Where did all these books come from? The Publishing Industry and American Intellectual Life

The American book publishing industry shapes the character of American intellectual life. While the newspaper and television industries have been accused of and investigated for bias and lowering America’s intellectual standards, book publishing has gone largely unexamined by scholars. The existing studies of the publishing industry have focused on finance, procedure and history. “There are few ‘theories’ of publishing – efforts to understand the ‘whys’ as well as the ‘hows.’ Few scholarly scientists have devoted significant scholarly attention to publishing” (Altbach and Hoshino, xiii). There are many possible reasons for this lacuna. First, there is a perception that books have always been around, that they are an “old” technology and therefore they don’t appear to have had as much of an impact on our society as television and other media (which were developed quickly and suddenly) seem to have had (Altbach and Hoshino, xiv). Also, despite books’ present and past popularity, television, radio, and now the internet reach more people more easily, and are therefore more topical points of study and observation. In studying the effects of mass media on everyday American life, television and the internet may be the most logical points of study. Regarding public intellectual life however, books play a much more important role. Public intellectual life has always been associated with independent thinkers publishing their work for the masses. For this reason, this I focus on trade publishing. Trade publishing produces fiction and non-fiction works for the general reading public, as opposed to technical manuals, textbooks, and other fiction and nonfiction books targeted to small and specific audiences. Although, quantitatively speaking, “the largest part of book publishing business is embodied in that great complex of companies and activities producing educational, business, scientific, technical, and reference books and materials,” (Tebbel 1987, 439) the trade industry publishes most of the books that most people read. It is the most public segment of the industry, and the most likely place to find public intellectualism. Trade publishing is not only the most public segment of the industry, but it is also the most susceptible to corruption and lowered intellectual standards. Unlike specialty publishing, which caters to a specific, known segment of society, trade publishers must compete with countless other publications, as well as with other forms of media, for the patronage of the general public. As John Tebbel (author of a widely referenced history of the publishing industry) puts it, “The textbook, scientific, or technical book is subjected to much more rigorous scrutiny by buyers and users, and in an intensively competitive market inferior products are quickly lost" (Tebbel 1987, xiv). Since the standards for trade publishing are not nearly as specific – trade books simply need to catch the attention of a significant number of readers, they don’t have to measure up to a given level of quality – the quality of trade books is much more variable. And yet, a successful trade publication can have a much greater impact on society than the most rigorously researched and edited textbook or scholarly study.

Responsabilidade social das empresas e valores humanos: um estudo sobre a atitude dos gestores brasileiros

In the last decades of the 21st century, Corporate Social Responsibility (CSR) has become one of the most widely debated issues in business management, concerning researchers, politicians, managers and society at large. With multilateral implications in economic and social life, CSR refers, essentially, to the discussion about the boundaries of business intervention in society and the ethical limits that should regulate that intervention. It questions the impact of business practices in social well-being, the role left for corporations and for the State in attending to community needs, and which are, at last, the responsibilities that tie enterprises to society. In this research, CSR is approached from the perspective of its ethical foundations, based on the moral reasoning of the business manager, as a key organizational leader with relevant decision power. Specifically, the research aims to understand how the personal human value system and the ethical orientation of managers influence their attitude towards CSR, considering this attitude as an indicator of managerial behavior that translates into corporate performance. Theoretically, CSR concept is discussed and presented as a set of social commitments, based on a strict interpretation of its meaning. As to human values, its philosophical roots are briefly analyzed and Schwartz modern motivational theory is addressed as main reference for studying the personal value system of managers in this research. Concerning ethics, based on classical theory from moral philosophy, references are seek in John Stuart Mill¿s utilitarianism, Immanuel Kant¿s deontological absolutism, John Rawls¿s theory of justice and the ethics of virtue inspired by Aristotle¿s moral thoughts. Based on an extended literature review, research hypothesis are proposed as part of a theoretical model of analysis named Individual Attitude Towards Social Responsibility Model. In order to test the theory¿s empirical validity, it was conducted a field study with 252 Brazilian managers, mainly from the metropolitan areas of São Paulo and Rio de Janeiro. Results show that managerial attitude aligned with CSR principles is favored by conservative personal values, protectors of stability and centered on collective will, and by an ethical orientation based on egalitarianism as postulated by distributive justice principles. However, results also show that the influence of values and personal ethics on managerial attitude towards CSR only occur in managers younger than 30 years old. Findings and their meanings are discussed, as well as summarized in the Axiological and Ethical Determinants of Managers¿ Social Commitment Model. Finally, methodological limitations are evaluated and clues for further research are suggested.

