Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

Entenda RP: campanha de difusão da profissão de Relações Públicas

The profession of public relations presents itself in Brazil currently as a profession in expansion. However, by it’s time of performance, it should already be instated and legitimatized by society like other areas that even though appeared later, are already known and understood. Therefore, this project intends to seek for answers about the current situation, analyzing since it’s appearance in Brazil until now a days. With this analysis of the whole historic trajectory it is possible to understand the many movements that occur today in the area of public relations that are constantly searching for a legitimating and valued profession. However in this context surfaces a paradox: How to value something that is not known? So this project starts up again a campaign of divulgation of public relations promoted by the ABRP (Brazilian Association of Public Relations), now on the internet using the social networks, seeking to have a wider audience, interaction and reach. By this campaign it is possible to show to different publics the existence and relevance of the profession in the Brazilian context in objective and practice way making it more comprehensible in Brazil

Evolução da tectônica rúptil no nordeste do Brasil baseada na termocronologia por traço de fissão em apatita

Results of apatite fission tracks from twelve samples collected across a Borborema Province transect, northeastern Brazil, revealed two major paleothermal events: a cooling event occurred between Albian and late Cenomanian (110 - 80 Ma) and a second cooling event starting on early Paleocene (66 Ma). Given the wide expression of the studied area (sampling trend along four brazilian states) a correlation between the distribution of fission track data and the current geological / geomorphological scenario was made possible, considering the area’s tectono - stratigraphic past and its thermochronologic evolution until now. The fact that the employed thermochronologic tool relates to a relatively shallow geothermometer, substancially information for understanding the behavior of basement brittle tectonic was achieved. These data were used to analyze faults origin and reactivation, associated with sedimentary basins evolution in the context of South America - Africa continental breakup.

Relações públicas e a mediação do diálogo intercultural na comunicação organizacional

The large flow of businesses going abroad generates an ever more diverse internal multicultural organizational scenario. Different national cultures inside an organization can directly influence the management of people. Human values, languages, customs, work modes/routines and different habits can create conflicts among parties. This study deals with the role of Public Relations as a tool/strategy to deal with conflicting intercultural communication inside business organizations. The analysis is grounded on theoretical principles concerning the roles of communication professionals as the individuals responsible for the relationship between an institution and the internal public. The study introduces intercultural communication as a growing area to be explored by the Public Relations professional and highlights the possibility of emerging innovative solutions for organizational problems. It also brings reports by professionals that have intercultural experience concerning Brazil and Germany in an attempt to illustrate conflicts that might have been prevented by actions taken by a specialist in Communication in order to promote mutual understanding

Sinantropia e sazonalidade de moscas varejeiras (Diptera: Calliphoridae) no Sudeste do Brasil: visões ecológica, médica, veterinária e forense

O presente estudo teve por objetivo verificar a ocorrência das principais espécies de moscas da família Calliphoridae em diferentes ambientes (urbano, rural e silvestre) do município de Botucatu, SP. Para tanto, foram usadas armadilhas apropriadas e iscas, substituídas diariamente, distribuídas em cada local de coleta mensalmente durante aproximadamente o período de um ano. Foram coletados um total de 3188 espécimes. Análises estatísticas e testes de correlação também foram usados para medir a relação das espécies com os fatores ambientais, locais, preferência e atratividade por iscas e as relações e interações ecológicas entre as diferentes espécies