Colaboração entre professores e bibliotecários no contexto escolar

The school library is a preferential placefor the contact of students with various informationresources and action of librarians and teachers, likemediators in order to enhance this experience. Thecollaborative relationship between this mediators isessential for planning and implementing activitiesfor learning. This article discusses some aspects ofcollaborative work between teachers and librarianand presents the results of applying a model ofcollaboration with the two librarians in Marília-SP, Brazil. Data collection was conducted withlibrarians from two schools, through interviews.The analysis was performed using the technique ofcontent analysis from four models of collaboration.It is noticed that the models are applicable tothe brazilian context and that there is a model ofcooperation prevailing in the participating schools.KEYWORDS: School library. Librarian. Teacher.Colaboration. Information literacy.

A análise de assunto no processo de indexação: um percurso entre teoria e norma

Considered the step that constitutes the intellectual work of the indexer, the approach runs the focus of the initial phase of the indexing process - the subject analysis. Among the various denominations that can be achieved, the subject analysis reaches its dimension applied when observed the rules that underlie the indexing process. The release of the documentary information requires the development of contributions to aid in the procedures of analysis, synthesis and representation of the contents documentary, seeking contributions to both the theoretical sedimentation, and for fostering the professional practice of the librarian. Through bibliographic exploratory research, this article aims to contribute to the relevance of subject analysis, concluding that there is a gap in the use of NBR 12676/1992, as well as the need for its updating.

Alunos, professores e bibliotecários: uma rede a ser construída

The article examines, initially, data from research on reading for teachers and school libraries in the Western Paulista completed in 2009. Then addresses the structural problems which prevent the effective functioning of libraries, including the disregard for the role of the school librarian, despite recent legal devices, important but ambiguous. Subsequently, it proposes reconfiguration of the library concept and its organization with the incorporation of the computer room, now it apart and greater structural and financial contribution. Finally, the writer believes it would be necessary to review, beyond the concept of the library, the teaching of the act of reading to understand it as a cultural act to be appropriated by the younger generations within the schools and their renewed libraries with the indispensable librarian.

Políticas de apoio a gestão da arborização urbana: uma análise do programa município verde azul

Pós-graduação em Agronomia - FEIS

Relações Públicas: a importância das relações humanas

This monograph has as objective to study the human relations and the Public Relations in the contemporary time in witch the new technologies of the information got closer to the various existent cultures, but who make of the informative society of the global era, the expansion of the capital and of the culture of the more value. Man kind is backing away from the human relations, because the social interactions in the global world are done by objects such as the television, the internet and the telephone in witch cases the subjectivity and the human contact are traded for the informative quantity, because man kind doesn’t have anymore time to think, reflect and to exchange information. Man kind isolates itself and fills it’s subjective emptiness with the products offered by the neoliberal capitalism. The public relations in the organizations seek the human values created from a complex network of social interactions in all the heterogeneous of the organization. Through the communication the public relations tries to manage the relationships with the dialogical communication, between the public-organization, to harmonize the conflicting differences of the organizational environment. Thus, the public relations has to assume the roll of the information manager, and administrator of the human relations in this new global world, informative and that functions from the capital

Auxílio a tomada de decisão na inclusão de sobressalentes de manutenção em estoque utilizando um sistema especialista fuzzy

In the current economic scenario of constant changes, industries seek to increase their profitability decreasing inventory levels. Maintenance and maintenance management, combined with the inventory management of spare parts, has assumed a position of competitive advantage in business. Stock only what you need has become a difficult decision for managers, who are faced with the lack of models and criteria to assist this decision-making. This work proposes a method which supports decision making, on a MATLAB modeling, using criteria established by an expert and his maintenance workers team, focusing on no regular demand of spare parts. The proposed model was adequate to the needs of the company and the maintenance manager in the decision on the storage

Plano e projeto: um desenho para a cidade de Coronel Macedo/ SP

O presente trabalho de graduação final destina-se a elaboração de um Plano e Projeto de um novo desenho para a cidade de Coronel Macedo, localizada no interior de São Paulo. Através da análise da realidade do município, juntamente com leituras comunitárias já efetuadas, foram enumerados problemas e necessidades, dentre eles a falta de um instrumento gestor e a situação precária de suas vias de locomoção. Desse modo a intenção projetual desse trabalho será um desenho de ruas e calçadas, dando maior mobilidade e segurança. E um Plano viário que possa orientar o poder público e a iniciativa privada no interesse coletivo dos macedenses para a efetivação do projeto proposto, visando assegurar maior qualidade de vida para a população

Facebook e Twitter Todateen: fortalecimento da identidade de uma marca já consolidada na mídia impressa

The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook

O perfil dos alunos do curso de Pedagogia da UNESP de Bauru (2007-2010)

