Por uma imagem da literatura: a poética do escancaramento do diretor Luiz Fernando Carvalho

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

Atividade física na gestação: aplicabilidade de um questionário específico para gestantes (PPAQ) e sua associação com Diabete Melito Gestacional (DMG), sobrepeso/obesidade

Pós-graduação em Ginecologia, Obstetrícia e Mastologia - FMB

Escrevendo o próprio corpo: a problemática da autobiografia e da (auto)ficção em Caio Fernando Abreu e Hervé Guibert

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Influência da obesidade sobre o tecido ósseo de Rattus novergicus albinus idosos, submetidos à suspensão pela cauda e ao exercício resistido

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Zeros de Polinômios Auto-Recíprocos Reais no Círculo Unitário

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A imagem poética grotesca no imaginário medievalista de Gaspard de la nuit

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Efeito de treinamento de saltos verticais e do destreinamento sobre a expressão gênica de vias energéticas da musculatura esquelética de ratos Wistar induzidos à obesidade

Pós-graduação em Fisioterapia - FCT

Análise de teses internalistas subjacentes à modelagem computacional da mente em uma perspectiva situada, incoporada e auto organizada

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Influência da obesidade induzida por dieta hiperlipídica saturada sobre o comportamento da via beta-adrenérgica miocárdica em ratos Wistar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Obesidade infantil: etiologia, consequências e formas de intervenção

Obesity is defined as excess body fat. It is considered today a serious public health problem and has reached high proportions in childhood and adolescence. Among factors highlight the lifestyle, poor diet and little physical activity for their development. Childhood obesity is not treated can become permanent in adulthood increases the risk of several diseases such as cardiovascular, metabolic and other disorders such as depression, low self-esteem among others. It's extreme need multidisciplinary intervention to prevent it, with guidelines on healthy eating habits and regular physical activity. Treatment is necessary in a multidisciplinary team of doctors, nutritionists, physical educators, psychologists and family that has a decisive weight in the treatment of obese children. The media could give more space for the disclosure of childhood obesity, so that the population is aware of this epidemic in a more serious understand its risks and health effects. This bibliographic study has character and aims to seek the causes of obesity, its consequences in adulthood and possible forms of intervention

Refinamento geométrico de contornos e cumeeiras de telhados de edifícios extraídos de dados laser com uso de imagem aérea

In this paper, a method is proposed to refine the LASER 3D roofs geometrically by using a high-resolution aerial image and Markov Random Field (MRF) models. In order to do so, a MRF description for grouping straight lines is developed, assuming that each projected side contour and ridge is topologically correct and that it is only necessary to improve its accuracy. Although the combination of laser data with data from image is most justified for refining roof contour, the structure of ridges can give greater robustness in the topological description of the roof structure. The MRF model is formulated based on relationships (length, proximity, and orientation) between the straight lines extracted from the image and projected polygon and also on retangularity and corner injunctions. The energy function associated with MRF is minimized by the genetic algorithm optimization method, resulting in the grouping of straight lines for each roof object. Finally, each grouping of straight lines is topologically reconstructed based on the topology of the corresponding LASER scanning polygon projected onto the image-space. The results obtained were satisfactory. This method was able to provide polygons roof refined buildings in which most of its contour sides and ridges were geometrically improved.