Tecnologias de informação e comunicação em contexto pedagógico: um olhar sociocultural para o uso dos weblogs

O debate sobre o uso contextualizado das Tecnologias da Informação e Comunicação (TIC) não tem sido suficiente para uma visão educacional integradora das TIC na sala de aula e tem originado uma certa angústia entre os professores. A implementação das TIC ganha frequentemente o enfoque tecnológico / técnico subestimando o trabalho educacional mais vasto, situando-o entre o ensino tradicional e o “reinventar” de estratégias, como uma nova pintura para óculos de lentes gastas pelo uso secular do mestre-escola. Neste artigo pretendo explanar o resultado de uma investigação etnográfica, que considera três dimensões para o desenvolvimento das TIC, perspectivadas para a inovação pedagógica. Um caminho possível para os professores, preocupados em actualizar o seu trabalho pedagógico.

A tecnologia móvel como potencializadora no desenvolvimento do protagonismo infantil: um olhar sobre inovação pedagógica

O desenvolvimento das Tecnologias da Informação e Comunicação (TIC) têm revolucionado a sociedade contemporânea, a escola nesse contexto é chamada a incorporar esses recursos não de forma acrítica ou como recurso auxiliar de ensino, mas como potencializador da construção do conhecimento. O Governo brasileiro através de políticas públicas educacionais vêm disseminando o uso das TIC nas escolas através de programas a exemplo do PROINFO e PROUCA, este último visa a distribuição de laptops educacionais na modalidade 1-1 às crianças. Essa pesquisa visa compreender as práticas pedagógicas na perspectiva de sua consideração como sendo ou não efetiva na melhoria objetivada enquanto inovação pedagógica e promoção do protagonismo infanto juvenil. Para tanto, foi necessário verificar se a utilização desse dispositivo móvel tem contribuído para a construção do conhecimento a ponto de permitir considerar as práticas pedagógicas como inovação pedagógica. Trata-se de uma pesquisa qualitativa de cunho etnográfico com análise de conteúdo, utilizando-se entrevistas com 10 professores e 30 alunos e observações participantes, fundamentada na abordagem Construcionista de Seymour Papert, base de sustentação teórica para a análise dos resultados. O estudo evidenciou, categorias, como: construção do conhecimento, mudança de prática, dificuldades e limitações, motivação e fascínio, mobilidade, acesso a internet, habilidades, autonomia, colaboração e autoria, através das quais foi possível compreender o objeto, como uma potencialidade, visto que, a persistência e a busca alternativa se fizeram presentes na superação gradativa das limitações e entraves que se mostraram no decorrer da pesquisa.

Links hipertextuais na comunicação científica: análise webométrica dos sítios acadêmicos latino-americanos em ciências sociais

VANTI, Nadia. Links hipertextuais na comunicação científica: análise webométrica dos sítios acadêmicos latino-americanos em Ciências Sociais. Porto Alegre, 2007. 292 f. Tese (Doutorado em Comunicação e Informação) – Universidade Federal do Rio Grande do Sul. Porto Alegre, 2007.

Natal: copa, história e sabores: o olhar dos acadêmicos do curso de comunicação social da UFRN, disciplina de reportagem pesquisa e entrevista, primeiro semestre de 2011

MUNEIRO, Lilian Carla; FREIRE, Libny (Orgs). Natal: copa, história e sabores: o olhar dos acadêmicos do curso de comunicação social da UFRN, disciplina de reportagem pesquisa e entrevista, primeiro semestre de 2011 [recurso eletrônico]. Natal, RN: EDUFRN, 2012.

Crítica descentrada para o senso comum: amostragem da reflexão acerca da comunicação contemporânea realizada na Universidade Federal do Rio Grande do Norte

Crítica descentrada para o senso comum: MUNIZ, Euzébia Maria de Pontes Targino; DANTAS, Juliana Bulhões Alberto; ALBANO, Sebastião Guilherme (Orgs). Amostragem da reflexão acerca da comunicação contemporânea realizada na Universidade Federal do Rio Grande do Norte. Natal, RN: EDUFRN, 2012.

Diálogos de comunicação e cultura

Este livro é a coletânea dos artigos e relatos do Grupo de Estudos Comunicação e Cultura da Associação Nacional dos Programas de Pós-graduação em Comunicação (Compós), em encontro realizado em Juiz de Fora, no ano de 2012.

