Persona as method: exploring celebrity and the public self through persona studies

Researching persona is a study in the production, dissemination and exchange of public identity. One starting point in the process is to look at the production of the presentation of the self online, which allows for a particularly valuable way of exploring celebrity and public personalities. In order to advance on this point, this article examines three emerging and complementary methods of persona studies that work to capture different elements in the production of public identity. In the following we provide an introduction to the research currently being generated using three intersectional methods as a primer to the study of persona. We first present an adaptation of interpretative phenomenological analysis for the investigation of online identity as a means for understanding the strategic and negotiated agency that constructing a public persona entails. Second, we outline the potential for methods of social network analysis and data visualisation to contribute to the investigation of networked structures of public identities, and to further explore the assembly of a professional persona in the creative and niche paratextual industry roles enabled by social media. Finally, to explore reputation and relational cultural power we consider how persona is constituted by connections, adapting prosopography – an historical method for identifying relational status in a community – to the study of current public production of the self and relational reputation as a form of cultural field. All of these techniques are equally useful for the direct study of celebrity persona, and function dynamically together as means to access the wider dimensions of public persona.

Celebrity and public persona

Research on celebrity and public persona derives from fundamentally interdisciplinary sources. Although at its core, the study of public personality has been the object of investigations by those more closely associated with media and communication, the key disciplines of sociology, cultural studies, literary studies, political science, social psychology, and even anthropology and history have been part of its analysis. Celebrity identifies the “extra-textual” dimensions of the famous, in which the lives of the renowned are followed, read, and reported. It is a public celebration of individuality that is (but not exclusively) connected to consumer culture and democratic capitalism. Through these larger cultural tropes celebrity has had its strongest affiliations with the contemporary entertainment industries, particularly in terms of how they are covered by the media and the press for further value beyond the cultural forms that are often the origins of stardom—the public individual’s performances in fields such as film, television, sport, and popular music. Celebrity is a site of celebration and derogation in any culture: these public individuals are truly exalted and given a status beyond others, but they are also ridiculed for their believed-to-be unearned credentials for having such a public platform and voice. Moreover, the study of celebrity and public persona is also an investigation into the connection between the populace and these public personalities, where parasocial relations most evident in fandom identify how celebrities embody audiences with an affective connection that is truly powerful in contemporary culture. That power of embodiment and connection that celebrities possess is subsequently exploited by the media industries to promote and sell new connected cultural products. Identifying celebrities as part of a spectrum of public personas links the study of celebrity to the investigation of the celebrated and famed in a variety of professions and fields well beyond entertainment. Thus, the term persona is used in these studies of public personalities to acknowledge the mask that is deployed to present a public version of the self for this external consumption and reading by an audience, a collective, a network, a nation, a citizenry, or a community. Research into public personas has led to related studies of political leadership, self-branding, notoriety in business, and reputation management, and research delves into the presentation of the public self by greater portions of the populace in online cultures. Celebrity and public persona is a field in which research aims to investigate the significance and meaning of various versions of the public self in both contemporary culture and historically.

Understanding the emerging contemporary public intellectual: Online academic persona and The Conversation

At its core, the power of the public intellectual is the capacity to make ideas move through a culture. This article looks at what kind of academic persona – that is, what kind of public self whose original status comes from intellectual work and thinking – navigates effectively through online culture and communicates ideas in the contemporary moment. Part of the article reports on a research project that has studied academic personas online and explores what can be described as ‘registers of online performance’ that they inhabit through their online selves. The research reveals that public intellectuals have to interpret effectively that online culture privileges what is identified as ‘presentational media’: the individual as opposed to the media is the channel through which information moves and is exchanged online, and it is essentially a presentation of the self that has to be integrated into the ideas and messages. From this initial analysis/categorisation of academic persona online, the article investigates the online magazine The Conversation, which blends journalism with academic expertise in its production of news stories. The article concludes with some of the key elements that are part of the power of the public intellectual online.

