"Vinci Cosmetics" Fabricaci��n y comercializaci��n de productos cosm��ticos

Contexto: La idea principal es la creaci��n de una empresa para la fabricaci��n y comercializaci��n de productos cosm��ticos de alta gama. A pesar del contexto de crisis econ��mica en el que estamos envueltos estos ��ltimos a��os y del que no parece que acabamos de salir, el sector de la cosm��tica est�� resistiendo la situaci��n de forma envidiable. De la crisis, como dicen los economistas, ���se saldr�� y se volver��, todo es c��clico��� y viendo la fortaleza que ��ste sector est�� mostrando unido a la necesidad de que nuestra econom��a abandone sectores muy deteriorados y sin una previsi��n positiva de futuro, la cosm��tica se postula con un futuro prometedor dentro del contexto econ��mico espa��ol y europeo. ���Vinci Cosmetics��� es el nombre inicialmente pensado para que la nueva compa����a inicie su andadura. Nombre con tintes latinos de la lejana ��poca del imperio romano como homenaje a la rica herencia hist��rica de la ciudad del autor del proyecto - Tarragona. La cultura por cuidarse y sentirse bien, muy arraigada en la mentalidad latina y mediterr��nea, es un factor cultural clave para el desarrollo y futura evoluci��n de esta industria. El slogan de la empresa, ���Dieta Mediterr��nea para tu piel���, clarifica en buena medida la idea a desarrollar y los objetivos pretendidos por la estrategia empresarial. Objetivos: El objetivo esencial del TFC es elaborar un estudio detallado para la creaci��n de una empresa de fabricaci��n y comercializaci��n de productos cosm��ticos de alta gama que abarque el management y la gesti��n por procesos de la empresa, la funci��n de marketing, el tipo de operaciones y procesos a realizar, la gesti��n del factor humano y el presupuesto necesario para cubrir este ambicioso proyecto. En detalle, un completo plan de empresa que marque las directrices de la organizaci��n industrial que se pretende crear compuesto a su vez por cinco planes: plan de gerencia, plan de marketing, plan de operaciones, plan de recursos humanos y plan econ��mico ��� financiero. Procedimientos: El proyecto tiene un alto componente de estudio de mercados y de marketing pero pretende tambi��n abarcar el management, los procesos de operaci��n, el factor humano y el aspecto econ��mico y financiero de las inversiones y presupuesto necesario. El estudio inicial centrar�� su esfuerzo en un an��lisis del mercado de la pen��nsula ib��rica, y, en funci��n del avance y del progreso esperado por la empresa, la compa����a podr��a extender su campo de acci��n a Europa aunque no antes de un medio plazo. ���Vinci Cosmetics��� ha adoptado referenciales de sistemas de gesti��n integrados en toda la organizaci��n. As�� tenemos principalmente, por un lado, la norma internacional ISO 9001:2008 y, por otro, el Modelo EFQM de Excelencia en la gesti��n; ambos plasmados a partir de un enfoque basado en procesos que nos garantiza el control continuo y la gesti��n excelente. Conclusiones: Tras evaluar la situaci��n actual del mercado de la cosm��tica, las previsiones futuras de ��ste y las necesidades que una organizaci��n industrial necesita, se puede crear - con plenas garant��as de ��xito como organizaci��n empresarial y desde el punto de vista econ��mico - una empresa de cosm��ticos de alta gama para cubrir las necesidades de una parte de mercado que lo requiere.

Premi��res nidifications du Gu��pier d'Europe (Merops apiaster) dans le Canton de Vaud et probl��matique de conservation du site

The first breeding records of the Bee-eater in canton de Vaud was recorded in a temporarily disused gravel-pit in the Venoge valley (W Switzerland). In 1996 the reproduction of a single pair failed after the eclosion of the chicks during a long period of uninterrupted rain. In 1997, probably the same pair returned and raised 3 fledglings. In 1998, 4 pairs bred raising 20 feldglings. The site is particularly rich with insects and birds: 12 bird species of the red data list breed in the site and surrounding area. However, it is threatened by state project: the gravel-pit is planned to be filled in the coming years. Its future management in relation to the preservation of the Bee-eater and the other bird species on the red data list is presented and discussed.

