La gestión del marketing estratégico en la pequeña empresa familiar

[ES] Este trabajo, que se circunscribe en el ámbito de la pequeña empresa familiar, tiene como principal objetivo analizar la importancia que dichas empresas conceden a las diferentes dimensiones de la gestión estratégica del marketing en función de una serie de características demográficas y de evolución generacional. Con este fin, se ha realizado un estudio de naturaleza cuantitativa a través de encuestas personales dirigidas tanto a predecesores como a sucesores de una muestra de empresas familiares.

Proposal to permit experimental artificial reefs inside and outside the Big Sycamore Canyon Ecological Reserve

(Document pdf contains 19 pages)

Caso práctico: La Planificación Estratégica del Museo Guggenheim Bilbao desde una perspectiva de Marketing

[ES] La dimensión del mercado turístico y dentro de éste el mercado turístico cultural no deja de crecer y desarrollarse. En algunas regiones su importancia ha sido vital al servir como motor al propio desarrollo económico de la zona. Éste ha sido el caso del fenómeno conocido como Museo Guggenheim que ha contribuido de una forma clara e importante al desarrollo económico de la zona del Gran Bilbao y ha servido de ejemplo para intentar el mismo modelo con mayor o menor éxito en diferentes zonas de España.

Orientación estratégica, innovación y resultados en PYMES de nueva creación: el rol del marketing

[ES] A pesar del importante papel de las PYMES de nueva creación en el desarrollo económico, no tenemos constancia de trabajos que hayan abordado de manera simultánea el estudio de la relación entre tres orientaciones estratégicas clave como son la orientación emprendedora (OE), la orientación al mercado (OM) y la orientación al aprendizaje (OA) con la innovación y con el éxito de las PYMES de nueva creación. Los trabajos existentes en la actualidad son de carácter parcial, ya que se limitan a estudiar los efectos de sólo algunas de estas tres orientaciones estratégicas en los resultados de dichas empresas (Li y Atuahene-Gima, 2001; Renko et al., 2009).

Una imagen vale más que mil palabras: efectos de las advertencias sanitarias visuales en el descenso del consumo de tabaco: un estudio desde la perspectiva del marketing social

[ES] El tabaco está reconocido hoy día como un factor de riesgo muy importante en multitud de enfermedades, representando un grave riesgo para la salud pública. Entre las medidas previstas por la Organización Mundial de la Salud y por la Comisión Europea está la utilización de advertencias sanitarias sobre los efectos del tabaco en las personas. En España actualmente esas advertencias contienen solo texto.

Aplicación de la Lógica Dominante del servicio (LDS) en el sector turístico: el marketing interno como antecedente de la cultura de co-creación de innovaciones con clientes y empleados

[ES] Este trabajo trata de profundizar en la comprensión del concepto de marketing interno (MI), considerado como un recurso operante desde la óptica de la Lógica Dominante del Servicio (LDS), así como en su influencia en la obtención de resultados empresariales superiores a los de la competencia. Para ello, se examina el efecto del MI en la predisposición de las empresas analizadas a que sus clientes y empleados de primera línea participen en el desarrollo de innovaciones de servicio, ampliando de este modo, de acuerdo con la LDS, las oportunidades de co-creación de valor disponibles para las organizaciones. Para contrastar las hipótesis planteadas se aplica un análisis de ecuaciones estructurales a la información facilitada por los gerentes de 240 hoteles de una muestra de ámbito nacional.

Moral cleansing and moral licenses: experimental evidence

Research on moral cleansing and moral self-licensing has introduced dynamic considerations in the theory of moral behavior. Past bad actions trigger negative feelings that make people more likely to engage in future moral behavior to offset them. Symmetrically, past good deeds favor a positive self-perception that creates licensing effects, leading people to engage in behavior that is less likely to be moral. In short, a deviation from a “normal state of being” is balanced with a subsequent action that compensates the prior behavior. We model the decision of an individual trying to reach the optimal level of moral self-worth over time and show that under certain conditions the optimal sequence of actions follows a regular pattern which combines good and bad actions. We conduct an economic experiment where subjects play a sequence of giving decisions (dictator games) to explore this phenomenon. We find that donation in the previous period affects present decisions and the sign is negative: participants’ behavior in every round is negatively correlated to what they did in the past. Hence donations over time seem to be the result of a regular pattern of self-regulation: moral licensing (being selfish after altruist) and cleansing (altruistic after selfish).

Vegetative Spread of Dioecious Hydrilla Colonies in Experimental Ponds

Stolon formation and fragmentation are two vegetative mechanisms by which hydrilla colonies expand. These two mechanisms of spread were studied in ponds located in Lewisville, TX over a two-year period. Stolons were determined to be the predominant mechanism for localized expansion in undisturbed areas. While some fragments were produced, they accounted for only 0.1% of the establishment of rooted plants in new quadrats. Peak production of fragments occurred in October and November, with fragment densities of 0.15 N m-2 d-1. Expansion by stolons occurred between June and November of each year, with higher rates of spread (up to 4.0 cm d-1 radial growth) observed in the second season.

