Economia e Administração: conceitos básicos

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A liderança na perspetiva das representações pessoais, profissionais e sociais: um estudo de caso num infantário na RAM

Compreender a liderança numa organização escolar, nomeadamente num jardim-deinfância, numa sociedade em que a educação defronta inúmeras mutações que implicam a sua (re) construção numa amplitude focalizada em procedimentos políticoadministrativos. Desencadeamos um estudo que nos fez caminhar pelas histórias de vida, por via de entrevistas episódicas de uma líder escolar considerando o Infantário “O Carrocel”, no Concelho do Funchal, o locus privilegiado do nosso estudo de caso. O objeto de análise foi a liderança escolar em conformidade com as representações pessoais, profissionais e sociais da diretora. Questionámos os educadores e professores procurando, através dos inquéritos por questionário, compreender qual o estilo de liderança mais vivido pela líder. Sendo notório o desgaste psicológico referido pela líder, pelo efeito das burocracias, e pela sua tenacidade em desempenhar o seu papel, a sua liderança ajusta-se entre a liderança transacional e a liderança transformacional tendo como foco preliminar as relações humanas. É facto, que as representações, a ética e a educabilidade da líder coexistiram para uma boa liderança e respetivas relações grupais sendo que numa liderança, em educação, persiste a imprevisibilidade e a complexidade em torno de um contexto social e político. Uma liderança direcionada para os valores e princípios em que o desempenho da líder permitiu, apesar de dificuldades e receios sentidos no abraço a este projeto, encaminhar as suas práticas administrativas e pedagógicas com determinação num acreditar de uma estratégia de trabalho comum e de equipa. Certamente, com este estudo iremos refletir na educação de hoje e no entendimento do que é ser líder, e essencialmente na coexistência de líderes educadores num propósito de reconhecer que os infantários, apesar de pequenas organizações educativas, são fortes âncoras em contextos de diversidade.

Mapeando fundamentos do Constructo Neuromarketing com profissionais de empresa de publicidade

This study aims to acknowledge the domain level and influence of the neuromarketing construct. This is done considering professionals at advertising agencies in Brazil. The presence of concepts related to this new approach is very little divulged, and there are little analysis performed on this area. Thus, the research is of qualitative and exploratory nature and used as primary fonts books, articles related to marketing, neuroscience, and psychology as well as secondary fonts. A profound interview was realized aiming the main advertising agencies in Brazil. The public was composed by managers responsible for planning. A content analysis was performed afterwards. The advances related to the brain science have permitted the development of technological innovation. These go primarily towards knowledge and unconscious experiences of consumers, which are responsible for the impulse of decision making and consumer behavior. These issues are related to Neuromarketing, that in turn, uses techniques such as FMRI, PET and FDOT. These scan the consumer s brain and produces imagines on the neuron s structures and functioning. This is seen while activities such as mental tasks for the visualization of brands, images or products, watching videos and commercials are performed. It is observed that the agencies are constantly in search of new technologies and are aware of the limitations of the current research instruments. On the other hand, they are not totally familiar with concepts related to neuromarketing. In relation to the neuroimage techniques it is pointed out by the research that there is full unawareness, but some agencies seem to visualize positive impacts with the use of these techniques for the evaluation of films and in ways that permit to know the consumer better. It is also seen that neuroimage is perceived as a technique amongst others, but its application is not real, there are some barriers in the market and in the agencies itself. These barriers as well as some questioning allied to the scarce knowledge of neuromarketing, make it not possible to be put into practice in the advertising market. It is also observed that even though there is greater use of neuromarketing; there would not be any meaningful changes in functioning and structuring of these agencies. The use of the neuro-image machines should be done in research institutes and centers of big companies. Results show that the level of domain of the neuromarketing construct in the Brazilian advertising agencies is only a theoretical one. Little is known of this subject and the neurological studies and absolutely nothing of neuroimage techniques

Síndrome de burnout e autoeficácia: um estudo com profissionais de enfermagem de hospitais privados de Natal/rn

