Análise dialógica do discurso publicitário

From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent

Uma abordagem de multiagentes brownianos para a modelagem e simulação da dinâmica das populações no contágio da esquistossomose

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Recursos tecnológicos: uma abordagem educacional

This study aimed to analyze the use of technological resources by teachers during their daily practice, especially the computer, in public and private elementary schools in Botucatu - SP. We know that today's society, called the Information Society and Knowledge, changes the context of education, since students have access to various information a short time. For this purpose, we use literature as a methodology and data collection through the application of a questionnaire answered by 49 students in public schools, state and private network cited. The choice of the students took place because of the diversity of schools in which they live. Our intention was not to make generalizations, but knowing more about the use of technology in these contexts from the perspective of students. The choice of subject had reason for their timeliness and necessity of knowledge, thus contributing to a comprehensive education and quality. Through data analysis, was explicit the difference between public and private schools, however, student interest was unanimous by the technologies and equitably

Classificação da cobertura da terra da RPPN Foz do Rio Aguapeí: abordagem booleana para a integração de imagens TM-Landsat e dados multifonte

The Companhia Energetica de Sao Paulo - CESP owns six hydroelectric dams in the state of São Paulo. The dams, both in its construction and in operation, cause some environmental impacts, most of them negatives, for example, the flooding in regions before not flooded, deviation of the river’s course, among others, bringing harm to flora and fauna of these environments. As a way to compensating these damages, the CESP has acquired a region that was influenced by Sérgio Motta Hydroelectric Plant Engineer, or Porto Primavera, and turned it into Reserva Particular do Patrimônio Natural Foz do Rio Aguapeí. By law it fits in a Conservation Unit, and thus should be contemplate for a management plan, ie, a multidisciplinary technical document which allows, simply, the practice of actions within and around in a sustainably way. This work aimed at developing a land cover map of the reserve for this plan can be made and executed more efficiently. Initially, the project included field visits and meetings with members of the CESP to be specified classes contained on the map. Later, we ran different types of classifications of multispectral images (TM / Landsat 5)... (Complete abstract click electronic access below)

Abordagem técnica sobre os aspectos de uma rede social colaborativa

With the advancement of the gaming industry in the market, became evident the need for professionals working in this area. With this in mind, this paper attempts to create an environment where aspirants and professionals in creating games can interact. To get to this point, was built one system based on current technologies, and parad igms of software engineering system. So throughout this monograph the process of the system development is studied, using different technologies, and showing how it can work, the exchange of information and knowledge among the games creation lovers

Uma Nova Abordagem do Ciclo Reprodutivo dos Machos e Fêmeas, e da Origem e Desenvolvimento dos Oócitos dos Ostariophysi e Perciformes Neotropicais Aplicada a Representantes da Série Otophysi, Gymnotus sp. (Gymnotidae), Hoplias Malabaricus (Erythrinidae), Sorubim Lima (Pimelodidae) e Tanichthys Albonubes (Cyprinidae), e dos Perciformes, Cichla Temensis (Cichlidae)

