As organizações e a ISO 26000: revisão dos conceitos, dos motivadores e das barreiras de implementação

ISO 26000, published in 2010, focuses on corporate social responsibility. This study presents a systematic review conducted in ISI Web of Knowledge (Web of Science) and Elsevier's Scopus databases to answer the following question: What are the barriers and motivators affecting the adoption of ISO 26000 by organizations? The articles were selected using filters that applied two inclusion criteria. The data were summarized in a table covering the concepts of ISO 26000, the motivators, and the barriers. The motivators were globalization or competition in international markets, congruence with management systems, reputation or image, relationship with employees and improvement of the organizational environment, improvement in the relationship with external stakeholders, competitive advantage and strategy, guide to corporate social responsibility (CSR), and reduction of business risks. The barriers were lack of alignment between CSR and organizational strategy; business (national and international); unfamiliarity with ISO 26000; lack of communication, tools and sensitivity to the subject; short-term focus; knowledge management; fear of not fulfilling the standard; and financial resources. Finally, an agenda for future studies was prepared.

Relações públicas e marketing turístico: atuando pela imagem do Brasil

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

A imagem do professor na literatura brasileira: uma análise histórica

O presente trabalho constitui uma tentativa de traçar os caminhos do magistério no plano real/histórico através do resgate da imagem dos docentes retratados na literatura brasileira, além de auxiliar alunos e professores de cursos de licenciatura a entender melhor os processos históricos. Ao longo de nossa história diversos escritores se propuseram a retratar o professor em suas obras, tais como: Machado de Assis (1840), com Conto de Escola, Raul Dávila Pompéia (1888) em O Ateneu, Oswald de Andrade (1926) em Memórias Sentimentais de João Miramar, Sylvia Orthof (1980) com a crônica Bicho Carpinteiro, Ziraldo (1995) em Uma professora muito Maluquinha e Thalita Rebouças (2006), em Fala sério, Professor! E é a partir dessas obras que ocorre uma reflexão sobre a imagem que os profissionais da educação transmitem/transmitiram para a sociedade, através do olhar dos artistas literários. Além de influenciar a visão daqueles que lêem suas obras, os escritores transpõem em seus textos elementos que nos permitem reviver o paradigma por eles vivenciado, fazendo da literatura um instrumento para o resgate da história.

Imagem política e comunicação

This paper presents the communication as a major part in construction of a reality symbolized by the individual, his close relationship with politics and how political leaders use it to build a positive image that gives them credibility, membership of the intended audience, the assumption and maintenance of the power to represent the collective body. In the light of sociological, anthropological and discourse theories, understands communication as a social phenomenon indispensable to building democracy while, paradoxically, becomes part of the political problem when it’s used to override individual interests to collective interests. It concludes by examining the documentary Entreatos to demonstrate how the theory presented is applicable in political campaigns and their use in promoting the political leader as a formatted product to be “consumed” by the voter

Percepção da imagem corporal: comparação entre universitários do curso de educação física

The professional market for physical education and fitness demands for perfect and aesthetically beautiful bodies from its professionals, and the additional pressure of media, both add to the risk for body image dissatisfaction among these professional, increasing the risk for developing body image distortions and, ultimately, eating disorders. Body image dissatisfaction affects more women in their attempts for thin ideal. However, lately, because of social pressure for body aesthetical habits in both genders, men are faced with higher risk for distortions in body perception, leading to unhealthy eating habits and pathogenic exercise. With this in mind, the purpose of this study was to compare freshmen and senior physical education (PE) students from the State University of São Paulo (UNESP), as well as to make gender comparisons. Two groups comprise each, 46 freshmen PE students (23 females and 23 males), average age 18.7 ± 1.7 years; and 26 senior PE students (13 females and 13 males), average age 23 ± 1.9 years. Both groups filled out the questionnaires: Eating Attitudes Test/ EAT-26, Body Shape Questionnaire/ BSQ, Body Shape Questionnaire/ BSQ, and motivation state questionnaire/ LEA-RI. Results showed that the majority of participants wanted to change some aspect of their looks; women were more dissatisfied with their bodies than men; eating behavior scores were within the normal range for both groups. Finally, freshmen PE students are at a higher risk for body image distortion than senior PE students. We concluded that women, as well as younger individuals in general, are at higher risk for body image distortions. It is likely that experience in the further years of a physical education course has positive impact on body self image.

