984 resultados para Art - Marketing


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[cat] Aquest article intenta reconstruir la història de quatre pintures de l'artista napolità Andrea Vaccaro, actualment al Museu Nacional d'Art de Catalunya, i originàriament part d'una sèrie de 12 peces dedicada a les històries bíbliques de Tobies, propietat del virrei de Nàpols Pedro Antonio de Aragón. L'anàlisi de les obres i del context de la seva comissió a la llum d'estudis recents permet corregir-ne la datació i comprendre la importància de les quatre peces de Vaccaro del MNAC, en el marc de la circulació d'obres d'art entre el Regne de Nàpols i la península Ibèrica al llarg del segle XVII.

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L'article 122 de l'Estatut d'autonomia de Catalunya (EAC) reconeix a la Generalitat la competència exclusiva per a establir el règim jurídic, les modalitats, el procediment, l'acompliment i la convocatòria per la mateixa Generalitat o pels ens locals, en l'àmbit de llurs competències, d'enquestes, audiències públiques,formes de participació i qualsevol altre instrument de consultes populars, salvant el que disposa l'article 149.1.32 de la Constitució espanyola (CE). La STC 31/2010, de 20 de juny, avala al seu fonament jurídic 69, la constitucionalitat del precepte estatutari, però amb una interpretació marcadament restrictiva.

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Scientific studies regarding specifically references do not seem to exist. However, the utilization of references is an important practice for many companies involved in industrial marketing. The purpose of the study is to increase the understanding about the utilization of references in international industrial marketing in order to contribute to the development of a theory of reference behavior. Specifically, the modes of reference usage in industry, the factors affecting a supplier's reference behavior, and the question how references are actually utilized, are explored in the study. Due to the explorative nature of the study, a research design was followed where theory and empirical studies alternated. An Exploratory Framework was developed to guide a pilot case study that resulted in Framework 1. Results of the pilot study guided an expanded literature review that was used to develop first a Structural Framework and a Process Framework which were combined in Framework 2. Then, the second empirical phase of the case study was conducted in the same (pilot) case company. In this phase, Decision Systems Analysis (DSA) was used as the analysis method. The DSA procedure consists of three interviewing waves: initial interviews, reinterviews, and validating interviews. Four reference decision processes were identified, described and analyzed in the form of flowchart descriptions. The flowchart descriptions were used to explore new constructs and to develop new propositions to develop Framework 2 further. The quality of the study was ascertained by many actions in both empirical parts of the study. The construct validity of the study was ascertained by using multiple sources of evidence and by asking the key informant to review the pilot case report. The DSA method itself includes procedures assuring validity. Because of the choice to conduct a single case study, external validity was not even pursued. High reliability was pursued through detailed documentation and thorough reporting of evidence. It was concluded that the core of the concept of reference is a customer relationship regardless of the concrete forms a reference might take in its utilization. Depending on various contingencies, references might have various tasks inside the four roles of increasing 1) efficiency of sales and sales management, 2) efficiency of the business, 3) effectiveness of marketing activities, and 4) effectiveness in establishing, maintaining and enhancing customer relationships. Thus, references have not only external but internal tasks as well. A supplier's reference behavior might be affected by many hierarchical conditions. Additionally, the empirical study showed that the supplier can utilize its references as a continuous, all pervasive decision making process through various practices. The process includes both individual and unstructured decision making subprocesses. The proposed concept of reference can be used to guide a reference policy recommendable for companies for which the utilization of references is important. The significance of the study is threefold: proposing the concept of reference, developing a framework of a supplier's reference behavior and its short term process of utilizing references, and conceptual structuring of an unstructured and in industrial marketing important phenomenon to four roles.

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Amb aquest projecte d'intervenció ens agradaria poder posar sobre la taula que l'art teràpia és una disciplina, una tècnica dins de la psicologia, que aporta beneficis psico-emocionals als usuaris que la reben; en el cas d'aquest projecte amb nens i adolescents amb càncer a l'Hospital Sant Joan de Déu.