O processo de criação do programa Universidade para Todos - PROUNI

From the end of the 80s, the Brazilian higher education experience strong growth, coming from the private sector, which would intensify further in the late 90th Higher education has become a lucrative business. With a drop in the number of students entering and strong competition, the number of idle places in private institutions of higher education reached 49.5% in 2004. That same year, by Measure, was the University for All Program (PROUNI) program, to include high school students from public higher education, offering scholarships to those students in private HEIs. In exchange, the IES gain tax exemption. The objective of this research is to investigate the game of interest occurred in the formulation of this program and identify the model and the political game and has led to the creation of PROUNI, analyzing the process occurred since the wording of a bill, the issue of Measure Law and that the legitimacy PROUNI, with the most important changes made initial model. Since the first draft of the Law to the final Act, the PROUNI was disfigured in its main points, as the percentage of stock for paying students, the process of selection of stock and bond of the IES program. Throughout the process of creating the program, it is quite clear the performance of the institutions representing the private higher education. As reference for the analysis was based on Rational Choice Theory of Political Science. The basic argument of the methods based on rational choice is the maximization of the benefit will be the main motivation of individuals, but they can give that your goals can be achieved more effectively through institutional action and thereby discover that their conduct is shaped by institutions. Thus, individuals rationally choose to get to a certain extent constrained to join in certain institutions, whether voluntarily or not. The PROUNI was submitted by government and public policy covered by the mystical aura of the discourse of social justice and economic development, as in higher education includes a stratum of people who would not have access to the university, due to restrictions in the supply network public higher education. However, the greatest benefit from the program are the private HEIs, which through a difficult time in a scenario marked by high competition and idleness of nearly half of the vacancies offered. The PROUNI became a program that prioritizes access and not the residence of the student to higher education. More serious than a supporting program for students Fellows is a program supporting the institutions of private education

Relação entre ciclo de vida do produto turístico e estratégias de cooperação na faixa litorânea urbana do município de Natal

Tourism in the Northeast of Brazil was introduced as an alternative economic development for the Region by federal promoting policies that focused primarily in structuring the local geographic area. With the completion of these structuring actions, mass tourism expanding the area, as well as spread actions based on cooperation and formalization of governance institutions. This study aimed to examine the relationship between the life cycle of the tourism product 'Coastal Cities of Natal and the cooperation strategies in a historical perspective. Thus was submitted to the life cycle of the tourism product 'Coastal Cities of Natal ; the major projects of tourism development were mapped, the existing cooperation strategies were characterized, and investigated the influence of the cooperation actions for the current stage of product. The specific theoretical support to tourism was built on the perspective of the Theory of Population Ecology, System of Tourism and Touristic Product Life Cycle. Regarding to cooperation the theoretical foundation addressed issues of strategy, New Forms and Collective Efficiency. The survey consisted of a causal descriptive study, using a case study. We used the qualitative and quantitative methodological approaches, and data collected by consulting of secondary data and semistructured interviews with twelve staff working in tourism in Natal. Results showed that the life cycle graph of product 'Coastal Cities of Natal is moving from one stage of growth to a stage of maturity, with a primary upward trend and with crises that are up over the graph. They have been mapped six of tourism development projects of relevance to the product: The Politics of Mega Projects, PRODETUR/NE, Municipalization National Program of Tourism, Regionalization Program, Urbanization Project Beach do Meio and Actions for the Promotion of Destiny. They have been identified sixty-four participating players in process of tourism development, which twenty were considered relevant to the respondents. The main strategies identified for cooperation were the consortium, collective strategy and clusters. Results indicated that co-operation strategies were adopted so that the benefits were obtained at the collective level, dedicated to the strengthening of Natal Destiny and its products. The main reasons were the need of cooperative marketing, international market entry and actions inducing the state. Finally, it was concluded that strategies for cooperation related to product life cycle 'Coastal Cities of Natal' as that work in the consolidation of projects for development of tourism, when the efficiency of collective action is achieved

