1000 resultados para publicidade, comunicação, retórica, análise de discurso, contemporaneidade


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Pós-graduação em Estudos Linguísticos - IBILCE

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Pós-graduação em Linguística e Língua Portuguesa - FCLAR

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Pós-graduação em Linguística e Língua Portuguesa - FCLAR

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Pós-graduação em Artes - IA

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Pós-graduação em Ciências Sociais - FFC

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Pós-graduação em Linguística e Língua Portuguesa - FCLAR

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Educação para a Ciência - FC

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Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

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This paper discuss the bases for monitoring studies on A Science Touch, a science popularization product developed at Unesp. There are science initiationlevel researches for critical evaluation of the program, sorted in technical appropriation and reception studies and discourse analysis.

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This paper analyzes the communication strategy of the Brazilian Rugby Confederation in the promotion of sport in the country, with three television campaigns developed since 2010 together with manufacturer Topper. One of the goals of the organization is to make the sport better known among the Brazilian public, with a view to inclusion of rugby in the Olympics in Rio de Janeiro in 2016. Very popular in countries colonized by Britain, the sport still has little visibility in the national sports scene, something to be transformed in organizational communication and advertising.

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This article presents part of a PhD research that investigated what are the limiting factors to be overcome by an initial training program for teachers of physics in order to achieve the identity profile of your proposed course on Pedagogical Project Course (PPC). From the survey of the intended ideal, the actions taken by professors, coordinators and managers seeking its implementation were analyzed. Data were collected from official documents, field notes taken during meetings between professors and interviews with the subjects belonging to the faculty of the course. This is a research in action grounded in Habermas principles. For data analysis, we used analytical devices of discourse analysis, using the French perspective of Pêcheux. The outline presented here seeks to highlight the intentions identified through the analysis of discourses present in the texts, in the speech of different subjects involved and the actions undertaken by them during this process. What one can conclude is that the intentions of the involved professors are permeated of contractions, since in some aspects they intend to give the program teacher's an identity (licenciature) and in other ones they try to maintain the status quo, that means, a teachers program which a bachelor’s profile.