The present work aims to expand and contribute to the understanding of issues related to social demands urgent today as regards of teachers’ formation of kindergarten and initial series. Through a survey of the profile of students in four years (2007-2010) of Pedagogy, UNESP, Bauru, I propose to trace discussions about the student profile that seeks to train teacher in higher education. This process will reveal the profile of the student who is preparing to enter the teaching profession and who in later years will work in public and private spheres of education as a teacher, coordinator and manager in the kindergarten and elementary education. For this research will develop both qualitative approach in that it analyzes the profile to the light of the literature and studied quantitatively the extent that is based on the results

As teorias administrativas e a gestão escolar

Esta pesquisa busca identificar a corrente administrativa proposta para a gestão escolar e consequentemente o atual papel do diretor nesta instituição. Para tanto o estudo das teorias administrativas empresariais servirá de base para a compreensão dos conceitos que a norteiam à análise dos aspectos negativos de sua influência nas questões escolares e à possibilidade de sua utilização no sistema educativo. A escola, enquanto organização social tem o direito e a necessidade de ser administrada eficientemente, por um processo que considere a peculiaridade do seu processo produtivo. Desta maneira há a necessidade de que o gestor por ela responsável compreenda as particularidades do processo escolar e se utilize de uma(s) concepção(s) administrativa que potencialize seus resultados

Relações públicas e a mediação do diálogo intercultural na comunicação organizacional

The large flow of businesses going abroad generates an ever more diverse internal multicultural organizational scenario. Different national cultures inside an organization can directly influence the management of people. Human values, languages, customs, work modes/routines and different habits can create conflicts among parties. This study deals with the role of Public Relations as a tool/strategy to deal with conflicting intercultural communication inside business organizations. The analysis is grounded on theoretical principles concerning the roles of communication professionals as the individuals responsible for the relationship between an institution and the internal public. The study introduces intercultural communication as a growing area to be explored by the Public Relations professional and highlights the possibility of emerging innovative solutions for organizational problems. It also brings reports by professionals that have intercultural experience concerning Brazil and Germany in an attempt to illustrate conflicts that might have been prevented by actions taken by a specialist in Communication in order to promote mutual understanding

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

Agroecologia e redes sociais: análise da participação intersetorial. Um estudo a partir da rede de agroecologia Mantiqueira-Mogiana

O objetivo desse trabalho foi discutir a participação das diferentes instituições integrantes da Rede de Agroecologia Mantiqueira-Mogiana, organização social com enfoque no desenvolvimento comunitário coordenada pela Empresa Brasileira de Pesquisa Agropecuária (EMBRAPA), que trata da construção coletiva do aprendizado e da troca de experiências e intercâmbio de tecnologias em Agroecologia. Para tanto, foi proposto que as instituições participantes da Rede de Agroecologia respondessem um questionário que abrangia tópicos acerca da participação de tais instituições bem como de estruturação e gestão da Rede. Tendo o estudo tratado da participação das instituições, foram contatados os profissionais dessas organizações envolvidos diretamente com as atividades da Rede, por ser de conhecimento prévio que tais instituições são representadas no projeto por um determinado profissional com maior identificação pessoal com o campo da Agroecologia. Tais opiniões foram posteriormente analisadas enquanto representativas das instituições as quais esses profissionais estão vinculados. Os dados obtidos revelaram a necessidade de um acordo formal entre a Empresa Brasileira de Pesquisa Agropecuária e as instituições participantes do projeto, o que permitiria que os profissionais pudessem participar de forma mais efetiva das atividades da Rede de Agroecologia, integrando as atividades do Colegiado Gestor com as atividades das instituições as quais esses profissionais são vinculados. Foi possível observar também que para que os objetivos de uma determinada rede de desenvolvimento comunitário sejam atingidos é necessário que estes estejam em consonância com as motivações que as instituições parceiras apresentam para participar de tal rede. Dessa forma, é possível congregar esforços de todas as partes para que o objetivo coletivo seja atingido.

MiLoc-Sys Mobile: gestão em locação

Companies that invest in current technologies maintain themselves updated, improve their business rules and anticipate themselves against rivals providing a better service to their customers. This project aims to develop an ERP - Enterprise Resource Planning module for Android which complements an existing manager system and, that attends the needs of a rental equipment business for civil building, i.e., it improves the communication channel company-client and betters the identification and control of products. During the developing of this project, it was necessary to study the company business rules, analyze the requirements and the appropriate technologies. This project was organized in two parts, contemplating e ach of these needs. It were implemented specific modules for generate budgets and pre-orders in the first part and, the use of radiofrequency tags in the second one. Thus, it was possible to assign mobility to company business rules so that a better rental service can be provided and the equipments can be better managed

Os desdobramentos e conflitos da criação do Parque Estadual Ilha do Cardoso sob a ótica do modelo GTP (Geossistema – Território- Paisagem)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)