Wittgenstein e Bourdieu: diálogos para uma sociologia prática

The dialogue between philosopher Ludwig Wittgenstein s notions and Pierre Bourdieu s sociological concepts related to social practice of language shows that the philosophy of language has an important influence on contemporary social theory. When we compare the ideas of these authors we discover that beyond the direct influences from the philosopher that the sociologist recognizes there are great parallelisms of thought. That is, Wittgenstein s pragmatic thought of the use of language does not concern only language, but also every socially built behavior. When we notice that the social and linguistic behavior are borne by the individual in a tacit way, that leads us to theorize about the prereflective dimension that builds human actions and even the habits of thought. The same processes allow the uses of language to build wider social practices. Besides, John Austin, one of Wittgenstein s disciples, and his speech acts theory, contribute with a way to reflecting on how language ressembles a concrete action. Finally, the linguistc therapy that Wittgenstein means to be his philosophical proposal is assimilated by Bourdieu, who takes it as one of the necessary topics of the sociological work

Potencial reprodutivo de Chrysoperla externa (Hagen) (Neuroptera, Chrysopidae) em função do número de indivíduos por unidade de criação

Verificou-se o efeito de diferentes densidades de insetos por unidade de criação sobre o potencial reprodutivo de Chrysoperla externa. Utilizaram-se adultos da geração F4 mantidos a 25 ± 1ºC, 70 ± 10% de UR e fotofase de 12 horas. Foram utilizadas as seguintes densidades por unidade de criação (10 cm de diâmetro por 23 cm de altura e volume de 1650 cm³): um macho e três fêmeas, dois machos e seis fêmeas, três machos e nove fêmeas e quatro machos e doze fêmeas. Avaliou-se o período de pré-oviposição, a oviposição diária e total por fêmea e por unidade de criação, as porcentagens de ovos viáveis e inférteis e o índice de aproveitamento, calculado por fêmea e por unidade de criação. A densidade quatro machos e doze fêmeas apresentou melhor aproveitamento da unidade de criação, compensando as reduções observadas nos valores de postura média e total por fêmea.

Minas e a aclamação de D. João VI no limiar da formação do Estado-Nação brasileiro: memórias, conflitos e sedições

Dans cet article on examinera les cérémonies d'acclamation du roi D. João VI qui ont eu lieu à Tejuco en 1818. Le décodage de la riche variété d'images esthétiques présente dans ces célébrations peut être une stratégie privilégiée pour comprendre la création, à ce moment-là, des mythes qui donneraient soutien et orientation au projet d'affirmation du prestige politique du roi et à la consolidation de sa domination sur la région et sur tout le territoire brésilien. on analysera en particulier le conflit de mémoires entre la signification symbolique de la célébration et la révolte du peuple de Minas contre l'exploitation coloniale portugaise qui avait éclaté dans la région environ trois décennies avant.

Os conceitos de eletricidade vítrea e eletricidade resinosa segundo Du Fay

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O mundo criado pelas imagens: paisagens e espaços coloniais na obra do holandês Frans Post

The aims of this dissertation is to study formation of the Dutch view seeing the colonial scenery in screens by Frans Post, as well as, to perceive a colonial world constitution through landscape paintings by him with his natural and human representation. The artist was the first to portray South American views, after he landed in Pernambuco with retinue of Dutch governor of colony, John Maurice, Prince of Nassau-Siegen. Post, by his 24 years old, was designated to represent for Dutch people their colony. The text reflects on visual construction of natural and human aspects in landscapes by Dutchman and how that aspects were included in colonizer imaginary about the strange world of America. European (Dutch) look about their conquered possessions in the New World was charged with exoticism and imagination. In order to understand that view, it`s paramount to study imaginary pictures reared by Frans Post, on his return to the Netherlands, and notions of landscape and exotic, wild and unspoiled nature which the Dutch people had when they thought about the Dutch colony in America. Our principal (visual) sources of research are six paintings: Vista da Sé de Olinda (1662), Vista das ruínas de Olinda (undated), Engenho (undated), Engenho (1660), Vista da cidade Maurícia e do Recife (1653), e Paisagem com rio e tamanduá (1649), all these canvases were painted when Frans Post returned to Europe. We seek to work through a methodology that focuses on investigation of primary visual and textual material, because these textual and pictorial representations reflect the 17th-century colonial view of colonial history themes of the - here called - Dutch America

