Investigação da rentabilidade de clientes: um estudo no setor hoteleiro do Nordeste

This study presents an investigation about customer profitability in the hotel industry. It exposes the hotel industry´s history and its managerial environment, besides its importance to the society and economy, considering the increasement of the hotel industry. It realizes a literature survey about the customer profitability, emphasizing the informations that are necessary to measurement. In order to perceive the hotel reality, a questionnaire was applied in some hotels classified as middle and great size. It has covered five Brasilian Northeast states. The objective of the research is to investigate the existence of an individual measurement to the customer profitability, through the hotel´s information systems. The results reveal that 81,6% of the sampled hotels do not evaluate the individual profitability obtained with the customers , while 18,4% do it. Although, 85,8% recognize the importance of the electronic system that supplies this information for decisions. Finally, it concludes that the informations about individual customer profitability may provide a good opportunity to the hotel maximize your customer relationships

O uso da informação contábil no setor sucroalcooleiro: um estudo nas indústrias de Alagoas

This study has the purpose of discussion and reflection of how the accounting information in the managemental area are used by the sugar & alcohol industry, located at State of Alagoas, aiming to identify if them please their managers expectations in the process of taking decision. Ahead of an existent universe of 27 (twenty seven) companies registered at the Sugar & Alcohol Labor Union of State of Alagoas SINDAÇUCAR files, were collected 14 (fourteen) questionnaires to support the current research classified as explorative and descriptive. The junction of these two kinds of research resulted in a quantitative and perceptive analysis of the use of the accounting information in the process of taking decision of the Sugar & Alcohol industry in Alagoas. The results demonstrated in this research indicate that, although the managers consider relevant the information at cost area, they do not use them in the process of taking decision. The reports emitted by accountancy are only financial, such as balance sheets, income statement, financial flow, among others factors. The importance order that the managers give to the accounting information and the kind of information that they use in the process of taking decision do not indicates that they use the accountancy in administration level. The statistics analysis of the files collected allows infer that the information provided by accountancy are considered important, however are few used at the manager process

A cadeia produtiva de gás natural no Rio Grande do Norte e perspectivas para o setor

The paper demonstrates how it is organized production chain of natural gas in Rio Grande do Norte and highlights some prospects for this sector. The study is backed by elements to understand the process of innovation as the driving force of capitalist dynamics as well as the features of the Brazilian economy in the years 1990 and 2000 that indicated the development of natural gas production in the energy matrix Brazil. It was found that the state has potiguar possibilities for structuring an energy based on elements from the region and with prospects of becoming self-sufficient in electricity, where natural gas has a share of participation in this segment. The automotive and industrial are the biggest consumers of this input. With emphasis on the textile industry. Signaling to a broad horizon of supply, this sector will depend on their investments in research and Deficient, and the policy adopted by government to develop the consumer market

Distribuição dos recursos do FNE para o setor turístico entre os estados nordestinos, no período de 1998/2004

The work aims to analyze the criteria that supported the geographic distribution of credit with FNE funds for the private tourism sector in the period 1998-2004 the Northeast, which is the maturing of a significant part of investments in the region I PRODETUR . The working hypothesis is that the credit allocation for the tourism industry, with FNE funds among the Northeastern states during the period analyzed broke with the trend towards concentration of credit in the richer economies of the region. The investigation concluded that there is enough evidence to enhance the degree of confidence in that hypothesis. However, the allocation criteria do not only benefited the poorest economies, nor directed lending while building on the weight that the tourism sector held in state economies

Efeito do campo elétrico em nanocones formados por aln e BN: um estudo por primeiros princípios

The development of computers and algorithms capable of making increasingly accurate and rapid calculations as well as the theoretic foundation provided by quantum mechanics has turned computer simulation into a valuable research tool. The importance of such a tool is due to its success in describing the physical and chemical properties of materials. One way of modifying the electronic properties of a given material is by applying an electric field. These effects are interesting in nanocones because their stability and geometric structure make them promising candidates for electron emission devices. In our study we calculated the first principles based on the density functional theory as implemented in the SIESTA code. We investigated aluminum nitride (AlN), boron nitride (BN) and carbon (C), subjected to external parallel electric field, perpendicular to their main axis. We discuss stability in terms of formation energy, using the chemical potential approach. We also analyze the electronic properties of these nanocones and show that in some cases the perpendicular electric field provokes a greater gap reduction when compared to the parallel field