Nos peixes, durante a vida reprodutiva o desenvolvimento gonadal é cíclico e anual. As alterações estruturais das gônadas de machos e fêmeas provêm parâmetros úteis para a sua classificação macroscópica e microscópica. Porém, o desenvolvimento das células germinativas, nem sempre é consoante com os diferentes tipos de classificação e, machos e fêmeas nem sempre parecem concatenados. Neste estudo, aplicando-se propostas recentes, utilizadas primariamente para peixes derivados, notadamente os Perciformes marinhos, e tomando como modelo experimental representantes da série Otophysi, Hoplias malabaricus (Characiformes), Tanichthys albonubes (Cypriniformes), Sorubim lima (Siluriformes) e Gymnotus sp. (Gymnotiformes), e dos Perciformes Neotropicais, Cichla temensis, foram descritos, comparativamente, os eventos iniciais da oogênese e da espermatogênese, assim como o desenvolvimento oocitário a fim de traçar um paralelo entre grupos basais e derivados. A partir dos resultados, verificou-se que a maioria dos eventos morfológicos durante o desenvolvimento oocitário é similar entre grupos basais e derivados. Os Perciformes de água doce divergem dos grupos basais por duas características: a presença de inclusões lipídicas, que surgem no citoplasma perinuclear após o início da formação dos alvéolos corticais e deposição de vitelo e por uma tênue proteólise do vitelo durante a maturação final. A foliculogênese e espermatogênese não apresentam divergências e parecem ser processos conservados entre os Teleostei. Durante a fase de Regeneração, os eventos iniciais desses processos em fêmeas e machos, respectivamente, são responsáveis por altos índices de proliferação das células germinativas, quando comparado às demais fases. Além disso, analisou-se ...(Resumo completo, clicar acesso eletrônico abaixo)

A contribuição de modelos utilizando uma abordagem modelo - código

In a world that is increasingly working with software, the need arises for effective approaches that encourage software reuse. The reuse practice must be aligned to a set of practices, procedures and methodologies that create a stable and high quality product. These questions produce new styles and approaches in the software engineering. In this way, this thesis aims to address concepts related to development and model-driven architecture. The model-driven approach provides significant aspects of the automated development, which helps it with produced models built in the specification phase. The definition of terms such as model, architecture and platform makes the focus becomes clearer, because for MDA and MDD is important to split between technical and business issues. Important processes are covered, so you can highlight the artifacts that are built into each stage of model-driven development. The stages of development: CSM, PIM, PSM and ISM, detailing the purpose of each phase in oriented models, making the end of each stage are gradually produced artifacts that may be specialized. The models are handled by different prospects for modeling, abstracting the concepts and building a set of details that portrays a specific scenario. This retraction can be a graphical or textual representation, however, in most cases is chosen a language modeling, for example, UML. In order to provide a practical view, this dissertation shows some tools that improve the construction of models and the code generate that assists in the development, keeping the documentation systemic. Finally, the paper presents a case study that refers to the theoretical aspects discussed throughout the dissertation, therefore it is expected that the architecture and the model-driven development may be able to explain important features to consider in software engineering

Abordagem dos maus tratos na infância por unidades de saúde da família

The goal of this study was to apprehend conceptualizations and professional experiences concerning child maltreatment as reported by physicians and nurses working for the Family Health Strategy implemented in a medium-sized city in São Paulo state. It is a descriptive qualitative study in which 20 professionals were included and semi-structured taped interviews were used. The data obtained were analyzed according to the Collective Subject Discourse and systematized into five themes: Conceptualizations of child maltreatment; Professional training to work in this field; Professional experiences related to such aggravations; Difficult and easy aspects faced during care provision to child maltreatment in the Family Health Strategy; Proposals to promote child safety. It was concluded that care provision to such aggravation types by family health units is configured as an important strategy to promote child safety and support families in relation to this issue. However, it was observed that, in order to qualify professionals for such care provision, it is necessary to invest in continuing education for the multiprofessional team. Also, municipal policies concerning care provision to child abuse, particularly in the organization of integrated work of the health care, education, social welfare and justice sectors must be urgently established by actively including the general society in such process

A organização e seus relacionamentos: uma abordagem semiótica do conceito de público

The organizations now have felt some needs in regards to changes in attitudes in what refers to the relationship with their interest publics. In this way, this work has as objective approach different themes, like concepts of organizational culture and the interrelations with the profession of Public Relations, besides the contact with notions in the area of People Management and human capital. As all organizations are constituted by interest publics, it will also demonstrate theories that refer to the different kinds of publics which the organization maintains relationship with, although, giving special attention to the internal public, considered one of the main types of public. For better comprehension of the performance of the internal public it was used the greimassian narrative semiotics that allow an exploration and analysis os diverse procedures made by such public. Therefore, it was possible to observe a great contribution from the theory in what refers to the assertion of the importance in maintaining good relationships with the employees of an organization, specially to affirm the identity of the employee making use of factors such as culture, values, principals, norms etc. Thus, it is believed that the strategic communication must be used with the intention of proportioning personal and professional well being to the employees, in a way that they may feel more and more integrated and committed with the organization, granting, like so, the organizational development and recognition

