Relações públicas e eventos: um estudo sobre o Intercom Sudeste 2013

Based on the theoretical concepts about events, public relations and leadership, this work was developed with the aim of presenting in practical way the role of Public Relations professional in organizing events, checking his role as articulator of public interest in the cultivation of relationships. With definitions and characterization this study proposes legitimize the powers of the Public Relations event management. Beside this, the study aims to emphasize the exercise of leadership in management teams as one of the main points in the development of an event. So, the case of study develops a field research on the work of the infrastructure committee of the Southeast Intercom 2013

O prosumidor e as Relações Públicas na era da convergência midiática

This study supports the role of Public Relations within Organizations, inserted in the context of the media convergence age, in which all the medias complement each other and can be used together to achieve a given goal. The approach is exposed after reflection on consumers’ specificity and identity, in addition to an approach about media convergence age characteristics, such as collective intelligence, participatory culture and affective economy. Throughout this paper, it is also discussed the concept of Transmedia Storytelling and how consumers and communicators stories have become especially important in the convergence age. In this context, consumers are understood as prosumers, since they infer and influence brands, organizations or products, by using words. We showed that, because of those prosumers narratives, an organization may became susceptible to their image destruction in a short period of time or get more acceptance and profitability. Thus, Public Relations presents itself as a communication professional that can use several corporate strategies in the relationship between organizations and their different target audience

Cidadão em sintonia participativa: uma perspectiva para as Relações Públicas

In contemporary times, to which the media is centralized in the hands of a few, it is necessary to understand and discuss its democratization. In this situation it surges a theory that is still maturing, Communication Public, which reflects the communication by the optic of citizen participation. In this sense, the research has as objective the reflection about democracy, the centrality and conglomeration media in society and what is affecting public broadcast organizations. So has too the intention to defend the performance of professional public relations in this context, due to its humanistic and strategic characteristic. Through literature review, observation of programming of Radio FM UNESP Bauru and interviews with employees, it is perceived that the vehicle radio for its intrinsic characteristics has great potential democratization, when this character in public can promote citizenship. There was also observed the demand for professional public relations, assisting the organization to recognize themselves as a social institution, defining its mission, its goals, its vision and policies, with objective to make two-way symmetrical communication to the public

Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

Infância, ludicidade e pedagogia hospitalar: encontros e desencontros nas práticas educativas

The aim of this study is to investigate the significance of educational practices aimed at children in non formal education, in this case, specifically, the hospital context. The chosen methodology is part of an investigation conducted in two phases. In the first phase was carried out a theoretical stage, scientifically based studies guided by an historical-cultural and Sociology of Childhood, enabling placement on the particularities of children, the playfulness and the positioning of Pedagogy in the hospital. After this theoretical study was performed the second phase, with the completion of an empirical study with a research and intervention in a hospital playroom, in a public hospital considered a regional center in the northwestern city of São Paulo. The methodological procedures adopted for this empirical study were participant observation, interviews, action research and a questionnaire. Participant observation and action research are conducted within the brinquetodeca in five meetings with about 15 children, interviews were conducted with three family members and the questionnaire was applied to a healthcare professional. Among the results we can mention the following findings: a confirmation of the necessity of work in the hospital directing playful adaptations for the preservation and development of children's learning, and recent publications are scarce about the Hospital Education and underscore the need for the professional practice of education in non-school, the educational activities carried out reveals the possibilities of offering the child the continuation of their educational activities involving the playful and educational, the international and national literature on educational practices in the hospital allow to check ...(Complete abstract click electronic access below)

Relações públicas e serviços virtuais: a comunicação entre as corporações da internet e o cibernauta

The objective of this study is to adress the action possibilities of the Public Relations professional in management of communication between the virtual services companies and their customers – the cybernauts. For this purpose, a bibliographical research was made about the cyberspace, Internet environment, as well as the cyberculture and the on-line consumer public. It was also studied the possible areas of Public Relations's action, their work tools and means of communication with the customer, in order to verify the specificities of communication mediated by new technologies. Based on these concepts, it was possible to propose an action of this professional in the organizations called dotcom, in order to contribute to the management of the communication flow between companies and this “invisible” public, which relates virtually to the organization, establishing different modes of interaction in relation to tradicional customers, requiring different strategies of relashionsip

Uma análise investigativa da prática de Relações Públicas na indústria da moda

The main idea of this paper is to outline a brief overview about the fashion world from its evolution in the world and in Brazil, including also its growth in the Brazilian economy. From this point, the paper aims to show the relevance of the Public Relations professionals in the fashion market, which needs, more than anything of professionals who are capable and specialized in the relationship between the company and its target market, and in the service for customers who are more and more demanding when talking about quality of customer services

As interações da ISO 26000 com a responsabilidade social e o Serviço Social nas organizações calçadista: estudo de caso

Pós-graduação em Serviço Social - FCHS

Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook

Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship

Comunicação pública e relações públicas: sintonia a favor do cidadão

O presente artigo pretende analisar a Comunicação Pública como uma vertente de comunicação focada na construção da cidadania, demarcando-se na contemporaneidade como uma iniciativa à participação do cidadão nos meios de comunicação. Destacamos, especialmente, o rádio por ser um meio de comunicação de amplo alcance viabilizando espaços de diálogo com o ouvinte, fomentando a reflexão a respeito de conflitos e divergências públicas, ou seja, como um agente gerador de cidadania. Nessa perspectiva faz-se uma conexão entre as teorias de Comunicação Pública em complemento ás teorias e habilidades de Relações Públicas, enfocando a atuação deste profissional comprometido com as questões sociais e como propulsor da cidadania.

