Acute effects of advertisements on children's choices, preferences, and ratings of liking for physical activities and sedentary behaviours : a randomised controlled pilot study

The acute decision prompting effects of social marketing via television (TV) advertisements promoting physical activity to children are unknown. This pilot study aimed to determine the acute effects of an Australian government-sponsored TV advertisement (called ‘Get Moving’), promoting more physical activity and less sedentary behaviour, on children's choices, preferences, and ratings of liking for physical activities and sedentary behaviours. Thirty-one children aged 10–12 years were recruited from a single public school, and randomised to one of two treatment groups or two control groups (Solomon four-group design). Treatment participants watched an episode of The Simpsons® embedded every 10 min with three 30 s Get Moving advertisements plus standard advertisements. Control participants watched the same episode plus standard advertisements, but without the Get Moving advertisements. The following dependent variables were assessed immediately before and/or after exposure: activity preference (participants selected either verbally or by pointing to one of eight picture cards depicting four physical activities and four sedentary behaviours); ratings of liking (participants rated how much they liked or disliked each of these activities/behaviours either verbally or by pointing to one of nine values with an adjacent smile or frown on a Likert-type scale); and time spent in physical activities was assessed by direct observation during a 10 min free-time session. No significant effects or trends were seen for any of the dependent variables. Further research is needed to determine whether different content and/or higher doses of exposure to physical activity promoting advertisements are needed to influence children's activity choices.

Venn diagrams, Carroll Diagrams, tree sorts - activities

As early as Level 3 in VELS [Victorian Essential Learning Standards], the topics of Venn diagrams, Carroll Diagrams (which are identical to Karnaugh Maps) and Trees Sorts, are introduced as powerful visual organisers of categories. A selection of challenging tasks for these tools at various levels, including Level 9, are provided.

How welfare-to-work requirements impact on single parents' volunteer activities

This paper seeks to describe the volunteering experiences of female single parents engaged in Australia's welfare-to-work program. Interviews were conducted with 26 single parents who had been required to increase their hours of work as a condition of the Centrelink policy introduced in 2006. To analyse the data, the technique of rich point analysis was employed which identified three key concepts central to the women's experiences.  These concepts included the nature of a decent job, notions of reciprocity, and a seeming hierarchy of suitable jobs promoted within the welfareto- work policy. How volunteer activities fit within these constructs was the focus of the investigation. The analysis revealed that the types of paid jobs women obtained were less fulfilling and flexible than their volunteer activities. and gave them less sense of contributing to society, Further, in most cases prior to welfare reform, these single mothers were volunteering in their children's school and as such, both the school's capacity and intergenerational role modelling of volunteering were depleted.

How do Australian small and medium enterprises communicate their corporate social responsibility activities online?

Much of the existing research on Corporate Social Responsibility (CSR) focuses on large firms, with comparatively little on Small and Medium Enterprises (SMEs). The SME research focuses on barriers and drivers to CSR and neglects how SMEs communicate their CSR activities. This paper addresses this gap by reporting on a content analysis of 443 Australian SME websites which identifies how they are using this channel to communicate their CSR activities.