A retórica do campo: um estudo sobre a comunicação nas cooperativas de café

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise das estratégias comunicacionais de grifes de luxo na Internet

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Comunicação comunitário-alternativa na capital paulista: ferramenta de ressemantização de identidades?

Pós-graduação em Comunicação - FAAC

Sustentabilidade ambiental das universidades: avaliação de seis universidades sediadas no Estado de São Paulo à partir da análise das informações em seus websites

Pós-graduação em Engenharia de Produção - FEB

O processo de comunicação médico/família/criança: a percepção de mães de crianças portadoras de doenças crônicas graves

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A formação do professor que ensina matemática, as tecnologias de informação e comunicação e as comunidades de prática: uma relação possível

Pós-graduação em Educação Matemática - IGCE

A dupla face da bola: as estratégias de comunicação do Portal da Copa 2014 e o site De olho no cofre do portal UOL

Pós-graduação em Comunicação - FAAC

Uso de sistemas de comunicação suplementar e alternativa na Educação Infantil: percepção do professor

Augmentative and Alternative Communication Resources have proven to be helpful in the insertion of students with disabilities and complex communication needs into a variety of pedagogical activities and expand the skills and competencies of the teacher in the teaching-learning. The objective of this research was to identify the perception of teachers regarding the use of augmentative and alternative communication during an intervention program in Preschool. Participants were a special class of Preschool students with disabilities and severe communication complexity, along with their teacher and the researcher. For the development of this research, a Alternative Communication Program was applied. The teacher was provided with systematic guidance concerning language and communication. In a collaborative process, three children’s songs were selected according to the teacher’s pedagogical planning and adapted resources through Augmentative and Alternative Communication Systems. During the intervention program, assisted evaluations also took place immediately after the activities with the music. The data were collected in audio recordings. For data analysis, content analysis was carried out resulting in the outlining of themes and subthemes. Results indicated that the teacher identified that Augmentative and Alternative Communication Systems can to facilitate expression abilities of students with disabilities; that Augmentative and Alternative Communication Systems can be used by children in Preschool; and that resources adapted through augmentative and alternative communication systems should be in accordance with the specificities of students.

Muito Prazer!? discussões sobre sexualidade, gênero e educação sexual a partir da análise de revistas femininas e masculinas

Pós-graduação em Educação Escolar - FCLAR

Jornalismo econômico como exercício da cidadania: uma análise da divulgação econômica na mídia oficial e nos veículos Universo Online e O Estado de São Paulo

The present study had the intention to demonstrate how the language used by official sources of economy helps to keep the limitation and lack of accessibility of economic journalism to non-specialist readers. Over two weeks, we compared the disclosures in the economics editorial office of the site Universo Online and the newspaper O Estado de S. Paulo to those cited in official reports. From this analysis of more than 50 issues selected for the sample, was observed how the technical language used by the official press makes more difficult the access to information and citizenship. Besides the comparison and description of the reports, the study involved the content analysis employed in the media. It was noted the presence of biased approaches and materials poorly cleared. The language used in many cases was not appropriate to the type of audience for which the news was heading. One of the most serious problems, perhaps, was the copy and paraphrase of press releases. The reports, most are limited to the specialist showed, contrary to the duty of public transparency, while highlighting the problems, the study also showed well-written texts that indicate a promising future for citizen and economic journalism

Jornalismo e Infotenimento na Copa do Mundo de 2010: uma análise sobre o Central da Copa

The proposed paper aims to understand and analyze how the sporting television journalism has changed in Brazil, affecting the coverage of major events like the World Cup. The impact of these changes are reflected in the use of interactivity, entertainment and presentation of news, in pictures and on television news programs inserted in Brazilian TV News. Using as an object of study the Central da Copa (presented in 2010), from Globo Television Network the study aims to examine concepts of interactivity, journalistic content and infotainment through Content Analysis and under journalistic theories of optics

O pequi no noticiário: análise dos resultados de uma pesquisa na busca do site Folha de S. Paulo

Among the fruit species of the Brazilian Cerrado, the pequi is much popular in regions where it is extracted. Often it used in typical dishes, on the industry medicinal, cosmetic and handmade, also it studied its potential to produce fuel. Thus, this article sought to ponder about the disclosure of this fruit in the press, by means of the search system's site Folha de S. Paulo and applying content analysis, proposed by Bardin, beyond bibliography and documentary research. The justification for this research is that the pequi is a fruit of great importance in the economy and sustainable, yet little is spoken about it in the mainstream media. The result is that, by the analysis, little is said about the pequi media and its focus, is principally, cultural journalism, in culinary.

Cultura digital e educação para a mídia: análise do programa Mídias na educação

Pós-graduação em Comunicação - FAAC

Gestão da comunicação das Universidades Federais: mapeamento das ações e omissões

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format