Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

A comparison of the costs of operation of the motor bus, Birney safety car, and trolley bus on the local transportation routes in Pasadena

With the installation by the Pacific Electric Railway of a bus system in Pasadena to supplant most of its trolley lines, the problem of the comparison of the costs of the two systems naturally presented itself. The study here undertaken was originally started as just a comparison of the motor bus and Birney Safety Car, but as the work progressed it seemed advisable to include the trolley bus as well - a method of transportation that is comparatively new as far as development is concerned, but which seems to be finding increasing favor in the East.

Structural capital, innovation capability, and company performance in technology-based colombian firms

[EN] In today s economy, innovation is considered to be one of the main driving forces behind business competitiveness, if not the most relevant one. Traditionally, the study of innovation has been addressed from different perspectives. Recently, literature on knowledge management and intellectual capital has provided new insights. Considering this, the aim of this paper is to analyze the impact of different organizational conditions i.e. structural capital on innovation capability and innovation performance, from an intellectual capital (IC) perspective. As regards innovation capability, two dimensions are considered: new idea generation and innovation project management. The population subject to study is made up of technology-based Colombian firms. In order to gather information about the relevant variables involved in the research, a questionnaire was designed and addressed to the CEOs of the companies making up the target population. The sample analyzed is made up of 69 companies and is large enough to carry out a statistical study based on structural equation modelling (partial least squares approach) using PLS-Graph software (Chin and Frye, 2003). The results obtained show that structural capital explains to a great extent both the effectiveness of the new idea generation process and of innovation project management. However, the influence of each specific organizational component making up structural capital (organizational design, organizational culture, hiring and professional development policies, innovation strategy, technological capital, and external structure) varies. Moreover, successful innovation project management is the only innovation capability dimension that exerts a significant impact on company performance.

Company financial performance: Does board size matter? Case of the EUROSTOXX50 index

[EN] This study analyzes the relationship between board size and economic-financial performance in a sample of European firms that constitute the EUROSTOXX50 Index. Based on previous literature, resource dependency and agency theories, and considering regulation developed by the OECD and European Union on the normative of corporate governance for each country in the sample, the authors propose the hypotheses of both positive linear and quadratic relationships between the researched parameters. Using ROA as a benchmark of financial performance and the number of members of the board as measurement of the board size, two OLS estimations are performed. To confirm the robustness of the results the empirical study is tested with two other similar financial ratios, ROE and Tobin s Q. Due to the absence of significant results, an additional factor, firm size, is employed in order to check if it affects firm performance. Delving further into the nature of this relationship, it is revealed that there exists a strong and negative relation between firm size and financial performance. Consequently, it can be asseverated that the generic recommendation one size fits all cannot be applied in this case; which conforms to the Recommendations of the European Union that dissuade using generic models for all countries.

Population structure of Pacific yellowfin tuna

ENGLISH: The population structure and production of Pacific yellowfin tuna, Thunnus albacares, were examined by studying most of the basic data available on stock assessment, as well as other data, for the period 1965 to 1972. The data were obtained mainly from the Japanese longline fishery in the Pacific Ocean east of about 1200E and from the purse-seine fishery in the eastern Pacific east of about 140oW. Data from genetic studies of subpopulations were not used due to their preliminary nature. It was concluded that the concept of "semi-independent" subpopulations proposed by Kamimura and Honma (1963) and Royce (1964) defines the population structure of Pacific yellowfin. At least three stocks (i.e. western, central and eastern), relatively independent of each other, are thought to exist, but the actual number and location of subpopulations is still unclear. Possible north-south separations, indicated to some extent by genetic studies and tagging, could be neither substantiated nor rejected on the basis of this study. Finally, unless some major change in the fishing technology occurs, it is doubtful if any significant sustainable increase in yellowfin production from the Pacific is possible. The greatest potential for increase, if any, appears to be based on changing the size structure of yellowfin in the catch from the central Pacific. SPANISH: Se examino la estructura de la población y la producción del atún aleta amarilla del Pacifico Thunnus albacares para estudiar la mayoría de los datos básicos que se tenían sobre el avalúo de la población, como también otra información correspondiente al periodo de 1965·1972. Los datos fueron obtenidos principalmente de las pescas palangreros japonesas del Océano Pacifico al este de los 1200 E y de las pescas con redes de cerco del Pacifico oriental, al este de los 140oW. No se emplearon los datos de estudios genéticos de las subpoblaciones porque eran mas bien preliminares. Se concluyo que el concepto propuesto por Kamimura y Honma (1963) y Royce (1964) de subpoblaciones "semiindependientes" define la estructura de la población del aleta amarilla en el Pacifico. Se cree que existen por 10 menos tres existencias (e.d. la occidental, central y oriental), relativamente independientes la una de la otra, pero no se conoce con certeza cuantas subpoblaciones hay y donde se encuentran. La posible separación norte-sur, indicada, hasta cierto punto, por los análisis genéticos y del marcado, no puede ni confirmarse ni rechazarse basados en este estudio. Finalmente, a no ser que ocurra algún gran cambio en la tecnología pesquera es dudoso que sea posible obtener un aumento constante e importante en la producción del aleta amarilla del Pacifico. El potencial mayor de aumento, si es que existe alguno, parece que se basa en el cambio de la estructura de talla en la captura del aleta amarilla del Pacifico central. (PDF contains 169 pages.)