Comunicação interna em empreendimento hoteleiro: um enfoque gerencial

Globalization, which increased the market to a position of competition and change never before experienced, also imposed a series of changes that have transformed the social systems, organizations increasingly complex. In this scenario, communication has received attention from modern managers. Research indicates that some sectors of activity, more than others, rely on communication as a tool for achieving their goals. The tourism sector, located in the service segment is configured as one of these activities, which the hotel is part of the composite product. With the intention to acknowledge these aspects in this study sought to analyze the characteristics of internal communication in a hotel project in the managerial perspective. To try to answer this purpose we constructed a framework based on authors that discuss organizational communication, internal communication and hotel businesses. For the purpose of research was chosen a unit of study to assess the views of managers regarding the issue. In the unit studied was sought to apprehend these meanings through interviews with a group of managers in the organization and analysis of documents. Data were analyzed through content analysis of Bardin (1977), with the technique of categorical analysis, as it sought to capture aspects that allow the description of the contents of the messages. The results pointed to an organizational reality based heavily on orality, who lives constantly with noise and using communication to regulate behavior. With little or no reflection on managerial communication inferred that subordinates should not absorb the message completely, a phenomenon that can not be responsible for the complete fulfillment thereof. Moreover, it was realized that the organization studied did not plan your communication, since, yet the views as a strategic tool to achieve your goals

Comunicação pública e marketing político na gestão pública municipal

Based on the definitions of Public Communication, Political Marketing, Public Interest Information and Communication as a Tool of Governance, the study notes the use of the news section of the websites of the City Christmas and Mossoro, Rio Grande do Norte, in regard to strengthening citizenship and encouraging participatory management, from the characterization of materials like pieces of Political Marketing and Public Communication. Data collection in qualitative research was conducted from August to September 2011 and content analysis showed that the appropriation of public property for personal use is a reality, despite legal requirements to the detriment of strategic communication and governance for results from the dissemination of information of public interest and the establishment of a communication channel between State Government and Society. Elements of this study suggest the need for further research to deepen the discussion

Comunicação e imagem organizacional: um estudo de suas relações no comércio varejista de shopping centers

This study shows the results of an exploratory-descriptive research that aimed to identify the latent dimensions of communication, as well as finding relations between such dimensions and organizational image. The sample came to a total of 267 respondents, being 89 managers or owners and 178 salespeople of clothing and footwear stores that are situated in the main five shopping centers located in Natal, capital of Rio Grande do Norte. The collection of the data was made by the use of two structuralized and validated instruments, being the answers measured in the likert scale of 6 points. For the measurement of communication it was used the instrument developed by Downs and Hazen (2002), made up of 8 latent dimensions and 32 indicators. For the image it was used the model of Mael and Ashforth (1992) that contains 5 indicators. The analysis of the data was made through of the use of statistical techniques of factorial analysis and structural equations modeling. The results of the factorial analysis demonstrated communication as being formed by five latent dimensions. The modeling, on the other hand, demonstrated to exist positive relations between communication and organizational image, whose results revealed that the image is influenced by the communication with the supervisor, by the organizational integration and as being stronger explained by the vertical communication

A comunicação interna numa organização pública

The present study compose an analysis on the process of internal communication at a public organization, built on the survey data originary of administrative conduct, observation on the cultural model of the organization and how the interdepartmental and interpersonal relations shows up. The research, exploratory descriptive kind, had theoretical basis on two knowledge areas Administrative Science and Social Communication and was developed at Instituto do Desenvolvimento Econômico e Meio Ambiente IDEMA, in Rio Grande do Norte. During data collection, were conducted spontaneous and semi structured interviews with directors and coordinators, besides the application of directed questionnaire to functionaries in two unites of the institution. Through the analysis and interpretation of the data, we came to the conclusion that the process of internal communication at a public organization fall in with same challenges of private organizations, but with peculiarities that attracts the scientific look specially, in concern of the attitude assumed by the administrators in the conduction of communication functions inside the organization, the profile of social actor and the communication channels used. Although the organizational communication represents more and more a strategic function, as an administration tool, the point that research gets to shows that in public organizations the communication refrains from administrative purpose and with the major objective of giving publicity to the institutional acts and actions

Autoavaliação institucional na dimensão do SINAES comunicação com a sociedade : estudo de múltiplos casos em instituições de ensino superior do Rio Grande do Norte

This study is about the institutional self-evaluation in Dimension 4, "Communication with Society", from the National System of Higher Education Evaluation SINAES, mandatory for all universities in Brazil. A multiple cases study was conducted with three institutions from Rio Grande do Norte, and the goal was to know how this evaluation is made, describing the concept for the evaluation of communication proposed by them, identifying controllers or emancipator aspects, categorizing methodological procedures and discussing the difficulties reported in the communication evaluation process. Coordinators of the institutions Evaluating Committees were interviewed and data categorized by means of qualitative content analysis. It was noted characteristics of the current controller, emancipator and hybrid designs in the three institutions for evaluation of communication, revealing the lack of a theoretical corpus that transits in accordance with the systemic perspective and epistemology of complexity from SINAES. It was found that the most frequently reported difficulties in the evaluation processes of communication are in the preparation stage, especially in the definition of indicators and tools and awareness work. The weakness in planning makes their own activities in the sector of communication become targets of assessment, forming goals poorly related with broader organizational goals. It was also concluded that the technical evaluation cannot override the issues associated with the broader issue of the complexity surrounding the assessment paradigm proposed by SINAES because contradictions and imperfections are part of the evaluation process and several references are current in the literature to support this view. Finally, it is said that objectives such as transparency and behavioral changes can rely on methodologies and techniques for research on the question of the construction of meaning

