Produção de objetos na direção de arte: estudo do caso filme Super Pai

O presente trabalho tem como objetivo descrever o funcionamento do departamento de arte na produção audiovisual, com foco na produção de objetos. Estabeleceu-se como método a pesquisa-ação e, para tal realizou-se acompanhamento durante a produção do longa-metragem Super Pai. Discorre-se sobre o departamento de arte e descreve-se o processo de produção dos cenários e da produção de objetos na obra supracitada

A internet como suporte para o jornalismo analítico e investigativo: análise de reportagens da agência pública

This paper aims to discuss the Internet as a space conducive to the development of in-depth reports. The traditional media, often tied to economic and political issues, do not address issues related to collective and social satisfactorily. The emergence of alternative media is important and necessary for the development of investigative journalism, not tied to particular interests. The collective funding or crowdfunding is a financial alternative for the development of journalistic content and the Agência Pública de Reportagem e Jornalismo Investigativo figures as a medium that uses this feature, among others. The analysis of reports produced by the agent allows you to identify aspects of analytical and investigative construction this vast medium that is the Internet

Estúdio na estrada

O presente trabalho visa apresentar o processo e resultados do projeto Estúdio na Estrada, concepção de produção musical, que tem como objetivo levar um estúdio móvel até o artista e realizar todas as atividades relacionadas com a gravação musical. O projeto também contempla os serviços de edição, mixagem e masterização musical, pelo programa ProTools 10. Todo o processo foi dividido em três etapas, de acordo com as cidades do interior paulista as quais o estúdio atuou: Santa Rosa de Viterbo, São Carlos e Ribeirão Preto. O Estúdio na Estrada foi idealizado com o propósito de fomentar o cenário musical do interior paulista e os artistas independentes

Manifestações de conteúdos televisivos nas culturas infantis e interpretações das professoras no contexto pré-escolar

Pós-graduação em Educação - FCT

O controle da exposição em câmeras digitais e o sistema de zonas

Neste trabalho será comprovado que esta técnica utilizada na fotografia impressa, pode ser utilizada na prática na filmagem. Se utilizando apenas de termos técnicos utilizados em Direção de Fotografia, no seu nível avançado, aqui serão explicadas as relações matemáticas que irão clarear o funcionamento, relacionados a exposição, das ferramentas que uma câmera possui, como íris, o shutter, o ISO e o Filtro ND exemplificando suas relações com a medida de luz denominada Stop. Posteriormente, serão apresentadas ferramentas que auxiliam a monitoração da captação da imagem, como Waveform, cartão cinza 18% e Fotômetro. Todas estas informações serão utilizadas para a construção do conhecimento do Sistema de Zonas, criado por Ansel Adams, que será comprovado por exemplos reais na última parte do terceiro capítulo

Flash Mob: da rede à praça

This work explores the flash mobs, which are flash mobilizations arranged by intent that involve a large number of people to do something together in a pre-arranged place. With the advent of 2.0 Internet, the sharing of information and the mobile virtual communication grown up and showed behavior of an individual person to meet for a common interest. Those affective relationships born in the social networks come to the urban space in a real-virtual space junction and the possibilities of that are unexplored yet. Studied by this work, the Y generation is the flash mob most popular public and uses those mobilizations to reinforce their fan identity and appreciation for a media product

Cocriação nas redes sociais: um estudo do caso Jornada Ekos

This study aims to address the significance of co-creation and its importance in the process for competitive advantage among the processes and social changes that have impact on the interests and market needs. For this, was made a case study of the project Jornada Ekos, of Natura, an open network of people who identify with the essence and purpose of the company, through a literature search in the works and records of the Jornada Ekos, such as sites about the study, social networks and search of testimonials. Was analyzed the strategies of the co-creation process used by the company on social networks in 2014. The elements analyzed were content, content generation, multimedia content, multiple platforms, interaction, building bond and innovation. The analysis identified a communication which sought to build strong bonds with those involved on the Jornada Ekos, once the company sought to innovate through co-creation and strengthen the relationship with the public, in addition to strengthening the institutional image of the organization through the dissemination of Jornadas Ekos project on the media

Relações públicas e gestão de eventos: pesquisa participante no carnatlética 2013

In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Desmistificando o marketing de guerrilha no terceiro setor: o papel do relações públicas

This work points out innovative alternatives for increasing the visibility of nonprofits using the creative profile of the public relations professional through guerrilla marketing. By means of methodological literature and document the suggested proposal is that the public relations through a Strategic Planning, articulate actions of guerrilla marketing on behalf of third sector concerns increasing its visibility to the state's eyes, the private sector and company making the fundraising and the visibility of these entities increase with low cost, creativity and technique. How guerrilla marketing can encourage smaller competitor it is evident to face their opponents with great creative weapons, innovative and cost effective, providing improvement in the area of activity and easier to raise funds; especially in the third sector entities, which is moved without any profit, only for individual or collective will to solve social issues