Technical workshop on calculating Nmin for the dolphin stocks of the eastern Pacific Ocean

ENGLISH: This report based on the minutes of a technical workshop carried out under the auspices of the Agreement on the International Dolphin Conservation Program, which took place in La Jolla, California, USA, on August 2-5, 2005. It is reproduced as an IATTC Special Report to make it more widely available to the general public. Some minor changes in formatting have been made, but nothing of scientific importance has been deleted from or added to the report. SPANISH: El presente informe se basa en el acta de una reunión técnica que se celebró en La Jolla, California (EE.UU.) del 2 al 5 de agosto de 2005, bajo los auspicios del Acuerdo sobre el Programa Internacional para la Conservación de los Delfines. Se reproduce como Informe Especial de la CIAT para difundirlo más ampliamente al público general. Se han cambiado unos detalles del formato, pero no se ha añadido ni sustraido nada de importancia científica.

An Evaluation of the area stratification used for sampling tunas in the eastern Pacific Ocean and implications for estimating total annual catches

The Inter-American Tropical Tuna Commission (IATTC) staff has been sampling the size distributions of tunas in the eastern Pacific Ocean (EPO) since 1954, and the species composition of the catches since 2000. The IATTC staff use the data from the species composition samples, in conjunction with observer and/or logbook data, and unloading data from the canneries to estimate the total annual catches of yellowfin (Thunnus albacares), skipjack (Katsuwonus pelamis), and bigeye (Thunnus obesus) tunas. These sample data are collected based on a stratified sampling design. I propose an update of the stratification of the EPO into more homogenous areas in order to reduce the variance in the estimates of the total annual catches and incorporate the geographical shifts resulting from the expansion of the floating-object fishery during the 1990s. The sampling model used by the IATTC is a stratified two-stage (cluster) random sampling design with first stage units varying (unequal) in size. The strata are month, area, and set type. Wells, the first cluster stage, are selected to be sampled only if all of the fish were caught in the same month, same area, and same set type. Fish, the second cluster stage, are sampled for lengths, and independently, for species composition of the catch. The EPO is divided into 13 sampling areas, which were defined in 1968, based on the catch distributions of yellowfin and skipjack tunas. This area stratification does not reflect the multi-species, multi-set-type fishery of today. In order to define more homogenous areas, I used agglomerative cluster analysis to look for groupings of the size data and the catch and effort data for 2000–2006. I plotted the results from both datasets against the IATTC Sampling Areas, and then created new areas. I also used the results of the cluster analysis to update the substitution scheme for strata with catch, but no sample. I then calculated the total annual catch (and variance) by species by stratifying the data into new Proposed Sampling Areas and compared the results to those reported by the IATTC. Results showed that re-stratifying the areas produced smaller variances of the catch estimates for some species in some years, but the results were not significant.