Estudo da interação no setor escuro através do parâmetro de hubble

A possible approach to the cosmological coincidence problem is to allow dark matter and dark energy to interact with each other also nongravitationally. Two general classes of interaction were considered in this thesis, characterized by a constant interaction parameter ( or

Setor informal da economia e a dinâmica dos territórios nas praias da cidade do Natal/RN

La recherche sur secteur non-formel de l économie et la dynamique des territoires dans les plages de la ville de Natal/RN, a le but de la compréhension des espaces de ces territoires ainsi que leurs caractéristiques; le rapport des acteurs sociaux et l existence de politiques dirigées direct ou indirectement vers ce secteur de l économie et ses territoires. Pour celà, on donne emphase au scénario économique moulé par le système de production et reproduction dans la mondialisation, ce qui, parmis d autres actions aq l inetrférence sur le marché du travail, lequel subit constamment des transformations importantes cherchant à suivre les changements en niveau global, en devenant, pour ainsi dire, un marché chaque fois plus exigeant et, conséquemment, sélectif. Moyennant la réalité économique et politique vécue, il augmente le nombre de chômeurs dans le pays suscitant, à tort et à travers, la croissance du secteur non-formel de l économie avec ses inombrables travailleurs qui occupent les plus différents segments parmi lesquels les travaux autonomes, ici représentés par les camelots, les propriétaires de baraques, les propriétaires de kiosques ; etc. Pour atteindre ce but, on a cherché les reférenciels théorico-scientifiques ayant pour base la connaissance empirique à travers les inombrables cas d études matérialisés au moyen de donnés primaires et sécondaires. Finalement, on est sûr de ce que les travailleurs du secteur non-formel complèmentent la chaîne repoductive, ils créent et recréent des territoires avec des contenus variés qui sont indispensables pour la croissance et le développement social

Formação e capacitação profissional no setor hoteleiro de Ponta Negra, Natal/RN

This paper aims to analyse and discuss the labour in hospitality industry, specially the hospitality trade in Ponta Negra Natal/RN, Brazil, since the tourism has increased in the city, by investigating if the tourism field is suitable for public politics programs and labour qualification. The choice for Ponta Negra is because it has become the focus of tourism development in Natal. The research was developed by using qualitative approach of investigation, by means of some procedures such as: bibliographic and empirical researches, by using questionnaires with workers and recruiting personnel of hotels, always following a theory and a reflexive descriptive attitude. This dissertation involves eight chapters: Neoliberalism and labour; Economical and spatial restructuring of Rio Grande do Norte; Public politics concerning tourism area; Tourism, graduation and qualification in hospitality industry; Qualification for tourism hospitality; Hotels: territorialization and unterritorialization; Social qualification reality of people involved in hospitality activities in Ponta Negra, Natal/RN, Brazil; and Final considerations and recommendations. Therefore, this paper intends to contribute for understanding professional qualification in hospitality trade, confronting the needs that the service requires, and mainly, in the tourism sector, which is increasing in our city, Natal

Setor terciário e informalidade: algumas especificidades da (re)produção do espaço urbano de Bayeux-PB

This work has as study object the tertiary sector and (the re)production of the urban space of Bayeux-PB. For in such a way, one became necessary to the construction of a theoretical boarding that context the national reality, to be able itself to understand the reality local. This way to construct allowed an opening of the field of vision how much to the relevance of if ahead studying the tertiary sector and its weight of the current configuration of the society in a country as Brazil, e especially in a city of a State northeastern, as it is the case of Bayeux. The theoretical boarding had as base the two circuits of the urban economy, the productive reorganization and the transformations in the world of the work, as well as, the space organization and the distinction between the economic and social space of the tertiary activities, from the logic of functioning of the establishments: the regulation. Besides working with referring official data to the tertiary sector, the empirical study it had as reference one hundred and sixty and establishments tertiary, located in four axles of circulation of the city of Bayeux - PB, which are: Av. Liberdade, Av. Engenheiro de Carvalho, Av. Francisco Marques da Fonseca and Av. Marechal Rondon, that they had appeared in such a way stimulated for the processes of urbanization and industrialization lived deeply from years 70 in the "Great João Pessoa" how much, in the countries of the underdeveloped capitalist world, as Brazil. Being thus, the objective of the work was to study the tertiary sector and its relation with (the re)production of the urban space, standing out the functioning logic

As parcerias entre prefeituras paulistas e o setor privado na política educacional: expressão de simbiose?