I me mine: Artistic self/artistic persona

"This exhibition investigates whether there are places and activities that people consider" "more private, and more authentic than others. It also seeks to discover how people actually talk about their ‘authentic’ selves without recourse to academic theorization or speculation."

I me mine: artistic self/artistic persona

This work comprises of a series of video portraits and sound recordings that explore the connections between gesture, gaze and voice in video portraiture. Most of the subjects are artists represented in the current exhibition, but the disjunction between sound and image makes it difficult to categorically identify the authors of the sound bites on the work’s soundtrack. Designed to function as an introduction to the themes and issues generated by the Self/Persona relationship in the nascent field of Persona Studies, the work is also concerned with the presentation of the artistic self, and the ‘loss of self’ that may or may not occur as a consequence of artistic practice. Formally, the piece plays with the repetition and symmetry to underscore the vulnerability and mutability of the self within contemporary culture.

He's not there: velvet goldmine and the spectral Bowie persona

In broad terms, this paper examines what I call Todd Haynes' 'hauntological' approach to the celebrity biopic. More specifically, it focuses on Velvet Goldmine (1998) and argues that Haynes represents Bowie's Ziggy Stardust persona as a series of phantoms in the Derridean sense. That is, figures that are both absent and present, material and immaterial— figures that affirm that no identity can ever be quite complete since the markers of identity are always enmeshed in a network of differences that can be continually re-coded. Haynes' original script contained several Bowie songs, which he was forced to replace when Bowie refused to give him permission to use the music (Bowie claimed he intended to make his own film about his Ziggy Stardust period). Undeterred, Haynes produced a movie that made no direct reference to Bowie by name, yet recoded Bowie's multiple personas and characters in a parallel cinematic world. Haynes' film invites the spectator to re-think Identity in terms of 'contamination' and 'inauthenticity'. He also establishes a genealogical connection between Oscar Wilde (one of the film's many spectres) and Bowie by making several allusions to the parallels between 19th century aestheticism and Glam Rock. In short, I argue that Haynes' film facilitates a critique of the idea that Bowie's shifting identity is merely a question of aesthetic choice, or an expression of any kind of cultural logic. Rather, I argue that the figure of the Derridean phantom offers a new way to read Velvet Goldmine, and to identify the cultural work performed by Bowie's Ziggy Stardust persona.

"?Hay alguna persona en este hogar que sea afrodescendiente?" : negociações e disputas políticas em torno das classificações étnicas na Argentina

esta dissertação analisa aspectos relativos ao processo de etnogênese dos negros na Argentina, particularmente, em Buenos Aires. Trato de etnogênese dos afroargentinos no contexto mais amplo de transnacionalização dos movimentos sociais, fazendo uma apreciação dos debates atuais observados na Argentina sobre relações étnicas e raciais e as políticas reparatórias. Pretende-se compreender como fluxos e agentes transnacionais revitalizam a discussão sobre as descontinuidades entre o "étnico", o "racial" e o "nacional" nos debates sobre identidade nacional Argentina e reordenam noções e classificações raciais. Para tanto, observo os lugares em que transcorreram os debates e os agentes que participam diretamente dos fatos relativos a inserção no censo nacional de uma quantificação dos afrodescendentes na Argentina visando fundamentar as políticas reparatórias de Estado. Através da observação direta e de entrevistas abertas, este trabalho toma o episódio recente da modificação do censo como foco de uma situação exemplar prestando atençaõ às negociações e disputas entre diferntes atores (funcionários do governo local, agentes globais e ativistas). O censo está enquadrado numa problemática teóricamais ampla sobre composição étnica da nação e que expressa de modo mais claro um campo de tensões políticas. Dessa forma, explora-se como algumas das lideranças étnicas refletem sobre reconfiguração de sua identidade étnica e se vêem comprometidas, como mediadoras, com as políticas de Estado e as tendências internacionais Analiso depoimentos de líderes afrodescendentes na Argentina que estão despontando nas negociações com os atores globais, mostrando histórias pessoais de inserção em movimentos sociais mais longa e diversa do que poderíamos supor, que não veríamos se adotássemos as "suspeitas" que recaem sobre a instrumentalidade de seu envolvimento. Dessas trajetórias podemos conhecer algo a mais da reflexão contínua sobre identidade étnica e o modo como se fabrica no bojo das trajetórias militares bem como perceber a variedade de experiências que compõem e o modo como se reconfiguram frente a novos fluxos sociais.