Construção da imagem corporal na fase pré-escolar

Schilder(1980) defines body image as the figuration of the body in your mind,ie to the way the body is presented to all. This image is constructed from six months in the infant´s contact with his mother by touch,thought the reflection of his image in the mirror and then in the contexto f activies préschool- didatic educator pedagogical proposes by consolidating the six years age. This importance of stdying the construction of body image pré-school educator is to prevent a failure in the process causing the child to change that image generating blocks and physical or psychological dificulties in the socialization process of children by promoting distortion of body image . O study objective is to understand how such package is the process of building up this image in preschool and your contribution to the process of learning of child. A methodology was a research review on amaig body, enconpassing the overall development of child and adult disorders the failure of the process constructive in this picture and a brief educational propose of how early childhood educator can work with this theme in pré-school. This study concluded that this topic is important to be working in the Field of education encompasses a degree in Physical Education and Pedagogy words.

Desenvolvimento e validação de uma técnica quantitativa de análise de imagem para avaliação do teste do cometa corado pela prata

The comet assay is a method of DNA damage analysis widely used to quantify oxidative damage, crosslinks of DNA, apoptosis and genotoxicity of chemicals substances as chemical, pharmaceuticals, agrochemicals products, among others. This technique is suitable to detect DNA strand breaks, alkali-labile sites and incomplete excision repair sites and is based on the migration of DNA fragments by microeletroforesis, DNA migrates for the anode forming a “tail”, and the formed image has the appearance of a comet. The slides can be stained with fluorescence or silver, having differences in the microscopy type used for the analysis and the possibility of storage of the slides, moreover, the first one is a stained-method with more difficulties of accomplishment. The image analysis can be performed by a visual way, however, there is a disadvantage as the subjectivity on the results, that can be minimized by an automated method of digital analysis. This process was studied in this report with the aim to perceive the validation of the digital analysis turning it a quantitative method with larger reproductibility, minimizing the variability and imprecision due to the subjective analysis. For this validation we selected 50 comets photographed in a standardized way and printed, afterwards, pictures were submitted to three experienced appraisers, who quantified them manually. Later, the images were processed by free software ImageJ 1.38x, printed and quantified manually by the same appraisers. The intraclass correlation was higher to comet measures after image processing. Following, an algorithm of automated digital analysis from the measures of the comet was developed; the values obtained were compared with those 12 estimated manually after the processing resulting high correlation among the measures. The use of image analysis systems increases ...(Complete abstract click electronic access below)

Comunicação integrada nas organizações: o projeto 50k do jornal Bom Dia Bauru

This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

Comparação da razão sinal-ruído e da uniformidade da imagem entre aquisições com bobina de quadratura e com bobina de corpo

The signal-to-noise ratio and image uniformity analysis parameters are very important in quality control of an MRI scanner. They are measured in regular tests with phantoms. In these tests, however, used to quadrature coil, which has been most widely used clinically, and, therefore, was replaced in the procedures for body coil. In order to understand the difference between these two parameters in these coils, the study aimed to analyze the images acquired from four different phantoms in the same equipment under the same conditions for comparison purposes. With these results, it can be concluded that the body coil signal-to-noise ratio has always smaller than the quadrature in any projection, whereas the image uniformity is larger

Formação da imagem do professor na Folha de S. Paulo durante a greve de 2010

The objective of this paper is to discuss the construction of the image of São Paulo state public schools teachers in the public sphere, by the media and the trade union press, and see how that image is formed in both of them, without making any comparisons, from the covering of 2010 strikes by newspapers Folha de S. Paulo and Jornal da Apeoesp. This paper uses as theoretical basis the study of Media Hegemony, the concept of Radical Media and Public Sphere, as well as the relationship between them and social movements. It also considers the observation of the history and characteristics of trade union press and the Standards of Manipulation by the Press, proposed by Perseu Abramo. The chosen method was the identification, selection and organization of stories about education published by Folha de S. Paulo during the period; the application of Abramo’s proposed manipulation standards on the stories about the strike; research, selection and observation of print publications (Jornal da Apeoesp and newsletters Apeoesp Urgente) about the strike, published by Apeoesp during the same period