Are invasive marsh frogs (Pelophylax ridibundus) replacing the native P. lessonae /P. esculentus hybridogenetic complex in Western Europe? Genetic evidence from a field study.

The water-frog L-E system, widespread in Western Europe, comprises the pool frog Pelophylax lessonae and the hybridogenetic edible frog P. esculentus, which originated from hybridization between pool frogs and marsh frogs (P. ridibundus). In P. esculentus, the lessonae (L) genome is eliminated during meiosis and has to be gained anew each generation from a P. lessonae partner, while the ridibundus (R') genome is transmitted clonally. It therefore accumulates deleterious mutations, so that R'R' offspring from P. esculentus x P. esculentus crosses are normally unviable. This system is now threatened by invasive P. ridibundus (RR) imported from Eastern Europe and the Balkans. We investigated the genetic interactions between invasive marsh frogs and native water frogs in a Swiss wetland area, and used genetic data collected in the field to validate several components of a recently postulated mechanism of species replacement. We identified neo-ridibundus individuals derived from crosses between invasive ridibundus and native esculentus, as well as newly arisen hybridogenetic esculentus lineages stemming from crosses between invasive ridibundus (RR) and native lessonae (LL). As their ridibundus genomes are likely to carry less deleterious mutations, such lineages are expected to produce viable ridibundus offspring, contributing to species replacement. However, such crosses with invasive ridibundus only occurred at a limited scale; moreover, RR x LL crosses did not induce any introgression from the ridibundus to the lessonae genome. We did not find any ridibundus stemming from crosses between ancient esculentus lineages. Despite several decades of presence on the site, introduced ridibundus individuals only represent 15% of sampled frogs, and their spatial distribution seems shaped by specific ecological requirements rather than history of colonization. We therefore expect the three taxa to coexist stably in this area.

Training and accreditation in cardiovascular magnetic resonance in Europe: a position statement of the working group on cardiovascular magnetic resonance of the European Society of Cardiology.

Cardiovascular magnetic resonance (CMR) has become an established imaging modality which provides often unique information on a wide range of cardiovascular diseases. The European Society of Cardiology (ESC) training curriculum reflects the emerging role of CMR by recommending that all trainees obtain a minimum level of training in CMR and by defining criteria for subspecialty training in CMR. 1 The wider use of CMR requires the definition of standards for data acquisition, reporting, and training in CMR across Europe. At the same time, training and accreditation in all cardiac imaging methods should be harmonized and integrated to promote the training of cardiac imaging specialists. The recommendations presented in this document are intended to inform the discussion about standards for accreditation and certification in CMR in Europe and the discussion on integrated imaging training. At present, the recommendations in this position statement are not to be interpreted as guidelines. Until such guidelines are available and nationally ratified, physicians will be able to train and practice CMR according to current national regulations.

New considerations on the management of osteoporosis in Central and Eastern Europe (CEE): summary of the "3rd Summit on Osteoporosis-CEE", November 2009, Budapest, Hungary.

INTRODUCTION: In November 2009, the "3rd Summit on Osteoporosis-Central and Eastern Europe (CEE)" was held in Budapest, Hungary. The conference aimed to tackle issues regarding osteoporosis management in CEE identified during the second CEE summit in 2008 and to agree on approaches that allow most efficient and cost-effective diagnosis and therapy of osteoporosis in CEE countries in the future. DISCUSSION: The following topics were covered: past year experience from FRAX�� implementation into local diagnostic algorithms; causes of secondary osteoporosis as a FRAX�� risk factor; bone turnover markers to estimate bone loss, fracture risk, or monitor therapies; role of quantitative ultrasound in osteoporosis management; compliance and economical aspects of osteoporosis; and osteoporosis and genetics. Consensus and recommendations developed on these topics are summarised in the present progress report. CONCLUSION: Lectures on up-to-date data of topical interest, the distinct regional provenances of the participants, a special focus on practical aspects, intense mutual exchange of individual experiences, strong interest in cross-border cooperations, as well as the readiness to learn from each other considerably contributed to the establishment of these recommendations. The "4th Summit on Osteoporosis-CEE" held in Prague, Czech Republic, in December 2010 will reveal whether these recommendations prove of value when implemented in the clinical routine or whether further improvements are still required.