Digital Collector (Slides)

Materials related to the session titled Digital Collector as part of the Research and Communication Skills

Social media como estrategia digital para el lanzamiento de la nueva línea de cremas de la marca HINDS

La publicidad en una empresa suele ser la parte más costosa para promover el producto y además suele ser de gran impacto y corta duración o de poco impacto pero con una duración mayor. La publicidad tradicional es de fácil monitoreo, pero predecible en algunos casos, ya que su divulgación está ligada a quién y cómo se dirijan los esfuerzos de las marcas por dar a entender su idea principal. La razón de un negocio es vender y perdurar en el tiempo por lo que es fundamental tener una manera efectiva de dar el mensaje, mostrar y recordar un producto. La experiencia de compra y la experiencia de uso son aspectos decisivos en el momento de volver a comprar, pero aún más importante, es la fidelidad del individuo ya que puede producir un gran impacto en los otros consumidores que tienen en cuenta las opiniones de los demás compradores. La publicidad nos da un gran campo de acción e innovación, el cual debemos explotar de manera inteligente y estratégica, siendo claros a la hora de transmitir el mensaje y generando un estrecho canal de comunicación en el que no existan barreras que dificulten la comprensión del mensaje a transmitir. Es acá donde las empresas se dan cuenta que es fundamental conocer cuáles son los aspectos favorables al difundir información, como en este caso sería la gente bien relacionada en el eje central de las redes sociales que van a acoger un producto y promoverlo ampliamente entre las personas de su círculo social. Por esta razón decidimos escoger las redes sociales como la mejor estrategia digital para el nuevo lanzamiento de cremas corporales de la marca Hinds.

Digital Output

Slides from Lecture on making PDF's - the de facto standard for printing and setting up your own publishing and distribution channel via a Blog!

Digital Futures

discussion of digital futures and how it might impact on business practice

JISC Digital media internet for image searching

This webpage provides links to image banks and sources of photos which are usable for educational purposes.

INFO2009 Assignment 2 (Group 11) - An Interactive Tutorial on Digital Rights Management

This resource contains an interactive tutorial slide, a set of multiple choice questions and a poster that Group 11 composed for INFO2009 Assignment 2. The topic area for the resource is Digital Rights Management.

Digital Britain

Only a Digital Britain can unlock the imagination and creativity that will secure for us and our children the highly skilled jobs of the future. Only a Digital Britain will secure the wonders of an information revolution that could transform every part of our lives. Only a Digital Britain will enable us to demonstrate the vision and dynamism that we have to shape the future.

This is Me: Digital Identities

Your Digital Identity is everything you create on the Web, but also what other people might say about you there. Photographs on social networking sites, logs of chatroom conversations, newspaper articles about your role in a play, or your sporting victory. Even if you don't post material to the Web yourself, there is a good chance somebody else does, and we believe it is worth knowing about some of the issues. This workbook is designed to help you raise your level of awareness and to think about some of the ways your DI might be affected. There are two workbooks linked here; one for students generally and one for students studying for the health professions.

Southampton Open Data Service - Talk to Digital Economy Group

This is a talk on the new University Open Data Service, some of the applications it's already being put to, and some of the things we hope to do next.

Accessible Digital Resources

Accessible etexts from curriculum materials for those with print impairments - strategies for conversion and reading using assistive technologies.

The Digital Dream Team - Digital Divide (Group 4)

This vessel contains the poster and artefact link for The Digital Dream Teams' project

Digital Inequality

Unpicking and understanding if and how the web is linked to inequality means: Recognising that the access divide is not over, Thinking beyond hardware, Thinking beyond demographic variables, Developing a conceptual and theoretical toolkit, Beyond technological determinism, Co-constitution, Intersectionality, Technical capital

Personal Learning Environments and Digital Literacies

This is a version of a seminar/keynote talk I have given a few times. It argues that VLEs are no longer fit for purpose and that students should learn to take responsibility for their own toolsets.

Institutional Personal Learning Environments – Paradise or Paradox? A Digital Literacies Perspective

This was my keynote presentation at Computer Supported Education (CSEDU) 2012, in Porto. It looks at the importance of digital literacies and how VLEs do not support their developmeng and looks at iPLEs as an alternative.