A construção do pan-americanismo na revista em guarda: o olhar norte-americano pela defesa das Américas (1941-1946)

O presente artigo discorre sobre o período de divulgação da revista Em Guarda (1941-1946). No decorrer de sua publicação, os norte-americanos apareciam como modelo de sociedade (político, cultural e social), enquanto aos latino-americanos cabia o papel de fornecer matérias-primas para a fabricação de produtos voltados à guerra. Pretendo discutir as estratégias adotadas pelo mensário na construção do discurso de união interamericana sob a ótica dos Estados Unidos. Desse modo, surgem novas possibilidades para o estudo das relações entre Brasil- Estados Unidos, em particular do pan-americanismo.

Glândula de defesa do milípede Urostreptus atrobrunneus: estrutura e conteúdo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Expectativa do consumidor de bebida funcional não alcoólica e percepção de alimentos funcionais

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As medidas de confiança no Conselho de Defesa Sul-americano (CDS): análise dos gastos em Defesa (2009-2012)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estimativa da tendência diferencial do código nos receptores GNSS

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Direitos e garantias fundamentais no direito societário

Pós-graduação em Direito - FCHS

Redução de desperdícios no serviço de atendimento ao consumidor: estudo de caso do orçamento base zero em uma empresa de linha branca

The self-evaluation is increasingly necessary in a competitive environment, and a way for companies to self-evaluate is through your budget. Knowing the importance of this budgetary process, this study aimed to observe and analyze the developing process of a zero-based budgeting (ZBB) highlighting its best practices and difficulties and propose recommendations for other companies in general. This goal was achieved through a case study in an area responsible for the budgeting process in the customer services department from a white-goods company. Also was required to review the literature regarding the customer services area, waste reduction, cost management, budgets in general and the zero-based budgeting. After reviewing the literature and the study, we can highlight good practices and difficulties observed in the studied company, and also propose recommendations on how to develop a zero-based budget and evidence what plans, analyzes and justifications are essential in a good budget process execution

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

A contribuição de modelos utilizando uma abordagem modelo - código

In a world that is increasingly working with software, the need arises for effective approaches that encourage software reuse. The reuse practice must be aligned to a set of practices, procedures and methodologies that create a stable and high quality product. These questions produce new styles and approaches in the software engineering. In this way, this thesis aims to address concepts related to development and model-driven architecture. The model-driven approach provides significant aspects of the automated development, which helps it with produced models built in the specification phase. The definition of terms such as model, architecture and platform makes the focus becomes clearer, because for MDA and MDD is important to split between technical and business issues. Important processes are covered, so you can highlight the artifacts that are built into each stage of model-driven development. The stages of development: CSM, PIM, PSM and ISM, detailing the purpose of each phase in oriented models, making the end of each stage are gradually produced artifacts that may be specialized. The models are handled by different prospects for modeling, abstracting the concepts and building a set of details that portrays a specific scenario. This retraction can be a graphical or textual representation, however, in most cases is chosen a language modeling, for example, UML. In order to provide a practical view, this dissertation shows some tools that improve the construction of models and the code generate that assists in the development, keeping the documentation systemic. Finally, the paper presents a case study that refers to the theoretical aspects discussed throughout the dissertation, therefore it is expected that the architecture and the model-driven development may be able to explain important features to consider in software engineering

Mídia radical: análise comparativa entre a opinião da grande imprensa e da mídia radical no novo código florestal

The objective of this work is to compare how manifests the ideological positioning in the hegemonic media productions, according to Gramsci's conception, in relation to the radical alternative media, proposed by John Downing. The research has as opinionated content sample printed newspaper O Estado de s. Paulo, contrasting with the expressions of NON-PROFIT bauruense environmental “Instituto Ambiental Vidágua on the proposals of the new Brazilian forest Code. The analysis will hold in an interval between the adoption of the code by the Chamber of deputies in April 2012, and the provisional measure of President Dilma Rousseff with 32 modifications, after vetoing 12 articles proposed initially in may 2012. To support the study, will be crafted Gramsci hegemony; What is the alternative and radical media as it manifests itself; the relationship between the environmental journalism with the environmental NGOs; opinionated journalism and journalistic genres opinionated; theories of journalism and framing of matter

