Relações públicas aplicadas à comunicação pública digital: conceitos, práticas e recomendações

The increasing amount of information about public management conveyed by government electronic portals in the internet has attracted the attention of scientific research, which has resulted in reviews of the contribution of such channels of public communication for the expansion of citizenship. It is the duty of the government to inform citizens effectively as well as using effective language to deal with different ways of relating with each public. Based on data collected in the official social media of state government during search for Scientific Initiation PIBIC/CNPq entitled “Digital Democracy and Social Networks: Analysis of Use of Internet by the Government of State of Sao Paulo” and official strategic manuals of the first industry this work of course completion has analyzed practices and recommendations of the area to contribute to the development of strategies of public communication

Gerenciamento de transação e mecanismo de serialização baseado em Snapshot

Pós-graduação em Ciência da Computação - IBILCE

Proposta de modelo de dicionário terminológico onomasiológico dos neônimos da Biotecnologia

A Biotecnologia teve uma evolução muito grande nas últimas duas décadas, evolução que foi acompanhada por uma intensa criação de neônimos. O objetivo principal deste artigo é analisar o funcionamento de um Dicionário terminológico onomasiológico dos neônimos da Biotecnologia com equivalências em inglês. As principais referências metodológicas e teóricas que utilizamos em nosso trabalho foram Alpìzar-Castillo (1997), Alves (2009, 2008, 2007), Babini (2006, 2001a, 2001b), Barbosa (1995), Barros (2004), Berber Sardinha (2004), Cabré (1999a, 1999b, 1993), Felber (1984), Rey-Debove (1971), Rondeau (1984). A metodologia empregada no tratamento terminográfico e na pesquisa terminológica bilíngue foi norteada pela TCT (Teoria Comunicativa da Terminologia), que nos auxiliou a lidar com as diferenças existentes entre os dois idiomas estudados. Para a coleta dos neônimos empregamos a metodologia proposta por Alves (2001) e utilizamos como corpus as 34 primeiras edições (versão eletrônica) da revista Biotecnologia. Uma vez coletados os termos, procedemos à organização do sistema nocional do domínio e sucessivamente elaboramos a macroestrutura e a microestrutura de nosso dicionário, utilizando a metodologia proposta por Babini (2006, 2001a, 2001b). Para que fossem possíveis buscas de tipo onomosiológico, partindo dos semas dos termos, incluímos na microestrutura o semema de cada termo e optamos por realizar nosso dicionário em formato eletrônico. A análise do funcionamento do dicionário mostrou a eficácia do sistema que permite identificar o termo partindo de um ou mais semas, escolhidos por meio de telas no software.

Legendagem e dublagem: diferenças na tradução do humor

This work aims on an approach concerning on Translation Theories, as well as the translational difficulties, the linguistic barriers with which the translator must know how to deal, the role of the translator as a conscious subject of his work while creating new texts and producing meanings. We will develop a discussion focused on the audiovisual translation practice which means the translation for subtitles and dubbings. It will be shown the translation process on both modalities and also the issue about the translation of humor in each of them, as the translator must use his translational skill, cultural and linguistic knowledge and creativity, not only to circumvent the rules imposed by the audiovisual translation market, but also to be able to create a new language for each character presented in the original material, so that the translation in Portuguese language may contain proper traces of humor from the Brazilian culture. Our main goal is an attempt to explain the reason for so many questions from the public who does not know the rules in the market for subtitling and dubbing translation and sometimes criticize the work of the translator if they realize any ‘loss of information’ or ‘a translation very poorly done’. Theories and arguments which prove that no translation is done badly, but it goes through recreations and modifications whenever it is necessary will be presented. By the explanation of this translation process, citation of translators who work in this area telling about their experiences and selected examples of translations from the ‘Everybody hates Chris’ sitcom, we hope to reflect and clarify such doubts.