Estimativa de la edad y peso a la primera monta de novillas en el Pantanal brasileño

Esto trabajo tuvo como objetivo estimar la edad y peso a la primera monta de novillas de las razas Nelore (N), Pantaneira (P) y Mestizas Pantaneira x Nelore (PxN). Se utilizó un total de 98 hembras, siendo 51, 24 y 23 pertenecientes a las razas N, P y PxN, respectivamente. El análisis estadístico de los datos no reveló diferencia significativa (P = 0,3595) para el peso a la primera monta entre las razas estudiadas. El análisis de varianza no reveló diferencia significativa (P = 0,307) entre las edades a la primera monta entre razas, mostrando 3,5, 3,4 y 3,2 años para las novillas P, N y ½PxN, respectivamente.

Envelhecimento: um processo multifatorial

O envelhecimento é um processo do desenvolvimento normal, envolvendo alterações neurobiológicas estruturais, funcionais e químicas. Também incidem sobre o organismo fatores ambientais e socioculturais - como qualidade e estilo de vida, dieta, sedentarismo e exercício - intimamente ligados ao envelhecimento sadio ou patológico. Este estudo teórico tem como objetivo ressaltar tópicos relevantes para o envelhecimento sadio e o envelhecimento doentio, fundamentados em resultados recentes da pesquisa em neurociências. Conclui-se que o aumento da idade não significa necessariamente adoecer; com medidas preventivas pode-se manter o idoso em condições saudáveis nos domínios físico e cognitivo, mantendo a autonomia de vida por longo período. Contudo, na presença de disfunções, o diagnóstico e a intervenção precoces podem propiciar uma melhor qualidade de vida ao paciente e sua família.

Caracterização de idosos internados em enfermaria de pronto-socorro quanto à vulnerabilidade social e programática

O aumento da população idosa acarretará grandes transformações socioeconômicas, repercutindo diretamente no setor saúde. O estudo objetivou caracterizar idosos hospitalizados quanto aos aspectos de vulnerabilidade social e programática. Trata-se de estudo quantitativo, realizado na Enfermaria de Adultos do Pronto-Socorro do Hospital das Clínicas de Botucatu - UNESP. Os dados foram coletados no período de maio a outubro de 2009, por meio de entrevistas e de informações constantes nos prontuários. A amostra foi constituída por 71 sujeitos, a média de idade foi de 74,30 anos, a maioria dos indivíduos reside com algum familiar e possui vínculo com um serviço de saúde, mas apenas oito frequentam alguma associação comunitária ou outro recurso de lazer social. Urge que o cuidado integralizado seja uma realidade no atendimento ao idoso, utilizando uma abordagem individual centrada na pessoa, e não na doença, atentando para suas vulnerabilidades e respeitando sua autonomia e dignidade.

Farmacología en la tercera edad: Medicamentos de uso continuo y peligros de la interacción medicamentosa

Introduction: It was observed a considerable growth of elderly people. They are who use more medicines. The physiological changes associated with the age advancing can make pharmacokinetic and pharmacodynamic alterations. The cognitive decline, physical limitations and associate chronic pathology affect the medications appropriately use ability. Aims: Based in a literature review, appoint the main pharmacological groups prescribed to the elderly and the drug-drug interaction risks. Conclusion: The most of elderly use continually at least 3 medicines, the most prescribed are to cardiovascular and psychic diseases treatment.

Políticas hacia las familias con personas mayores: el desafío del cuidado en la edad avanzada

Incluye Bibliografía