Gestão de recursos hídricos: uma abordagem da economia institucional sobre a reutilização da água

Neste trabalho priorizou-se a visão da água enquanto bem público. No seu tratamento, dado que a economia neoclássica tradicional não nos oferece uma resposta desejável, pisamos o campo da Economia Institucional: da importância das instituições para o desenvolvimento até os diferentes arranjos institucionais, com o aparecimento de múltiplos agentes. Com isso procuramos atacar o problema do “carona”, e mostrar como pode haver cooperação entre os agentes para a produção de um bem público, no caso a água. Em posse desses argumentos, mostramos como é feita a atual gestão dos recursos hídricos no Brasil, descentralizada e participativa, através dos Comitês de Bacias Hidrográficas. Em seguida mostramos como a articulação regional, diante de um cenário de escassez hídrica para abastecimento antrópico, e seus consequentes conflitos, anterior à formação dos CBHs, contribuiu para pressionar um tradicional segmento da indústria na Região Metropolitana de São Paulo (RMSP), o Pólo Petroquímico, e como a opção pela reutilização da água tornou-se uma alternativa não só viável, como economicamente interessante, a ponto da Sabesp e da construtora Odebrecht iniciarem o projeto Aquapolo Ambiental

Abordagem multivariada na análise de diversidade genética em cruzamentos para alto teor de óleo em soja

The soybean crop is considered a high expression around the world. In plant breeding programs, knowledge of genetic diversity is extremely important and in this context, are frequently used multivariate analyzes. Thus, the aim of the present study was to evaluate the genetic divergence between soybean crosses through multivariate techniques. In total, 16 crosses were evaluated, which were in the F2 generation of inbreeding. The evaluated characteristics were plant height at maturity, height of the first pod, number of branches per plant, number of pods per plant, number of nodes per plant, hundred seed weight, grain yield and oil content. For the analyzes was used Euclidean distance, methods of hierarchical clustering UPGMA and Ward and principal component analysis. Genetic distances estimated using Euclidean distance ranged from 1.24 to 8.13, with the smallest distance observed between crosses C1 and C4, and the greatest distance between the C2 crosses and C6. The methods UPGMA clustering and Ward met crossings in five different groups. The principal component analysis explained 86.2% of the variance contained in the original eight variables with three main components. The APM characters, NV, NR, NN, PG% and oil were the main contributors to genetic divergence among traits. Multivariate techniques were crucial to the analysis of genetic diversity, and the methods of Ward and UPGMA clustering and principal components have consistent results in this way, the simultaneous use of these tools in genetic analysis of crosses is indicated

Dosimetria ambiental do gás 222Rn: um exemplo de estudo das águas da região de Presidente Prudente – SP e considerações sobre abordagem do tema através do Banco Internacional de Objetos Educacionais – BIOE

Over the years, the concern with the detection of the levels of radionuclides in the environment has increased, given that they are carcinogenic to the human respiratory system. Present in the air, waters, soil and building materials, among other substances, radionuclides are unknown by most of the population. In this paper, we present the radioactive gas 222Rn, predominant element among all others and one way of detecting it in an example study of the waters of the Presidente Prudente - SP, through the plastic detector called CR-39. Likewise, we realized the need to approach this issue more broadly in schools and even in higher education, since this field of modern physics and environmental physics usually appears only in master's and doctorate. Thus, we attempted to perform the didactic transposition schooluniversity, through the construction of an object Educational, OE, to be placed on the Bank for International Educational Objects - bioethanol and by developing this contribute to the knowledge and understanding of the importance of monitoring of radioactivity in a way accessible to the population as a whole

