999 resultados para Setor Calçadista
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Pós-graduação em Engenharia de Produção - FEB
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Pós-graduação em Física - FEG
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Pós-graduação em Engenharia Mecânica - FEG
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This paper discusses urban space focusing on the housing sector, the capitalist reproduction and some changes occurring in that space as a result of the dynamics of the real estate sector and interests of financial agents, developers and urban land owners/speculators. The changes imposed to cities value abstract spaces over concrete ones, showing the unbalance between the interests of agents, who have in view the market, and those of dwellers, who live daily in such areas. Based on these reflections, a case study was carried out in the Jardim Letícia neighborhood in Leme city (state of São Paulo) in order to understand the space production and reproduction in that area, analyze some of the main problems faced by local people, and identify some agents involved in the process.
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This paper analyzes the small and medium armored combat vehicle industry, in order to understand its modus operandi. We investigate the former largest Brazilian producer of small and medium armored combat vehicles, Engesa, and concluded that its world success was a result both of its privileged perception to occupy a market niche and of the special relationship among its CEO and the Brazilian Army. A combination of negative factors conduced the firm to its bankruptcy, in the beginning of the 1990s, but we also identified a huge business potential, which could be either occupied by Engesa, if it had not disappeared, or by a follower in this market.
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The process of product development (PPD) is a strategic factor in which companies seek to identify consumer needs. The relationship of the practices adopted, tools, techniques, among others, can determinate the maturity level of the company in this process. The purpose of this paper is to understand and diagnose the level of maturity of the PDP in footwear segment industry. For the case study, a company inserted into one of the largest poles of women’s footwear in Brazil, located in Jaú, São Paulo State, was researched. The diagnosis is based on the maturity levels of the unified model, reference in the process of product development, proposed by Rozenfeld et al. (2006). The application of the model assisted to diagnose the current maturity level of the company in this process, providing useful information to achieve higher levels of maturity in the PDP.
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Pós-graduação em Geografia - FCT
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Pós-graduação em Design - FAAC
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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This work points out innovative alternatives for increasing the visibility of nonprofits using the creative profile of the public relations professional through guerrilla marketing. By means of methodological literature and document the suggested proposal is that the public relations through a Strategic Planning, articulate actions of guerrilla marketing on behalf of third sector concerns increasing its visibility to the state's eyes, the private sector and company making the fundraising and the visibility of these entities increase with low cost, creativity and technique. How guerrilla marketing can encourage smaller competitor it is evident to face their opponents with great creative weapons, innovative and cost effective, providing improvement in the area of activity and easier to raise funds; especially in the third sector entities, which is moved without any profit, only for individual or collective will to solve social issues
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Pós-graduação em Educação Matemática - IGCE
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The fierce competitiveness of the current market and the sophistication of customer requirements made the commitment to quality a need within organizations. The search for quality has been carried out by the adoption of quality management systems, a formal organization that should be present throughout the organization, from the initial identification of market needs to the satisfaction of customer requirements. The methodology most commonly used for this purpose is based on the requirements of ISO 9001, latest version of 2008. Considering this scenario, was developed a case study in a small company of the industrial sector with the development of a plan for the implementation of ISO 9001. The proposed methodology involved the construction of a theoretical framework on the subject and the development of a case study with a qualitative approach. Initially, was applied a questionnaire to the representative of the organization about the company's operating procedures, activity logs held, current documentation, planning and resource management for the construction of an assessment about the adequacy of the company needs to ISO 9001. Were obtained as results the characterization of production processes and organizational structure of the company and examples of policy and objectives of quality, performance indicators, document control, system for visualization of non-compliances, among others. Finally, the benefits of adopting a quality management system based on ISO 9001 requirements for the company and its environmental issues such as increased process efficiency, less waste and greater profitability, were pointed out, and the conditions for effective certification in the future
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Na última década, nos governos Lula (2002 - 2010) e Dilma ( 2011 - 2012), os jogos eletrônicos passaram a figurar nas políticas públicas governamentais, com o ganho de destaque da indústria a partir do seu crescimento nos últimos anos e por meio de iniciativas promovidas por instituições como a ABRAGAMES (Associação Brasileira das Desenvolvedoras de Games) e a ACI Games (Associação Comercial, Industrial e Cultural de Games). Concebendo a indústria de games como uma indústria criativa, esta monografia busca descrever o mercado nacional de jogos eletrônicos e assim expor seus dispositivos de fomento e desenvolvimento, evidenciando as políticas públicas governamentais para a área e incluindo uma exposição de como os games se inserem ou podem se inserir em políticas de incentivo do governo federal como a Lei Rouanet, Lei da Informática e a Lei do Audiovisual
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Pós-graduação em Engenharia de Produção - FEB