A-SCALA: an age-structured statistical catch-at-length analysis for assessing tuna stocks in the eastern tropical Pacific Ocean

English: We describe an age-structured statistical catch-at-length analysis (A-SCALA) based on the MULTIFAN-CL model of Fournier et al. (1998). The analysis is applied independently to both the yellowfin and the bigeye tuna populations of the eastern Pacific Ocean (EPO). We model the populations from 1975 to 1999, based on quarterly time steps. Only a single stock for each species is assumed for each analysis, but multiple fisheries that are spatially separate are modeled to allow for spatial differences in catchability and selectivity. The analysis allows for error in the effort-fishing mortality relationship, temporal trends in catchability, temporal variation in recruitment, relationships between the environment and recruitment and between the environment and catchability, and differences in selectivity and catchability among fisheries. The model is fit to total catch data and proportional catch-at-length data conditioned on effort. The A-SCALA method is a statistical approach, and therefore recognizes that the data collected from the fishery do not perfectly represent the population. Also, there is uncertainty in our knowledge about the dynamics of the system and uncertainty about how the observed data relate to the real population. The use of likelihood functions allow us to model the uncertainty in the data collected from the population, and the inclusion of estimable process error allows us to model the uncertainties in the dynamics of the system. The statistical approach allows for the calculation of confidence intervals and the testing of hypotheses. We use a Bayesian version of the maximum likelihood framework that includes distributional constraints on temporal variation in recruitment, the effort-fishing mortality relationship, and catchability. Curvature penalties for selectivity parameters and penalties on extreme fishing mortality rates are also included in the objective function. The mode of the joint posterior distribution is used as an estimate of the model parameters. Confidence intervals are calculated using the normal approximation method. It should be noted that the estimation method includes constraints and priors and therefore the confidence intervals are different from traditionally calculated confidence intervals. Management reference points are calculated, and forward projections are carried out to provide advice for making management decisions for the yellowfin and bigeye populations. Spanish: Describimos un análisis estadístico de captura a talla estructurado por edad, A-SCALA (del inglés age-structured statistical catch-at-length analysis), basado en el modelo MULTIFAN- CL de Fournier et al. (1998). Se aplica el análisis independientemente a las poblaciones de atunes aleta amarilla y patudo del Océano Pacífico oriental (OPO). Modelamos las poblaciones de 1975 a 1999, en pasos trimestrales. Se supone solamente una sola población para cada especie para cada análisis, pero se modelan pesquerías múltiples espacialmente separadas para tomar en cuenta diferencias espaciales en la capturabilidad y selectividad. El análisis toma en cuenta error en la relación esfuerzo-mortalidad por pesca, tendencias temporales en la capturabilidad, variación temporal en el reclutamiento, relaciones entre el medio ambiente y el reclutamiento y entre el medio ambiente y la capturabilidad, y diferencias en selectividad y capturabilidad entre pesquerías. Se ajusta el modelo a datos de captura total y a datos de captura a talla proporcional condicionados sobre esfuerzo. El método A-SCALA es un enfoque estadístico, y reconoce por lo tanto que los datos obtenidos de la pesca no representan la población perfectamente. Además, hay incertidumbre en nuestros conocimientos de la dinámica del sistema e incertidumbre sobre la relación entre los datos observados y la población real. El uso de funciones de verosimilitud nos permite modelar la incertidumbre en los datos obtenidos de la población, y la inclusión de un error de proceso estimable nos permite modelar las incertidumbres en la dinámica del sistema. El enfoque estadístico permite calcular intervalos de confianza y comprobar hipótesis. Usamos una versión bayesiana del marco de verosimilitud máxima que incluye constreñimientos distribucionales sobre la variación temporal en el reclutamiento, la relación esfuerzo-mortalidad por pesca, y la capturabilidad. Se incluyen también en la función objetivo penalidades por curvatura para los parámetros de selectividad y penalidades por tasas extremas de mortalidad por pesca. Se usa la moda de la distribución posterior conjunta como estimación de los parámetros del modelo. Se calculan los intervalos de confianza usando el método de aproximación normal. Cabe destacar que el método de estimación incluye constreñimientos y distribuciones previas y por lo tanto los intervalos de confianza son diferentes de los intervalos de confianza calculados de forma tradicional. Se calculan puntos de referencia para el ordenamiento, y se realizan proyecciones a futuro para asesorar la toma de decisiones para el ordenamiento de las poblaciones de aleta amarilla y patudo.