Marketing and hygiene

(4pp.)

Comparison of Experimental Strategies to Control Torpedograss

Studies were conducted to evaluate whether the herbicide imazapyr or a combination of imazapyr and fluridone could be used effectively to control torpedograss ( Panicum repens L.), an exotic perennial plant that has replaced more than 6,000 ha of native vegetation and degraded quality wildlife habitat in Lake Okeechobee, Florida. Torpedograss was controlled for more than one year in some areas following a single aerial treatment using 0.56, 0.84, or 1.12 kg acid equivalents (ae) imazapyr/ha. Combining imazapyr and fluridone did not increase the level of torpedograss control. In areas where plant biomass was reduced by fire prior to being treated with 0.84 or 1.12 kg ae imazapyr/ha, torpedograss was controlled for more than two years and native plant species, including duck potato ( Sagittaria lancifolia L.) and pickerelweed ( Pontederia cordata L.) became the dominant vegetation in less than one year. Although torpedograss was controlled in some areas, little or no long-term control was observed at 16 of the 26 treatment locations. To reduce the uncertainty associated with predicting long-term treatment affects, additional studies are needed to determine whether environmental factors such as periphyton mats, plant thatch, hydroperiod and water depth affect treatment efficacy. , he

Euhrychiopsis lecontei distribution, abundance, and experimental augmentations for Eurasian watermilfoil control in Wisconsin lakes

The specialist aquatic herbivore Euhrychiopsis lecontei (Dietz) is currently being researched as a potential biological control agent for Eurasian watermilfoil (Myriophyllum spicatum L.). Our research in Wisconsin focused on 1) determining milfoil weevil distribution across lakes, 2) assessing limnological characteristics associated with their abundance, and 3) evaluating milfoil weevil augmentation as a practical management tool for controlling Eurasian watermilfoil.

Bate-papo : marketing digital em bibliotecas [gravação de vídeo]

Bate-papo em comemoração à Semana do Bibliotecário promovido pela Biblioteca Pedro Aleixo da Câmara dos Deputados, em parceria com a Universidade de Brasília e a Associação dos Bibliotecários do Distrito Federal, realizado no dia 17 de março de 2014. Foram discutidos temas relacionadas ao marketing digital e ao uso de novas tecnologias em bibliotecas. O palestrante Moreno Barros relatou a sua experiência como editor do Blog Bibliotecários sem Fronteiras, veículo criado em 2001 e que se tornou um importante fórum de discussão da área de biblioteconomia.

Numerical Simulation and Experimental Investigation about Internal and External Flows

In this paper, TASCflow3D is used to solve inner and outer 3D viscous incompressible turbulent flow (R-e = 5.6 X 10(6)) around axisymmetric body with duct. The governing equation is a RANS equation with standard k-epsilon turbulence model. The discrete method used is a finite volume method based on the finite element approach. In this method, the description of geometry is very flexible and at the same time important conservative properties are retained. The multi-block and algebraic multi-grid techniques are used for the convergence acceleration. Agreement between experimental results and calculation is good. It indicates that this novel approach can be used to simulate complex flow such as the interaction between rotor and stator or propulsion systems containing tip clearance and cavitation.

An Experimental Study on Flame Propagation in Cornstarch Dust Clouds

Following the quantitative determination of dust cloud parameters, this study investigates the flame propagation through cornstarch dust clouds in a vertical duct of 780 mm height and 160 x 160 mm square cross section, and gives particular attention to the effect of small scale turbulence and small turbulence intensity on flame characteristics. Dust suspensions in air were produced using an improved apparatus ensuring more uniform distribution and repeatable dust concentrations in the testing duct. The dispersion-induced turbulence was measured by means of a particle image velocimetry (PIV) system, and dust concentrations were estimated by direct weighing method. This quantitative assessment made it possible to correlate observed flame behaviors with the parameters of the dust cloud. Upward propagating dust flames, from both closed/open bottom end to open/closed top end of the duct, were visualized by direct light and shadow photography. From the observation of propagation regimes and the measurements of flame velocity, a critical value of the turbulence intensity can be specified below which laminar flame propagation would be established. This transition condition was determined to be 10 cm/s. Laminar flames propagated with oscillations from the closed bottom end to the open top end of the testing duct, while the turbulent flames accelerated continuously. Both laminar and turbulent flames propagated with steady velocity from the open bottom end to the closed top end of the duct. The measured propagation velocity of laminar flames appeared to be in the range of 0.45-0.56 m/s, and it was consistent with the measurements reported in the literature. In the present experimental study, the influence of dust concentration on flame propagation was also examined, and the flame propagation velocity was found weakly sensitive to the variations in dust concentration. Some information on the flame structure was revealed from the shadow records, showing the typical heterogeneous feature of the dust combustion process.