Um olhar sobre o patrimônio histórico-arquitetônico de Assú/RN: análise com base na percepção dos usuários e no ponto de vista técnico

This research analyzes the actual Historic-Architectural Heritage of Assú City which is located in Rio Grande do Norte State, Brazil, the study is based on both Assú s residents perception and technician s viewpoint. It looks forward to expose this community s relationship with the existing number of historic buildings, the scale of people s identity to the place and the association of this perception toward the preservation and conservation s scale of the historic settlement. Since the contextualization of the degradation s process of central areas, the study draw nea initially the conceptual aspects, focusing on the debate about heritage and the preservationist practice. The work complements the discussion through an approach on people-environment relationship and environmental perception, considering relevant factors for planning process. The obtained and presented data had diagnosed the condition of the architectural pile and also allowed this work to formulate recommendations for the studied area and architectural set in order to contribute for future urban politics implementation that consider the building, which are not only important to the considered population, but to the Rio Grande do Norte s History, as well

Corpo e Velhice: um estudo da qualidade de vida de idosos da Vila Vicentina Júlia Freire em João Pessoa

The aim of this study was to follow the daily routine of elderly individuals residing at the Vila Vicentina Júlia Freire (VVJF) nursing home in João Pessoa, Brazil, observing and analyzing as much as possible, the way in which they live in a group and how they deal, through personal experiences, with their own body image and with that of others. The results were obtained from information considered relevant, according to the perspectives of the residents themselves, contained in narratives of their history and related to their quality of life. Our interest lays in how they coped with changes in their bodies at old age and adapted to the challenges of this new phase. To obtain this information, with significant expressions, we used the Narrative Interview (NI) as a research tool in order to redeem their life experience and develop an understanding of their impressions about the life experience at the current nursing home. We selected, among the housed, ten subjects - actors - to appear as a sample of the group together. The design of our sample had a hybrid model, combining two types: random sample (probability) and an intentional sample (not probability). After recording transcripts and ensuring that all the subjects showed common interests that were relevant to the group, we chose three categories for analysis as follows: a. the elderly as seen by themselves and by others; b. religiosity as a moral factor; c. intimacy and relationships. Our choice was based on the importance of the theme as a multidisciplinary topic in the quality of life of populations. The subjects, chosen as spokespersons for the VVJF, spoke, among other things, about the way in which they viewed the world, their own body and how they experienced the environment and their fellow residents, in an attitude of reflection and criticism that confirms the lucidity of an old age conditioned to an elderly institution. The method allowed us to investigate our subjects from a multidisciplinary point of view. We suggest other studies in assorted areas of the human sciences, having as principle, man at the center of all our scientific questionings. The paradigm that the elder is, necessarily, unhappy in his sheltered has been, in this job, broken through the testimonies collected, establishing multiple perspectives of the analyzed subjects by their respective narrative records. Involving the participation of researchers with major in Administration, Communication and Law, this study filled, in this aspect, the requirements of the multidisciplinarity of the Program of Pos-Graduation in Health Science

Análise das matrizes curriculares dos cursos de Comunicação Social com habilitação em Jornalismo no Brasil: um retrato da realidade nacional

O artigo em questão é fruto de pesquisa sobre a educação jornalística e teve como objeto as matrizes curriculares de todos os cursos de Comunicação Social com habilitação em jornalismo do Brasil. O objetivo foi o de fazer um diagnóstico das estruturas curriculares do referido curso em todas as regiões do país e depois consolidar um desenho da estrutura nacional. Utilizamos como metodologia a pesquisa quantitativa e qualitativa. Nossas principais constatações foram em primeiro lugar a de que o espaço destinado aos conteúdos de Síntese/Comunicação na estrutura curricular de todas as regiões é mínimo, o que dificulta a inter-relação entre a teoria e a prática. em segundo lugar pudemos verificar que, apesar das premissas previstas nas DCN para o curso de Comunicação Social, as realidades regionais não estão contempladas nas matrizes curriculares dos cursos.

Cultura, Comunicação e cidadania: o caso do Centro Cultural do Banco do Brasil de São Paulo

O artigo analisa as atuais políticas culturais e analisa empiricamente as ações da unidade paulistana do Centro Cultural Banco do Brasil (CCBB). O objetivo é interpretar como esta instituição opera o fomento à cultura no contexto da normatização cultural no Brasil. A articulação institucional entre Banco do Brasil e seu Centro Cultural enseja algumas particularidades no campo da difusão cultural, pois o status institucional do CCBB condiciona de maneira decisiva as formas como transcorrem as relações com produtores culturais, público consumidor e com seu respectivo mantenedor. Trata-se de estudo baseado em pesquisa bibliográfica, levantamento de campo e na abordagem dialética de análise. Conclui-se que, ao consentir um laissez-faire cultural, o Estado admite que o mercado imponha sua lógica à cultura, de modo que o objeto empírico pode ser caracterizado como um exemplo dessa dinâmica.