1985 Marketing Award

In 1985 Vickers & Benson was awarded a certificate of excellence for the "First Order" marketing campaign for McDonald's Restaurants.

Red Book III 1985

Highlights from the creative rationale presented to McDonald's by Vickers & Benson in 1985. By this time, Vickers & Benson had successfully marketed products for McDonald's Restaurants for six years.

I'm Ronald too.

I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.

The crystal and molecular structure of 18-Crown-6 HgC12 and 18-Crown-6 Cdc12

Hg(18-Crown-6)C12 and Cd(18-Crown-6)C12 are isostructura1, space group Cl~ Z = 2. For the mercury compound, a = 10.444(2) A° , b = 11. 468(1) A° , c = 7.754(1) A° , a = 90.06(1)°, B = 82.20(1)°, Y = 90.07(1)°, Dobs = 1.87, Dca1c = 1.93, V = 920.05 13, R = 4.66%. For the cadmium compound, 000 a = 10.374(1) A, b = 11.419(2) A, c = 7.729(1) A, a = 89.95(1)°, B = 81.86(2)°, Y = 89.99(1)°, Dobs = 1.61, Dcalc = 1.64, V = 906.4613, R = 3.95%. The mercury and cadmium ions exhibit hexagonal bipyramidal coordination, with the metal ion located on a centre of symmetry in the plane of the oxygen atoms. The main differences between the two structures are an increase in the metal-oxygen distance and a reduction in the metalchloride distance when the central ion changes from Cd2+ to Hg2+. These differences may be explained in terms of the differences in hardness or softness of the metal ions and the donor atoms.

A Living Educational Theory of Knowledge Translation: Improving Practice, Influencing Learners, and Contributing to the Professional Knowledge Base

This paper captured our joint journey to create a living educational theory of knowledge translation (KT). The failure to translate research knowledge to practice is identified as a significant issue in the nursing profession. Our research story takes a critical view of KT related to the philosophical inconsistency between what is espoused in the knowledge related to the discipline of nursing and what is done in practice. Our inquiry revealed “us” as “living contradictions” as our practice was not aligned with our values. In this study, we specifically explored our unique personal KT process in order to understand the many challenges and barriers to KT we encountered in our professional practice as nurse educators. Our unique collaborative action research approach involved cycles of action, reflection, and revision which used our values as standards of judgment in an effort to practice authentically. Our data analysis revealed key elements of collaborative reflective dialogue that evoke multiple ways of knowing, inspire authenticity, and improve learning as the basis of improving practice related to KT. We validated our findings through personal and social validation procedures. Our contribution to a culture of inquiry allowed for co-construction of knowledge to reframe our understanding of KT as a holistic, active process which reflects the essence of who we are and what we do.

7-Up Radio ad with Eartha Kitt

A one minute radio advertising for the soft drink 7-Up featuring the voice of Eartha Kitt.

La réceptivité chez les adolescents agresseurs sexuels participant à une intervention de groupe basé sur la prévention de la récidive

Rapport de stage présenté à la Faculté des études supérieures en vue de l’obtention de la Maîtrise (M.Sc.) en criminologie

Parallelization of SAT on Reconfigurable Hardware

Quoique très difficile à résoudre, le problème de satisfiabilité Booléenne (SAT) est fréquemment utilisé lors de la modélisation d’applications industrielles. À cet effet, les deux dernières décennies ont vu une progression fulgurante des outils conçus pour trouver des solutions à ce problème NP-complet. Deux grandes avenues générales ont été explorées afin de produire ces outils, notamment l’approche logicielle et matérielle. Afin de raffiner et améliorer ces solveurs, de nombreuses techniques et heuristiques ont été proposées par la communauté de recherche. Le but final de ces outils a été de résoudre des problèmes de taille industrielle, ce qui a été plus ou moins accompli par les solveurs de nature logicielle. Initialement, le but de l’utilisation du matériel reconfigurable a été de produire des solveurs pouvant trouver des solutions plus rapidement que leurs homologues logiciels. Cependant, le niveau de sophistication de ces derniers a augmenté de telle manière qu’ils restent le meilleur choix pour résoudre SAT. Toutefois, les solveurs modernes logiciels n’arrivent toujours pas a trouver des solutions de manière efficace à certaines instances SAT. Le but principal de ce mémoire est d’explorer la résolution du problème SAT dans le contexte du matériel reconfigurable en vue de caractériser les ingrédients nécessaires d’un solveur SAT efficace qui puise sa puissance de calcul dans le parallélisme conféré par une plateforme FPGA. Le prototype parallèle implémenté dans ce travail est capable de se mesurer, en termes de vitesse d’exécution à d’autres solveurs (matériels et logiciels), et ce sans utiliser aucune heuristique. Nous montrons donc que notre approche matérielle présente une option prometteuse vers la résolution d’instances industrielles larges qui sont difficilement abordées par une approche logicielle.

Caractérisation des nanoparticules polymériques par la technique d'ultracentrifugation analytique

