Web e jornalismo especializado: análise de conteúdo do portal jurídico Migalhas

Considering the context that integrates the internet and the information, the present paper has aimed to analyze the content from the juridical portal named Migalhas, more specifically the daily information–newsletter that is sent to its readers. Starting by the passage on the pathway of the internet, cyber culture and web journalism, and some concepts of news production, it is aimed to describe and evaluate, from the content of the proposed analyzes by Laurence Bardin, about general aspects, strategies and bulletin samples. Bringing a little of its history and description of the journalistic and news main points. The present paper approaches how these criteria, news value, and tools are chosen and used to reach the effectiveness of the proposal to take specific and fast information to the readers. Questions regarded to the opinionated character from the content were also stated as a way to evaluate its expressiveness

A etnomatematica e suas contribuições para o conteúdo da matemática escolar

In this research we set out to understand the Ethnomathematics Program such as it is said by some authors of Mathematics Education. To this end we conducted an exploratory study. The objective of to study this program is to analyze its contribution to understanding of the content of mathematics in the school environment. The authors studied are Ubiratan D'Ambrosio, considered the precursor of the Ethnomathematics Program and researchers as Paulus Gerdes, Maria do Carmo Santos Domite, Eduardo Sebastiani Ferreira and Gelsa Knijnik, that develop research in Ethnomathematics and may contribute to the comprehension of what in the study we intend to do. Although recourse to authors of Education and Education Philosophy as Maria Aparecida Viggiani Bicudo and Joel Martins to intend the idea of curriculum and its importance in the school environment. The study carried showed that the Ethnomathematics Program goes beyond of to explicit the mathematical knowledge produced by cultural groups, transcending the description of procedures that reveal the construction of knowledge hitch to school subjects. That is, the program seeks the valuing the human being, concerning itself with the construction of a worthy citizen and able to relate with their natural environment, social and intellectual

O caipira paulista no tempo de pós- modernização

This written report narrates the process of writing the report “A caminho da cidade” (in English: “Going to the city”), submitted as Final Papers by Naomi Oliveira Corcovia, Journalism Student at UNESP. The author tries to elucidate how much the urbanization, the industrialization and other postmodern process have influenced São Paulo´s countrymen´s life and behavior. But before, the author studied the stereotype of the countrymen diffused by Media and Brazilian literature

Dança e multiculturalismo: possibilidades e dificuldades en educação física escolar

A dança, como um dos elementos da Cultural Corporal de Movimento, faz parte dos conteúdos a serem abordados nas aulas de Educação Física escolar. No entanto, isso não ocorre freqüentemente. O ensino da dança fica restrito apenas a dias de comemorações e em festas juninas que, geralmente, são organizados pelos professores dessa disciplina. Diante disso, esse estudo teve como objetivo elaborar, implementar e avaliar um programa de dança na perspectiva multicultural, que contribua com a formação do cidadão na escola. Mais especificamente, aplicar um programa de dança na escola e avaliar as suas possibilidades e dificuldades. A metodologia utilizada baseou-se no referencial da pesquisa do tipo etnográfico. Para a realização desse estudo foi elaborado um projeto de dança sob uma visão multicultural. Esse programa, a princípio, atenderia uma turma mista de Educação Física de, aproximadamente, 35 alunos do Ensino Fundamental ciclo II de uma escola pública da cidade de Rio Claro – SP. Porém, o professor de Educação Física responsável pela sala participante do projeto não disponibilizou os meninos, porque segundo ele, as meninas dançariam e os meninos ficariam na quadra jogando futebol. Assim, as aulas foram ministradas pela aluna-pesquisadora às meninas da sala que totalizaram, em torno de 20 garotas. O estudo teve duração de, aproximadamente, dois meses e meio. As alunas tiveram contato com diversos estilos de dança, tais como: danças circulares sagradas, danças de salão, jazz, dança de rua, entre outros. Na investigação foi utilizado um diário de campo para a análise descritiva de comportamentos e atitudes a partir da observação das relações interpessoais das alunas. Foi realizada também uma avaliação inicial, uma avaliação final e uma entrevista com 5 alunas. As relações de...(Resumo completo, clicar acesso eletrônico abaixo)

