Estereótipos da mulher no discurso de autoajuda

Building on the foundations of French Discourse Analysis and Social Psychology's developments on the issue of stereotypes, this paper analyzes the images of women available in works of self-help for women. With this purpose in mind, we have especially taken into account aphorizing enunciations present in works of this kind currently circulating in the market. The analysis shows the contradiction inherent to the self-help discourse for women, which proposes to women a pattern of behavior consistent with their emancipation, but, at the same time, contributes to keeping certain female stereotypes associated with their traditional roles.

Livros didáticos de ensino religioso: Análise da construção da polêmica no discurso da mídia

This text aims to identify the discursive relations and the mechanisms used by sources - discourses gathered at press and specialized sites - in composing of viewpoints presented about the religious education textbooks and, a result of that, of controversial relationship built thereafter. The theoretical foundation of this work rests largely on the concepts of global semantics and constitutive intermisunderstanding (MAINGUENEAU, 1997, 2008) and discursive heterogeneity (AUTHIER-REVUZ, 1990, 1998). The research corpus consisted of four texts, three of which were published in 2010 and another in 2011, two reports and two opinion articles about the subject. From our analysis, we could see the construction of a controversial relationship between a discursive formation that challenges the teaching of religion in Brazilian public education, on the grounds that benefit the Christian faith and, moreover, one that supports the continuation of this practice and consider it important for the formation of the student and also as a promoter of diversity and equality.