Desenvolvimento profissional em um grupo de trabalho: professores de matemática que ensinam por meio de softwares educacionais

Pós-graduação em Educação para a Ciência - FC

A inclusão educacional de alunos com necessidades educacionais especiais frente ao aspecto atitudinal do corpo docente nos primeiros e sextos anos do ensino fundamental

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Olhares caleidoscópicos do teatro de Qorpo-Santo

O Teatro de Joaquim José de Campos Leão ou, simplesmente, Qorpo-Santo é marcadamente um texto lacunar, como o próprio autor ressaltaria em vários momentos de "Ensiqlopédia ou Seis Mezes de Uma Enfermidade", publicação por ele realizada e única fonte filológica de seus textos. Nossa proposta de análise se vale da necessidade nos debruçarmos sobre a dramaturgia de Qorpo-Santo. Nosso objetivo é, sempre que possível, conferir um sentido ou, em outros termos, criar possibilidades representativas ao hermético texto teatral deste autor. Na tentativa de desvendá-lo, fomos ao encontro dos elementos interpretativos necessários para completar as lacunas deixadas no texto do autor. Seus textos constituem-se de verdadeiras "colchas calidoscópicas", já que neles encontramos várias possibilidades interpretativas ao tentarmos preencher os vagos dos recortes encontrados na sua obra. Inicialmente nos basta deixar os seus textos mais nítidos, quando possível, para que se possamos desconsiderar opiniões de que "os textos de Qorpo-Santo são para ser lido e não para ser encenados", para nós, isso é apenas mais uma das ilusões que permeiam a história do Duque do Triunfo, que devem ser superadas a partir do momento que dermos o devido sentido a esses textos, a partir do ponto que observamos a loucura como um discurso e uma proposição dentro da obra e da vida do autor.

Conflito político-cultural na antiguidade tardia: o levante das estátuas em Antioquia de Orantes (387 d.C.)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Vitrocerâmicas de alta resistência mecânica obtidas a partir da cristalização do sistema SiO2-Al2O3-MgO-Li2O com adição de ZrO2 e B2O3

Pós-graduação em Engenharia Mecânica - FEG

McConnell Family Papers – Accession 340

The McConnell Family Papers consist of correspondence, land plots and deeds, Fifth Regiment “E” Company Roll of the South Carolina Volunteers, program pamphlet, journal, family papers, a photograph, and recollections by John Daniel McConnell of his service in the Confederate Army during the American Civil War. All of the material primarily relates to the McConnell family members in North and South Carolina, but also contains some material from families located in other states.

Marshall Family Papers - Accession 260 - M110 (142)

The Marshall Family Papers includes originals and photocopies of two letters written by Fred D. Marshall of Rock Hill. The first is from Camp Thomas in Chickamauga, Georgia and the second was from Camp Cuba Libre in Jacksonville, FL. while he was a soldier during the Spanish American War to his parents, Capt and Mrs. John Wilson Marshall of Rock Hill Also included is a letter by W.W. Byre to Capt. John Wilson Marshall while a missionary in Mexico. Fred D. Marshall served as mayor of Columbia from 1941 to 1946 and W.W. Byre became Dean of Erskine Theological Seminary at Due West, SC.

Walter Caswell Sullivan Papers - Accession 201 - M88 (112)

The Walter Caswell Sullivan Papers consist of correspondence; bills of sale; a biographical sketch of Edward Walter Hall (1859-1949), pioneer educator of Rock Hill; a journal (1912-1915) of the Eats Club in Rock Hill; and war ration books. Most of the correspondence concerns a John H. Allen of Chester and subjects include the health and financial affairs, the shooting of a doctor, Hall family genealogy, and business transactions. The Eats Club's members were Julia Cork, Eva Fewell, Josie Hall, Anne Claire Hutchison, and Susan Steele.