As empresas familiares e os desafios do profissional de relações públicas

The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions

Desenvolvimento de kit para quantificação enzimática de etanol

A dosagem do etanol durante a produção de medicamentos, bebidas e combustíveis tem se mostrado bastante importante para o aumento de rendimento dos processos e qualidade dos produtos. Embora existam vários métodos para determinar a concentração do etanol, os enzimáticos são os mais interessantes por serem rápidos, precisos, de fácil manuseio e baixo custo. O objetivo geral desse trabalho foi a elaboração de um Kit de quantificação enzimática de etanol, utilizando a enzima álcool desidrogenase I recombinante de S. cerevisiae (Adh1). Para isso, o gene codificador da enzima álcool desidrogenase I (ADH1) de levedura foi clonado no vetor pET28a para expressão em E. coli (BL21). Em seguida, a produção e solubilidade da enzima álcool desidrogenase I foi determinada, sendo definida uma condição ideal de produção e purificação da proteína recombinante por cromatografia de afinidade. A atividade enzimática da álcool desidrogenase I purificada foi determinada através de ensaios já padronizados na literatura (UV), bem como sua estabilidade em diversas condições de tempo e temperatura. Os resultados obtidos aqui demonstraram que a enzima obtida apresentou boa atividade biológica in vitro, com sensibilidade na detecção de no mínimo 2,3 x 10–4 g/L de etanol em 2 minutos. Além disso, a proteína purificada teve sua atividade preservada quando estocada a - 20°C durante 120 dias, características que possibilitarão que a enzima álcool desidrogenase I recombinante, purificada pela metodologia apresentada nesse trabalho, seja utilizada em um kit de quantificação enzimática de etanol rápido, preciso e de baixo custo

Estudo da eficiência de reforços estruturais em vigas de concreto armado com o uso de chapas de aço coladas com resina epóxi: uma análise qualitativa

In civil engineering, a structure is the whole sustainment of a construction and, thus, it is important that it remains intact throughout its lifetime. An engineering construction must last for decades without losing its functionality. However its purpose may be altered and several times the original structure does not meet the new needs of use. Still, in new buildings, the functionality is altered due to possible flaws in execution and the structure, invariably does not reach the desired solicitation needs. In cases like this, the commonly adopted solutions are, basically, the demolishment followed by the reconstruction of the desired mold or the structural reinforcement. This second option, for long years, has not been put to practice due to certain factors such as the high costs for its implantation, use of inadequate reinforcement execution techniques, and the culture of people involved in the area regarding its use and, in this case, the option would always be the reconstruction. Thoughtout the years, some techniques were developed to allow the execution of structural reinforcements with low costs and in efficient ways. An interesting, fast, efficient and economical technique is the structural reinforcement through metal sheets put together with epoxy resin that can be applied in beams, slabs and pillars. In the present work the different behavior of beams reinforced with this technique. Steel is a very recommended material for these reinforcements due to its characteristics related to traction, compression and the effectiveness of the technique related to its cost. For the attachment the epoxy resin is recommended, since it allows the joining of two materials, in this case, steel and concrete. The efficiency of this union is so considerably high that it rarely produces any flaws in adherence and, normally, when it happens it is due to problems in the execution process, not in the union of materials

Comparação de compósitos obtidos via RTM de resina epóxi e fibra de carbono com e sem descontinuidade nos tecidos

Technology is growing interest in the use of composites, due to the requirement of lighter materials and more resistant, factors essential to meet the project specifications and reduce the operational cost. In the production of high performance structural composites, considering the aerospace criteria, the domestic industry has shown interest in the process of resin transfer molding (RTM) for reproducibility and low cost. This process is suitable for producing components of polymeric composites with relatively simple geometries, consistent thicknesses, high quality finish with no size limitations. The objective of this work was machined carbon steel to make a matched-die tooling for RTM and produce two composite plates of epoxy resin and carbon fiber fabric with and without induced discontinuities, which were compared towards their impregnation with ultrasound, their properties via tensile tests and thermal analysis. In ultrasonic inspection, it was found good impregnation of the preform of both composites. In the thermal analysis it was possible to check the degradation temperature of the composites, the glass transition temperature and it was found that the composites showed no effective cure cycles, but presented good performance in the tensile test when compared with aluminum alloy 7050 T7451 . The results showed that the injection strategy was appropriate since the laminate exhibited a good quality for the proposed application