O estilo do rei: o diálogo entre O Rei Leão, da Disney, e Hamlet, de Shakespeare, sob uma perspectiva semiótica

This work consists of a semiotic analysis of the animation motion picture The Lion King (1994), by the Walt Disney Animation Studios, describing its intertextual relation with Hamlet, by Shakespeare, considering Disney’s individuality, its style. In order to study style in texts, we use discursive semiotics theory, highlighting Discini’s work (2013) and the concept of discursive settings. Hence, a deep discussion about The Lion King’s style, compared to the Shakespeare’s play, is established. The movie, once a syncretic text, requires advanced studies on Expression Plane, its plastic, musical and verbal/phonic aspects. We find these studies in the work of José Luiz Fiorin (2009), Lúcia Teixeira (2009), Ana Claúdia de Oliveira (2009), Jean-Marie Floch (2009) and Antônio Vicente Pietroforte (2008). We note how a syncretic text makes the discursive settings more complex by assembling plastic and sonorous materials in semissimbolic relation. Once defined The Lion King’s style, we analyze the way it justifies the intense popularity of this kind of animation features. Finally, it is important to understand how Disney uses in its style not only discursive settings, but also passional settings, revealing its own way to stir emotions on the spectator

Formação de professores de educação física para inclusão educacional usando tecnologia assistiva

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Ser professor e a relação ensino-aprendizagem: uma contribuição piagetiana

Pós-graduação em Educação - FFC

Formação de professores para o trabalho com o tema sexualidade no cotidiano escolar

The current study aims to examine the training potential of an extension project, to work with the issue of sexuality in the daily school environment, as well as the redefinition of values and prejudices on the part of students. Sexuality relates to the pursuit of pleasure, manifested from birth to death. It is believed that the school environment is permeated with sexuality and the school can not deny its role in informing and training young people to experience it sensibly and safe. The extension project in question is intended to constitute as training space for Biological Sciences undergraduates at a public university, to provide conditions for reflection and subjectification of issues related to sexuality, favoring the training of more qualified teachers to deal with the subject in school environment. We used a qualitative methodology, using as instruments to collect data: questionnaires consisting of open-ended questions answered by members and former members of the design and analysis of mentoring records of supervision. It appears that participation in the project is perceived as significant and indicated as responsible for changes in conceptions, prejudices, stereotypes and attitudes regarding the theme of sexuality. Participants feel better prepared to work with the theme in their teaching practice.

Desafios da universidade pública na hipermodernidade

This article supposes that the Brazilian public university has dilemmas and challenges due to a more complex process that affects the whole society: Brazil has to deal with specific problems of its modernization process, at the same time that it is under pressure by the new challenges that are resulted from the globalization process. Based on a specialized literature, the aim of this article is to show how this interweaving modern/hypermodern process is challenging Brazilian public university toward more and more complex and diversified demands.

A temática da violência escolar na formação docente inicial: das lacunas existentes às discussões necessárias

This paper emerged from a reflection on the troubles afflicting and shocked teachers, especially early in his career, among which stands out both in studies and in reports propagated by the teachers themselves: the violence manifested in and out of classrooms. Given this finding and the obvious need for overcoming beyond ephemeral measures, this research outlines two equally important goals: a) incite the discussion of violence at the time of initial teacher training as well as the emergence of new studies concerning this subject in academic research and b) transgress the tradition of research that consists in recommending prescriptions to be applied about how banning school violence, disregarding the peculiarities of each context. These objectives are derived from following question: which strategies are developed in undergraduate courses that aim to preparing of future teachers to deal with the phenomenon of violence in elementary school? Intending to answer this question and, therefore, contemplate the objectives outlined we opted for specialized bibliographic material analysis, systematically selected as the method. As a main result, it was found that the discussion of the theme of school violence in the initial teacher training is something still scarce in practice and incipient in the sphere of research. Therefore, we emphasize the importance of strengthening of this discussion so that when they get into career teaching, future teachers feel adequately subsidized up to face the everyday challenges that may manifest over the profession.