L’utilisation de nanoparticules (NPs) dans divers domaines industriels est de plus en plus fréquente ce qui génère leur propagation dans l’environnement. Selon leur persistance, mobilité, bioaccumulation et toxicité, des risques inconnus pour la santé et pour des écosystèmes peuvent en résulter. En effet, la caractérisation et la quantification sont des défis analytiques très complexes en raison de la nature dynamique (petite taille, grande réactivité et instabilité) des nanomatériaux. L'objectif de cette étude est donc de caractériser par ultracentrifugation analytique (AUC) des nanoparticules polymériques (Allosperse® dites allosphères) qui sont destinées à des fins agricoles. Pour y parvenir, différentes NPs métalliques (argent, quantum dot), oxydes métalliques (dioxyde de titane, oxyde de zinc) et NPs de polystyrène ont d’abord été mesurés par AUC à l’aide des différents systèmes de détection (absorbance, fluorescence et interférence). Dans le cas des allosphères, un grand nombre d'essais préliminaires ont été réalisés afin d'optimiser la vitesse d'ultracentrifugation, le temps d'ultracentrifugation, le nombre de numérisations et la concentration de l'échantillon. Un protocole optimisé a été utilisé pour la détermination du diamètre hydrodynamique (dh) des NPs. Les différentes analyses qui ont été réalisées dans cette étude révèlent que l’AUC permet de déterminer la taille de très petites NPs. Par ailleurs, une étude du comportement de ces allosphères pour des pH entre 4-8, des forces ioniques de 0 à 500 mM, en présence ou absence de matière organique naturelle a été entreprise. Les travaux ont montré que le dH était d’environ 7,0 nm avec de petites augmentations à faible pH, ou à très grande force ionique ou dureté. Ces résultats indiquent la grande stabilité physique et chimique des allosphères qui auront, ainsi, une grande mobilité dans les sols. La diffusion de lumière dynamique et la spectroscopie de corrélation de fluorescence ont été utilisées afin de valider les résultats obtenus par l’AUC.

Studies on Conductive Silicone Rubber Compounds

ABSTRACT: The electrical conductivity of silicone rubber vulcanizates containing carbon blacks [e.g., acetylene black, lamp black, and ISAF (N-234) black] were investigated. The change in electrical conductivity with varying amounts of carbon blacks and the temperature dependence was measured. The mechanical properties like tensile strength, tear strength, elongation at break, hardness, etc., of the vulcanizates were determined. A comparative study of the electrical conductivity of the composites revealed that the electrical conductivity of the composites made with acetylene black was higher than that of the composites made of other blacks.

Studies on Latex Stage Carbon Black Masterbatching of NR and its Blend with SBR

Carbon Black is incorporated In natural rubber latex in , the presence of polyethylene glycol. The dispersion of carbon blade in the vulcanizatea is analyzed using polaroid M.4 land camera The mechanical properties of the carbon black meeterbatched NR/SBR blend Is compared with that of conventional NR/SBR blend before and after ageing , The resilience, flex resistance and hardness are found to be superior for N-LCMISBR compounds. The compression set and abrasion resistance are comparable for both types of blends . The processebiity and die swell of these blends at different shear rates are also compared.

A Study on the Use of Coconut Oil as Plasticiser in Natural Rubber Compounds

Mechanical properties and thermal degradation characteristics of natural rubber compounds captaining coconut oil were compared with that of a control compound containing naphthenic oil. Cure time was marginally lower in the case of coconut oil mixes, probably due to the presence of free fatty acids. Tensile strength , tear strength, resilience and abrasion resistance were better than the naphthenic oil-based compounds . Compression set and hardness were marginally inferior The coconut oil mixes had a crosslink density comparable to that of the reference compound. Thermal studies showed that the temperature of initiation of degradation was increased by 10°C and the temperature at which the peak rate of degradation occured was increased by 7°C. The peak rate of degradation was compa rable to the control compound.

Salinity Intrusion and Seasonal Water Quality Variations in the Tidal Canals of Cochin

The study conducted on the salinity intrusion and seasonal water quality variations in the tidal canals of cochin. The main objectives are, salinity intrusion profile, water quality variation of the surface water of the canals,hierarchical utility of the water bodies and to understand the non-conservative components in the water body. The parameters monitored werepH,temperature,alkalinity,conductivity,DO(dissolvedoxygen),COD(chemical oxygen demand),BOD(biochemical oxygen demand0,chloride, total hardness, calcium hardness, dissolved phosphate, nitrate, total iron, sulphate, turbidity, total coliform and SUVA at 254nm. The tidal canals of GCDA were found to be creeks extending to the interior, canals inter connecting parts of the estuary or canals with seasonally broken segments. Based on utility the canals could be classified as: canals heavely polluted and very saline,canals polluted by urban waste , canals having fresh water for most part of the year and not much polluted, fresh water bodies heavily polluted. During the rainy months carbon fixation by plankton is nonexistent,and during the dry months Chitrapuzha becomes a sink of phosphate. The study indicated abiotic subrouts for dissolved phosphate and revealed the potential pitfalls in LOICZ modeling exercise on sewage ladentidal canals. It was also found that all canals except for the canals of West cochin and chittoorpuzha have fresh water for some part of the year. The water quality index in the durable fresh water stretches was found to be of below average category.

Thermal characterization of doped polyaniline and its composites with CoPc

Thermal diffusivity of the composites of camphor sulphonic acid (CSA) doped polyaniline (PANI) and its composites with cobalt phthalocyanine (CoPc) has been measured using open cell photoacoustic technique. Analysis of the data shows that the effective thermal diffusivity value can be tuned by varying the relative volume fraction of the constituents. It is seen that polaron assisted heat transfer mechanism is dominant in CSA doped PANI and these composites exhibit a thermal diffusivity value which is intermediate to that of CSA doped PANI and CoPc. The results obtained are correlated with the electrical conductivity and hardness measurements carried out on the samples

Thermal characterization of doped polyaniline and its composites with CoPc

Thermal diffusivity of the composites of camphor sulphonic acid (CSA) doped polyaniline (PANI) and its composites with cobalt phthalocyanine (CoPc) has been measured using open cell photoacoustic technique. Analysis of the data shows that the effective thermal diffusivity value can be tuned by varying the relative volume fraction of the constituents. It is seen that polaron assisted heat transfer mechanism is dominant in CSA doped PANI and these composites exhibit a thermal diffusivity value which is intermediate to that of CSA doped PANI and CoPc. The results obtained are correlated with the electrical conductivity and hardness measurements carried out on the samples.