Reflexividade em saúde: investigação fenomenológica do processo reflexivo prevalente entre os formandos em educação física

O presente trabalho buscou identificar e compreender como se dão os processos reflexivos prevalentes na relação interpessoal constituída na atuação pré-profissional de formandos em um curso na área da educação física. Tendo em vista este objetivo, utilizou-se a fenomenologia como um método capaz de identificar o sentido das coisas dadas à consciência. Optou-se também pela utilização adaptada de um roteiro de supervisão para psicólogos do esporte por abordar amplamente os variados aspectos da experiência relacional em contexto de atendimento. Os resultados apontam para a prevalência do modo de pensamento mecanicista como plano de fundo de uma reflexividade causal e restrita durante a atuação pré-profissional destes formandos. Assim, uma atuação dirigida à reflexibilidade, possibilita uma abertura ao relacionamento interpessoal de maneira a incluir o sujeito a quem a prática se destina como agente do processo, e não como objeto de intervenção. O método fenomenológico pode auxiliar na manutenção e constante aprimoramento deste processo reflexivo, uma vez que permite compreender as dimensões de ordem existencial da atividade física.

Percepción de la inestabilidad laboral en una muestra de psicólogos

Considerando la inestabilidad laboral como un estresor contextual, se diseñó un instrumento específico: el Inventario de Malestar Percibido en la Inestabilidad Laboral- Psicólogos -IMPIL- PS (Leibovich de Figueroa; Schufer, 2002 b, c) para evaluar cómo es percibido por este grupo profesional. La información fue relevada en una muestra de 44 psicólogos, varones y mujeres, residentes en la Ciudad de Buenos Aires y su conurbano. Se presentan los datos referidos a las características de la muestra estudiada y se señalan las áreas de mayor impacto del estresor. Las investigaciones recientes sobre el estresor contextual "inestabilidad laboral" señalan su influencia sobre el rendimiento y las conductas de los individuos.

Percepción de la inestabilidad laboral en una muestra de psicólogos

Considerando la inestabilidad laboral como un estresor contextual, se diseñó un instrumento específico: el Inventario de Malestar Percibido en la Inestabilidad Laboral- Psicólogos -IMPIL- PS (Leibovich de Figueroa; Schufer, 2002 b, c) para evaluar cómo es percibido por este grupo profesional. La información fue relevada en una muestra de 44 psicólogos, varones y mujeres, residentes en la Ciudad de Buenos Aires y su conurbano. Se presentan los datos referidos a las características de la muestra estudiada y se señalan las áreas de mayor impacto del estresor. Las investigaciones recientes sobre el estresor contextual "inestabilidad laboral" señalan su influencia sobre el rendimiento y las conductas de los individuos.

Percepción de la inestabilidad laboral en una muestra de psicólogos

Considerando la inestabilidad laboral como un estresor contextual, se diseñó un instrumento específico: el Inventario de Malestar Percibido en la Inestabilidad Laboral- Psicólogos -IMPIL- PS (Leibovich de Figueroa; Schufer, 2002 b, c) para evaluar cómo es percibido por este grupo profesional. La información fue relevada en una muestra de 44 psicólogos, varones y mujeres, residentes en la Ciudad de Buenos Aires y su conurbano. Se presentan los datos referidos a las características de la muestra estudiada y se señalan las áreas de mayor impacto del estresor. Las investigaciones recientes sobre el estresor contextual "inestabilidad laboral" señalan su influencia sobre el rendimiento y las conductas de los individuos.

SALA DE RECURSOS EM SÃO BERNARDO DO CAMPO: POSSIBILIDADES E LIMITES DO APOIO EDUCACIONAL ESPECIALIZADO NA CONSTRUÇÃO DE UMA ESCOLA INCLUSIVA

Este trabalho investiga as possibilidades e os limites do serviço de apoio educacional especializado na construção de uma escola inclusiva. Atualmente, ao se falar em inclusão escolar é possível verificar, tanto nas produções teóricas quanto na legislação nacional e internacional, duas tendências divergentes: inclusão total e continuum de serviços. O serviço de apoio educacional especializado está presente nas duas propostas, porém com nuances diferenciadas. A pesquisa empírica buscou estabelecer um paralelo entre as concepções que embasam essas propostas e o serviço de apoio educacional especializado no município estudado. Trata-se de um estudo de caso do tipo etnográfico, em que foram utilizados como instrumentos de pesquisa: observação participante, análise documental, aplicação de questionários e entrevistas semi-estruturadas com professoras itinerantes. Foram convidadas para contribuir com esse estudo, através da resposta aos questionários e participação nas entrevistas, professoras habilitadas em educação especial/deficiência mental, que atuam em sala de recursos nos quatro primeiros anos do ensino fundamental de uma rede municipal. Verificou-se que o serviço de apoio especializado no município estudado é oferecido a partir da perspectiva de um continuum de serviços. Nesse contexto, os alunos matriculados nas classes comuns, geralmente, são aqueles que conseguem, de alguma forma, adaptar-se ao que está posto, não exigindo mudanças na estrutura curricular. Cabe ao professor itinerante contribuir no ajuste do aluno ao que é estabelecido. Apesar dessa constatação é possível ver como possibilidade para a atuação desse profissional, sua contribuição para a o acesso e permanência de alunos que historicamente foram excluídos do ensino regular. (AU)