Planejamento municipal do turismo: diretrizes e perspectivas - o caso da SETURDE

Given the uncertainties of the environment in today's world, strategic planning is again discussed as an important tool to position the organization in future likely. To address this a more dynamic and less linear, trying to adapt the multiple realities, the method of scenarios can be one of the strategies to anticipate future designs. In the public sphere, an efficient implementation of human resources and financial managers require a new approach to the formulation of strategies. Tourism, in turn, presents itself as an important segment of the national economy shaped up as a major source of funds for the formation of the Gross Domestic Product - GDP - of states and municipalities. This study aims to know the guidelines and perspectives of municipal planning of tourism in the city of Natal/RN from the case by the representatives of the sector. The survey was developed based on a qualitative, exploratory, based on the case in the Secretaria Municipal de Turismo e Desenvolvimento Econômico - SETURDE. The results express that the body goes through a time of changes in its organizational structure and in defining its role with the local tourism. The national plan for tourism and the choice of Christmas as the host city for the World Cup in 2014 have stimulated interest in developing a formal strategic planning in the organization. However, when it comes to more complex tools, such as the method of future scenarios, the technical know its definition and importance for future actions. The results presented support the conclusion that the actions are designed intuitively and without complying with the scientific methods developed for this purpose, as the method of strategic scenarios. However, the evidence beginning to emerge from the plans and documents issued by the federal government, as well as the Secretary's own initiative, direct the actions of the body to coordinate and act as a fulcrum for local action to the increase in tourism

O city marketing em Natal/RN e a construção da imagem da cidade

The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key tool used by public leaders to promote a linkage between the tourism image and urban image and involves, in addition to promoting the image of the city, the planning of interventions in urban space, trying to formulate a positive image of the city able to facilitate the deployment of capital. This research seeks to understand the nature of city marketing as part of contemporary urban management and analyzes how is its application in decisions concerning the promotion of tourism in Natal/RN. The approach of this research is qualitative, exploratory and descriptive, in which respondents were the main leaders of two of the official tourism site, the Empresa Potiguar de Promoção Turística and the Secretaria Municipal de Turismo e Desenvolvimento Econômico. It was found that there is a strong articulation of public power with private enterprise in the design and conduct of the actions of urban marketing, that from the survey data show that the behavior of target markets provide guidelines for taking strategic decisions relating to tourism. Sun and sea are some key elements explored to form the image of Natal and to authorize the sale of the city as a tropical paradise. However, there is an increase in the diversification of tourism products, seeking to increase flow to the segments of ecotourism, adventure, business and culture. It s also growing the use of local culture as a tourism product, however, the cultural representation focuses on superficial values and does not bring to light the social and historical richness that the city has. Public authorities use the city marketing strategies as a means able to maximize the attractiveness of Natal urban space to investors, business groups and tourists. It can be observed that urban managers seek solutions that can continuously increase the tours, which often manifests in interventions that focus the tourist areas of the city, in oposition of those who do not contribute to a positive reading of the city, which ultimately generate the worsening of spacial and social inequalities

A comunicação interna numa organização pública

The present study compose an analysis on the process of internal communication at a public organization, built on the survey data originary of administrative conduct, observation on the cultural model of the organization and how the interdepartmental and interpersonal relations shows up. The research, exploratory descriptive kind, had theoretical basis on two knowledge areas Administrative Science and Social Communication and was developed at Instituto do Desenvolvimento Econômico e Meio Ambiente IDEMA, in Rio Grande do Norte. During data collection, were conducted spontaneous and semi structured interviews with directors and coordinators, besides the application of directed questionnaire to functionaries in two unites of the institution. Through the analysis and interpretation of the data, we came to the conclusion that the process of internal communication at a public organization fall in with same challenges of private organizations, but with peculiarities that attracts the scientific look specially, in concern of the attitude assumed by the administrators in the conduction of communication functions inside the organization, the profile of social actor and the communication channels used. Although the organizational communication represents more and more a strategic function, as an administration tool, the point that research gets to shows that in public organizations the communication refrains from administrative purpose and with the major objective of giving publicity to the institutional acts and actions

