A conservação da biodiversidade no setor empresarial

A conservação da biodiversidade é tema recorrente nas ciências e nas políticas já há algumas décadas, porém esta inquietação não é recente, visto que muitos naturalistas de séculos passados alertaram sobre as adversidades da perda da biodiversidade. Mais recentemente, a sociedade passou a exigir das empresas uma postura pró-conservação, pois são elas as maiores responsáveis pela degradação ambiental. Sendo assim, esta pesquisa analisou como a conservação da biodiversidade está inserida no setor de negócios e quais práticas têm sido adotadas para alcançar este fim. Em um primeiro momento, foi feito um histórico a respeito da conservação da biodiversidade desde os primeiros naturalistas até as grandes cúpulas mundiais sobre meio ambiente. Posteriormente, foi discutida a importância da inter-relação entre a biodiversidade e o setor empresarial. Por fim, foram levantados os principais instrumentos de gestão ambiental utilizados pelas empresas. Para ilustrar este arcabouço teórico, foram identificados os principais acordos multilaterais pró-conservação da biodiversidade e as mais novas ferramentas de gestão ambiental desenvolvidas e aplicadas no setor empresarial. Além disso, foi conduzido um estudo de caso com duas empresas brasileiras do setor de cosméticos, fundamentados nos seus respectivos Relatórios de Sustentabilidade, que subsidiaram a extração de informações sobre o modo como as empresas gerenciam seus recursos naturais. Concluiu-se que as empresas analisadas possuem boas práticas ambientais, exemplificadas em um estudo de caso a partir do qual foi possível conhecer as ações em andamento que versam sobre economia de energia, economia e reutilização da água, compensação das emissões dos gases de efeito estufa, gerenciamento de resíduos sólidos e investimentos em projetos socioambientais... (Resumo completo, clicar acesso eletrônico abaixo)

Governança corporativa no setor público: a comunicação pública no processo democrático

This work aims at the debate about the role of professional public relations practices in the Public Sector Governance, building concepts through policies to encourage public communication. The democratic regime in place in most national states gave up the struggle of social actors in the quest for greater participation and representation in public policy decisions. The communication processes established in the state-society relationship is not limited to the dissemination of information but should lead the public involvement in changing social reality. And public relations are responsible for the mediation in the dialectic of communication between governments and governed

Comunicação no terceiro setor: novos paradigmas para transformação social

This study is the result of a bibliographical research on the performance of the Third Sector in the current society. From references the study tried to locate the sprouting of the Third Sector in the international scene, whit the bankruptcy of welfare state, until its insertion in the Brazilian scene. Following this historical context, the paper of Communitarian Communication, Social Marketing and Communitarian Public Relations is discussed the importance of the communication of this Sector. Moreover, it has the effort of making one brief conceptualization and definition of the present terms. Working whit the concepts of Communitarian Communication and Communitarian Public Relations the study tried to focus the importance of creating a bond whit the development of a new educational model. Finally, the relation and the paper of the Communication in the construction of a new conception of citizenship was discussed. The hypothesis that crossed this study with respect to the potentialities of the Third Sector are considered an answer to the current social economic and political questions. Confiding, thus, a dynamic and stimulating field for the professional of Public Relations that, opposing what some studies had tries to show, are not necessarily the service of the market or private interests, but can collaborate whit its expertise to help to rescues the ethical values capable to change the life into a more solidary society

Distribuição e dispersão dos níveis radiométricos do setor técnico de medicina nuclear do hospital das clínicas da faculdade de medicina de botucatu