Growth of Skipjack tuna (Katsuwonus pelamis) in the eastern Pacific Ocean as estimated from tagging data

English: Data obtained from tagging experiments initiated during 1953-1958 and 1969-1981 for skipjack tuna from the coastal eastern Pacific Ocean (EPO) are reanalyzed, using the Schnute generalized growth model. The objective is to provide information that can be used to generate a growth transition matrix for use in a length-structured population dynamics model. The analysis includes statistical approaches to include individual variability in growth as a function of length at release and time at liberty, measurement error, and transcription error. The tagging data are divided into northern and southern regions, and the results suggest that growth rates differ between the two regions. The Schnute model provides a significantly better fit to the data than the von Bertalanffy model, a sub-model of the Schnute model, for the northern region, but not for the southern region. Individual variation in growth is best described as a function of time at liberty and as a function of growth increment for the northern and southern regions, respectively. Measurement error is a significant part of the total variation, but the results suggest that there is no bias caused by the measurement error. Additional information, particularly for small and large fish, is needed to produce an adequate growth transition matrix that can be used in a length-structured population dynamics model for skipjack tuna in the EPO. Spanish: Los datos obtenidos de los experimentos de marcado iniciados durante los períodos de 1953- 1958 y de 1969-1981 para el atún barrilete en las costas del Océano Pacífico Oriental (OPO) fueron analizados nuevamente, utilizando el modelo de crecimiento generalizado de Schnute. El objetivo es brindar información que sea útil para producir una matriz sobre la tran-sición de crecimiento que pueda utilizarse en un modelo de dinámica poblacional estructurado por talla. El análisis usa enfoques estadísticos para poder incluir la variabilidad individual del crecimiento como función de la talla de liberación y tiempo en libertad, el error de medición, y el error de transcripción. Los datos de marcado son divididos en regiones norte y sur, y los resultados sugieren que las tasas de crecimiento en las dos regiones son diferentes. En la región norte, pero no en la región sur, el modelo de Schnute se ajusta significativamente mejor a los datos que el modelo von Bertalanffy, un sub-modelo del modelo de Schnute. La mejor descripción de la variación individual en el crecimiento es como una función del tiempo en libertad y como una función del incremento de crecimiento para las regiones norte y sur, respectivamente. El error de medición es una parte significativa de la variación total, pero los resultados sugieren que no existe un sesgo causado por el error de medición. Se necesita información adicional, particularmente para peces pequeños y grandes, para poder producir una matriz de transición de crecimiento adecuada que pueda utilizarse en el modelo de dinámica poblacional estructurado por tallas para el atún barrilete en el OPO.