No final do arco-íris: leprechauns e potes de ouro. A parada LGBT de São Paulo: a visibilidade e a contrapartida para uma igualdade de gênero

Desde 1997, todos os anos muitas pessoas se reúnem na famosa Avenida Paulista, cartão postal da grande cidade de São Paulo, para uma manifestação contra o preconceito e pelo direito civil dos homossexuais. Em todo o mundo essas manifestações se tornaram figura importante do movimento ativista homossexual na luta pelo respeito à diversidade, para abertura de discussões sobre os direitos políticos dos gays, tendo em vista que elas dão maior visibilidade às suas atuações na sociedade. Com o passar dos anos a Parada do Orgulho dos Gays, Lésbicas, Bissexuais e Transgêneros - GLBT de São Paulo tornou-se um fenômeno de público, que desde 2004 ostenta o título de maior parada gay do mundo. Este estudo se utilizará de levantamento de pesquisas e documentos teóricos que tratam da questão, dentro de uma perspectiva qualitativa a respeito da parada, elencando sua importância, seu objetivo, seu interesse e sua militância, na construção de uma educação voltada ao entendimento da diversidade sexual.

Estudo da transmissão esportiva na televisão brasileira

ports is an editorial present in every and any large scale news company, wheter it print, radio, television or web. However, their approach is made differently from other editorials, they have more freedom and constant use of elements that soften the text, leaving it close to entertainment. There fore, this work seeks to analyze and understand the sports broadcasting, which on the Brazilian television is usually limitate to the football. To perform the project of the conclusion of major, there was a need to study how the sport broke into television, how the sports broadcast is carried out by television media, which are the elements used for their coverage of sports events, especially football ones, and the effects that this broadcasting causes in society

As relações públicas em parceria com a ouvidoria e Ombudsman: gestão e ajuste para um relacionamento eficaz

This work presents as the central theme the management conducted by the Public Relations' professional regarding the custom relations' channels, focusing on Ombudsman. Its main objective is to discuss, reflect and establish a parallel between these activities, highlighting the importance of these channels on the organization’s communication and relationship process with their customers. Split in three chapters, it begins the discussion about the terminology in Ombudsman, from the meaning and concept of the terms to the comparison with other relationship means with the customer. It is a part of the study a brief history about organizations and their changes over the years, emphasizing the importance of customers and relations for the success of the modern day organizations, considering the Public Relations in this context. The discussion concludes establishing a parallel between the Ombudsman channels and the meaning of public relations in its management, regarding the relevancy of the subject in a highly competitive scenario, in which the customer/person, as a change agent, can be the responsible for the success or failure of organizations. The study tries to focus on showing the importance of the skills and competencies of the Public Relations for the fore mentioned channels, which are not well defined yet.

Comunicação pública e acesso à cultura: um estudo de caso da Oficina Cultural Glauco Pinto de Moraes sob a ótica das Relações Públicas

This study examined how public relations can work through the implementation of tools for public communication, to seek to ensure a citizen of their rights: access to culture. We chose as case study Oficina Cultural Glauco Pintio de Moraes, located in Bauru (SP), an instrument of policy implementation for the Sao Paulo area, to discuss how the actions are carried out to the community as a whole. We analyzed data pertaining to the activities offered by the workshop and suggested actions for communication and relationship with its public workshop to happen more efficiently

Histórias que a revolução não permitiu contar

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Jornalismo econômico como exercício da cidadania: uma análise da divulgação econômica na mídia oficial e nos veículos Universo Online e O Estado de São Paulo

