O enunciatário da revista VEJA: contribuição para discussões sobre indústria cultural e cultura de massa

This work intends to “test” two theories about mass cultural products – one that understands them as syncretic and plural and another that sees them as homogenizators and aimed to a mixed audience. We chose Veja magazine as the object of this study and tried to understand how its internal sessions bring in their readers, with the goal of verifying whether readers shared characteristics. In the affirmative case, Veja would be directed to a specific reader; otherwise, it would be a syncretic cultural product. This answer should give us basis to reflect upon the opposition between both ways of thinking about mass culture and help us take a stand on this discussion. Obviously, we do not intend to give a definitive answer to the opposition between these two tendencies. The limits of this work are given by the investigated object itself: we intend to verify empirically how Veja, as a cultural product, solves the contradiction that the co-existence of these two opposite theories point about mass society.

Modelo de mensuração orçamentária dos custos de produção para uma indústria de manufatura de madeira

The companies who produce goods and services taking of the demanding of the customers correctly use the management of the production. The verification of the costs decisive becomes. This article presents a model of measurement of the results of production for the elaborated budgetary planning for an industry of wooden manufacture. This research intends to evidence the importance of the planning and the budget. It presents main given the necessary ones to the budgetary methods, which are used by the company as instruments of control of the planning, providing the concentration of the efforts of the managers in the point-key, minimizing the tension in the process of decision taking.

Uma análise das estratégias de manufatura adotadas por seis montadoras da indústria automobilística mundial

The Brazilian automotive industry has undergone profound changes during the 90’s decade, as a consequence of the market opening up through the liberation of automobile imports. The exposure of the Brazilian domestic market to competition with imported products of high quality and lower prices indicated the need for significant changes in those auto industries operating in this country, with the intention of making them competitive. To achieve these objectives management and production concepts were adopted, such as: the just-in-time philosophy; lean manufacturing; outsourcing; reengineering and increasing the rate of automation in both production and management systems. These changes helped to increase productivity and, in turn, reduced the level of employment in the sector, especially in activities where the required qualification levels were low. Despite this modernization, the Brazilian companies have committed themselves to meet the specific needs of the Brazilian market. The objective of this paper is to analyze and present manufacturing strategies from six manufacturers of automotive vehicles: Toyota in Japan, Fiat in Italy, Volkswagen in Brazil and Germany and General Motors in the U.S. and Brazil. The predominant method of research was from reviewing relevant literature, whereas the empirical data was analyzed qualitatively. The article seeks to identify the manufacturing strategies adopted by manufacturers located in the above countries, electing one automotive manufacturer to represent each country. The research demonstrated that the processes for production of automobiles in four plants located in, the U.S. (GM); Italy (Fiat); Japan (Toyota) and Germany (VW) are similar to those adopted in Brazilian industrial plants of the same companies (GM and VW), with differences of operations only in the business strategies adopted by each of them.

A distribuição espacial da indústria do vestuário no Brasil

This paper aims to analyse the spatial distribution of the Brazilian clothing industry in 1997 and 2006. In order to achieve this objective, this study used an exploratory spatial data analysis - ESDA. It was made a univariate analysis of the number of the existing clothing industries among Brazilian states. The null hypotheses of the spatial dependence absence was rejected and the construction of cluster maps showed two patterns: a high industrial concentration and a low one. On the other hand, a bivariate analysis was also conducted to permit a study between the number of clothing industries and the wage income of the neighbor regions. The result revealed spatial dependence besides similar cluster maps in both years. Therefore, two spatial patterns emerged: a high and a low industrial concentration. The final conclusion is that agglomeration economies are the main responsible for the results found in both analyses.

Práticas de gestão da melhoria contínua e aprendizado e suas contribuições para a capacidade de inovação na indústria de construção naval do Brasil

After years of stagnation, the naval construction industry in Brazil has been experiencing a period of recovery caused by investments in the oil and gas sector and the implementation of governmental programs that aimed to regenerate it. However, efforts in learning and innovations are needed in order to reinsert the country in this activity and achieve international levels of competitiveness. Based on literature about learning processes and continuous improvement practices and their impact in the innovative and productive processes, this paper aims to identify the main tendencies, mechanisms and procedures to improve the construction and management processes in the Brazilian naval construction industry. The methodology used for the data analysis classifies obtained information from magazines and annals of congresses of the sector, according to the established analysis categories (phenomena). Such categories study information related to the productive and technological processes of the industry, the main internal and external relations of the industrial park, the management of resources and processes, policies, investments, etc. The data was collected in the period 2004-2010, and more than 500 registers that show a dominance of the investment phenomenon, especially in the increase of productive capacity, were catalogued. In addition to this, there is evidence of modernization in the manufacturing plan and the equipment, diverse forms of cooperation, implementation of human resources management practices and engineering or processes and products. Hence, a process of catching up governs and is guided by modernization and increase training in this industry.