L'article présente les résultats finaux de l'enquête inter-institutionnelle qui a eu pour objet d'analyser la nature et les conséquences de partenariats conclus entre des secteurs privés et des gouvernements municipaux de la métropole de São Paulo pour le service de l'éducation à la maternelle et à l'enseignement élémentaire. La période a correspondu aux années 1996 à 2006, sachant que la perception d'une augmentation des responsabilités des municipalités pour l'offre éducationnelle, suite à la municipalisation de l'enseignement élémentaire, pourrait stimuler la sous-traitance de l'offre et la privatisation de l'éducation municipale. L'étude présente des tendances en relation avec trois modalités de partenariat: subvention publique pour l'offre de places en institutions privées de l'éducation élémentaire; acquisition de systèmes privés de l'enseignement et recours à des cabinets de conseil privés pour la gestion de l'éducation municipale. Les tendances perçues dans l'analyse indiquent que les actuelles relations entre les sphères publiques et privées dans le champ de l'éducation, suite à la décentralisation survenue dans le secteur, représentent un mouvement dans le sens de sa privatisation.

Aplicação da técnica de caminhamento elétrico em área contaminada por derivados de petróleo

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Imageamento Elétrico 3D em área contaminada por hidrocarbonetono polo industrial de Cubatão - SP

Este trabalho mostra os resultados obtidos com ensaios geofísicos realizados em uma área contaminada por hidrocarboneto no Polo Industrial de Cubatão - São Paulo, com objetivo de caracterizar as anomalias geoelétricas associadas à presença dos hidrocarbonetos, bem como delimitar e cubar tais anomalias. Para tanto, utilizou-se o método da eletrorresistividade, por meio das técnicas de Sondagem Elétrica Vertical (SEV) e Imageamento Elétrico 3D. Os resultados obtidos permitem indicar que a presença de hidrocarboneto está associada a anomalias condutivas devido aos produtos da biodegradação. As anomalias condutivas ocorrem de forma disseminada na área, totalizando um volume de 1365,3 m³; entretanto, este volume corresponde somente à presença de contaminante em fase residual.

Práticas de gestão da cadeia de suprimentos e seus eventuais relacionamentos com as prioridades competitivas da produção: evidências empíricas do setor eletroeletrônico à luz de modelagem de equações estruturais

Este artigo tem como objetivo identificar as práticas de gestão da cadeia de suprimentos que estão sendo adotadas no setor eletroeletrônico brasileiro e verificar se as prioridades competitivas da produção das empresas desse setor se relacionam com a adoção de tais práticas. Desenvolveu-se uma pesquisa empírica, de cunho quantitativo, a partir da realização de uma pesquisa survey por e-mail com gerentes de empresas do setor eletroeletrônico da Associação Brasileira da Indústria Elétrica e Eletrônica. Técnicas estatísticas descritivas e multivariadas de segunda geração (modelagem de equações estruturais) foram empregadas para analisar os dados obtidos. Como principais resultados deste artigo destacam-se: a) as práticas de gestão da cadeia de suprimentos que estão sendo mais implantadas são voltadas à integração e apoio das atividades de desenvolvimento de produtos com os clientes; e b) não foram verificadas relações significativas entre as prioridades competitivas das empresas estudadas e a adoção de práticas de gestão da cadeia de suprimentos.

Lançando luzes sobre a gestão de operações do setor eletroeletrônico brasileiro

Este artigo tem como objetivo apresentar e discutir a gestão de operações no setor eletroeletrônico brasileiro. O setor eletroeletrônico é dos mais relevantes do Brasil, correspondendo a 4% do Produto Interno Bruto (PIB). Grande parte da literatura disponível centra-se na discussão de políticas para fortalecimento do setor sem, no entanto, discutir sua gestão de operações, ainda pouco conhecida. Para suprir essa carência da literatura, realizou-se uma pesquisa quantitativa, por meio de survey com empresas da Associação Brasileira da Indústria Elétrica e Eletrônica (Abinee). Os dados coletados foram complementados com dados secundários, traçando um panorama sobre o setor no Brasil. Os resultados indicam a necessidade de as empresas montadoras de produtos eletroeletrônicos investirem mais no uso de tecnologia da informação para ampliar a integração de processos, planejar e desenvolver produtos integrando os clientes, e com os fornecedores ampliar a adoção de práticas de gestão da cadeia de suprimentos. A originalidade deste artigo consiste em lançar luzes à gestão de operações de um setor economicamente importante gerando insights a estudiosos, praticantes e formuladores de políticas voltadas ao setor eletroeletrônico nacional.

Aplicação de programação por metas binária: mista em uma empresa do setor sucroenergético

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)