Desenvolvimento de um sistema para caracterização de dispositivos eletroluminescentes

The materials designed to be used in electroluminescent (EL) devices construction are studied and improved since 1936. Great interests in the development of this kind of devices are mainly due to its low power consumption, flexibility, low cost and easy processing. One class of ELs devices with these characteristics are produced by employing a organic-polymeric/inorganic composite from a conductive polymer blend and an inorganic electroluminescent material (Zn2SiO4:Mn) dispersed in the polymeric matrix. This kind of device operates in d.c. or a.c. potentials, with EL of hundreds candela in the green region of the visible spectrum. However, few studies on the light emission were performed for these devices. In order to characterize devices made from composites, in this work is proposed a method of characterizing the electroluminescence associated with the impedance spectroscopy technique. To implement the technique of impedance spectroscopy was employ an experimental setup consisting of a source of a.c. voltage, an oscilloscope, and a reference resistor. Associated with this system, was use a photo diode and an analog electrometer to characterize the emitted light signal from the sample. The system was implemented allows characterization by impedance spectroscopy in the frequency range from 0.2 Hz up to 2 MHz and voltage amplitudes of 5 mV up to 20 kV. This system permits, at the same time, measurement of the RMS value of the luminance for devices in frequency range from 20 Hz up to 2 MHz. To test the system efficiency, an EL device was characterized showing analogous results to those reported in literature. By doing this, was demonstrated the efficiency of the system for electroluminescence characterization associated with the electrical characterization by impedance spectroscopy, for devices

A noção de campo elétrico: reflexões de uma futura professora sobre o processo de ensino

This work offers an overview about didactic reflections in the introduction of the electrical field concept in Physics Teaching activities aimed to the High School by means of a teaching methodology based in a low cost experiment (FERREIRA E RAMOS, 2008). We analyzed the particular use of an experiment named electrostatic vector and its use in the teaching of the line force ideas, proposed by Faraday in 19th century. In the frame of this work we analyzed how this unconventional approach differs of the methodology generally presented in the didactic textbooks. We discussed that the use of low cost experiments, will not cause the student to learn, but the work of the teacher, offering an interaction between the student and the electrostatic vector, play an important role in the classroom

Estudo para determinação da kVp em equipamentos de raios X convencional

The quality assurance control program (QACP) in clinical radiology is very important to acquire, image quality, patient dose reduction and cost for the institution. The verification of the real tension on the x ray tube, it is one of many parameters that may be determined on a QACP. This act on image quality as absorbed dose in patient. Once proved the importance of this fact, this study come up with the determination of tension to any X ray tube used on medical routine, on quick, safe and low cost manner. To reach the aim of this study, the methodology consisted on measuring expose rates (ER) using different thicknesses of copper (Cu) plates like filters and relating these results with Half Layer Value (HLV). Afterwards, the HLV was associated to real tension that was acquired with kilo voltage of peak (kVp) measurers used on clinical routine. So walking in this path, when performed the ER, on any X ray tube, it’s possible acquire the HLV and consequently the real kVp, considering measures obtained before, on the methodology of kVp estimative development

Analise de defeitos em motores através de vibração mecânica: estudo de caso

Revolving machines are among the most used equipment in general industry and therefore expenditures on this equipment class are a significant portion of the total amount spent by the company. If there is an unscheduled stop of some of this equipment, industrial plants can lose huge amounts of money caused by interrupted production and parts delay. Others may increase significantly maintenance costs due to consequences elsewhere not affected before. Even plant and people safety can be in danger if there is an operation interruption without a backup system start. This work is focused on a rotating system case study which is monitored by vibration analysis that shows that is possible to determine when is the most appropriate time for equipment intervention without any reliability loss just by using a simple and cheap system which is not much used because professionals are not aware to its utility. Industrial facilities were evaluated by fail detection and historical analysis in some equipment in order to show feasibility of vibration analysis through a before-during-after process. The plant evaluated is part of a chemical multinational located in Guaratinguetá-SP. At this time, that plant had around 650 critical equipment monthly monitored and no unscheduled shutdown was registered in one year period due to equipment monitoring