A comunicação de empresas verdes e a relação com o consumidor consciente

This academic work has as its objective to demonstrate the fundamental role of communication as a tool towards implantating an environmental management project in organizations, aswell as familiarizing with the complex relashionship be-tween green businesses and its publics. The concern involving environmental prob-lems are increasing and it directly affects the consumer’s choice and their requests on organizations’ behavior. The integration with all sectors of economy is necessary as a part of a developing process that has as its main objective the environmental conservation and therefore the quality of human life on planet. There is also the question of how in the process of communication there is not an only way of interven-tion, but a continuous reciprocal action. The work is accomplished with an analyses of the green management communication of the business Grupo Abril

Desenvolvimento de software livre/código aberto no Brasil

O presente trabalho propõe-se a discutir os determinantes do processo de desenvolvimento de software livre, seus efeitos na indústria de software e as ações do governo em relação a estas iniciativas Impulsionados, principalmente, pelos impactos dos avanços nas tecnologias de informação e comunicação e por inovações de processos relacionados a estes progressos, projetos de desenvolvimento de Software Livre/Código Aberto vêm crescendo em ritmo cada vez mais acelerado e tornando-se alvo de estratégias de empresas e políticas públicas. A partir desta constatação, o trabalho procura relacionar o arcabouço teórico que visa explicar estas iniciativas com dados da indústria brasileira de software e verificar como este modelo de produção pode modificar e agregar às suas feições. Foi realizado também um balanço das intervenções do governo brasileiro relacionadas a software livre/código aberto

Análise de algoritmos computacionais utilizados em sistemas de planejamento de braquiterapia de alta taxa de dose: estudo comparativo com o Código MCNP-5C

In radiotherapy, computational systems are used for radiation dose determination in the treatment’s volume and radiometric parameters quality analysis of equipment and field irradiated. Due to the increasing technological advancement, several research has been performed in brachytherapy for different computational algorithms development which may be incorporated to treatment planning systems, providing greater accuracy and confidence in the dose calculation. Informatics and information technology fields undergo constant updating and refinement, allowing the use Monte Carlo Method to simulate brachytherapy source dose distribution. The methodology formalization employed to dosimetric analysis is based mainly in the American Association of Physicists in Medicine (AAPM) studies, by Task Group nº 43 (TG-43) and protocols aimed at dosimetry of these radiation sources types. This work aims to analyze the feasibility of using the MCNP-5C (Monte Carlo N-Particle) code to obtain radiometric parameters of brachytherapy sources and so to study the radiation dose variation in the treatment planning. Simulations were performed for the radiation dose variation in the source plan and determined the dosimetric parameters required by TG-43 formalism for the characterization of the two high dose rate iridium-192 sources. The calculated values were compared with the presents in the literature, which were obtained with different Monte Carlo simulations codes. The results showed excellent consistency with the compared codes, enhancing MCNP-5C code the capacity and viability in the sources dosimetry employed in HDR brachytherapy. The method employed may suggest a possible incorporation of this code in the treatment planning systems provided by manufactures together with the equipment, since besides reducing acquisition cost, it can also make the used computational routines more comprehensive, facilitating the brachytherapy ...

Biodiversidade e código florestal em Botucatu, um estudo de caso

The brazilian legislation has sufored changes by the law no 1876/99, without the scientific community consultation, causing grave consequences for the country natural patrimony. The goal of this research is to investigate what the professors and students community of a São Paulo University know about the theme, as much as a rural and urban portion of persons; what they consider important and which atributes are taken in consideration. By the elaboration of closed questionnaires, qualitative and quantitative datas were collected, organized and analysed. The datas showed a low schooling by the countrified people, which reflected the low forest law knowledge. The distance between the university and society was also noticed, which indicates the lack of extension activities, ethical commitment against knowledge, technology and the sustainable development of the country. Due to, highlight the importance of extension activities towards the university, community and a knowledge future of all

Gigante pela própria natureza: discutindo o código florestal

Não disponível