This research verifies the influence of the self-efficacy level on burnout syndrome incidence in relation to nursing professionals from private hospitals located in the Municipality of Natal, State of Rio Grande do Norte. The nature of the research was descriptive, and the used data analysis method was quantitative which was developed through SPSS computational package, version 17.0. The used instrument for the investigation was Maslach-Burnout Inventory (MBI), and the General Perceived Self-efficacy Scale (GPSES) was applied to a sample formed from 230 nursing professionals. The statistic techniques to data analysis were: frequency analysis; factor analysis; Cronbach.s alpha; Kaiser-Meyer-Olkin test (KMO); Bartlett efericity test; percentual analysis; Spearman rank correlation analysis; and simple regression. The achieved factors from factor analysis of MBI were the same, taking into account the dimensions which Maslach initially suggested to the instrument (emotional exhaustion, lack of personal realization, and depersonalization). However, one highlights that the low internal consistence of the depersonalization dimension can occur from people.s difficulty (caused by cultural aspects) of assuming this attitude in their work environment. Through GSE, it was achieved a factor which confirmed the unidimensionality showed by the author of the instrument. In relation to the syndrome incidence, it was verified that about 50% of the researched sample presented burnout syndrome evidence. Referring to self-efficacy level, about 65% of the researched sample presented low level of self-efficacy, what can be explained by the work characteristics of these professionals. In relation to the self-efficacy influence on the Burnout syndrome, it was verified that self-efficacy can be one of the aspects which influences occupational stress chronification (burnout), mainly to the personal realization dimension. Therefore, the researched hospital organizations need reflect about their attitudes in respect to their professionals, since the numbers showed a dangerous tendency regarding a predisposition to burnout syndrome of their staff, what implies not only a significant amount of individuals who can present high levels of emotional exhaustion, lack of personal realization, and depersonalization, but also the fact that this group presents low level of self-efficacy

Condições de trabalho e saúde na perspectiva de bem-estar um estudo realizado entre os profissionais de saúde da policlínica

This study had like general objective analyzed the relation observed between working conditions and healthy, in the welfare perspective, by the Policilínica Zona Oeste´s healthy professionals. Were used like theoretical bases the categories of working conditions of Borges et al. (2013): working conditions and contractual legal; physical working conditions and materials; working conditions and characteristics of the work processes and working conditions and social management. For the analise of personal wellness in the job, were used the categories of Dessen and Paz (2010): friendship relations, relationship with the organization, growth opportunity, relations with customers , valuation and realization. For this, this research use the descriptive statistic and Bardin (1977) ´s content analysis besides the help of Manyeyes software, using the word clouds and trees words. Was possible identify that the working conditions have strong relations with the health of the health professionals of Policlínica, mainly about the physical and materials conditions that are precarious and influences the other dimensions of working conditions and conditions health. The welfare professionals is spoiled in the dimensions of realization and growth opportunity and influences the professional´s health

Práticas interdisciplinares no ensino superior: a experiência do curso de graduação em administração da UNAMA - Pará

This work addresses the study of interdisciplinarity in higher administration education, a topic of great relevance in the present context, due to guidelines issued by Ministry of Education through the National Curriculum Guidelines -NCGs for undergraduate courses in Management. The attention on the subject emerges from the gained experience of a researcher and teacher working as manager of an undergraduate course in Business Administration who set up interdisciplinarity through interdisciplinary projects in a management course pedagogical project at a private university in State of Pará/Brazil. The work rebuilds and reports experiences, and studies the practice of lecturers involved in those interdisciplinary actions. The study aimed to identify changes in pedagogical practices of teachers involved in the searched interdisciplinary experience. To address the questions that directed the work and achieve proposed objectives, from a qualitative approach, a significant bibliographical and documentary work was conducted on the topic. In the survey carried out on secondary sources such as publications of major authors and scientific papers reporting interdisciplinary experiences in higher administration education, it was found that interdisciplinarity for its ambiguous character is still poorly understood by teachers, and reports on its application in administration teaching are incipient. This study also used data collected from primary sources, from dialogues through interviews with educational fellows - teachers and officers of the institution that served as locus of the research, who had the opportunity to experience the studied interdisciplinary experience. Data were processed and analyzed using content analysis technique. Research results showed that teachers of the institution of research have a good understanding of meaning of interdisciplinarity as a link between disciplines; it was also found substantial evidence of changes in teaching practices and actions of such teachers based on their participation in interdisciplinary projects. Although the experience studied can be considered innovative and challenging, much needs to be done in the course management for achievement of interdisciplinary actions in the course, particularly regarding to the removal of institutional, methodological, psychosocial, epistemological obstacles in operationalizing interdisciplinary practices, with emphasis on the need of a process of continuous and specific training aiming at developing skills for interdisciplinary acting, to the extent that these education professionals do not perceive themselves able to act as interdisciplinary lecturers