O impacto das telenovelas brasileiras nos luandenses

Vivemos uma era em que os distintos pontos geográficos do globo se tornaram mais próximos em virtude do estreitamento proporcionado pelo profundo avanço tecnológico dos meios de transporte, mas também pela evolução vertiginosa das novas tecnologias de comunicação que têm permitido fazer com que eventos ocorridos numa determinada região do planeta sejam vistos num outro ponto geográfico, com diferença de apenas algumas horas ou mesmo em tempo real. Graças a esse avanço tecnológico e ao consequente desenvolvimento do processo comercial de transmissão e receção de sinal de televisão por satélite e/ou por cabo, a par do veloz fluxo de informação, são também disponibilizados aos recetores conteúdos de entretenimento que refletem práticas culturais com características marcadamente identitárias, de outras sociedades. Considerando que determinadas condicionantes históricas e económicas do mundo não possibilitam um fluxo bidirecional dos referidos produtos televisivos e o facto de as empresas prestadoras destes serviços se dedicarem exclusivamente à venda de produtos, cujos conteúdos retratam práticas culturais de determinados países (em melhores condições de desenvolvimento económico e tecnológico) existe a possibilidade de se estar diante de um processo de difusão cultural e de aculturação de que são alvo os cidadãos dos países recetores dos referidos conteúdos. Este trabalho pretende efetuar uma análise do impacto das telenovelas brasileiras no comportamento dos luandenses, baseando-se numa pesquisa desenvolvida nos sete municípios da Província de Luanda. Os resultados da pesquisa revelam a presença de componentes culturais brasileiras em práticas sociais dos luandenses há várias gerações e mostram o papel transformador que as telenovelas brasileiras continuam a desempenhar nesta sociedade. A ausência nos canais de televisão locais de mensagens e imagens das representações endógenas favorece a apropriação de práticas culturais exógenas emitidas pelas produções brasileiras e a sua ressignificação no quotidiano local.

Arqueologia das Aprendizagens na Freguesia de Nossa Senhora da Conceição – Alandroal (1997-2007)

Localizado no Alentejo Central (NUT III), e pertencente ao distrito de Évora, o concelho do Alandroal faz fronteira com os concelhos de Vila Viçosa a norte, Elvas a nordeste, a oeste com o concelho de Redondo, Reguengos de Monsaraz e Mourão, a sul, abrangendo cerca de 7.3€ do distrito de Évora. Detém uma área de 544.1km quadrados e uma densidade populacional de 12,10 habitantes por quilómetro quadrado. A Este é totalmente delineado pelo Rio Guadiana, fazendo fronteira com Espanha, ao longo de um linha de 60km. Este concelho tem acesso através da Estrada Nacional 255, no eixo Vila Viçosa – Reguengos de Monsaraz, ou através da Estrada Nacional 373, no eixo Badajoz – Évora. O concelho é composto por seis freguesias – Nossa Senhora da Conceição (sede de concelho); Nossa Senhora do Loreto; Santiago Maior; Capelins – Santo António; S. Pedro e S. Brás dos Matos – fazendo parte destas quinze aldeias e três vilas. À semelhança das restantes aldeias do concelho, a freguesia de Nossa Senhora da Conceição, encontra-se geograficamente dispersa, caracterizando-se pela escassa acessibilidade. Tal como a vasta região do Alentejo, o concelho do Alandroal é caracterizado por apresentar a nível demográfico, diversos indícios sociais que não estimulam o seu desenvolvimento económico. O índice de envelhecimento, por exemplo, representa a crescente escassez de recursos humanos do concelho e a capacidade que o próprio tem para regenerar o seu tcido social. A débil industrialização e o declínio da atividade agrícola são condições potenciadoras da emigração interna dos jovens para outra regiões mais desenvolvidas e atraentes, que a nível regional, quer a nível nacional. As atividades mais relevantes para a economia do concelho, embora escassas, são a agricultura e a indústria, desancando-se, nesta última, a extração e transformação de mármores e a construção civil. O setor dos serviços revela uma elevada importância enquanto gerador de postos de trabalho, sobretudo, nas freguesias com algum cariz urbano.