Inclusão de alunos com deficiência em escolas do campo: desafios da docência em contextos multisseriados

The challenges of dealing with diversity in the school, in a society that values standards, which homogenizes subjects, have been one of the main issues raised, both by researchers in the field of education as the segments that produce the policies in our country. The teatchers transformations, in the new needs prevailing in the era of postmodernity have inspired improvements in the teaching- -learning process and provide conditions to seek training professionals aware and critical in the process of being on social diversity. The present study aimed to investigate the challenges of teaching practice in the process of inclusion of students with disabilities in public schools in the Field of Concordia-SC. Such institutions have structures in their multigrade classes and organizations – with one teatcher for all. The methodological approach was qualitative in nature, with the instruments to collect data, semi-structured interviews and non-participant observation. We research subjects, two teachers of multigrade classes, Azucena and Dalia, which have enrollment of disabled students and the schools that comprise the Concordia Field. It was observed that as a result the main themes emerged from the interviews were: 1) Valuing and respecting the characteristics and capabilities of each student, 2) Design of classroom space as heterogeneous, rich in human diversity, 3) Cooperative work as a potentiator rhythms and different styles of learning, 4) continuing training of teachers: ensuring a “know-how”. It is hoped that the results of this study contribute to the formation and performance of the teacher in the process of inclusion of students with disabilities in school areas, especially in schools field.

Planejamento Urbano e participação popular: há uma fórmula para a cidade que sonhamos?

O texto é uma nova aproximação dos autores a um tema cujo núcleo é a questão da gestão meio ambiental com enfoque na sustentabilidade. A preocupação aqui apresentada refere-se à questão da participação popular e traz alguns exemplos quanto ao protagonismo do Estado em relação ao tópico. Mostra que a legislação brasileira é atualíssima em relação ao assunto e que ela estaria em condições de lidar com as “ruínas”, com as “regressões” resultantes de uma visão de progresso que marca o processo civilizatório ocidental. Sugere a necessidade de “alargar os espaços de participação da grande massa popular nas decisões”. Reconhece, nesse quadro, a importância da mudança da realidade através da mudança do próprio sujeito da transformação. E, justo por reconhecer isso, aponta a fundamentalidade da educação ambiental. Pede ajuda a exemplos tirados de Araraquara, cidade do interior paulista para mostrar os limites e as possibilidades de avançar em um paradigma de participação popular na construção de uma sociedade sustentável.

Autoerotismo em sala de aula: o que pensam, como reagem e dizem fazer os professores?

Realizing the need for a discussion on the topic of sexuality in schools, and especially teachers training, this qualitativ e study investigated the teachers' reports about autoeroticism of their students in the cl assroom: what they thin k, how they react, say and do in their teaching prac tice. Nine teachers participated of bot h sex, who were interviewed for further projective content ana lysis. The results show that teachers, although they consider this an important work with their stud ents they expr ess difficulty talking about it, even de parting from indicating his own views and not based on theories, thus evidencing the deficiency in thei r training to deal with sexual education in school. We conclude that teachers still perceive sexuality from myths and taboos, especially on autoeroticism, and in that sens e, it is important to invest in academic training teachers to develop in a pedagogical way, continuous and systematic sexual education projects in school.

Educação para a sexualidade na formação de professores na modalidade de ensino a distância: a utilização de um objeto educacional

In inclusive school there are many students and some with disabilities. One of the dimensions of human development of all people's is the sexuality, although there are erroneous beliefs about the relationship sexuality and disability. Teachers must be prepared to deal with the sexuality of their students with disabilities in school, and proposals of education in the form of distance education has been an alternative to the training. This article relate an educational proposal for teachers, linked to a part of the activities undertaken in the discipline "Human Development and Family" on a course of specialization in Special Education in Distance Education mode. Describes an educational object named "Game: challenges and actions in school" , that presented four situations on behaviors involving sexuality of students: question about sexuality, masturbation in the classroom, dating from students and discrimination an obese colleague. In each one, there was potential actions to the teachers choose and, consequently, its unfolding. The choice of actions would lead to the end of a "teacher profile", offering reflections. Teachers reported positive unsolicited comments about the content of the game. It is concluded that the proposal is an important educational tool used in the Virtual Learning Environment that can assist in teacher training courses in sexuality education.

#naovaitercopa: manifestações, Copa do Mundo e as eleições de 2014

The article aims to recover the manifestations process of June 2013, in an attempt to understand the elements, which characterized it. It is intended to indicate how and why the main political consequences generated by the manifestations became its own possibility of a rematch in June 2014, during the hosting of the World Cup, organized by FIFA and the Brazilian government. It is suggested which may be the nature and extent of its impacts over the general election in this year. It is argued that the key issue is the ability of the State, the governments and their police in dealing with manifestations that have, relatively, new, persuasive, and violent ideas.