750 resultados para Clubes deportivos


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The information professional as essential component in the soccer‟s club and this article approaches the importance of the information professional insertion inside the soccer‟s club. Know the structure of the clubs, as well like identify the diverse information that are inserted in this context – internal and external environment – of these organizations is necessary for a better comprehension of the activities that the information professional can perform in the clubs. Carrying out a parallel with the organizational structure model proposal by Mintzberg (1995) with the structure of Marília Athletic Club stayed clear the need of the information professional insert, therefore the Club is inserted in a highly competitive environment, there is many information, but little explored.

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Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

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Pós-graduação em Ciências da Motricidade - IBRC

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Programa de doctorado: Avances en traumatología, Medicina del Deporte, Cuidado de heridas (Interdepartamental)

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Programa de doctorado: Ecología y gestión de recursos vivos marinos

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Programa de doctorado: Praxiología motriz, entrenamiento deportivo y didáctica de las actividades físicas

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Las redes de clubes de trueque configuran uno de los fenómenos más llamativos de la sociedad argentina de los últimos tiempos. Esta modalidad ha surgido en el marco de una profunda crisis socioeconómica nacional que se refleja en varios indicadores: el 50% de la población se encuentra por debajo de la línea de la pobreza; la desocupación ha superado el 21%; si a ello se suma la subocupación, resulta que el 41% de la población activa tiene problemas serios de empleo (5.660.000 personas). En este contexto, las redes de trueque han experimentado un crecimiento fulminante, para llegar cerca de los 5.000.000 de personas a mediados del año 2002. El presente trabajo entrega una investigación exploratoria sobre esta nueva modalidad socioeconómica.