Imagem corporal de pessoas com deficiência física: atletas e não atletas

Imagem corporal é um construto multifacetado que une desde a percepção até as atitudes das pessoas sobre seu próprio corpo e compreende o conceito que cada pessoa tem de seu corpo e a sua representação mental. A deficiência física e a construção negativa da imagem corporal pode fazer com que o auto-conceito do indivíduo também fique negativo, ampliando valores estigmatizantes, preconceituosos e que reforçam sentimentos de inferioridade, baixa auto-estima, exclusão social e depressão. A prática regular de exercício físico além de propiciar a reabilitação oferece benefícios para a saúde com vantagens fisiológicas (e.g. prevenção e redução de efeitos de doenças como diabetes, hipertensão, cardiopatia e osteoporose) e vantagens psico-sociais (e.g. redução de estresse, melhora na auto-estima e imagem corporal). A imagem corporal freqüentemente está associada com atitudes alimentares uma vez que distorções na imagem podem ser sintomas de distúrbios alimentares. O presente estudo teve o objetivo de verificar se distúrbios alimentares e alterações na imagem corporal tem relação com a prática esportiva por pessoas com deficiência física. Foram avaliados 22 atletas praticantes de basquete sobre rodas (32 ± 9 anos) e 22 deficientes físicos não atletas (35 ± 11 anos). A avaliação de atitudes alimentares foi realizada pelo Teste de Atitudes Alimentares (EAT 26 - Eating Attitude Test. Garner e Garfinkel, 1979) e avaliação da imagem corporal foi realizada pelo Questionário de Imagem Corporal (BSQ – Body Shape Questionnaire. Cooper et al, 1987) e pelo Questionário sobre Deficiência Física e Estima Corporal (PDBEQ – George Taleporos et al, 2002). Os resultados apontaram menor distúrbio da imagem corporal, porém com ausência de problemas alimentares para os participantes atletas praticantes de basquete... (Resumo completo, clicar acesso eletrônico abaixo)

A imagem poética na poesia concreta de Augusto de Campos

A presente monografia tem a finalidade de refletir como a imagem poética é construída na poesia concreta de Augusto de Campos. Para isso, será utilizada a teoria de alguns estudiosos, como Alfredo Bosi, Octavio Paz, Philadelpho Menezes, Aguillar, entre outros, para embasar a reflexão sobre a imagem poética que se desenha a partir da leitura da poesia por meio das palavras que compõem a produção artística. Há uma ênfase, durante a análise das poesias, nas palavras que as constituem, pois elas formam um elemento fundamental para a criação da imagem poética na produção da poesia concretista. O trabalho também reflete sobre a repercussão do movimento Concretista em décadas distintas (50,70 e 90) e em diferentes vertentes, como na música, nos âmbitos nacional e internacional, ressaltando a importância do Concretista para o enriquecimento da poesia, especialmente as compostas por Augusto de Campos. Também será mencionada a diferença entre a poesia visual e a poesia concreta. Para isso, serão explicitadas as suas peculiaridades e as suas propostas

Identificação e análise da relação entre a utilização de construtos da qualidade e o desempenho e competitividade organizacional

A growing number of companies is adopting quality management systems to achieve better performance and remain competitive in the market. These systems, however, can prove quite complex because they involve different practices and factors. This paper seeks to identify and analyze how each of these factors and practices, defined as quality constructs, influence the performance and competitiveness in the organizational environment and thus contribute to the strategic decisions in the area of quality. To achieve that, a survey was conducted with industrial companies located in the state of São Paulo, and the data was analyzed by a structural equation software. As a result, it was observed that the constructs Customer Focus and Human Resources are the most influent for the competitive criteria of a company, while the constructs Supplier development and Customer Focus exert greater impact on performance

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011