Uma nova abordagem do ciclo reprodutivo dos machos e fêmeas, e da origem e desenvolvimento dos oócitos do Ostariophysi, e Perciformes neotropicais aplicada ao Anostomidae, Schizodon nasutus e ao Sciaenidae, Plagioscion squamosissimus

Nos peixes, durante a vida reprodutiva o desenvolvimento gonadal é cíclico e anual. As gônadas passam por alterações de forma, de tamanho, de cor e de textura que são utilizadas como parâmetros para a sua classificação macroscópica. Porém, o desenvolvimento das células germinativas, nem sempre é consoante com essa classificação e, machos e fêmeas nem sempre parecem concatenados. Novas propostas de classificação vêm surgindo na tentativa de compatibilizar as informações macroscópicas e histológicas, considerando a atividade do epitélio germinativo de machos e fêmeas. Ocorre, no entanto, que essas propostas vêm sendo desenvolvidas em estudos com Perciformes marinhos. Aqui, tomando-se como modelo o Characiformes, Schizodon nasutus e o Perciformes, Plagioscion squamosissimus analisou-se comparativamente o ciclo reprodutivo de ambas as espécies, frente às classificações tradicionais e às novas propostas de classificação adicionadas das características histológicas das gônadas, e pode-se perceber que a análise macroscópica das gônadas, muitas vezes, não corresponde a sua verdadeira fase do ciclo reprodutivo, analisado microscopicamente. Isso se dá porque muitas das características cruciais para distinção das fases não são visíveis a olho nu, como folículos atrésicos, maturação do oócito ou anastomose de túbulos ou lóbulos testiculares. Assim, para determinação das fases reprodutivas, deve-se sempre contar com a análise microscópica e, no presente estudo, foi considerado que a melhor classificação para tal é a proposta de Brown-Peterson e colaboradores (2009), que divide o ciclo reprodutivo em seis fases reprodutivas, bastante detalhadas. A partir da descrição do ciclo reprodutivo feminino e masculino em S. nasutus e P. squamosissimus, os dados foram correlacionados com o índice gonadossomático, determinando, assim, que o período... (Resumo completo, clicar acesso eletrônico abaixo)

Dinâmica e estratégia tecnológicas na indústria de telequipamentos: uma abordagem a partir da economia evolucionária

As tecnologias de informação e comunicação (TICs), em especial, o setor de telefonia passou e, ainda, passa por mudanças importantes: o aumento do número de características incorporadas aos aparelhos celulares. Isto moldou o ambiente competitivo de alta concentração, através de aquisições das empresas (e ativos tecnológicas) e da emergência de “novos” competidores. Buscou-se analisar a trajetória recente da indústria de telequipamentos, no que diz respeito às estratégias das empresas. Bem como identificar tendências tecnológicas e o desenvolvimento de novas tecnologias

Abordagem scrum de gerenciamento ágil para desenvolvimento de novos produtos aplicada a área de ensaios de uma fabricante de aeronaves

There are many approaches and techniques about Administration and Management of Projects in order to provide greater agility, efficiency and transparency during the development process of new products. Simultaneously, a pursuit for a management approach more flexible in its planning and strategic changes during the development campaign, such as, comprehend the project's unpredictability level and deal it by monitoring and estimates tools. These features tend to accentuate itself in manufacturers of complex products, as aircraft and other aerospace technologies. By these conditions thus research aims to describe a case when the Agile Management Processing of Project Development Scrum was used in the Test area of an aircraft manufacturer. Focused on the Scrum implementation over the area, its adaptation, evolution and achievements the research proposes to analyze the improvements, indicate the obstacles and discuss solutions, contributing then to the theoretical basis of the considered theme and futures updates applicable to the area. The research is classified as qualitative; furthermore the information and data analyzed were obtained by interviews with professionals and observations of the processes from the major aircraft manufacturer