A model of the pelagic ecossystem in the eastern tropical Pacific Ocean

English: Recent calls for a more holistic approach to fisheries management have motivated development of trophic mass-balance models of ecosystems that underlie fisheries production. We developed a model hypothesis of the pelagic ecosystem in the eastern tropical Pacific Ocean (ETP) to gain insight into the relationships among the various species in the system and to explore the ecological implications of alternative methods of harvesting tunas. We represented the biomasses of and fluxes between the principal elements in the ecosystem with Ecopath, and examined the ecosystem's dynamic, time-series behavior with Ecosim. We parameterized the model for 38 species or groups of species, and described the sources, justifications, assumptions, and revisions of our estimates of the various parameters, diet relations, fisheries landings, and fisheries discards in the model. We conducted sensitivity analyses with an intermediate version of the model, for both the Ecopath mass-balance and the dynamic trajectories predicted by Ecosim. The analysis showed that changes in the basic parameters for two components at middle trophic levels, Cephalopods and Auxis spp., exert the greatest influence on the system. When the Cephalopod Q/B and Auxis spp. P/B were altered from their initial values and the model was rebalanced, the trends of the biomass trajectories predicted by Ecosim were not sensitive, but the scaling was sensitive for several components. We described the review process the model was subjected to, which included reviews by the IATTC Purse-seine Bycatch Working Group and by a working group supported by the National Center for Ecological Analysis and Synthesis. We fitted the model to historical time series of catches per unit of effort and mortality rates for yellowfin and bigeye tunas in simulations that incorporated historical fishing effort and a climate driver to represent the effect of El Niño-Southern Oscillation-scale variation on the system. The model was designed to evaluate the possible ecological implications of fishing for tunas in various ways. We recognize that a model cannot possibly represent all the complexity of a pelagic ocean ecosystem, but we believe that the ETP model provides insight into the structure and function of the pelagic ETP. Spanish: Llamamientos recientes hacia un enfoque más holístico al ordenamiento de la pesca han motivado el desarrollo de modelos tróficos de balance de masas de los ecosistemas que sostienen la producción pesquera. Desarrollamos una hipótesis modelo del ecosistema pelágico en el Océano Pacífico oriental tropical (POT) con miras a mejorar los conocimientos de las relaciones entre las distintas especies en el sistema y explorar las implicaciones ecológicas de métodos alternativos de capturar atunes. Con Ecopath representamos las biomasas de los elementos principales en el ecosistema, y los flujos entre los mismos, y con Ecosim examinamos el comportamiento dinámico del ecosistema con el tiempo. Parametrizamos el modelo para 38 especies o grupos de especies (denominados “componentes” del modelo), y describimos las fuentes, justificaciones, supuestos, y revisiones de nuestras estimaciones de los distintos parámetros, relaciones basadas en dieta, capturas retenidas de las pesquerías, y descartes de las mismas en el modelo. Realizamos análisis de sensibilidad con una versión intermedia del modelo, para el balance de masas de Ecopath y las trayectorias dinámicas predichas por Ecosim también. El análisis demostró que cambios en los parámetros básicos para dos componentes en niveles tróficos medianos, Cefalópodos y Auxis spp., ejercieron la mayor influencia sobre el sistema. Cuando se alteraron el Q/B de los Cefalópodos y el P/B de los Auxis spp. de sus valores iniciales y se balanceó el modelo de nuevo, las tendencias de las trayectorias de la biomasa predichas por Ecosim no fueron sensibles, pero la escala fue sensible para varios componentes. Describimos el proceso de revisión al que fue sujeto el modelo, inclusive revisiones por el Grupo de Trabajo sobre Captura Incidental de la CIAT y un grupo de trabajo apoyado por el Centro Nacional para Síntesis y Análisis Ecológicos. Ajustamos el modelo a series de tiempo históricas de capturas por unidad de esfuerzo y tasas de mortalidad de atunes aleta amarilla y patudo en simulaciones que incorporaron esfuerzo de pesca histórico e impulsos climáticos para representar el efecto de variaciones a escala de El Niño-Oscilación del Sur sobre el sistema. El modelo fue diseñado para evaluar las posibles implicaciones ecológicas de la pesca atunera de varias formas. Reconocemos la imposibilidad de que el modelo represente toda la complejidad de un ecosistema oceánico pelágico, pero creemos que el modelo del POT mejora los conocimientos de la estructura y función del POT pelágico.

A review of the Japanese longline fishery for tunas and billfishes in the eastern Pacific Ocean, 1993-1997

English: This report reviews the Japanese longline fishery in the eastern Pacific Ocean during the 1993-1997 period, extending the studies for the 1956-1992 period made by other investigators. The spatial and temporal distributions of fishing effort, catch, apparent abundance, sexual maturity, and size composition are examined for the principal species of tunas and billfishes taken by that fishery. Some information on the catches of sharks by the Japanese longline fishery is given. The interactions between the surface and longline fisheries are discussed. Spanish: En este informe se presenta un análisis de la actividad pesquera de buques palangreros japoneses en el Océano Pacífico oriental durante el período de 1993-1997, extendiendo los estudios del período de 1956-1992 realizados por otros investigadores. Se examinan las distribuciones espacial y temporal del esfuerzo de pesca, la captura, la abundancia aparente, la madurez sexual, y la composición por talla de las principales especies de atunes y picudos capturadas por dicha pesquería. Se presenta cierta información sobre las capturas de tiburones por la pesquería palangrera japonesa. Se describen las interacciones entre las pesquerías de superficie y palangrera.