Alignment of operations strategy: Exploring the marketing interface

Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective required the application of a procedure based on strategic consensus and a deeper analysis, such that the delimitation of the study in a single case was mandatory. The strategic processes of interfacing involve managerial attributes that are subject to the influence of human aspects and, therefore, the research method used a qualitative approach. The protocol design included the following data sources: interviews, document reviews and researcher observations. The categorisation was made based on the theoretical references, the frequency of observations, common responses and information from documents. Findings - The balance between intra-functional trade-offs, joint research on the competitive context, reflections on the understanding of customer needs and operational performance, and understanding of inter-functional trade-offs were the main factors verified. They effectively support decisions associated with interface processes and promotes the integration of these processes. They can generate inputs that enable managers to achieve an appropriate balance among alternatives in light of various trade-offs. Practical implications - These factors make possible new connections between strategic processes in the context of operations and marketing functions. The formations of these strategies are aligned through a better understanding of both threats and opportunities by means of a joint analysis of the competitive context. The presented findings can be used to develop a clear definition of strategic objectives of operations and a more appropriate treatment of market needs. Originality/value - The findings from the research can be considered as new elements for promoting alignment in the formation process of the operations strategy. Little research to date has examined the operations-marketing strategic interface of companies in the context of strategic consensus. © Emerald Group Publishing Limited.

Informe del Décimo Período de Sesiones del Comité de Desarrollo y Cooperación del Caribe, Puerto España, Trinidad y Tabago, 27 a 29 de octubre de 1987 = Report of the Tenth Session of the Caribbean Development and Co-operation Committee, Port-of-Spain, Trinidad and Tobago, 27-29 October 1987

Contiene resumen de las decisiones y recomendaciones, organizacion del periodo de sesiones, resumen de los documentos, resoluciones adoptadas y lista de participantes.

Informe del Octavo Período de Sesiones del Comité de Desarrollo y Cooperación del Caribe, Puerto Príncipe, Haití, 6 al 12 de junio de 1984 = Report of the Eighth Session of the Caribbean Development and Co-operation Committee, Port-au-Prince, Haiti, 6-12 June 1984

Presenta la organizacion de la reunion, el resumen de los debates, conclusiones y recomendaciones sobre los temas: ejecucion del programa de trabajo del CDCC desde el 7o periodo de sesiones; proyecto de programa de trabajo para el bienio 1986-1987; accion sobre resoluciones aprobadas en el 6o y 7o periodo de sesiones del CDCC; resoluciones de CEPAL que tienen consecuencias para el CDCC; y admision de las Islas Virgenes Britanicas y las Islas Virgenes de Estados Unidos como miembros asociados del CDCC.

Informe de la Segunda Reunión del Comité Examinador del Comité de Desarrollo y Cooperación del Caribe (CDCC), Puerto España, 20 febrero 1986 = Report of the Second Meeting of the Review Committee of the Caribbean Development and Co-operation Committee (CDCC), Port-of-Spain, 20 February 1986 = Rapport de la Deuxième Réunion du Comité d'Examen du CDCC, Port-of-Spain, 20 février 1986

Informe de la reunion que tuvo por objetivo principal examinar las actividades de los organismos especializados y otros organos en relacion con el programa de trabajo del CDCC en lo que concierne a la coordinacion del programa.

La cadena de distribución y la competitividad de las exportaciones latinoamericanas: racionalización portuaria en Chile = The distribution chain and the competitiveness of Latin American exports: port modernization in Chile

Incluye Bibliografía

The role of operations research in the analysis of complex management problems in a large electric utility

Includes bibliography

Experience acquired in Europe in the integration and co-ordinated operations of national electric power networks

Includes bibliography

Saving of bagasse by improved boilder house operations

Includes bibliography