A aquisição do contraste /t/ e /k/ sob a ótica dinâmica

In this article, we present different interpretations to the phenomenon of velar fronting, found in the speech of children. This phenomenon is discussed under both of the following paradigms: the symbolic one – which considers the existence of segments as sources of categorical representations – and the dynamic one, which not only considers different representational units, but also provides an alternative conception of what may be taken as a representation. The analysis focuses on acoustic data produced by children of about three years of age under controlled conditions in a ludic context. The results indicate that the subjects have a covert contrast between alveolars and velars that may be interpreted in light of at least three dynamic hypotheses.

Ensino, memória e mídias virtuais: os passeios virtuais como possibilidade educacional de resgate da memória de bens culturais sob a ótica de professores de artes do ensino público

Pós-graduação em Educação Escolar - FCLAR

Reclamações e gestão de crise sob a ótica das relações públicas: um estudo da empresa Wet'n Wild São Paulo

For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

A Ética na Experimentação Animal

A experimentação em animais é a metodologia mais utilizada para se testar a ação de todo tipo de droga em um organismo e suas reações. Atualmente existe na ciência a preocupação com a ética para amenizar o sofrimento dos animais envolvidos. Com o advento de novas tecnologias, são propostas técnicas alternativas que se abstém da utilização destes. Mas que não são ainda largamente estudadas no Brasil. Portanto realizou-se uma breve revisão das relações ser - humano/natureza presentes historicamente na atividade científica. Foram respondidos questionários e entregues para a análise, no qual se teve o objetivo de averiguar a opinião em relação a esse assunto perante os experimentadores de um conceituado Centro de Pesquisas e verificar assim, a possibilidade da inserção de uma nova ética, a qual possa futuramente livrar todos os animais de qualquer sofrimento. Os pesquisadores apresentam de uma forma geral, uma pequena preocupação com a reflexão sobre a utilização de materiais alternativos, em contrapartida se mostram bastante preocupados com a utilização dos animais de forma ética, a fim de minimizarem o sofrimento causado

Ótica e a visão humana

Optics consists in the study of interaction of light with physical systems. The human vision is a product of the interaction of light with the eye (a very peculiar physical system). Here we present a basic study of the relationship between the optics and human vision, including: - The fundaments and physicals properties who characterize the light and the colors and the characteristics of the incidence mediums. - The basics laws of geometrical optics, based in the rectilinear propagation of light in the form of a light ray, in the independence of light rays and in the principle of reversibility of the light beams. This principle is present in the process of image formations in lenses and mirrors and applied in the study of image formation in the human eye. - The refraction and reflection laws and types of lenses, who permits the construction of optics devices for the study of physical universe, and the appliances to correct vision diseases. - Presents the human vision process as consisting in the reception of light (electromagnetic radiation in the zone of wavelength visible to us) through the eye and the sending of information obtained by the retina to the brain where it is interpreted. The vision involves a biophysical relation between the light and the biological structure of the eye who is constituted by cornea, iris, crystalline and retina. Analyzes is made of how some parts of the eye performs a function in the reception and sending of information of the images to the brain

A aglomeração urbana de Piracicaba: uma análise da integração funcional entre os municípios sob a ótica do movimento pendular

The growth area of cities has resulted in a phenomenon of conurbation (or expressing tendency). This correspond to a combine of two or more urban cores, there are formations of conurbations. In this way, there are the formations of urban concentrations and can achieve the step metropolitan or not metropolitan. Besides, this kind of expansion generates many social and environmental problems related about habitation, rubbish, drain, and others. Piracicaba, a city in expansion, recently, shows evidences of conurbation not metropolitan around itself. Like this, the paulista government, at June, 26 of 2012, institutionalized the Urban Concentration of Piracicaba, a regional unity, intending the administration along with 22 cities. However, for this fact, must be taken into account functional integration among urban centers, because the number of municipalities are presented to compose a urban concentration of level not metropolitan. It has checked along this research, according with proposition about 22 cities. Thus, the objective of this research is identify and analyze the functional integration among participating municipalities through the commuting, in other words, the spatial displacement of people, important factor to be taken into account when defining urban concentration. Considering the displacement routine people, the commuting, also aimed identify the flow of public transport intercity travel among the cities of Piracicaba Regional Unity. Then, analyze the criteria used for establish the Piracicaba Regional Unity, if it was considered technical character or if it was prioritized the political character. To conduct this research, it was done the literature review related to the theme and data collection related lines of intercity transportation and often travel with ARTESP and companies responsible for it service

A experiência do orçamento participativo em Campinas sob a ótica da comunicação pública

