Relações públicas em uma nova perspectiva de atuação: empresas start-up

This paper presents a new playing field for the public relations professional: the start-ups. This new company, with characteristics of fast growth and high-risk investments, becomes an alternative and, at the same time, opportunity for innovative projects that turns from theory into real business, product or service. This way, the work starts on the context of innovation and spread of new ideas, so people can understand the importance of the promotion and study of new ways to market. Faced with this context, public relations professionals are becoming essential in the mediating process of scenario analysis for the implantation of start-ups, as well as the communication of innovation and insight in this new business environment

Estudo comparativo do desempenho empresarial no Brasil e na China no período de 2005-2009: uma análise de empresas de capital aberto do setor de siderurgia

A teoria em finanças tem evoluído cada vez mais aproximando a teoria financeira às práticas reais adotadas nas empresas e nos mercados financeiros. A partir de Modigliani e Miller, que contribuíram para o ramo das finanças com a teoria da Irrelevância Financeira, o caminho se abriu para uma série de debates a cerca da importância das variáveis financeiras na determinação do valor da empresa. Foram levantados questionamentos a respeito da perfeição dos mercados e apresentado argumentos como a assimetria de informações, os custos de agência, a restrição financeira e outras implicações à teoria do investimento. Atualmente o que se sabe é que o fator investimento está altamente ligado às finanças e, portanto, relaciona-se com os meios de financiamento presentes no mercado e com a organização interna e financeira das firmas, esse ramo de estudo recebe o nome de Finanças Corporativas. Diante da teoria financeira, o objetivo é analisar a indústria siderúrgica de duas economias atualmente em destaque, Brasil e China através da análise econômico-financeira de quatro empresas de capital aberto do setor: Gerdau, Usiminas, Baosteel e Masteel. Cabe destacar que a indústria siderúrgica é base para outras indústrias, como construção civil, automóveis, máquinas, entre outros e, por isso, é tida como sinalizadora do desenvolvimento econômico de um país, assim também, o Brasil e a China são caracterizados como grandes potenciais emergentes e fontes de atração de investimentos internacionais

O dispositivo de juventude e as políticas públicas no Brasil

Pós-graduação em Ciências Sociais - FFC

Estratégias Produtivas e Tecnológicas das empresas da Indústria Farmacêutica do Brasil e da Índia: um exame a partir de indicadores aplicados aos fluxos de comércio exterior

This work aims to evaluate the different trajectories in terms of production structure, technological capabilities and performance in international trade of pharmaceutical industries in Brazil and India. For this, we build international trade indicators, based on data provided by the COMTRADE, the UN database for trade. Through the indicators, it is observed that the countries have different results in the catch-up process of the pharmaceutical industry. India has built a productive structure strongly based on generic drugs, with which it is able to greatly meet domestic demand and export to many countries worldwide. Brazil remains in a position of dependence of foreign production, with a high level of imports and exports to the region of Latin America

Dossiê campo de públicas no Brasil: definição, movimento constitutivo e desafios atuais

This article introduces the Public’s Field, which brings together teachers and students of undergraduate courses in Public Administration, Public Management, Public Policy, Public Management and Social Policy in Brazil, around the republican and democratic ethos as values, and multidisciplinary approach as proposed construction of knowledge. Based on a literature review, documental analysis, and especially in participant observation of the authors as actors in the construction Field, the article is per se a dossier. It starts with the definition of the Field and describes - in detail - their constituent movement in the last 12 years, culminating in the approval of the National Curriculum Guidelines of Public Administration in 2013. The text shows the achievement and growth of Field in the country before the growing supply of undergraduate courses, stimulated by upgrading and expansion of the public sector. Finally, we list some challenges, concerning the process of institutionalization and identity.

Campo de públicas no Brasil: definição, movimento constitutivo e desafios atuais

This article introduces the Public’s Field, which brings together teachers and students of undergraduate courses in Public Administration, Public Management, Public Policy, Public Management and Social Policy in Brazil, around the republican and democratic ethos as values, and multidisciplinary approach as proposed construction of knowledge. Based on a literature review, documental analysis, and especially in participant observation of the authors as actors in the construction Field, the article is per se a dossier. It starts with the definition of the Field and describes - in detail - their constituent movement in the last 12 years, culminating in the approval of the National Curriculum Guidelines of Public Administration in 2013. The text shows the achievement and growth of Field in the country before the growing supply of undergraduate courses, stimulated by upgrading and expansion of the public sector. Finally, we list some challenges, concerning the process of institutionalization and identity.

P&D em filiais de empresas multinacionais instaladas no Brasil

The internationalization of research and development (R&D) activities has been lifted to an eminent role over the last years, how confirm the greater intensity of R&D investment inflows into countries other than the home countries of the multinational enterprises (MNE). As the industrialization of the Brazilian economy has been marked by the presence of MNE, this paper aims to discuss some characteristics of the Brazilian subsidiaries of foreign MNE concerning R&D activities. To do so, we draw on a comprehensive survey applied to MNE affiliates in Brazil in 2006. It allows us to describe the locally-conducted R&D activities, its specificities and perspectives of future inversions. Among its findings, there are evidences pointing that in Brazil the R&D internationalization the phases of investment in manufactures and in R&D may occur almost simultaneously, depending on the sector s involvement in the globalization process.

O ensino superior noturno no Brasil: história, crescimento e políticas públicas no início do século XXI

There are three distinct and complementary objectives The first objective is to present a short historical overview on the establishment of evening courses in Brazil (classes are held on weekdays, generally from 7:00 pm to 10:30 pm), including those in the higher education level, occurred on the middle of last century. The second objective is to demonstrate the growth of evening higher education, considering that in 1998, of the 2.1 million college enrollments, 55.3% were enrolled in evening courses; in 2010, twelve years later, of the 5.4 million students enrolled, there were 63.5% enrolled in evening courses. The third objective is to discuss current public policies to expand evening openings in public institutions which represent nowadays only 16.1% of the 3.4 million enrollments for evening classes. In the third objective it is included the discussion of programs for scholarships and tuition loans. The research results pointed to the importance of federal programs for scholarships and tuition loans for students from private institutions such as the 1,382,484 scholarships since 2004 (PROUNI Program) and the 847,000 tuition loans since 1999 (FIES Program). Important steps have been made by the Brazilian government. Considering that there are 3,987,424 enrollments in private institutions, the effectiveness of the programs for scholarships and tuition loans is still insufficient to meet the universal benefits for the student’s needs. Evening courses became the real instrument of social inclusion for many Brazilian youths and must be expanded quantitatively and qualitatively, with aggressive public policies, including also, scholarships and tuition loans.