon sources among sucrose and hydrocarbons. These molecules are composed by a hydrophilic and hydrophobic part. They operate mostly at interfaces of fluids of different polarities. Because of this characteristic, they are potentially employed in numerous industries, such as the textile, medical, cosmetics, food and mainly in the petrochemical ones. Therefore industry has interest in developing new biosurfactant production processes in high scale, in order to become them economically competitive when compared to synthetic biosurfactants. This work aims to evaluate the biosurfactant production applying a non-conventional substrate sugar cane molasses proceeding from the sugar industry thus reducing the production costs. The strain identified as AP029/GLIIA, isolated from oil wells in Rio Grande do Norte state and used in these experiments belongs to the culture collection of Antibiotics Department of UFPE. The fermentation were carried out using different conditions according to a factorial planning 24 with duplicate at center point, in which the studied factors were molasse concentration, nitrate concentration, agitation and aeration ratio. The experiments were performed in a shaker at 38ºC of temperature. Samples were withdrawn in regular periods of time of up to 72 hours of fermentation in order to analyze substrate consumption, cellular concentration, superficial tension, critical micelle dilution (CMD-1 e CMD-2) as well as extracelullar protein production. The results showed a production of 3,480 g/L of biomass, a reduction of 41% on superficial tension, 67% of substrate consumption and 0,2805 g/L of extracellular protein

Heat shock proteins (HSP): dermatological implications and perspectives

In recent years, several studies have demonstrated the protective effect of Heat Shock Proteins (HSP) on different organs and tissues under stressful conditions. However, most research explores the performance of those molecular chaperones during immune responses or pathological conditions like cancer, whereas the number of studies related to the performance of HSPs in the skin during diverse natural or physiopathological conditions is very low. Therefore, the aim of this article was to summarize the main concepts concerning the expression and performance of HSPs, from analysis of current medicine and cosmetics publications, as well as exploring the importance of these proteins in the dermatological area in physiological events such as cutaneous aging, skin cancer and wound healing and to present final considerations related to biotechnology performance in this area.