996 resultados para Hjelt, Sven-Erik
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S. [2]: Ofvanstående böcker, skrifter och chartor måga å offentlig auction försäljas. Helsingfors, 3.3.1832. A. J. Wasenius.
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S. 21: Imprimatur: J. M. af Tengström.
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Imprimatur: Axel Gabr. Sjöström.
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Imprimatur: Axel Gabriel Sjöström.
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Imprimatur: J. af Tengström.
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Imprimatur: Victor Furuhjelm.
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Imprimatur: F. Granbom.
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Päiväys täydennetty käsin nimiösivulle.
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Imprimatur: Nils Abr. Gyldén.
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Imprimatur: J. M. af Tengström.
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Imprimatur: F. Granbom.
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Imprimatur: C. A. Sanmark.
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The attitudes towards gender and homosexuality tend to be linked at the micro level (individuals), which explains the political saliency of this newly emerging cleavage. At the macro level (country), the main finding is that the value orientations towards gender and homosexuality are strongly embedded in the basic cultural or civilisation differences among countries. As developing countries modernise and enter post-modernity, they will also experience the gender cleavage, especially when they adhere to an individualistic culture. Cultural cleavages in the post-modern society, whether in rich or developing countries, can only be properly researched by the survey method. It opens up a large area for both micro and macro analyses in the social sciences.
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The purpose of this qualitative research is to study what is the impact of event marketing on brand awareness in the context of electronic sport industry. Based on the research questions, the theoretical framework will be developed. This research will analyze earlier theories, and also searching more fresh literature to explain the current phenomenon in the eSport industry. In the empirical part, there were total of five case companies interviewed. The context of this research is eSport, which has its own chapter. The theoretical part of the thesis focuses on event marketing and brand awareness. In this research, event marketing is analyzed from the event organizers perspective. In some occasions, event exhibitors’ perspective is also analyzed. In brand awareness, the focus is how to create a brand recognizable, recalled and from there top of mind in consumers’ minds. The results of this research revealed that many companies’ struggles on getting their brand recognizable. Some of the case companies lacks a strategy and don’t exactly know the core values of their customers. However some of the case companies were opposite. One reason behind this is that some of them has experience on the field and the companies have resources that covers them. Also the current strong brand has clearly a positive affect on their business.
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Arkit: A-F8.