Tomografia por Biosusceptometria de Corrente Alternada (tBAC): desenvolvimento, caracterização, implementação

The Biosusceptometry AC (BAC) is a research tool that has been extensively explored by the group Biomagnetism IBB-UNESP for monitoring of the gastrointestinal tract, its response to a known drug or in vivo performance of solid dosage forms. During this period the BAC, which has the characteristics of high sensitivity and low cost, has been developed primarily for recording signals contraction of activity and traffic human gastrointestinal tract. With the possibility of producing images with this instrumentation, it was possible to evaluate different situations in vitro and in vivo for physiological studies and pharmaceuticals. Considering the good performance of this system to produce planar images, the first aim of the BAC system tomography (TBAC) was to evaluate the system performance of BAC to produce tomographic images of phantoms ferromagnetic for a single channel system. All these applications were only possible because of their sensitivity to materials of high magnetic suscepitibility as ferrite, which allow to produce an electrical signal proportional to the variation of the magnetic flux generated by the presence of magnetic marker next to a first-order gradiometer. Measuring this variation at various points was possible to generate planar images that recently came to be produced in systems with multiple detectors, said multi-channels. From planar images, also producing tomographic images of simulators BAC bars in a system of 13 channels using only the center channel, with good results when applied to simple objects as one and two bars. When testing the resolution of the system with more elaborate forms the quality and resolution of images reconstructed is not satisfactory, which would be solved by increasing the spatial sampling rate and hence the acquisition time. The present system works with an acquisition time of about five hours. Whereas this system will be applied for in vivo experiments, the acquisition time became a ...

Testes funcionais, torque isocinético em inversão e eversão e capacidade de reposicionamento articular: um estudo sobre a estabilidade dinâmica do tornozelo

Introdução: A lesão mais comumente encontrada na população ativa é a entorse de tornozelo. Cerca de 40% destes casos continuam a manifestar sensação de instabilidade articular mesmo após a fase aguda da lesão, caracterizando a instabilidade funcional do tornozelo (IFT). A IFT está relacionada com déficits proprioceptivos e redução na capacidade de produção de força e potência muscular. Haja vista que o basquetebol é um esporte com grande incidência de lesões no tornozelo faz-se necessário o entendimento de métodos de avaliação de baixo custo, que possam contribuir para a prevenção deste tipo de lesão em atletas. Objetivo: Nesse sentido, o presente estudo, tem como objetivo identificar os parâmetros de torque, atividade eletromiográfica, senso de reposicionamento articular e a pontuação em teste funcional em jogadoras de basquetebol com tornozelo estável. Correlacionar os valores de torque, atividade eletromiográfica e do senso de reposionamento articular com a pontuação dos testes funcionais em individuos saudáveis. Método: Participaram deste estudo 6 atletas do gênero feminino praticantes do basquetebol com idade entre 18 e 25 anos. As voluntárias realizaram os seguintes testes: torque isocinético concêntrico em inversão (INV) e eversão (EVE) nas velocidades de 60º e 120º, cinco testes funcionais e teste de reposicionamento articular com os ângulos-alvo de 10º e 20º de inversão. Após a verificação da normalidade de distribuição dos dados com o teste Shapiro-Wilk, utilizou-se o teste de Correlação Spearman para verificar a correlação dos testes funcionais com o pico de torque, o sinal EMG e o reposicionamento articular. Resultados: Não foi encontrados resultados esperados no estudo, exceto na correlação negativa para os valores de RMS do TA na velocidade de 120º nas contrações isocinética...(Resumo completo, clicar acesso eletrônico abaixo)