Vulnerabilidade externa e crescimento na economia brasileira : 1978/2000

Este artigo baseia-se em Resende, MFC e Teixeira, JR., “Competitividade, Vulnerabilidade Externa e Importações Totais e de Bens de Capital no Brasil: 1978/2000”, Seminário Interno da DISET. Aborda os aspectos da indústria de bens de capital brasileira, bem como a estimativa das funções de demanda de importação total e de bens de capital.

O empreendedorismo e a sustentabilidade ambiental: construção de um plano de negócios na área dos resíduos industriais do concelho de Anadia

No contexto atual, o empreendedorismo e a sustentabilidade ambiental configuram-se como grandes preocupações dos agentes económicos e sociais, no sentido de se otimizar os recursos naturais, fomentar o desenvolvimento económico e a criação de negócios numa base sustentável. O estudo desenvolve estes argumentos, propondo-se a construção de um plano de negócios de criação de uma nova empresa no concelho de Anadia, com vista à recolha, transporte e tratamento de resíduos industriais, económica, social e financeiramente viável no quadro legal português. A metodologia seguida foi essencialmente de natureza qualitativa, permitindo a caracterização da indústria de tratamento de resíduos industriais no distrito de Aveiro; a compreensão do quadro legal existente; traçando uma estratégia baseada na experiência dos promotores, em capital próprio disponível, e numa visão empreendedora; para além de desenhar o plano operacional, de marketing e financeiro. Conclui-se que o projeto construído é económica e financeiramente viável, constatando-se que tal iniciativa configura em primeiro lugar um projeto de natureza empresarial válido, o qual contribui para a sustentabilidade ambiental discutida. E só em segundo, um projeto de empreendedorismo baseado numa ideia empreendedora.

Desenvolvimento de um kit de apoio a crianças com perturbações do espetro autista

Dissertação para obtenção do grau de Mestre em Design de Comunicação, apresentada na Universidade de Lisboa - Faculdade de Arquitetura.

Turismo e património monumental e museus no Algarve: avaliaçao do potencial turístico de recursos

Dissertação de Mest. em Ciências Económicas e Empresariais, Univ. do Algarve, Univ. Técnica de Lisboa, 1997

Para que servem hoje nossas cozinhas? :uma análise de uso das cozinhas do Plano 100 (Natal-RN)

This work investigates the using of kitchens of the apartments of PLANO 100 in Natal-RN, through one method s set of the functional and behavior evaluation. The theme was selected through of the emergence of the many questions that sought to understand what manners how individuals relates to the constructed space, what was the possible changes caused by these relation, also verifying how this space interferes in a daily life of theirs users. This research to search answers what to improve of the study s object and in futures production s architectonic too. The used approach combined an overview of new kinds of familiar arrangements and the evolution process of the brazilian s kitchens within social context of Brazil, with APO (Post-Occupation Evaluation), techniques through a physical space survey, questionnaires and interviews with users. Beyond to APO s implements were applied behavior setting s techniques too, what presented the most knowledge about to satisfactions levels pointed by the users

Paisagem, um patrimônio esquecido: subsídios para a construção de uma metodologia de valoração e proteção do cenário natural litorâneo