Nuclear medicine uses non-sealed sources for exams and treatments, because the movement of these sources, source of patients injected or not, involve a wide range of environmental radiometric levels. To better control of these levels this study was aimed at monitoring points strategically distributed in all environments Sector Technical Nuclear Medicine, Hospital of the Botucatu Medical School, performing two measurements at random times daily for a period of three months, sampling the normal routine of the sector. The detector Geiger-Muller was used for the acquisition of exposure rates of the points, efficiency and reprodutibility test have shown good performance of this equipment for this purpose. The results allowed to make a projection of annual dose for each environment indicating higher risks for Occupationally Exposed Individuals as well as Public Individuals compared with the limits established by the National Commission of Nuclear Energy. Was developed a spatial map of dose that can be used as a visual warning to the regions with the highest exposure to ionizing radiation, enabling reduced risk of a potential exposure

Implementação da metodologia TPM em uma indústria do setor de higiene pessoal, saúde e beleza

This work presents a project of Action Search in a consumption industry of the sector of personal care, health and beauty. Following the implementation steps of Autonomous Maintenance Pillar of TPM methodology, stands for Total Productive Maintenance, this work aims to ensure the advancement of some machines in a production line of the company to the next steps of the methodology implementation, demonstrating the results achieved by the TPM. In the company in question, the TPM has been implemented in the past but lost strength over the years and some of its concepts were abandoned, producing then a drop in the equipments efficiency, increased wastes and breaks in the processes, as well as loss in product quality. Then, the need arose to restart the implementation process from the beginning, to strictly follow all the steps of the methodology, ensuring increased efficiency of equipment and processes. Through training and a changing in the company culture, it was possible a joint effort between Operation and Maintenance in order to enhance the knowledge of the operators on their machines. Initially, it was developed a general cleanliness program of equipments so that it could be possible to find the anomalies in the process. Subsequently, operators and maintainers were trained to detect anomalies, enabling equipments to work under their basic conditions of operation and subsequently building provisional standards of equipment cleaning, lubrication and inspection. Through the improvement presented by some indicators such as OEE, wastes, bankruptcies and unavailability, it was proved the importance and the positive effects of TPM implementation in manufacturing

A influência das universidades públicas de São Carlos-SP na dinâmica do espaço geográfico: a importância da população estudantil para o setor imobiliário

The city of San Carlos is known to have important centers of research aimed at developing high technologies, which are: Federal University of São Carlos (UFSCar), the University of São Paulo (USP). Thus, the portion of the population of students who are not from the city of San Carlos, but it has to be present daily to provide their respective courses in San Carlos, has the need to rent property. The housing market, in turn, uses the application of capital to meet the demands of students and business is taking steps that make the production of space and provide new scope of the place, giving new meaning to the settings and new residents. This work goes towards understanding the students, social workers, boosting growth in this market and the influences of space and real estate agents and their actions materialized in space to meet this demand

Quantificação de carbamato de etila em vinhos

The ethyl carbamate is a compound present in most foods yeast-distillates; due to its carcinogenic potential, national legislation has established a limit of 0.150 µg / mL for spirits, so the values above the same, pose a threat to both public health as well for the economic sector by preventing the export of these products. The aim of this work is to provide the optimization of an analytical method employing the technique of gas chromatography equipped with flame ionization detector (FID) to determine the concentration levels of ethyl carbamate in some samples of wine. The use of ethyl acetate as solvent employed in the extraction, the ethyl carbamate present in wine samples proved to be suitable, where Recoveries were between 97.6 to 103.3% (m / m), with a standard deviation for between 0.56 to 3.50%. The concentrations of ethyl carbamate in particular wine samples vary between 3.22 µg / ml and 3.80 µg / mL, with a mean of 3.48 µg / mL. These valuesare all above the limit set by law. Thus, the results indicate the need for changes in the process of wine production, in order to control the levels of the substance

A aplicação da teoria do lean seis sigma na prestação de serviços no setor agrícola

This thesis aims to analyze the applicability of Lean Six Sigma and DMAIC to improve processes focused on agriculture. We discuss the origins of each system separately, Lean Manufacturing, the Toyota plants in Japan, and Six Sigma, by Motorola in the U.S., and then appears to merge them and can meet their complementarities and synergy between their tools. Finally, we describe a case study focused on the harvesting department, applicable to all types of manuals crops, covering the production of fruits, vegetables and greens. This study shows the ability to reduce costs, increase productivity and elimination of defects that the methodology developed with the fusion of Lean Manufacturing with Six Sigma allows

