A revolução dentro da ordem: uma interpretação da sociologia de Luiz Pereira (1933-1985)

Pós-graduação em Ciências Sociais - FCLAR

Florestan Fernandes e o caráter autocrático da burguesia brasileira: uma leitura sobre A revolução burguesa no Brasil

Pós-graduação em Ciências Sociais - FFC

Reformismo social em John R. Commons

This research aims to discuss aspects of the thought of John R. Commons regarding their engagement with the reform of capitalism. He focuses on his interpretation of the socioeconomic context of American capitalism, which led him to distance himself from the Marxist revolutionary praxis and the authoritarian reformism offered by the variant of European fascism. Based on extensive literature review, the research rebuild through a historical and theoretical context, his thinking and show the evolution of his ideas throughout his life. Recreating the terms in which Commons defended his reformist project, called him reasonable capitalism.

O papel do relações públicas na cultura da convergência

In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

Organizações estratégicas: campo de (re)produção da ideologia narcisista e do espetáculo

This paper aims to present a reflection on the contemporary way of life substantiated by its pillars -consumption, individualism, competitiveness, fluid relationship - aiming to assimilate it to an administrative management model that is widely distributed in monopolistic-financial capitalism - strategic management model - guided by the question: Why does this management model find such a fertile field for development in the contemporary scenario? Thus, the study was theoretically and methodologically based on the approach of psychosociology and was developed from a theoretical review. We have conducted a contextualization and definition of contemporaneity in which a market society that celebrates the spectacle lies, analyzing, from this point, the strategic organizational management model that has been working as a drug in the subjective constitution of the individuals producing the striking resonances in the psychosocial field. The assimilation performed in this paper allowed us to clarify some possible causes of social pathologies arising from the increasingly cruel world we face in professional life.

O movimento missionário e educacional protestante na segunda metade do século XIX: para cada igreja uma escola

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)