Estratégias tecnológicas em transformação: um estudo da indústria farmacêutica brasileira

The aim of this research is to analyze the extension of changes in technological strategies of a group of Brazilian pharmaceutical companies, which we believe were induced by transformations in the institutional environment during the 1990s. Major institutional changes, such as the enacting of laws that recognized drug patents rights and fostered generic drugs market, have strengthened the market insertion and competitive position of these companies, what would enable an increase in research and development efforts in Brazil. In addition to the literature on technology strategy and drug industry, this study was based on interviews with six Brazilian pharmaceutical companies, all of which were ranked among the top national companies in the industry and have been considered in previous studies particularly active in the process of changing technological strategies. This research confirmed a significant intensification of technology efforts carried out by Brazilian drug companies. Nevertheless, the R&D intensity is still far below the global pattern and innovative impacts are slight.

O ensino da metodologia projetual no desenvolvimento de produtos de moda: um estudo de caso na Universidade Estadual de Londrina

Pós-graduação em Design - FAAC

The horn of plenty de McQueen: uma conjunção paródica entre o design, a moda e a arte no contemporâneo

Pós-graduação em Design - FAAC

Biodessulfurização do biogás gerado no processo de digestão anaeróbia da estação de tratamento de efluentes de uma indústria cervejeira

Pós-graduação em Química - IQ

Indústria de base: um olhar humano sobre a formação do jogador de futebol

O presente trabalho busca trazer um olhar mais humano para a formação de jovens jogadores de futebol. A carreira é uma das mais almejadas pelas crianças em um país onde a educação primária ainda é deficitária. Soma-se isso à cultura enraizada na parte massiva da população de que estudar não é substancial. Deslumbrados pela fama e a importância dos jogadores profissionais, evidenciadas pela mídia esportiva e presentes na sociedade brasileira, estes garotos passam a buscar o mesmo para si, sem saber dos riscos e dificuldades que a carreira pode oferecer. Muitos deles esquecem-se da vida escolar e, caso não tenham sucesso na carreira profissional futebolística - o que acontece com a maioria, correm sérios riscos de ficarem marginalizados perante a sociedade. Este trabalho busca mostrar a visão de jovens que já estiveram envolvidos no universo das categorias de base do futebol e não prosseguiram no esporte, mas souberam priorizar os estudos e ter uma profissão alternativa. Mostra também depoimentos de profissionais que lidam com jovens que ainda alimentam esse sonho. Por último, traz notícias em geral do mundo do futebol de base

Peias e espartilhos: sátira popular à moda francesa na Primeira República

In the first decades of the Republic, the streets of the main Brazilian capital cities, especially of Rio de Janeiro and Recife, recently urbanized based on the Haussmanian Paris and smiled upon by the fever of cosmopolitanism that invested Europe, women had been used as runways where they could exhibit her imitated or imported models, especially in Paris. The iconography of the time and the advertisements conveyed by magazines and illustrated periodicals, such as the Almanach de Pernambuco and the magazine Kosmos, for instance, form the testimonies of the massive presence of the French in Rio and Recife, owners of stores and maisons, interested in fulfill the demands of the republican public. In spite of the Strong adherence of the Brazilians to the sociability models to the imported from Europe, the less-favored classes, through the popular literature, showed some resistance to these changes in the habits and clothing, especially in the Northeast, where traces of the Catholic and patriarchal moral and mentality were still alive.

Literatura, história e indústria cultural em o O Xangô de Baker Street

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Moda e literatura: a poética do vestuário em Macedo e Alencar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Vinhaça da indústria sucroalcooleira como matéria-prima a carbonização hidrotérmica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estudo da atividade de água em co-produtos da indústria de sucos: sementes de maracujá, casca de laranja e cascas de manga

Pós-graduação em Engenharia e Ciência de Alimentos - IBILCE