This paper analyzes the experience of Participatory Budgeting (PB) in the city of Campinas (SP) from the perspective of public communication, understand it as an important factor to increase the participation of social actors in decision-making processes. The democratization process in Brazil was the springboard for a change in the relations between state and society. In line with the new democratic demands, the OP appears to be the possibility of linkage between representative democracy and participatory democracy. As methodological procedure was used the case study of OP in Campinas from 2001 to 20011, comparing the administrations of two different political parties: PT (2001-2004), under the governments of Antonio da Costa dos Santos and Izalene Tiene, and PDT, with the consecutive term of Hélio de Oliveira Santos (2005-2011). We sought to assess whit this research if the communication actions used by different public administrations achieve the public interest adequately, encouraging popular participation

Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011

Comunicação pública e acesso à cultura: um estudo de caso da Oficina Cultural Glauco Pinto de Moraes sob a ótica das Relações Públicas

This study examined how public relations can work through the implementation of tools for public communication, to seek to ensure a citizen of their rights: access to culture. We chose as case study Oficina Cultural Glauco Pintio de Moraes, located in Bauru (SP), an instrument of policy implementation for the Sao Paulo area, to discuss how the actions are carried out to the community as a whole. We analyzed data pertaining to the activities offered by the workshop and suggested actions for communication and relationship with its public workshop to happen more efficiently

Dimensão ética do gerenciamento em enfermagem

In managing an Inpatient unit, nurses face the need to make decisions involving agents in the institution’s internal and external environments, and all these measures are influential, regardless of how beneficial they may be. Hence, ethical issues constitute an important dimension of nursing management. This study aimed at identifying measures and/or interventions adopted by managing nurses at Inpatient Units in the Botucatu School of Medicine University Hospital - UNESP with the purpose to analyze professional ethics. The study involved nurses holding technicalsupervision positions in sectors related to the Nursing Division, comprising a total number of 20. The exploratory method was used by means of taped interviews with a qualitative approach based on the Collective Subject Discourse. Human resources deficit was observed as nurses’ major concern in relation to nursing care provision. The managers seek the nursing staff’s development by means of educational activities in their own unit at the same time that they adopt those offered by the hospital. When ethical violations occur, they resort to measures ranging from individual strategies for violators’ orientation to legal intervention. The resolution of ethical conflicts by nursing managers generally occurs in a gradual fashion by taking into account their compromising level, whether in relation to the patient or to the multiprofessional team. Educational activities are focused on the development of technical skills aiming at preventing physical damage to patients although educational activities targeted at the development of professionals’ ethical awareness were not mentioned

A espacialização do atendimento médico no Alto Vale do Ribeira (Ribeira/SP e Adrianópolis/PR) sob a ótica da geografia da saúde

Não disponível

Índigo assessoria: um processo de criação de marcas sob a ótica das relações públicas

Este estudo tem como objetivo demonstrar que as relações públicas podem ser um diferencial no processo de construção de marcas. A partir deste posicionamento apresentam-se as atribuições do relações-públicas nesse processo que se dá principalmente em proporcionar uma visão ampla sobre elementos como a cultura e a identidade organizacionais, além de conseguir estabelecer, com maior criticidade, relacionamentos com seus públicos de interesse, segundo suas prioridades. Partindo, de um levantamento teórico sobre tipologias organizacionais, a visão fundamentada do planejamento de uma marca, as atribuições do relações-públicas neste processo, até chegar à descrição da criação da marca Índigo Assessoria, o trabalho propõe que as fases de construção da marca devam ser embasadas em estudos sólidos de relações públicas para se obter sucesso e relevância no cenário global atual

O futebol sobre a ótica do tema transversal trabalho e consumo

The cross-cutting themes, which are characteristic express concepts and values of citizenship and correspond to important and urgent issues to society, should be treated within the school context , for all disciplines . Just like football, specific content of physical education, which most often is approached only by the technical and tactical aspects. The aim of this study was to analyze football from the perspective of labor and consumption and to propose activities for teachers to this content and theme in physical education classes. We investigated, in particular, the influence brands, media and the effect of the globalization phenomenon in this sport, and later thematic activities. The methodology used was qualitative type, which is from a thick description of the details about the situation analyzed and evaluated. In the first step a literature survey was conducted to understand and analyze the topic of this work. In the second, the activities were prepared, with the teacher ways to treat football from the perspective of labor and consumption from the themes presented in the goal. The activities were directed to students in the 9th grade of elementary school. It is expected that with the study, football can be see addition to the procedural dimension in class and the teacher values the critical training, and labor relations and consumption Football and any other content of school physical education. Activities that assist teachers in their future projects, jobs and classes. It is also hoped that the sport can be studied and understood both historically and critically in Brazil, the football country