Mercado GLS: como obter sucesso com o público de maior potencial da atualidade

The current paper presents itself as a pioneer and innovative initiative of thinking communication applying it to a very specific target audience: the homosexual segment. In the course of this study, peculiar characteristics concerning the needs and aspirations of this group have been analyzed. Data confirm this segment has one of the most meaningful market potential nowadays. In view of this, it has been carried out a detailed analysis about a Brazilian company entrepreneurship which proposed itself to enter into connection with this target. Finally it is made available to the reader a guide containing the guidelines and all the appropriate practices by the time a company decides to encompass the gay segment

Estudo comparativo do desempenho empresarial no Brasil e na China no período de 2005-2009: uma análise de empresas de capital aberto do setor de siderurgia

A teoria em finanças tem evoluído cada vez mais aproximando a teoria financeira às práticas reais adotadas nas empresas e nos mercados financeiros. A partir de Modigliani e Miller, que contribuíram para o ramo das finanças com a teoria da Irrelevância Financeira, o caminho se abriu para uma série de debates a cerca da importância das variáveis financeiras na determinação do valor da empresa. Foram levantados questionamentos a respeito da perfeição dos mercados e apresentado argumentos como a assimetria de informações, os custos de agência, a restrição financeira e outras implicações à teoria do investimento. Atualmente o que se sabe é que o fator investimento está altamente ligado às finanças e, portanto, relaciona-se com os meios de financiamento presentes no mercado e com a organização interna e financeira das firmas, esse ramo de estudo recebe o nome de Finanças Corporativas. Diante da teoria financeira, o objetivo é analisar a indústria siderúrgica de duas economias atualmente em destaque, Brasil e China através da análise econômico-financeira de quatro empresas de capital aberto do setor: Gerdau, Usiminas, Baosteel e Masteel. Cabe destacar que a indústria siderúrgica é base para outras indústrias, como construção civil, automóveis, máquinas, entre outros e, por isso, é tida como sinalizadora do desenvolvimento econômico de um país, assim também, o Brasil e a China são caracterizados como grandes potenciais emergentes e fontes de atração de investimentos internacionais

Procedimentos para análise de lucratividade de produtos no setor de autopeças metálicas

In a globalized world, organizations face an increasingly dynamic, innovative and competitive environment, so that this condition requires continuous adaptation to market developments. Intense competition requires organizations to further improve their performance, making productive efficiency a key factor for survival. A methodology that has added value to the product through a reconfiguration of the production method is the implementation of a management philosophy called Lean Six Sigma. The main objective of this work is, in the light of the Lean Six Sigma philosophy, intervene in a critical-collaborative way to develop procedures for analyzing the profitability of products in a company specializing in steel processing. To achieve this goal, were applied the method of action-research to intervene in a group of professionals for the study of the profitability of products in a auto parts industry. The interaction of practical and theoretical knowledge provided by the action-research allowed the business program was enhanced. The procedures proposed in this study were able to identify the current profitability of the product, the main causes of inefficiency and productive for solutions to reduce production inefficiencies, when the productive systems planned and actual production system were compared. The results indicate that current profitability of -3%, while the parameter provided during budget was 10%. Thus, it is concluded that the low profitability of the products may compromise the company's financial results and affect their competitiveness in the market. To address this problem, the Lean Six Sigma presents itself as a versatile and high applicability philosophy, providing relevant results for characterization and troubleshooting. It was also observed that the evidence presented in this paper can be adapted to other companies in the metal auto parts segment to identify and recover the profitability of products

Análise quantitativa de demanda em uma empresa siderúrgica

Companies, in general, operate due to the work of its subsystems and this is possible thanks to operational planning that tries to promote the best way to integrate them without giving up the mission, vision and values of the company. The main purpose of a business is to serve customers, but to be successful must take into account other factors such as survival, profitability, growth and operational standpoint to use their resources effectively. The use of tools to support the process of analysis of management decision-making is gaining importance in the context of competitiveness in the world market. The objective of this paper is to present a simulation of the process of forecasting demand to obtain optimal results for a steel company, compare the actual results with order entry and assess the magnitude of the error

Análise dos problemas de comunicação permeados pela cultura organizacional e estrutura de gestão de projetos em uma empresa na área da construção

