The impact of divergent historical and cultural factors on convergence in global communication practice

Communication practice is increasingly converging around globally consistent approaches and techniques shaped by both globalisation and globalising communications technologies. However, this paper argues, national and regional practice histories and cultural characteristics have shaped, and continue to shape, practice in individual markets. The paper analyses the extent of that these divergent histories and cultures have shaped the structure and practices of the public relations industry in Australia and other countries. The paper challenges the common assumptions about public relations development and industry practice having developed from a predominantly US-based model progressively disseminated globally. It traces the history of public relations in Australia, counterpointing its distinctive origins, to the US-origin thesis. It also examines the impact of demography and diverse national culture on industry shape and practice, comparing the Australian industry to that of other industries around the world. It uses mini-case studies of campaigns in specific countries to assess the extent to which they are culturally bound by historical and cultural differences and the extent to which they are capable of being transferred or adapted to individual markets. For instance, assumptions about globally consistent brand identities are contradicted by McDonald’s’ branding practices in markets such as Canada and Japan. The paper also discusses how emerging market PR industries are being shaped by distinctive and divergent cultures and development paths and may create new structural and practice models as the emerging economies becoming dominant internationally. The authors suggest that history and cultural diversity continue, and will continue to, shape national and regional practices.

A framework to determine if Australia's suburbs have ever been sustainable

Australia is a suburban society. It has been since Europeans came. Unlike many other urban societies at the time, there was no existing hard infrastructure to provide the essential needs of human urban life - clean water, food, shelter and waste management. These had to be met by individual residents in the emerging cities and towns until infrastructure could be provided to local communities by Government. This reality led to Governor Phillip establishing the block size in Sydney as being large enough to provide food and treat waste within its boundaries. The block dimensions were a major influence on Australia’s urban form for the next two centuries and with social developments not only led to low density urban form, but also fostered a strong connection with the backyard and a societal love of gardening at home. Despite a push to densification in the past two decades, low density suburban form is physical and cultural and is likely to be dominant for the foreseeable future. Gardening at home is also likely to continue to be a favourite pass time. While some Australian research has started to explore the role of backyards and gardening in increasing urban sustainability, little work has been done on to what extent the suburban block has and can meet the core needs of people. Even less has been done on determining the impact of suburbs on underlying ecosystem services that provide these core needs. This paper provides a brief history of backyards in suburban Australia, a conceptual framework for assessing the sustainability of Australian suburbs over time and a description of the major ecosystem types in what is now urban Geelong at the time of European settlement. It provides the foundation for future sustainability assessments of the residential block in various periods of suburban development in Geelong.

Representation of multiculturalism in urban green spaces : a review of immigrants' experiences in Australia

Rapid population influx due to migration in Australia has produced diverse cultural landscapes, which become visible in cities as physical forms, settings and symbols produced by different ethnic communities. Scholars have argued that people moving away from the country of their birth, whether this be a necessary migration, labour mobility or voluntary migration, results in a difficult process of resettlement for families and individuals. To provide a cohesive multicultural society for all citizens, it is essential to understand how immigrants perceive their new environments and how they make connections in a new land in the process of cultural renewal. While the policy of ‘multiculturalism’ has had a rocky road since the optimistic 1970s, a drive through many suburbs in Australian cities shows buildings, festivals and communal gatherings of people that express and refer to diverse cultural backgrounds. Urban green spaces, ranging from private home gardens to public parks and botanical gardens, play an important role in the life of immigrants. Besides psychological and the restorative effects of urban green spaces, these spaces are public places that provide opportunities for recreation, social gatherings, and the celebration of collective cultural values and events such as festivals for many communities. This study aims to raise awareness of ethnicity as an important issue in park settings and spaces. It investigates the interrelationship between these cultural practices in the urban park environment, in relation to ethnic and cultural identity and physical settings. The concept of transculturalism – reinventing a new common culture as a result of migration to a new place – can help the analysis of the affects and the perception of urban green spaces. The paper will review different experiences of immigrants in relation to the use and perception of urban green spaces, developing alternative perspectives about the Australian landscapes.

Fostering intercultural understanding through secondary school experiences of cultural immersion

In parallel with many nations’ education policies, national education policies in Australia seek to foster students’ intercultural understanding. Due to Australia’s location in the Asia-Pacific region, the Australian government has focused on students becoming “Asia literate” to support Australia’s economic and cultural engagement with Asian countries. Drawing on Allport’s optimal contact principles and key factors supporting intercultural understanding, this study examines two “sister school” cultural immersion trips in Indonesia and East Timor to explore ways in which their different approaches supported positive intergroup contact and helped foster intercultural understanding among students. Focus groups and interviews with school project teams and analysis of both researcher and teacher project field notes and documents suggested that these schools’ programmes could be mapped onto Allport’s contact principles in different ways. The paper concludes with promising approaches that can help to inform sister school programmes.