The present study had the intention to demonstrate how the language used by official sources of economy helps to keep the limitation and lack of accessibility of economic journalism to non-specialist readers. Over two weeks, we compared the disclosures in the economics editorial office of the site Universo Online and the newspaper O Estado de S. Paulo to those cited in official reports. From this analysis of more than 50 issues selected for the sample, was observed how the technical language used by the official press makes more difficult the access to information and citizenship. Besides the comparison and description of the reports, the study involved the content analysis employed in the media. It was noted the presence of biased approaches and materials poorly cleared. The language used in many cases was not appropriate to the type of audience for which the news was heading. One of the most serious problems, perhaps, was the copy and paraphrase of press releases. The reports, most are limited to the specialist showed, contrary to the duty of public transparency, while highlighting the problems, the study also showed well-written texts that indicate a promising future for citizen and economic journalism

Jornalismo de portal: análise de conteúdo do G1 nas áreas de cobertura da TV Tem

This work aims to situate the main conceptual aspects of regional and local media and draw a brief overview of current trends in online journalism, especially practiced by TV TEM, an affiliate of Rede Globo in São Paulo. The methodology of the study is based on literature and documents, as well as systematic analysis of G1 portals, TV HAS administered by the regional districts of Bauru, Itapetininga, São José do Rio Preto and Sorocaba. Data were collected through interviews with managers, editors, reporters and some interns. As a result, we observed the news-value criteria, selection and management of the responsible gatewatching adopted by major portals Globo.com homes and G1

Fragmentos: a luta de uma nação em ruínas

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Caipiras nas telas: a construção da identidade cultural campineira através dos jornais Gazeta de Campinas e Diário do Povo relatando o cinema local na década de 1920

O presente trabalho de conclusão de curso Jornalismo da Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP) baseia-se na análise de conteúdo das notícias, notas e críticas publicadas nos periódicos Gazeta de Campinas e Diário do Povo sobre as atividades e exibições dos cinco filmes realizados na cidade de Campinas na década de 1920 – João da Matta (1923), Soffrer Para Gozar (1923), Alma Gentil (1924), A Carne (1925) e Mocidade Louca (1927) – para a verificação do processo de construção da identidade cultural local. Para objetivar a análise do corpus será realizada uma contextualização histórica da cidade de Campinas, do cinema brasileiro, da imprensa e de outros fatores que irão corroborar para uma compreensão ampla da proposta a que essa monografia se propõe

A identidade cultural e a educação

The culture is embedded in all social and especially those aimed at the formation of the citizen as a whole. So the school is a major means of training and is not neutral on the influence of culture on student learning. The social milieu in which it is inserted or not contributing to great learning and shapes the human being as the pre-existing norms in society. Link education with the culture of the student from considering it as a whole helps to understand how this builds your knowledge and see how the world around them. The production of new knowledge through what we see is also part of the cultural and social practices. In a society where looks are extremely exploited and relate it to the formation of knowledge through social helps in understanding the culture as a learning process and identify the individual as having a cultural identity with social significance. This research addresses how school culture has treated the various existing and possible means of study such as art, treatment of the curriculum and within the classroom, emphasizing its importance in the educational context

Melhor idade na rede: uma visão da inclusão digital do idoso : estudo do caso da Universidade Aberta à Terceira Idade da UNESP Bauru

In the information society, the use of Technologies has been incorporated to our quotidian. The use of personal computers and internet, however, does not reach to all the individuals, creating the problem of digital exclusion. Nowadays, many inclusion politics are being developed to diminish the digital abyss in society, in a way to enable a plural access to the internet. Between these initiatives, we highlight the projects of digital inclusion among the elderly, slice of the population that grows more each day and seek quality of life, social reinclusion and health. In this context, the open universities for the elderly bring to the aged courses and workshops, in order to encourage the activity in this age group. An example of this idea is the Unati of UNESP Bauru, that develops the project “Terceira Idade Digital”. This work aims to analyze the relation between the elderly with certain technologies, apart from showing the digital inclusion scenario, with its delays and progresses