Discursos e práticas na formação de profissionais fisioterapeutas: a realidade dos cursos de fisioterapia na região nordeste do Brasil

This study had a multidisciplinary focus, investigating the areas of health and education, and proposes to discuss the formation of health professionals, requiring their understanding of the factors involved in the production of knowledge, given that this formation has an impact on the quality of human and social life. The aim of this work was to investigate the relationship existing between the process of physical therapist formation and the practical activities developed during the undergraduate course in the Northeast of Brazil. This is an exploratory descriptive study with qualitative significance. The sample consisted of 73 subjects (33 professors and 40 students) from 6 physical therapy courses at different institutions in the Northeast of Brazil. Data collection was conducted through focus group interviews. In addition, we used a school assessment instrument from the health area. The data, analyzed using dialectical hermeneutics, showed that the Northeast of Brazil has the second largest number of physical therapy courses in the country, with 93 (11 public and 82 private) out of a total of 510. These numbers represent a growth of 1062.5% since 1991. The pedagogical projects are guided by National Curricular Directives as well as by the country s health system. The prevalent pedagogy is that of transmission, and the contents/disciplines are generally not integrated with practice, a situation that hinders the integrality and interdisciplinarity of health care. It can be concluded that there is a need for implementing integrated curricula and for better qualified professors to effectively put this process into practice

Características de população de profissionais do sexo e sua associação com presença de doença sexualmente transmissível

Este estudo teve como objetivo descrever a população de profissionais do sexo, considerando características sociodemográficas, antecedentes gineco-obstétricos e comportamentais, e verificar a associação com a presença de doença sexualmente transmissível. Trata-se de estudo epidemiológico e transversal, realizado com 102 mulheres profissionais do sexo. Os dados foram obtidos por meio de entrevista e exames padrão-ouro para diagnóstico das doenças de interesse. A média de idade das mulheres foi de 26,1 anos, sendo que a maioria tinha nove ou mais anos de aprovação escolar, era solteira e teve coitarca antes dos 15 anos. A prática de sexo oral nos parceiros foi citada por 90,2% das mulheres, 99% delas relataram fazer uso de preservativo no trabalho, apenas 26,3% com parceiros fixos e 42,2% usavam drogas ilícitas. Não houve associação entre fatores sociodemográficos, antecedentes gineco-obstétricos e fatores comportamentais com presença de doença sexualmente transmissível e isso pode ser decorrente da escolaridade e do fato da população estudada possuir características muito semelhantes, dificultando o aparecimento de tais associações.

Líderes e motivadores profissionais: novos trabalhadores a serviço do capital (dimensões ideológicas, disciplinares e cooptativas)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Avaliação paramétrica das associações anestésicas atropina-xilazinacetamina, levomepromazina-zomidazolam-cetamina em cães: aspectos nociceptivos e índice bispectral

Pós-graduação em Medicina Veterinária - FMVZ

Caracterização da Associação dos Pequenos Agricultores no contexto do Projeto Cinturão Verde de Ilha Solteira - SP

Pós-graduação em Geografia - FCT

Condições de trabalho e saúde dos profissionais da rede de saúde de Botucatu-SP

Pós-graduação em Saúde Coletiva - FMB

Avaliação dos efeitos da cumarina e da 4-hidroxi-cumarima e de diferentes associações com a sulfassalazina no modelo de colite induzida por ácido trinitrobenzenosulfônico (TNBS) em ratos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Qualidade de vida, qualidade do sono e fatores de risco cardiovascular de profissionais de enfermagem em um hospital universitário

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)