The so-called "residential tourism" came to intensify the previous occupation of the coastal zones, characterized by traditional beach houses, and brought significant consequences for their spatial configuration, and especially for its scenic value of the landscape. Although there is the intention to regulate the activities of enterprising groups by some legal instruments to control the use and occupation of land, and to contain some negative effects, the actions of government are still inefficient in trying to follow the implications on the landscape from the accelerated growth of the real estate and touristic sectors. Supported in the speech of economic development and income generation, public managers prioritize areas to attract tourists to the detriment of preserving important physical attributes of the natural environment that contribute significantly to the quality of life. The result can be noticed in the use of natural elements as one of the major components in the land valorization, and in the immediate attraction of investors and enterprising. Therefore, the objective of this work is to contribute to the debate on the landscape preservation a little detailed thematic in view of their relevance in the current context - by indicating subsidies to the creation of a methodology for the evaluation and protection of coastal zones that may assist the government in creating new instruments, and better prepare it in control of the occupation of these areas. For such, was followed two ways to analysis: the indirect method and the direct method. The first is grounded in the evaluation of landscape attributes, which is based on the work of Raquel Tardin (2008) and Eduardo Cuesta, Encarnación Algarra and Isabel Pastor (2001). The second, based on the research of Leticia and Carlos Hardt (2010) and on the concepts of phenomenology - expressed by Antonio Christofoletti (1985) and Yi-Fu Tuan (1983) - considers the population perspective on the quality of the natural scenery. Developed through cartographic materials, photographic collections and quantitative tables, this dissertation utilized as a case study the beaches of Barra de Tabatinga and Camurupim, located in the city of Nísia Floresta/RN. Despite already being sighted spaces of advanced stage of landscape degradation in these locations, areas of remarkable scenic value can still be found, what reinforce the urgency in adopting preservationists actions. The absence of laws focused on the management and protection of the landscape singularities associated with the inefficiency of the government to invigilate the land occupation in coastal zones, encourage the excessive action of the real estate-tourism, and consequently make the government the main responsible for the environmental and landscape impacts in these areas - by its omission or by their connivance. Therefore, the legislation permeates this entire process and constitutes itself as the most effective way to guarantee the right to the landscape to present and future generations. Are also pointed some important considerations to build a methodology, especially concerning possibilities of improvements and adaptations of its applicability in each case

O marketing das notícias : consumo de informações online, persuasão e confiança

Dissertação (mestrado)—Universidade de Brasília, Instituto de Psicologia, Departamento de Psicologia Social e do Trabalho, Programa de Pós-Graduação em Psicologia Social, do Trabalho e das Organizações, 2016.

Avaliação do Impacto dos Fundos do QREN no Desempenho Económico e Financeiro das PME: Estudo de Caso da Indústria Transformadora do Concelho de Barcelos

A União Europeia é composta por regiões com diferentes níveis de desenvolvimento económico. O instrumento financeiro FEDER – Fundo Europeu de Desenvolvimento Regional surgiu com o objetivo de corrigir alguns dos desequilíbrios regionais, nomeadamente através da atribuição de fundos ao tecido empresarial, destinados a investimentos produtivos e geradores de emprego, fomentando a coesão entre vários Estados Membros. Ao longo dos tempos as empresas adquiriram uma importância crescente no âmbito da Política Regional Europeia, uma vez que a competitividade das regiões depende diretamente dos níveis de competitividade do seu tecido empresarial. Dada a importância desta temática, a presente investigação tem como objeto de estudo uma análise ao tecido empresarial a posteriori da atribuição dos fundos comunitários. Concretamente, o presente trabalho constitui um estudo empírico ao impacto dos sistemas de incentivo atribuídos às empresas no contexto do território Português. Tem como foco principal o estudo da influência do Quadro de Referencia Estratégico Nacional (QREN) no desempenho económico e financeiro das micro, pequenas e médias empresas (PME) do setor da indústria transformadora no período 2007-2013. A análise económica e financeira constitui um instrumento quantitativo de avaliação de desempenho empresarial, o qual, quando comparado com um padrão perfil, mede a competitividade. O estudo de caso consiste na análise de indicadores económicos e financeiros de uma amostra de 56 PME, que beneficiaram de apoios do QREN no âmbito do Programa Operacional Fatores de Competitividade, sediadas no concelho de Barcelos, assim como a aplicação de um questionário dirigido aos seus diretores financeiros de forma a avaliar a sua perceção sobre a importância dos projetos implementados, os seus impactos e perspetivas para projetos futuros. Da análise aos resultados quantitativos podemos concluir que, de uma forma geral, os indicadores económicos como volume de negócios, exportações, valor acrescentado bruto e produtividade tiveram crescimentos substanciais e resultados estatisticamente significativos. Quanto à perceção por parte das empresas, de acordo com o questionário aplicado, encontram-se satisfeitas com os apoios comunitários na concretização dos seus projetos, assim como salientam a existência de melhorias nos indicadores económicos, principalmente nos indicadores de crescimento, medidos em volume de negócios e exportações. Concluiu-se ainda que, na inexistência do apoio dos fundos estruturais, as empresas implementariam o mesmo investimento produtivo, no entanto a um ritmo mais lento, traduzindo uma dinâmica e flexibilidade por parte das empresas.