O setor sucroalcooleiro no Pontal do Paranapanema: uma análise a partir do licenciamento ambiental

The development of the sugar and alcohol sector and its sugar cane cultivation has been given in an accelerated way in Pontal do Paranapanema, mainly from the last decade, and with this has taken quick changes in the dynamic socio-economic and environmental of the region, further accentuating some conflicts and dilemmas social and environmental legacy. This work was done in order that these issues are further explored, that of moving towards a greater theoretical-scientific maturity, and even has a better apparatus to support measures (corrective or preventive) that show required anti such conflicts. For this purpose, we used the environmental licensing as a means of doing this analysis, since it is one of the main instruments of control/ regulation of the State against the development of activities of the sugar and alcohol sector. We also used a little of the vast potential of information that is contained in the environmental agencies. In this case, we used six Environmental Impact Study / Environmental Impact Report (EIS /EIR), six Preliminary Environmental Reports(PER), five Characterization of Enterprise Memorials (CEM), among other documents /studies present there. Some of the information, organized and made available in this work, has even greater potential to be exploited. It was also made an essential literature survey and of the laws related to licensing and alcohol and sugar sector

A biotecnologia no setor agroindustrial brasileiro: o papel de empresas, instituições e governo no desenvolvimento da indústria de transgênicos e defensivos agrícolas

Nos últimos 40 anos, a biotecnologia tem evoluído significativamente, gerando uma série de repercussões e possibilidades para diversos setores. Embora os avanços tenham impactos muito amplos, um dos setores que mais se beneficiam do desenvolvimento da biotecnologia é a agricultura. Em meio a um contexto favorável para o desenvolvimento da biotecnologia no Brasil, buscaremos analisar o papel do setor público, de instituições de pesquisa e ensino e de empresas nacionais e transnacionais, bem como o estímulo à cooperação entre universidades e empresas do setor de defensivos agrícolas e sementes

Principais práticas e indicadores de sustentabilidade corporativa no setor de energia elétrica no Brasil

The questions involving environment and society have been increasingly considered into account when companies make business decisions. However many of them have not yet incorporated sustainability effectively in their business plan, sometimes performing only a few external actions and outside their area of expertise. The concept of corporate sustainability is within this context, and therefore the practice of companies consider, the environmental and social issues into their strategies, along with economic issues. This work has as main objective to identify what are the key indicators and related practices of the concept of corporate sustainability that has been introduced in companies on environmental reference of a certain sector of the Brazilian economy. The sector that was chosen is electric power, having enormous significance both in economy, society and environment. The results indicate that the main practice are in the areas of energy efficiency, security and good relationship with its key business stakeholders

A territorialização do setor sucroalcooleiro no Pontal do Paranapanema: estudo de caso do município de Martinópolis - SP

The sugarcane agribusiness has expanded by Brazil in recent years, especially with government incentives, which funded the construction and expansion of distilleries and sugar mills and alcohol throughout the national territory, as well as the expansion of the cultivation of sugarcane sugar. The state of São Paulo is the main focus of expansion in the sector, and its municipalities impacted significantly. The Pontal do Paranapanema is one of the last frontiers of cane sugar in the state, so that the culture has brought transformations mainly from 2003. Thus, we take the case of the municipality of Martinópolis analysis, which investigated some transformations in economic dynamics from 2004, the year he began the deployment of Plant Athena. For this, we conducted interviews with several subjects and analyzed statistical data from IBGE, LUPA, MAPA and CANASAT. Aware that these changes are limited to the capitalist market economy, we analyze the benefits and disadvantages brought by the activity of the plant for the population as part of economic growth characteristic of this scenario, taking it to the very prospect of local subjects. Alongside this growth, all other forms of inequality and exploitation of surplus value also grow which is not understood or perceived by residents. Hence the need to confront views and discourses on development promoted by the alcohol sector