In a supplier of building products were identified difficulties in communication between the Product Development area and other areas of the company that could spoil projects and processes. The process of product development is important in placing the company in the market, and through research and planning, design new products and seek to comply with the costumer in relation to deadlines, quality and cost-effective. The development of a product involves many areas in the company and communication is essential in this process. The goal of this study was to identify possible communication problems permeated by organizational culture and structure of project management working in the company. A survey was applied using a Likert scale in three different areas of the company, with questions including the topics: communication, culture and organizational structure of project management and subsequently conducted the median test and the Spearman test to analysis of responses. With the understanding and analysis of the survey it was confirmed the difficulties of communication between people and the areas of the company, besides there is an influence of the type of culture acting in the company and the current management structure of the project in a good performance of internal communication

Mídia e transmídia: identidades das minorias e mercado cultural

Cette recherche là veut analyser et discuter les pratiques discursives qui promeuvent et constriusent des modèles de subjectivité dans la société dês médias. Le corpus de la recherche est la série de TV Glee, produite et véhiculée par la chaîne Fox, dont on observe la proposition d’une identité des minorités pour les jeunes gens dans l’ère de la mondialisation, aussi que le mouvement du marché culturel promu par le discours de la série. Enfin, sont pensés les transformations récentes dans contexte médiatique et le changement dans le façon comme les effets de sens sont véhiculés dans la société. Pour cela, on utilise les constributions théoriques de l”Analyse du Discours Française, fondée sur le travail de Michel Pêcheux et Michel Foucault, et les réflexions de Jenkins (2009) sur la convergence médiathique et le phénomène transmédia

Relações Públicas nas agências de comunicação: uma análise dos discursos dos mercados

Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

Análise de risco em carteiras

The work consists of analyzing the risk management of investments by applying statistical concepts, economic and mathematical models considering the assets on the market on renowned financial institution. The assessment of these risks becomes increasingly interesting in view of minimizing your losses thus maximizing your chances of gains in both markets boom as extreme uncertainty, even with the sudden changes of scenery. Introducing concepts of investment funds, as well as the classification of the types of funds as funds management and equity, its guidelines, the concept of market investment funds. The types of assets comprising the investment funds, their taxation rules beyond the incidents that market widely used by investors and skilled people, both physical and legal, who keep their resources in this modality. With the historical data collected yields of investment funds of the Bank of Brazil, is an accomplished inflation adjustment and calculated the mean and variance for the verification of the model of Markowitz efficient frontier, a method used as investment analysis. This scan is used Matlab to obtain the set (or border) efficient portfolios. Once verified such data, there will be a critique of the Markowitz model as a quadratic programming and more coherent risk measures currently studied as VaR and CVaR minimizing the expected error, approaching our studies of current research. It is found that such studies have much to be explored, since there are many discussions about how effectively measure risk investments such as its characteristic and behavior, using a time series and volatility

Uma análise investigativa da prática de Relações Públicas na indústria da moda

The main idea of this paper is to outline a brief overview about the fashion world from its evolution in the world and in Brazil, including also its growth in the Brazilian economy. From this point, the paper aims to show the relevance of the Public Relations professionals in the fashion market, which needs, more than anything of professionals who are capable and specialized in the relationship between the company and its target market, and in the service for customers who are more and more demanding when talking about quality of customer services

Seleção de fornecedores em uma indústria de transformadores utilizando o método de análise hierárquica

The optimal supply chain management (SCM) is considered by the companies a new frontier in order to gain efficiently competitive advantage. Through the SCM companies must define their competitive strategies by positioning inside the supply chain wich belongs both as suppliers and as consumers. The main objectives of SCM is integrate multiple suppliers to satisfy the market demand and make possible the synergies between the parts of the supply chain in order to better serve the consumer Meanwhile, selection, evaluation and development of suppliers play important roles in establishing an efficient supply chain. Thus, the SCM covers elements such as manufacturing, assembly, raw materials, and distribution to the final consumer. Due to the factors described, the focus of this paper is to present the Analytic Hierarchical Process (AHP) application as an appropriate and structured method for the supplier selection of a strategic line of low voltage transformers of a transformers industry and compare it with the selection process currently used by this industry, showing the advantages of applying a multiple criteria decision making method. In this study, the research methodology used was modeling and simulation