Biblioteca Digital

958 resultados para brand equity

Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality

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Managing Brand Personality: Antecedents and Consequences

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Brand Personality Implementation

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Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality

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Performance Implications of Emotional versus Cognitive Brand Relationship Quality: An Empirical Study of Frequent Flyers in the Airline Industry

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The Role of Brand Marketing in Scene Sports: The Case of Snowboarding

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The Role of Brand Marketing in Scene Sports: The Case of Snowboarding EASS Conference, Umea, 18.-22.5.2011

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Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

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Implementing an intended brand personality: a dyadic perspective

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The Interaction Between a Brand's Personality and Its Consumers: Performance Implications and Implementation Issues

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The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand Performance

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Complementary Medicine: Equity Issues in Evaluation and Policy-Making

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Medical Pluralism: Global perspectives on Equity Issues

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Performance Implications of Celebrity Endorsers - How an Image Fit between the Celebrity and the Brand affects an Image Transfer

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Equity vs. Predictability? The Role of the Qadi in the Palestinian Territories

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