Implantação da ISO 9001:2008: estudo de caso em empresado setor de construção civil

In Brazil , the construction industry is on an upward trend, mainly by the housing shortage , and yet there are few builders that take a Quality Management System ( QMS ) to improve the quality of its services and processes . The ISO 9001 standards are guidelines for an effective QMS and this certificate is recognized worldwide as a seal of quality standard. This paper will describe and analyze the implementation of a QMS in a small construction company of Guaratinguetá - SP, identifying best practices and major difficulties , besides proposing preparatory recommendations for other companies that seek the ISO 9000 certification. Access to company’s data made the nonconformities and the customer satisfaction research analysis possible, and a questionnaire and unstructured interviews allowed a deeper understanding of the situation. Despite this ISO 9000 QMS not being fully implemented, the company has already conquered some improvements in document control, project planning, process traceability and established focus on customer

Estudo comparativo do desempenho empresarial no Brasil e na China no período de 2005-2009: uma análise de empresas de capital aberto do setor de siderurgia

A teoria em finanças tem evoluído cada vez mais aproximando a teoria financeira às práticas reais adotadas nas empresas e nos mercados financeiros. A partir de Modigliani e Miller, que contribuíram para o ramo das finanças com a teoria da Irrelevância Financeira, o caminho se abriu para uma série de debates a cerca da importância das variáveis financeiras na determinação do valor da empresa. Foram levantados questionamentos a respeito da perfeição dos mercados e apresentado argumentos como a assimetria de informações, os custos de agência, a restrição financeira e outras implicações à teoria do investimento. Atualmente o que se sabe é que o fator investimento está altamente ligado às finanças e, portanto, relaciona-se com os meios de financiamento presentes no mercado e com a organização interna e financeira das firmas, esse ramo de estudo recebe o nome de Finanças Corporativas. Diante da teoria financeira, o objetivo é analisar a indústria siderúrgica de duas economias atualmente em destaque, Brasil e China através da análise econômico-financeira de quatro empresas de capital aberto do setor: Gerdau, Usiminas, Baosteel e Masteel. Cabe destacar que a indústria siderúrgica é base para outras indústrias, como construção civil, automóveis, máquinas, entre outros e, por isso, é tida como sinalizadora do desenvolvimento econômico de um país, assim também, o Brasil e a China são caracterizados como grandes potenciais emergentes e fontes de atração de investimentos internacionais

Procedimentos para análise de lucratividade de produtos no setor de autopeças metálicas

In a globalized world, organizations face an increasingly dynamic, innovative and competitive environment, so that this condition requires continuous adaptation to market developments. Intense competition requires organizations to further improve their performance, making productive efficiency a key factor for survival. A methodology that has added value to the product through a reconfiguration of the production method is the implementation of a management philosophy called Lean Six Sigma. The main objective of this work is, in the light of the Lean Six Sigma philosophy, intervene in a critical-collaborative way to develop procedures for analyzing the profitability of products in a company specializing in steel processing. To achieve this goal, were applied the method of action-research to intervene in a group of professionals for the study of the profitability of products in a auto parts industry. The interaction of practical and theoretical knowledge provided by the action-research allowed the business program was enhanced. The procedures proposed in this study were able to identify the current profitability of the product, the main causes of inefficiency and productive for solutions to reduce production inefficiencies, when the productive systems planned and actual production system were compared. The results indicate that current profitability of -3%, while the parameter provided during budget was 10%. Thus, it is concluded that the low profitability of the products may compromise the company's financial results and affect their competitiveness in the market. To address this problem, the Lean Six Sigma presents itself as a versatile and high applicability philosophy, providing relevant results for characterization and troubleshooting. It was also observed that the evidence presented in this paper can be adapted to other companies in the metal auto parts segment to identify and recover the profitability of products