O planejamento da comunicação mercadológica sob a ótica das relações públicas

This study presented a literature review about the topics: marketing, public relations, marketing communication planning and marketing communication. From this, the project explained, through all stages of planning, the integrated work's importance between marketing and public relations in developing a marketing communication planning

Educação, ética e experiência na contemporaneidade

The objetive of this paper is discuss, briefly, how are configured the dimensions of experience and ethics in society called "liquid" - from the discussions conducted by Zygmunt Bauman. It is observed that there is a difficulty of construction and maintenance of human relations which also leads to impoverishment of experience. This condition is related to the conexion of the bonds with the logic of consumption, which favors the ephemerality, disposability and transforming the other into an object of satisfaction. As a result, a new ethic becomes necessary, being guided in the rediscovery of public spaces as places of exchange (for exemple, the school institution), the experience with the other recognized as an autonomous subject and the reconfiguration of social ties from a policy of friendship.

A relativa legitimidade da depressão na atualidade: contribuições para uma ética psicanalítica do sujeito

This article is based on the author's clinical practice in the area of public health, and discusses depression as it is known today. Essentially, the author questions the practice of labeling depression as a psychopathological condition. The author also questions today’s trend of seeing a subject’s suffering as a "malaise," or a “disorder.” The possibility is brought up of understanding it as a "demand for analysis." Finally, the article is meant as a contribution to the ethics of psychoanalysis focused on the subject and the possibilities of psychoanalysis in subjectivating this "malaise."

Razão e paixão: necessidade e contingência na construção da vida ética

This text, essayistic character, aims to make some reflections on the dispute or supposed conflict that exists between two elements that have become essential in the constitution of the philosophical domain, in order to assess their contribution in the ethical field. On the one hand, we find the rational dimension, which is marked and has acquired certain predominance in western thought. On the other hand, the dimension of passion, that throughout the history of philosophy, has been subject to exclusion and devaluation, making it as if it were an obstacle to the formulation of ideas and universal values true and substantial. If one looks at the world seeing them or giving it a necessary and essential character, the other tends to recognize the contingent aspect of reality, seeing in it the possibility of accidental and uncertain.

Relações entre ética e psicanálise

We present, in this essay, considerations about the ethics of Psychoanalysis. We seek to reflect on the possibility of Psychoanalysis serving as a founding element of an ethics. For that, firstly, we will present a few conceptions of ethics and moral and, afterwards; we will make considerations in order to answer the following question: is a psychoanalytic ethics possible?

Desencantamento do mundo e ética na ação pedagógica: reflexões a partir de Max Weber

This article has a theoretical character and presents some of Weber's ideas, with emphasis on those that can supply elements to reflect on the current state of education, more particularly based on his understanding of modernity. Disenchantment of the world is the key concept in his sociology, and is taken as the basis for a reflection about the meaning that science and the teacher can have today. A classic author, Weber's interpretation of the modern world brings to our consideration a variety of themes that influence markedly the thinking and practice of contemporary culture by its concern with understanding human actions and values. By studying the Western process of rationalization, he initiates debates in science, in ethics and, correspondingly, in education, allowing us to expand our comprehension of the meaning, significance, and role of our actions towards knowledge and teaching. The main object of education is to offer students contents that stimulate the freedom of thought. For that, the teacher needs to adopt a non-partisan ethics in the classroom, presenting contents unbiased by her/his political opinions and, if failing to do so, having the honesty to explain what she/he is doing. It is therefore of the utmost importance that the teacher should keep a neutral position, so that in and out of the classroom the students may reflect and question what they see, experiment and decide upon. Only then the conduct of the teacher will be consistent with the process of rationalization of our culture.

Formação ética para a cidadania: reorganizando contingências na interação professor-aluno

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Análise do conforto de aplicadores para terapia estética sob a ótica da ergonomia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Uma crise à lá Minsky?: uma análise da crise financeira sob a ótica de Hyman Minsky

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)